Chevy Silverado (left), Equinox (middle), and Blazer (right) EVs at a Tesla Supercharger (Source: GM)
US EV sales will continue to grow in the year ahead, accounting for 1 in 4 vehicles sold in 2025, according to Cox Automotive’s 2025 Outlook.
Cox Automotive is kicking off 2025 with a bright outlook for the auto market. After wrapping up 2024 on a high note, the US auto industry seems to be on a solid path forward, despite some uncertainties. In fact, Cox is predicting that it’s going to be the best year for the auto market since before the pandemic, in 2019.
With the exception of Stellantis and Tesla, nearly every automaker posted higher sales year-over-year overall in 2024. General Motors was the top-selling automaker in 2024, while Honda and Mazda delivered strong growth.
The US market posted record EV sales in 2023 and 2024, and this trend is expected to continue in 2025. Cox Automotive predicts that EVs will account for approximately 10% of the market total in the year ahead, up from roughly 7.5% in 2024.
Hybrids and plug-ins will account for about 15% of the market, and sales of ICE vehicles will tumble to 75% of total volume, the lowest level on record.
EV growth will be supported by around 15 additional EV models entering the market, consumers deciding to buy before the Trump administration cuts the $7,500 tax credit, and state-level incentives countering potential federal cuts. The rapid expansion of the EV charging network is also contributing to this growth.
Cox asserts that “consumers are feeling better about the road ahead, as the US election was smoothly settled, interest rates are below their peaks, and the job market has stabilized.”
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After seeing the success of rivals, Subaru doesn’t want to be left behind. Subaru looks to join Volkswagen, Hyundai, Kia, and several other automakers that are doubling down on more affordable EVs.
Subaru is looking to launch more affordable EVs
Following the launch of its new Uncharted electric SUV last week, Subaru is now considering introducing a smaller, entry-level EV to anchor its lineup.
Subaru’s global EV product manager, Inoue Masahiko, told Autocar during a recent interview that the company was looking into launching a new electric car to sit below the Uncharted.
Masahiko explained that “It’s something that is up for consideration, because we need to prepare a wider range of BEVs to meet every customer’s expectation.”
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The move follows the success of other automakers, which are already seeing surging demand with more affordable EVs rolling out. The Renault 5 EV, which launched earlier this year at £22,995 ($31,100), has already secured over 35,000 sales this year. It’s now the most popular EV among private buyers in the UK.
2026 Subaru Uncharted EV (Source: Subaru)
Kia and Hyundai are also seeing strong initial demand for their new entry-level electric cars, the EV3 and Inster EV.
Through the first half of the year, the Kia EV3 is the sixth-best-selling EV in Europe, just ahead of the Renault 5. Hyundai’s Inster EV cracked the top 20 top-selling EVs in Europe last month, ranking #19 with over 3,300 units sold.
Kia EV3 Air in Frost Blue (Source: Kia UK)
According to Jato, Chinese brands are quickly gaining market share in Europe, outselling Ford in the first half of 2025 combined. Five brands, including BYD, Jaecoo, Omoda, Leapmotor, and Xpeng, are leading the surge.
Although it’s “up for consideration,” we likely won’t see Subaru’s new entry-level EV for at least another few years.
2026 Subaru E-Outback (Trailseeker) electric SUV (Source: Subaru)
Subaru’s European boss, David Dello Stritto, confirmed that a B-segment EV was worth exploring, but added that they would have to “wait and see how the Uncharted does” before expanding its lineup.
Dell Stritto said, “I reckon we need about two years to find out how it’s performing,” adding, “We might have come up with new ideas during that period, so in two years’ time we can talk again.”
Toyota Aygo X Hybrid (Source: Toyota)
After expanding its partnership with Toyota, you can expect the Japanese automaker to have a hand in the new EV. Toyota’s product chief, Andrea Carlucci, told Autocar that an electric successor to the Yaris “is the idea,” but he added, “this is not quite now.”
It looks like we’ll have to wait at least another few years before we see the new Subaru EV. By then, it will likely be too little too late with many automakers preparing to launch longer-range, lower-cost electric vehicles.
For now, Subaru’s European EV lineup includes the refreshed Solterra, Uncharted SUV, and new E-Outback (which will be sold under the name Trailseeker in the US).
Source: Autocar
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Utica, New York, is about to become a new hub for electric bikes, or at least that’s the plan, if eBliss Global has a say in it.
The company just announced plans to begin manufacturing its e-bikes at Harbor Point later this year. Led by longtime industry veteran Bill Klehm, eBliss Global will invest over $4 million into a new facility and expects to begin production in the third quarter of 2025.
According to WKTV in Utica, eBliss Global isn’t just another newcomer to the booming e-bike market. Klehm, the company’s chairman and CEO, brings more than four decades of experience in automotive and bicycle manufacturing. He also claims to have helped launch Europe’s e-bike market, giving eBliss a strong pedigree as it ramps up US operations.
“What we’re seeing in the U.S. is a wild surge in e-bikes,” said Klehm. “Almost 2.5 million were sold last year, up from just 60,000 in 2016. We’re talking about the fastest-growing piece of transportation equipment in the world, and definitely in the United States.”
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While those sales figures sound a bit optimistic compared to most industry experts who put the peak of the US e-bike market at around 1 to 1.5 million annual sales, there’s no doubt that the market is growing.
The e-bike brand eBliss chose Utica, New York as the home for its new production facility thanks to a combination of community support, infrastructure, and logistics. “The people are amazing,” Klehm said. “Utica has a phenomenal community, a great work ethic, and an excellent educational system. Logistically, it’s perfectly located in the Northeast between Syracuse and Albany, with great rail access.”
The new facility will eventually employ around 40 people and is expected to build 15,000 bikes in its first year. The site will include not just assembly lines but also engineering, sales, marketing, and distribution teams. The project is receiving a $500,000 boost from Empire State Development through job creation tax credits.
Utica Mayor Mike Galime praised the company’s arrival and the momentum behind e-bikes in general. “This company is extremely interested in growth. They are at the cusp of an industry that is starting to proliferate,” he said.
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Tesla, through its Tesla Electric division, is partnering with Sunrun to offer electric plans to Texas homeowners.
After gaining experience through its virtual power plants (VPPs), Tesla took things a step further with the launch of “Tesla Electric” back in 2022.
Instead of reacting to specific “events” and providing services to your local electric utilities, as Tesla Powerwall owners have done in VPPs in California, Australia, and a few other markets, Tesla Electric is actively and automatically buying and selling electricity for Tesla Powerwall owners – providing a buffer against peak prices.
The company is essentially becoming an energy retailer.
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Tesla Electric is currently only available to Powerwall owners in a few markets, primarily in Texas and the UK.
Now, Tesla is partnering with Sunrun to launch a new Sunrun Flex plan to customers in Texas:
Sunrun (Nasdaq: RUN), the nation’s leading provider of clean energy as a subscription service, announced today an innovative home energy plan in partnership with retail electric provider Tesla Electric (Nasdaq: TSLA). Created exclusively for Sunrun Flex™ customers in Texas, this new home energy plan is designed to maximize solar production, battery backup power for outages, and energy independence.
Here are the advantages of the program listed by Sunrun:
Cost Predictability: Customers enjoy predictable, affordable monthly payments, with the ability to “flex” their energy usage as life changes.
Managed Settings: Tesla will coordinate electric rates, battery settings, and solar crediting to ensure the most value creation for customers.
Seamless Experience: Coordinated customer service between Sunrun and Tesla to ensure a seamless experience that integrates the electric plan and Flex system.
Rollover Credits: When customers use less energy than their baseline, they earn rollover credits to apply against future months when they exceed their baseline.
Performance Guarantee: Every Sunrun Flex subscription includes 24/7 system monitoring, free maintenance and repairs, along with solar performance and battery health guarantees.
In short, the partnership uses Tesla’s Powerwalls and Sunrun’s solar systems at customer homes to offer a stable electric utility plan.
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