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LONDON — Britain’s competition watchdog on Tuesday opened an investigation into Google search services, marking its first major probe under the country’s tough new competition rules.

The Competition and Markets Authority said that it’s looking to assess whether Google has “strategic market status” (SMS) under the new U.K. Digital Markets, Competition and Consumers Act (DMCC).

The DMCC, which officially entered into effect on Jan. 1, aims to prevent anti-competitive behavior in digital markets. Designation of a company as having “SMS” would give the regulator the power to impose changes to prevent anti-competitive behavior.

Sarah Cardell, the CMA’s chief executive, said the regulator was probing Google’s dominance of the search market to ensure a “level playing field” — especially as artificial intelligence is shifting the way people search online.

“It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal — for example in how their data is collected and stored,” Cardell said.

“And for businesses, whether you are a rival search engine, an advertiser or a news organisation, we want to ensure there is a level playing field for all businesses, large and small, to succeed,” she added.

The CMA move follows a bid from the U.S. Department of Justice to force Google to divest its Chrome browser. The DOJ filed to break the internet giant up after finding it holds a monopoly in the search market.

The regulator on Tuesday highlighted Google’s dominant position in the U.K. search market as a primary point of concern.

Google accounts for more than 90% of all general search queries in the U.K., and more than 200,000 advertisers in the country use the firm’s search advertising tools, according to the CMA.

Search is “vital for economic growth,” the CMA said, explained that its role in connecting companies with other businesses, investors and customers means it is “critical” that competition works well.

“Google Search supports millions of U.K. businesses to grow by reaching customers in innovative ways. The CMA’s announcement today recognises that,” a Google spokesperson told CNBC via email.

“We will continue to engage constructively with the CMA to ensure that new rules benefit all types of websites, and still allow people in the U.K. to benefit from helpful and cutting edge services,” the Google spokesperson added.

The CMA added that effective competition in search was needed to ensure fair treatment of news publishers for the use of their content.

With new AI-based search methods like OpenAI and Perplexity emerging, the CMA said it is also concerned about Google’s position in the market potentially putting new and innovative players at a disadvantage.

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Nvidia’s beat and raise should wow even its most hardened critics, and the stock soars

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Nvidia's beat and raise should wow even its most hardened critics, and the stock soars

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Nvidia CEO Jensen Huang rejects talk of AI bubble: ‘We see something very different’

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Nvidia CEO Jensen Huang rejects talk of AI bubble: 'We see something very different'

Jensen Huang, chief executive officer of Nvidia Corp., during the US-Saudi Investment Forum at the Kennedy Center in Washington, DC, US, on Wednesday, Nov. 19, 2025.

Stefani Reynolds | Bloomberg | Getty Images

In the weeks leading up to Nvidia’s third-quarter earnings report, investors debated whether the markets were in an AI bubble, fretting over the massive sums being committed to building data centers and whether they could provide a long-term return on investment.

During Wednesday’s earnings call with analysts, Nvidia CEO Jensen Huang began his comments by rejecting that premise.

“There’s been a lot of talk about an AI bubble,” Huang said. “From our vantage point we see something very different.”

In many respects, Huang’s remarks are to be expected. He’s leading the company at the heart of the artificial intelligence boom, and has built its market cap to $4.5 trillion because of soaring demand for Nvidia’s graphics processing units.

Huang’s smackdown of bubble talk matters because Nvidia counts every major cloud provider — Amazon, Microsoft, Google, and Oracle — as a customer. Most of the major AI model developers, including OpenAI, Anthropic, xAI and Meta, are also big buyers of Nvidia GPUs.

Read more CNBC reporting on AI

Huang has deep visibility into the market, and on the call he offered a three-pronged argument for why we’re not in a bubble.

First, he said that areas like data processing, ad recommendations, search systems, and engineering, are turning to GPUs because they need the AI. That means older computing infrastructure based around the central processor will transition to new systems running on Nvidia’s chips.

Second, Huang said, AI isn’t just being integrated into current applications, but it will enable entirely new ones.

Finally, according to Huang, “agentic AI,” or applications that can run without significant input from the user, will be able to reason and plan, and will require even more computing power.

In making the case of Nvidia, Huang said it’s the only company that can address the three use cases.

“As you consider infrastructure investments, consider these three fundamental dynamics,” Huang said. “Each will contribute to infrastructure growth in the coming years.”

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“The number will grow,” CFO Colette Kress said on the call, saying the company was on track to hit the forecast.

Prior to Wednesday’s results, Nvidia shares were down about 8% this month. Other stocks tied to the AI have gotten hit even harder, with CoreWeave plunging 44% in November, Oracle dropping 14% and Palantir falling 17%.

Some of the worry on Wall Street has been tied to the debt that certain companies have used to finance their infrastructure buildouts.

“Our customers’ financing is up to them,” Huang said.

Specific to Nvidia, investors have raised concerns in recent weeks about how much of the company’s sales were going to a small number of hyperscalers.

Last month, Microsoft, Meta, Amazon and Alphabet all lifted their forecasts for capital expenditures due to their AI buildouts, and now collectively expect to spend more than $380 billion this year.

Huang said that even without a new business model, Nvidia’s chips boost hyperscaler revenue, because they power recommendation systems for short videos, books, and ads.

People will soon start appreciating what’s happening underneath the surface of the AI boom, Huang said, versus “the simplistic view of what’s happening to capex and investment.”

WATCH: Nvidia posts Q3 beat

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Asian chip names rally as Nvidia forecasts hotter-than-expected sales after earnings beat

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Asian chip names rally as Nvidia forecasts hotter-than-expected sales after earnings beat

C. C. Wei, chief executive officer of Taiwan Semiconductor Manufacturing Co. (TSMC), left, and Jensen Huang, chief executive officer of Nvidia Corp., during the TSMC sports day event in Hsinchu, Taiwan, on Saturday, Nov. 8, 2025.

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Asian chip stocks rallied in early trading Thursday after American AI chip darling Nvidia beat Wall Street expectations and issued stronger-than-expected guidance for the fourth quarter. 

South Korea’s SK Hynix popped around 4%. The memory chip maker is Nvidia’s top supplier of high-bandwidth memory used in AI applications. 

Samsung Electronics, which also supplies Nvidia with memory, was also up nearly 4%. The company has been working to catch up to SK Hynix in high-bandwidth memory to land more contracts with Nvidia. 

Taiwan Semiconductor Manufacturing Company, the world’s largest contract chipmaker, which produces most of Nvidia’s chip designs, rose 4% in Taipei.

“We expect Nvidia’s results to drive higher earnings estimates across the sector, including for its primary GPU supplier TSMC, memory vendors SK Hynix and Samsung, and the broader Asian subcomponent and assembly value chain,” Rolf Bulk, equity research analyst at New Street Research, told CNBC.

In Tokyo, Renesas Electronics, a key Nvidia supplier, added about 4%. Tokyo Electron, which provides essential chipmaking equipment to foundries that manufacture Nvidia’s chips, gained 5.87%. Another Japanese chip equipment maker, Lasertec, was up about 6%. 

Japanese tech conglomerate SoftBank skyrocketed nearly 7%, though the firm recently offloaded its shares of Nvidia. Softbank owns the majority of British semiconductor company Arm, which supplies Nvidia with chip architecture and designs.

SoftBank is also involved in a number of AI ventures that use Nvidia’s technology, including the $500 billion Stargate project for data centers in the U.S.

Nvidia’s sales and outlook are closely watched by the technology industry as a sign of the health of the AI boom, and its strong earnings could ease recent fears regarding an AI bubble.  

“There’s been a lot of talk about an AI bubble,” Nvidia CEO Jensen Huang told investors on an earnings call. “From our vantage point, we see something very different.”

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