In Norway, only rental companies buy gas cars, because tourists don’t ‘get’ EVs
Norway’s full-year EV sales are in, and once again the country has broken its own record for EV adoption. In 2024, 88.9% of cars sold in Norway were all-electric, up from 82.4% in 2023.
The main holdout? Rental car companies, who service tourists who aren’t familiar with EVs.
In addition, plug-in hybrid sales tipped that number up to 91.6% of vehicles having a plug, as PHEVs captured an additional 2.7% of the market.
If we expand the definition to “electrified” vehicles, 5.3% of the market were conventional hybrids, bringing the total number of vehicles with an electric motor up to 96.9%. Only 2.3% of vehicles were diesel-only, and 0.8% of vehicles were petrol only.
The numbers confirm that Norway is basically on target with its plan to end gas car sales in 2025, a target it set last decade. It was already apparent years ago that the country was trending in the right direction, but anything could have happened, especially as Norway started reducing EV incentives as it had done in the last couple years.
Other countries that have reduced EV incentives have seen a drop in EV sales – like Germany, which has caused the European market to be the only global market to experience a drop in EV sales in the last year, as they rise everywhere else around the globe. But in Norway, EVs have continued to rise regardless.
While the country doesn’t have an official gas car ban on the books, the plan of high taxes on gasoline vehicles and perks for EVs had already worked out by the time those incentives were reduced, and it had already become normal to purchase an electric car rather than a gas car. Car companies even abruptly stopped offering non-EVs, realizing that the minuscule about of sales weren’t worth the bother.
While these numbers are all about the new car market, Norway’s EV market has been so strong for so long that now electric cars are starting to make up a significant percentage of cars on the road. At the end of 2024, that number now stands at 28.6% – not yet a majority, but it is more than the number of gas-only cars on the road. Diesel-only cars still outnumber EVs as the most common powertrain on Norway’s roads (at a bit over a third of cars on the road), but not for long.
But there are some holdouts, according to Ulf Tore Hekneby, who runs Harald A Moeller, Norway’s bigger car importer. Reuters quoted Hekneby as saying “the main buyers of ICE (internal combustion engine) cars in Norway are rental companies because many tourists are not familiar with EVs.”
So, native Norwegians have made the mental switch to electric, with the biggest share of ICE cars only being imported to serve foreigners from countries with comparatively low EV sales (like America, with its pathetic ~9% EV market share in 2024).
Rental companies in America have dealt with a similar issue, where Hertz made a huge EV purchase, only to later decide that it had overdone it, and that some renters just couldn’t figure out the cars (even though the EVs did increase Hertz’s overall customer satisfaction).
But it may not be long until those tourists have a harder time fueling a gas car than an EV, because for years now, gas stations have been replacing gas pumps with chargers and motor fuel sales have been dropping. Circle K, the largest gas station chain in Norway, says that it will have as many chargers as fuel pumps within three years.
Electrek’s Take
Norway’s EV adoption timeline has almost perfectly tracked the standard “S-curve” of technology adoption, accelerating over time until it reaches high levels, then flattening out for the last few percent of holdouts. We’re seeing that number now, where while Norway has basically hit its plan to eliminate gas car sales by 2025, there are likely to be a few here and there for various reasons.
This is why, for example, California’s much-vaunted “2035 gas car ban” (which, frankly, should be sooner) doesn’t actually ban all vehicles with a gasoline engine in them – it will allow for up to ~20% plug-in hybrids, assuming those PHEVs meet certain requirements.
However, most countries aren’t even close to having new EV sales eclipse new gas car sales, and Norway is already out here with over 90% of vehicles having a battery and more full EVs on the road than gas cars.
For all the complaints and protestations of impossibility that we keep hearing in the US, the Nordic countries have by and large left gas behind. All have high EV penetration, led by Norway, and there have not been any of the widespread problems that fossil fuel propaganda constantly tries to convince you that high EV use would lead to. The grid is fine, the cars work in the cold (even in the Northernmost human settlement on the planet), and everyone is happier with quieter roads and cleaner air.
Maybe instead of listening to ignorant clowns who are committed to increasing harm and costs, we should just take a look at how one of the happiest nations in the world has transformed its transportation system for the better, and take a few notes.
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Mitsubishi is partnering with Ample and Yamoto Transports to deploy an innovative new battery swap network for electric cars in its Japanese home market — but it’s not just for electric cars. Mitsubishi Fuso commercial trucks are getting in on the action, too!
Despite a number of early EV adopters with an overdeveloped concept of ownership, battery swap technology has proven to be both extremely effective and extremely positive to the overall EV ownership experience. And when you see how simple it is to add hundreds of miles of driving in just 100 seconds — quicker, in many cases, than pumping a tank of liquid fuel into an ICE-powered car — you might come around, yourself.
That seems to be what Mitsubishi thinks, anyway, and they’re hoping they’ll be your go-to choice when it’s time to electrify your regional and last-mile commercial delivery fleet(s) by launching a multi-year pilot program to deploy more than 150 battery-swappable commercial electric vehicles and 14 modular battery swapping stations across Tokyo, where the company plans to showcase its “five minute charging” tech in full view of hundreds of commercial fleets and, crucially, the executives of the companies that own and manage them.
A truck like the Mitsubishi eCanter typically requires a full night of AC charging to top off its batteries, and at least an hour or two on DC charging in Japan, according to Fuso. This joint pilot by Mitsubishi, Mitsubishi Fuso Trucks, and Ample aims to circumvent this issue of forced downtime with its swappable batteries, supporting vehicle uptime by delivering a full charge within minutes. The move is meant to encourage the transport industry’s EV shift while creating a depository of stored energy that can be deployed to the grid in the event of a natural disaster — something Mitsubishi in Japan has been working on for years.
Trucks like the eCanter already serve a number of roles throughout the global truck market, including municipal waste collection, regional delivery support, and more.
The pilot is backed by Tokyo Metropolitan Government’s “Technology Development Support Project for Promoting New Energy,” with local delivery operator Yamato Transport testing swappable EVs for delivery operations on both its eCanter light-duty trucks and Mitsubishi Minicab kei-class electric vans.
Electrek’s Take
Electrifying the commercial truck fleet is a key part of decarbonizing city truck fleets – not just here in the US, but around the world. I called the eCanter, “a great product for moving stuff around densely packed city streets,” and eliminating the corporate fear of EV charging in the wild just makes it an even better product for that purpose.
Here’s hoping we see more “right size” electric solutions like this one (and more battery swapping tech) in small towns and tight urban environments stateside somewhat sooner than later.
SOURCES | IMAGES: Mitsubishi, Fuso.
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After becoming the first European brand to offer fully electric versions of every model it sells — and at the same price as the ICE models — Opel is going even further, with a new, AWD electric SUV that should give American Jeep fans hope for a new electric Cherokee!
Now part of the Stellantis, rather than GM portfolio of brands, Rüsselsheim-based Opel showed off the first official pictures of its new Opel Grandland Electric AWD — the company’s first all-electric SUV to feature the “Blitz” performance emblem and all-wheel drive.
“Our top-of-the-range Grandland SUV is a milestone for Opel,” says Opel CEO Florian Huettl. “Customers already have a choice of battery-electric drive, plug-in hybrid and hybrid with 48-volt technology. We are now offering even more choice with the Grandland Electric AWD and thus ensuring that our customers can enjoy maximum efficiency and safety in diverse weather and road conditions, combined with plenty of driving fun.”
Stellantis gets it right in Europe
Opel says its new, AWD Grandland is its most aerodynamically efficient model yet, with a drag coefficient (Cd) of just 0.278. That efficiency, paired with similarly efficient electric motors and a 73 kWh li-ion NMC battery give the electric crossover a 501 km (311 mile) WLTP range, while a combined 325 hp and 375 lb-ft of torque should make for suitably spirited acceleration to go along with all that green cred.
Suspension and handling, too, are promised to deliver on what Opel claims is a “typical” Teutonic driving experience in the Grandland AWD:
Both driving pleasure and comfort are further emphasized by dampers with frequency selective damping technology. This unique technology comes as standard on the Grandland Electric AWD and incorporates a second hydraulic circuit in the damper chamber to mechanically adapt the damping force in relation to the frequency. Depending on the situation, road surface conditions and driving style, it enables different damping characteristics for comfortable gliding at high frequencies – i.e. with short impacts such as on cobblestones or a manhole cover – as well as for a sporty, ambitious driving style with more direct contact with the road at low frequencies. The Grandland reacts even more immediately and directly to any command from the driver and, as is typical for Opel, remains stable when braking, cornering and at high speeds on the Autobahn.
OPEL PRESS RELEASE
The Opel Grandland Electric AWD ships with four standard drive modes that include “normal,” eco, sport, and 4WD mode, which simulates locking axles and true 4×4 off-road performance. The ESP and traction control systems adopt specific settings to enhance grip in 4WD mode as well, and maximum power and torque are instantly available.
Electrek’s Take
As you maybe could tell by now, feeding European Stellantis EVs into an AI image generator and asking it to “make them into Jeeps” is one of my new favorite things to do. This new Opel is no different, and the resulting image (above) paired with the models’ stated specs give me hope that the next wave of Jeep EVs will do better than the Wagoneer S at attracting buyers. All they really need, I think, is the right name — and the right price, to be winners.
SOURCE | IMAGES: Opel.
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Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S never really found its place — but with dealers discounting the Jeep brands forward-looking flagship by nearly $25,000, it might be time to give the go-fast Wagoneer S a second look.
SKIP THE STORY: get straight to the deals.
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
That said, the Jeep Wagoneer S is not a bad car (and neither is its totally different, hideously massive, ICE-powered Wagoneer sibling, frankly). Built on the same Stellantis STLA Large vehicle platform that underpins the sporty Charger Daytona EVs, the confusingly-named Wagoneer S packs dual electric motors putting out almost 600 hp. That’s good enough to scoot the ‘ute 0 to 60 mph in a stomach-turning 3.5 seconds and enough, on paper, to convince Stellantis executives that they had developed a real, market-ready alternative to the Tesla Model Y.
With the wrong name and a sky-high starting price of $66,995 (not including the $1,795 destination fee), however, that demand didn’t materialize, leaving the Wagoneer S languishing on dealer lots across the country.
That could be about to change, however, thanks to big discounts on Wagoneer S being reported at CDJR dealers in several states, according to our friends at the Car Dealership Guy podcast.
- Jimmy Britt Chrysler Dodge Jeep Ram in Georgia, has a Wagoneer S with an MSRP of $67,590 listed at $43,104 ($24,486 off)
- In Florida, Taverna Chrysler Dodge Jeep Ram Fiat has a $67,590 Wagoneer S slashed to $43,138 ($24,452 off)
- Chris Nikel Chrysler Jeep Dodge Ram Fiat in Oklahoma has a Wagoneer S listed for $43,425 ($24,165 off)
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” writes CDG’s Marcus Amick. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
Jeep Wagoneer S gallery
SOURCES | IMAGES: Car Dealership Guy, CarScoops, and CarsDirect.
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