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There remains “untapped potential” in screen tourism, according to some who work in the industry.

Hit shows such as Bridgerton, Game Of Thrones and Gavin & Stacey have attracted visitors to some of the locations used to film the series.

But some say that more could be done to reap the rewards of the trend of visiting TV and film locations, sometimes known as “set jetting”.

Glenda Kenyon, 71, owns one of the houses used to film Gavin & Stacey, on Trinity Street in Barry Island.

Ms Kenyon told Sky News that since opening up her home to location tours, she had welcomed 28,398 visitors through her door over the years.

“I’ve had people from Hawaii, Africa, India, Cardiff, London, and a lot more places than that,” she said.

“Honest to god, I love it, I love the show. If I didn’t love the show, I wouldn’t be doing this.”

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Ruth Jones, who plays Nessa Jenkins (left) and Joanna Page, who plays Stacey Shipman during filming for the Gavin and Stacey Christmas Day.
Pic: PA
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Ruth Jones (left) and Joanna Page during filming for Gavin & Stacey. Pic: PA

Ms Kenyon's home features cast photos and merchandise signed by cast members
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Ms Kenyon’s home features cast photos and merchandise signed by cast members

Having lived in Barry for 35 years, Ms Kenyon says she has seen a lot of change in the town and that she expects there will be “a lot more coaches” visiting after the recent finale.

“In the beginning, when they first started, they don’t tell you they’re going to come back and do another one,” she said.

“I will miss it, but I know I’ve still got the tours and that’s good for me.”

The latest official statistics from the British Film Institute show that inbound tourists spend an estimated £892m annually in film-related screen tourism in the UK.

A total of 19% of the UK domestic holiday market reported that visiting locations featured in TV, film or literature was an experience they would like to do during a holiday or short break in the country, according to Welsh government research.

A Game Of Throne tour visits Northern Ireland locations used. Pic: Game Of Thrones Tours
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Visitors take part in a tour of Northern Ireland locations. Pic: Game Of Thrones Tours

‘Deeply undeveloped’

Robert Dowling, 51, worked as a national tour guide in Ireland before he set up the Game Of Thrones Tours company in late 2012 to showcase some of the series’ locations in Northern Ireland.

Mr Dowling told Sky News he believed there was “untapped potential” in screen tourism.

“Screen tourism remains deeply undeveloped…it’s kind of a new field now, it’s quite exciting,” he said.

“I suspect Game Of Thrones will still be a thing 10 or 20 years from now, and therefore we can invest with confidence that there will be demand.

“That’s my argument for why we should develop screen tourism, because I think it has an enduring appeal.”

A Game Of Throne tour visits Northern Ireland locations used. Pic: Game Of Thrones Tours
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Pic: Game Of Thrones Tours

More than a decade since the series first aired, he said the tours can be “emotional” and “moving” as visitors embrace the nostalgia, with some even deciding to get engaged at the featured locations.

“My motive for it was really to show people the beauty of County Down and County Antrim in Northern Ireland,” he said.

“By the time season two came out [in 2012] I said ‘Right, this is going to be a thing, this is just awesome’, because those two seasons are very big on Northern Ireland locations”.

With a total of eight seasons and a number of spin-off series comes a whole host of locations to explore and share with fans.

“We’ve tweaked the itinerary as we went through all eight seasons of Game Of Thrones to include new stuff, and we’re going to have to do that again in 2025,” he added.

“It’s great that there’s more to come with A Knight Of The Seven Kingdoms, so we’ve at least three more years of footage and locations to get up on screen to strengthen that relationship between the franchise and Northern Ireland.”

A Game Of Throne tour visits Northern Ireland locations used. Pic: Game Of Thrones Tours
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Pic: Game Of Thrones Tours

‘Kept on attracting visitors’

Fred Mawer, 59, has lived in Bath for 20 years and has been working as a tour guide for the last six.

In addition to his usual tours of the city, he has created a bespoke tour of locations featured in Netflix series Bridgerton.

He told Sky News the show had proved “incredibly popular” and had brought some people to Bath “who wouldn’t necessarily have done the tours otherwise”.

He was asked to do a Bridgerton tour in 2021 for the annual Bath Festival and since then he has continued the tours outside of the festival too.

“It’s kept on going, I mean it really does have longevity because obviously there have been more seasons of Bridgerton released,” he said.

“Season one, with an enormous amount of filming in Bath, [was the] biggest thing that’s ever been filmed in the city, 14 locations across the city, but also some more filming for those other seasons as well.

“So it’s kept on attracting visitors and people coming to do the tours in subsequent years.”

Pic: Fred Mawer
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Fred Mawer has worked as a tour guide for six years. Pic: Fred Mawer

But Mr Mawer fears “there may be much less” filming in Bath for season four after reports that the production company had bought a stage set replicating Bath’s Royal Crescent.

The “million-dollar question” for Mr Mawer is what impact that could have going forward on tours specifically designed to showcase some of the show’s locations.

“It’s hard to know at the moment what impact it would have if the production company does not come back and film any more in Bath and just use the stage set,” he added.

“There will certainly still be a market for Bridgerton tours because of all the filming that took place for the first seasons.

“It may not be quite so appealing for people to come on the tours if the filming stops altogether in Bath.”

But given the avid nature of fans’ attachment to some TV series and movies, those involved in the world of set jetting believe its popularity is only set to continue.

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How people are coping with the floods: Carpets, furniture and food destroyed as homes deluged under feet of water

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How people are coping with the floods: Carpets, furniture and food destroyed as homes deluged under feet of water

People whose homes have been destroyed by the floods sweeping across parts of the UK over the past couple of days have been telling Sky News how they coped with the deluge.

In Lincolnshire, where a major incident has been declared, Terry, from Grantham, showed a Sky crew the aftermath of the deluge in his home, which was left under two feet of water.

“Everything’s gone,” he said, adding that he was “devastated”.

The first sign of trouble came at lunchtime on Monday, when his wife woke him and said there was water coming in [to the house], and “within a few minutes, the whole house was flooded”.

Terry told us he's 'devastated'
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Terry told us he’s ‘devastated’

Pic: AP
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Flooding in Loughborough. Pic: AP

Weather – latest updates

They rushed their belongings and pets upstairs, he said, as he revealed the damage to the flooded living room and kitchen, where the water mark was above a power socket.

Terry said the kitchen, where the floor was covered in sludge, smelled of mud and sewage, and their furniture and carpets were wrecked.

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Flood waters in Loughborough, Leicestershire. Pic: PA
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Flood waters in Loughborough, Leicestershire. Pic: PA

They have no electricity and the food in the cupboards and freezer was “completely ruined”.

Graham Johnson, who lives in a boat with his wife and dog, in the village of Barrow upon Soar in Leicestershire, was in the pub on Monday night, before the water started to rise “rapidly”.

People living in a local caravan park were moved as a severe flood warning was issued.

Graham Johnson, from Barrow upon Soar in Leicestershire, feared he would lose his boat home
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Graham Johnson, from Barrow upon Soar in Leicestershire, feared he would lose his boat home

PABest A man is rescued from the flooding at a caravan park near Barrow upon Soar, Leicestershire. Weather warnings for snow and ice are in force across much of the UK after severe flooding and snow caused travel disruption and school closures. Across England, there are also 198 flood warnings, meaning flooding is expected, and 300 flood alerts, meaning flooding is possible. Picture date: Tuesday January 7, 2025.
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A man is rescued from the flooding at a caravan park near Barrow upon Soar, Leicestershire. Pic: PA

Mr Johnson said he had gone out “for a couple of pints as usual and, the next thing we know, bingo”.

The couple feared their boat home was about to be swept towards the bridge.

“That’s our pride and joy, where we live, and we didn’t want to lose it,” he said, as he praised the “fantastic” emergency services, who rescued them and their dog after a nervy three-hour wait.

They were two of the 59 people rescued by firefighters in the county, where a major incident was declared and crews were called out to 160 flood-related incidents, the Fire Brigades Union (FBU) said.

Another Leicestershire resident whose home was inundated was Qasim Abdullah from Loughborough.

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Flooding across East Midlands

Pictures taken by the Associated Press show him walking through almost knee-deep water in his living room.

In nearby Quorn, businesses have shut as the main high street has flooded for the second time in as many years.

Two of the pubs in particular have been damaged.

Last year, residents had to launch a crowd fundraiser to help pay for the costs of renovation. Not to mention soaring insurance premiums.

Indy Burmi, who owns a hair salon and restaurant, hasn’t suffered flooding, but said he’s had to close up and cancel all Tuesday’s reservations, as his clients simply can’t get into the village.

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And, with more rain forecast, conditions could get even worse in the short term, while residents worry that an annual battle with rising water is now the new normal.

Elsewhere in the UK, the next danger is from ice forming on untreated surfaces after rain on Tuesday evening, the Met Office has said, as it issued a new warning for northern England and Wales from 5pm until midday on Wednesday.

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Boy, 14, stabbed to death on bus in Woolwich, southeast London

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Boy, 14, stabbed to death on bus in Woolwich, southeast London

A 14-year-old boy has been stabbed to death on a bus in Woolwich, in southeast London.

Police were called around 2.30pm to reports of a stabbing on a bus on Woolwich Church Road near the junction with the A205 South Circular Road.

A boy who police said had received stab wounds was treated by paramedics, but he died at the scene shortly after they arrived.

Officers have launched an investigation into the incident.

No arrests have been made so far but police are appealing for witnesses of the incident on the 472 bus.

Read more from Sky News:
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A cordon and road closures were in place as of shortly before 5pm.

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Liverpool hospital declares critical incident over ‘exceptionally high’ demand on A&E amid rising flu cases

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Liverpool hospital declares critical incident over 'exceptionally high' demand on A&E amid rising flu cases

The Royal Liverpool University Hospital has declared a critical incident due to “exceptionally high” demand on A&E and patients being admitted to wards.

The hospital said there had been a spike in people with flu and respiratory illnesses going to emergency departments in recent weeks.

The number of people in England’s hospital with flu quadrupled in the last month, according to NHS data.

A spokesperson for the hospital said it had a “comprehensive plan in place” and was “taking all the necessary actions to manage the challenging circumstances”.

“We are working with partner organisations to ensure those that are medically fit can leave hospital safely and at the earliest opportunity,” they added.

The hospital warned some people would experience delays as it prioritises the sickest patients.

People whose case isn’t an emergency are being asked to see their GP, pharmacy or walk-in centre – or call the 111 service for advice.

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The Royal Liverpool University Hospital is in the city centre and is the biggest hospital in Merseyside and Cheshire.

Declaring a critical incident can happen when a hospital is experiencing exceptional demand, or sometimes if there is a serious problem with staffing levels.

It indicates it can’t function as normal and allows it to take extra measures to protect patients, such as prioritising the most unwell people and getting support from other agencies.

It could last hours, a few days, or weeks if necessary.

A critical incident was also declared on Friday by the NHS Cornwall and Isles of Scilly Integrated Care Board.

It said it had seen almost four times as many inpatients compared with last year and urged people with flu to avoid going to A&E.

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Plaza says death of filmmaker husband ‘unimaginable tragedy’

There have been warnings this winter of a so-called “quad-demic”– with flu, vomiting bug norovirus, COVID and RSV circulating at the same time.

The NHS provides vaccinations against three of the four; flu, COVID-19 and RSV (a common cause of chest infection in babies).

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