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BYD will officially launch some of its most popular EVs in another overseas market in just a few weeks. The Chinese EV giant is now looking to break into South Korea, a market dominated by automakers like Hyundai. Can BYD’s low-cost EVs break Hyundai’s grip in the region?

BYD will launch EVs in South Korea in January 2025

After another record sales month in November, its second with over 500,000 vehicle sales, BYD is making a strong push overseas to drive growth.

BYD is already a leading EV brand in many overseas regions, such as Southeast Asia and Central and South America. Now, it aims to increase its global market share even further.

China’s largest automaker expects sales to quickly accelerate in places like Europe with EVs tailored to customer preferences, like its new Sealion 07 mid-size electric SUV. It’s also starting to break into Toyota’s home market in Japan.

Most recently, BYD confirmed plans to challenge Hyundai on its home turf. On January 16, 2025, BYD will officially launch some of its most popular EVs in South Korea, including the Dolphin, Atto 3, and Seal.

BYD-EVs-South-Korea
BYD Atto 3 (left) and Dolphin (right) EVs in Japan (Source: BYD)

According to Chinese media outlet Yiche, BYD aims to sell 10,000 vehicles in South Korea next year. It will open 15 showrooms in high-traffic locations such as Seoul, Busan, and others.

Despite recent rumors, BYD denied plans to enter the Korean rental car market. The company will instead focus on growing its passenger car business.

BYD-EVs-South-Korea
BYD seal in Japan (Source: BYD)

BYD will face stiff competition from Hyundai and Kia, which are launching low-cost EVs of their own. In Korea, Hyundai’s Casper Electric starts at around $20,000 (27.4 million won). With incentives, it can be bought for as little as $7,300 (10 million won). Meanwhile, Kia’s electric EV3 SUV starts at around $30,000 (42.08 million won).

Hyundai-Casper-EV
Hyundai Casper Electric/ Inster EV models (Source: Hyundai)

Can BYD match Hyundai and Kia? BYD’s EVs are some of the most affordable in China and abroad. Its cheapest, the Seagull EV (Dolphin Mini overseas), starts at under $10,000 in China.

However, in overseas markets, where it’s imported, the Seagull (Dolphin Mini) costs twice as much, at around $20,000 in Brazil and Mexico. The same is true of its Atto 3. BYD’s electric SUV starts at under $20,000, but in places like Germany, it’s priced at around $43,000.

Electrek’s Take

BYD is already finding some success in Japan, another market dominated by domestic players like Toyota. Through the first nine months of 2024, the company sold 1,742 EVs in Japan, up 96% from last year. BYD accounted for around 3% of Japan’s EV sales.

After launching the Seal in Japan, starting at $33,100 (¥5.28 million), BYD’s electric sedan was the top-selling EV import by August.

Other BYD EV models, including the Atto 3 and Dolphin, start at around $30,000 (¥4.4 million) and $24,500 (¥3.63 million), respectively. Prices are expected to be similar in South Korea.

Hyundai accounted for over 50% of auto sales in South Korea last year. Kia accounted for around 39%. Will BYD gain a foothold? Let us know your thoughts below.

Source: CarNewsChina, Yiche

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Global EV sales surge 18% y-o-y – but speed bumps lie ahead

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Global EV sales surge 18% y-o-y – but speed bumps lie ahead

London-based Rho Motion just dropped the latest numbers on global EV sales for January 2025, and here’s the headline: 1.3 million electric vehicles were sold worldwide. That’s down by more than a third from December’s record-breaking numbers, but don’t let that fool you – January 2025 still saw an 18% jump compared to the same month last year.

The global picture

Global EV sales are off to a solid, if not spectacular, start in January 2025. While China’s numbers took a predictable dip post-holiday rush, Europe is picking up steam, and North America is seeing steady growth. Here’s how the major markets shook out in January:

  • Global: 1.3 million EVs sold (+18% year-over-year, -35% from December 2024)
  • China: 0.7 million (+12% y-o-y, -43% m-o-m)
  • EU, EFTA & UK: 0.25 million (+21% y-o-y, -19% m-o-m)
  • US & Canada: 0.13 million (+22% y-o-y, -28% m-o-m)
  • Rest of the world: 0.13 million (+50% y-o-y, -4% m-o-m)

Rho Motion data manager Charles Lester weighed in on what’s behind these numbers:

With emission standards coming into force for European manufacturers this year, all eyes are on the opening month for the region, which shows encouraging growth at 21% compared to the same time last year.

The Chinese market, as expected, shrunk 43% from the previous month as drivers tend to go all in at the end of the year before the Chinese New Year public holidays fall in January and February.

The US and Canada market hasn’t yet been impacted by the new occupant of the White House and is showing a consistent year-on-year increase of 22%. All in all, an uncontroversial start to the year for the EV market globally, though this is not going to remain that way for long.

Europe: A strong start, but challenges ahead

The EU, EFTA, and the UK kicked off the year with a solid 21% increase, selling over 250,000 EVs in January. That’s the kind of momentum European automakers need to keep up to avoid hefty fines under the 2025 emission standards.

Germany led the charge, with EV sales jumping over 40% year-over-year, and BEVs specifically saw over 50% growth. But not every country had a smooth start. France, for example, took a big hit, with sales dropping 52% compared to December and 15% year-over-year. The reason was a new weight tax on plug-in hybrids (PHEVs) that went into effect in January, triggering a rush to buy in December before the new rules kicked in.

China: A predictable dip, but still growing

China’s EV sales were up 12% compared to last January, thanks in part to the ongoing national car trade-in scheme. However, sales dropped 43% compared to December, which is typical for this time of year. The Chinese New Year holiday always slows down vehicle sales in January and February, and with the holiday falling mostly in February this year (just like in 2024), expect another weak month before numbers pick up again.

US & Canada: A steady climb with uncertainty ahead

North America saw a solid 22% jump in EV sales compared to January 2024, with 130,000 units sold. However, that’s still a 28% drop from the December 2024 rush.

Despite concerns over Trump’s return to the White House, the federal EV tax credit – up to $7,500 – is still available for many BEVs and one PHEV. However, the requirements got tougher in 2025, with stricter sourcing rules for critical EV battery materials. Some EV models lost their eligibility, and that’s expected to put some pressure on the market as the year unfolds.

Read more: BYD’s overseas sales surged to a new record as its global EV plans kick into high gear


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CNBC Daily Open: Worries over BYD and Elon Musk send Tesla shares down

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CNBC Daily Open: Worries over BYD and Elon Musk send Tesla shares down

Tesla and SpaceX CEO Elon Musk delivers remarks alongside U.S. President Donald Trump during an executive order signing in the Oval Office at the White House on Feb. 11, 2025 in Washington, DC.

Andrew Harnik | Getty Images News | Getty Images

Elon Musk is the world’s richest person, and the leader of Tesla, SpaceX, X, the Boring Company, xAI, Neuralink, the U.S. Department of Government Efficiency as well as a recent group of investors bidding to buy OpenAI.

From a business point of view, Musk’s accomplishments are undeniable. The companies he heads are not only market leaders, but often trailblazers in their field — consider how Tesla kickstarted the electric-vehicle industry or how SpaceX successfully commercialized space flight.

Paradoxically, achieving success too broadly can have deleterious effects. Investors seem to be growing worried that Musk, for all his business acumen, is getting distracted, with his fingers in too many pies. Tesla shares have fallen for the past five trading days, plunging over 6% on Tuesday as Chinese rival BYD appears to be eclipsing the company on AI-enabled autonomous driving.

What you need to know today

And finally…

The dock at the Port of Sikka in Jamnagar, Gujarat, India, on Saturday, July 31, 2021.

Dhiraj Singh | Bloomberg | Getty Images

The dock at the Port of Sikka in Jamnagar, Gujarat, India, on Saturday, July 31, 2021.

Dhiraj Singh | Bloomberg | Getty Images

India’s oil minister says ‘we play by the rules,’ as markets weigh U.S. energy sanctions

India will “play by the rules” and not “go around” international sanctions regarding oil markets, the country’s Minister of Petroleum and Natural Gas Hardeep Singh Puri told CNBC on Tuesday at the sidelines of the India Energy Week conference. India’s refiners have been snapping up discounted Russian oil since Western and G7 energy sanctions barred many consumers from Moscow’s supplies. New Delhi has repeatedly defended its purchases as a matter of national interest.

Puri also signaled that the government of Trump’s predecessor, President Joe Biden, had endorsed India’s bolstered intake of Russian oil. “I’ve had a chat with the Americans, the previous administration. They said, please buy as much as you like. Just make sure that you buy it within the price cap. And that’s what we did,” Puri said.

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Kia’s electric sports car, the EV6 GT, is a steal at nearly $20,000 off

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Kia's electric sports car, the EV6 GT, is a steal at nearly ,000 off

Kia’s electric sports car will smoke a Ferrari and Lamborghini off the line, and it’s already less than half the cost. Now, Kia’s 576 horsepower EV6 GT is even cheaper to drive with nearly $20,000 in lease savings. Here’s how you can get your hands on one.

The EV6 GT arrived in 2022 as the “most powerful Kia production vehicle ever.” With up to 576 horsepower, Kia’s electric sports car can sprint from 0 to 60 mph in just 3.4 seconds.

Kia went all out, adding fun features and different drive modes, such as “GT” and “drift.” The GT drive mode adjusts the vehicle’s motor, brakes, steering, suspension, and more for better performance.

To prove its power, Kia put its EV sports car up against a Ferrari Roma and Lamborghini Huracan EVO Spyder. Certified by an independent test from AMCI, the Kia EV6 GT beat both off the line. Not only is the Kia faster, but it’s also about half the cost.

The 2024 Kia EV6 GT starts at $61,600. A 2024 Ferrari Roma will run you about $245,000, while a new 2024 Lamborghini Huracan EVO Spyder starts at just over $300,000.

Kia-EV6-GT-lease
2024 Kia EV6 GT (Source: Kia)

According to online car research firm CarsDirect, the 2024 Kia EV6 GT now features $19,050 in lease cash (24-month lease). With the option of Single Pay leases, you can also score lower lease rates.

If you’re looking for something with a little less performance (and a lower price), Kia is offering $10,000 in Customer Cash on all 2024 EV6 models. The EV6 Light Long Range RWD ($45,950 MSRP) is listed for lease at just $179 for 24 months, with $3,499 due upfront.

The discounts come with the new 2025 model year arriving, which has an even longer driving range (319 miles Kia-est) and an NACS port for charging at Tesla Superchargers. The new EV6 GT trim will also pull additional features from Hyundai’s IONIQ 5 N, including a Virtual Gear Shift (VGS) function.

Want to get behind the wheel of Kia’s electric sports car and test it out for yourself? You can use our link to find the best deals on the 2024 Kia EV6 (including the GT model) near you.

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