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Elon Musk is technically a “founder” of Tesla, as per a court settlement. He deserves credit for Tesla’s succes, but it is true that he isn’t behind Tesla’s main innovation.

While I’m no fan of Elon Musk, I care more about the truth than smearing him, which is not the case for a lot of his haters. One of their go-to lies they like to repeat is that he is not a “founder” of Tesla.

It’s something they use to try to discredit his achievements: “He isn’t a founder or inventor. He just buys ideas from others.”

While there’s some truth to it, it’s not the whole truth. I felt like it would be essential to set the record straight.

The early story of Tesla

Tesla was officially incorporated on July 1, 2003, by Martin Eberhard and Marc Tarpenning with the goal of building an electric vehicle manufacturer that is also a technology company – an idea that is still core to Tesla today.

In investment materials, Eberhard and Tarpenning’s early Tesla stated a goal to develop core technologies related to “the battery, the computer software, and the proprietary motor.” These are still Tesla’s core technologies today.

Martin Eberhard on the left and Marc Tarpenning on the right

But Tesla’s most important innovation was the use and packaging of cylindrical li-ion battery cells, previously mainly used in consumer electronic products, like laptops, in large battery packs for electric vehicles.

That was really a game changer and it’s an idea that precede Elon Musk’s involvement with Tesla.

While incorporated in 2003, Eberhard and Tarpenning had been working on the idea for a while. They had previously founded NuvoMedia where the two founders built of an early handheld device, the Rocketbook, an ebook reader, back in 1996.

They sold the company in 2000, but before that, they were working on the next-generation of their ebook and in sourcing the batteries, they noted some impressive improvements in the capacity and cost of li-ion battery cells.

The two engineers had serious concerns about climate change and oil import. They did the math and concluded that powering transportation with batteries using renewable energy would have a significant impact on reducing emissions and climate change.

Tesla didn’t invent electric cars. They had been around for 100 years by the time the company was founded, but they required making compromises compared to fossil fuel-powered vehicles, which prevented them for gaining in popularity.

That was Tesla’s difference-maker: making cars with the latest li-ion battery cells developed for consumer electronics, resulting in electric vehicles without compromises.

This core idea were reflected in Eberhard’s guiding principles for Tesla:

1) An electric car should not be a compromise. With the right technology choices, it is possible to build electric cars that are actually better cars than their competition.

2) Battery technology is key to a successful electric car. Lithium ion batteries are not only suitable of automotive use; they are game-changing, making decent driving range a reality.

3) If designed right, electric cars can appeal to even the most serious car enthusiast, as electric drive is capable of seriously outperforming internal combustion engines.

That has been the basis of Tesla’s success. The idea of leveraging the incredible progress with li-ion batteries in the 1990s to deliver electric vehicles with no compromise.

Tesla Roadster battery module and pack

This was Tesla’s core innovation. It sounds simple, but it took incredible work. No battery manufacturer wanted to build li-ion cells for EVs, so Tesla had to buy off-the-shelves cells meant for laptops and package thousands of these cylindrical cells into battery modules and packs that could be viable in a car. It’s an idea that had never been done before.

And an idea is worth nothing without execution.

Tesla couldn’t have happened without Elon Musk

Musk claims that his interest in electric vehicles predates Tesla. There’s no reason not to believe him, but there’s no evidence that he had anything to do with the abovementioned concept.

In fact, before his foray into Silicon Valley’s internet startup boom, Musk went to Stanford University to study supercapacitors, which he claims he did with the hope of using them in electric vehicles. This would suggest that he thought supercapacitors would be the future of EVs rather than Li-ion batteries.

Musk and Tesla got together through a company called AC Propulsion.

AC Propulsion pioneered the resurgence of electric vehicles and built the tZero electric sports car in the 1990s.

First, it used lead-acid batteries like its predecessors, but the company converted it to lithium-ion battery cells in the early 2000s. It’s not clear who had the idea first or if it was parallel thinking, but we do know that AC Propulsion and Eberhard were in contact during the conversion.

Eberhard tried to convince AC Propulsion to commercialize the new tZero, but the company refused because it focused on another product. That’s when Eberhard and Tarpenning decided to launch Tesla.

How did Musk come into the picture?

Musk, who was working on SpaceX at the time, was contacted by JB Straubel, a young electrical engineer with a longstanding interest in electric vehicles, including building his own Porsche EV in his garage.

Fresh out of school, Straubel was working on high-altitude hydrogen-powered electric aircraft at the time—something that was of interest to Musk, so they got together. The conversion eventually pivoted to electric vehicles, and Straubel, being deeply connected in this small world, made Musk aware of AC Propulsion.

They test-drove the tZero with lithium-ion batteries, and Musk was sold. Like Eberhard, he tried to convince AC Propulsion to commercialize the product. Tom Gage, AC Propulsion’s CEO, again refused, but since they were thinking the same way, he connected Musk to Eberhard, who had just launched Tesla with Tarpenning, along with Ian Wright, who had joined the two engineers.

A few months later, in February 2004, Musk led Tesla’s series A investment round, with $6.5 million of the $7.5 million coming from his pockets.

Eberhard became CEO, and JB Straubel, who, despite his young age, had the most experience building electric cars, joined as Chief Technology Officer.

Musk was busy with SpaceX, but he was more active within Tesla than simply being an investor and board member.

As Tesla was working on the Roadster, Musk led several other rounds of financing, providing a large part of the funding himself.

Things turned for the worse in 2007. Tesla was having issues bringing the Roadster to production within its budget. The move to use the Lotus Elise chassis proved to be a mistake, and by the end, the Tesla Roadster had only shared 6% of its parts with the Elise, as most of it had to be reworked.

In the summer of 2007, the board, led by Musk, asked Eberhard to step down. Several interim CEOs followed before Musk took over himself in 2008.

Eberhard fully left the company, and in 2009, he sued both Tesla and Musk for ousting him. Both sides accused each other of being behind Tesla’s problems, and Eberhard claimed Musk was “rewriting history” as if he had founded Tesla himself.

Ultimately, a judge dismissed part of Ebarhard’s lawsuit, and then both parties settled and agreed that five people could call themselves co-founders at Tesla: Eberhard, Tarpenning, Wright, Musk, and Straubel.

Electrek’s Take

Now, in a civil case like this, the outcome is not necessarily the most just. Generally, those with the most money and the best lawyers win.

So, I’m not going to claim that there’s no value in questioning whether or not Elon is truly a Tesla founder. I get that there’s nuance here, but all parties involved have settled the matter. My main point is that it doesn’t really matter.

Tesla’s core idea was to create an electric vehicle without compromise by leveraging improvements in lithium-ion battery cell technology. However, all evidence points toward Musk’s not being involved with this core idea.

With that said, we need to give credit where credit is due. He recognized it as a good idea and put more money into making it happen than any was willing to do at the time.

Therefore, you could make the argument that Tesla wouldn’t have happened with Musk – making the founder argument moot.

After that, you also have to give some credit to Musk for Tesla’s success. He has been the CEO since 2008 and the company accomplished incredible things under his leadership. They succeeded in making EVs mainstream and pushed the industry to transition to battery-electric vehicles.

To this day, it is Musk’s original ‘Tesla Secret Master Plan’ in 2006 that convinced me Tesla would be the company to bring EVs into the mainstream. The plan made sense, and it was executed under his leadership. He took the original idea, fleshed it out, financed it, and then led the team that made it happen.

The last point is important because that’s where I start to agree with Musk’s naysayers again. Musk’s fans like to claim that he is some sort of engineering genius. Jamie Dimon just called him “our Einstein”. While I can admit that Elon is smart and has an above-average understanding of many physics and engineering principles, comparing him to one of the most impactful theoretical physicists of all time is pure madness.

While Musk has made technical contributions to Tesla, I think they are often overblown by his fanbase and Tesla’s team doesn’t get enough credit. JB Straubel, Tesla’s longtime Chief Technology Officer until 2019, and his teams should get the vast majority of the credit for the technical contributions and advancements to battery technology and power electronics that made Tesla successful.

There are too many to name them all, but I have been reporting on Tesla for more than a decade. Through my reporting, sources have praised people like Straubel, Drew Baglino, Kurt Kelty, Colin Campbell, Peter Rawlinson, Charles Kuehmann, Alan Clarke, Dan Priestley, Lars Moravy, David Zhang, Evan Small, and Franz von Holzhausen for their contributions to Tesla.

In short, yes, it’s OK to say Elon Musk co-founded Tesla. Yes, he had a critical role in the company’s survival and success, but I also think it’s fair to say that he wasn’t behind Tesla’s main innovation, and the company’s top talents don’t get nearly enough credit for delivering on the mission.

The mission to accelerate the world’s transition to sustainable energy is a beautiful one and it is what attracted much of the top talent at Tesla.

Unfortunately, Musk’s leadership over the last few years has steered Tesla away from that mission, which is my main worry about the company.

Regardless, I wanted to set the record straight on his contribution before he completely destroys his own reputation and credibility.

 

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Range Rover’s first EV spotted in Sweden as launch nears

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Range Rover's first EV spotted in Sweden as launch nears

The first electric Range Rover is expected to hit showrooms in the next few months. With its official debut just around the corner, Range Rover’s first EV was spotted testing in Sweden. Here’s a sneak peek of the luxury electric SUV.

Range Rover’s first EV put through the paces in Sweden

Range Rover is finally gearing up to introduce its first EV later this year. Earlier this year, JLR confirmed that the Range Rover Electric already has 57,000 buyers on the waiting list.

The company claims the new model “redefines” the electric luxury SUV with an “unrivalled driving experience.” To prove it, Range Rover is putting its first EV through the paces in sub-zero conditions in Sweden.

Range Rover’s electric SUV has been through 45,000 miles of testing across frozen lakes and land tracks. The latest round allowed engineers to test their new thermal management system.

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The company’s new ThermAssist thermal management system reduces heat energy consumption by up to 40% and is designed to warm the propulsion system or cabin in temperatures as low as ‑10°C (14°F).

Range Rover said it also helps optimize driving range while minimizing the impact of extreme temperatures on charging performance.

Combined with an 800V battery, the first one built in-house by JLR, the company promises the best possible performance, with optimized energy density, range, and charging times. The Range Rover’s first EV will be powered by a 117 kWh battery, consisting of 344 prismatic cells.

Built for both on- and off-road performance, the electric SUV features new additions like single-pedal driving and a switchable twin-chamber air suspension system.

Range Rover tested the single-pedal capabilities on both 28-degree and 17-degree split-mu inclines at its Arctic test facility.

Range-Rover's-first-EV-Sweden
Range Rover Electric prototype (Source: JLR)

Matt Becker, Vehicle Engineering Director at JLR, explained that the electric SUV maintains the brand’s signature driving experience “by marrying all the essential Range Rover elements with new and advanced technologies.”

Following its second season in Sweden, Range Rover will continue testing prototypes ahead of the official launch later this year.

After its first EV, Range Rover is already preparing another smaller electric SUV, which is expected to be the Sport model. In 2026, the company is expected to release a mid-sized electric SUV, likely the Velar.

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Here’s how Volvo plans to overcome Trump’s tariffs with new EVs arriving

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Here's how Volvo plans to overcome Trump's tariffs with new EVs arriving

Volvo is launching a nearly $2 billion (SEK 18 billion) restructuring plan to drive growth and mitigate the impact of Trump’s tariffs. With the new EX30 and ES90 EVs rolling out, Volvo is taking drastic action to drive growth.

Volvo launches restructuring plan due to Trump’s tariffs

After its operating income fell by nearly 60% to SEK 1.9 billion in the first quarter, Volvo launched a cost and cash action plan.

The restructuring is worth SEK 18 billion, with most of it being realized in 2026. Volvo’s new strategy includes SEK 3 billion in variable cost actions and SEK 5 billion in indirect spend efficiencies. The additional SEK 10 billion will be added in cash actions to reduce working capital and capital expenditures this year and in 2026.

Volvo Cars CEO Håkan Samuelsson said, “The automotive industry is in the middle of a very difficult period with challenges not seen before.”

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With “turbulence in the market,” Samuelsson added that the company needs to “further improve our cash flow generation and lower our costs.”

Volvo-EX30-top-selling-EV
Volvo EX30 (source: Volvo)

To do so, Volvo is focusing on three areas: profitability, electrification, and regionalisation. Volvo is already leading the premium segment, with electrified vehicles accounting for 43% of sales in Q1. However, with new EVs launching, Volvo said more will need to be done to overcome the impact of Trump’s tariffs.

Volvo created a new region called Americas, which includes the US, Canada, and Latin America, to streamline its global operations.

Volvo-EX90
Volvo EX90 electric SUV (Source: Volvo)

In the US, the company is looking to sharpen its product line-up and plans to boost production at its Charleston, South Carolina, plant.

Earlier this month, Volvo started production of the EX30 at its Ghent plant, which will help it ramp up deliveries in the second half of 2025.

Since it will be imported into the US, Volvo is bracing to take a hit from tariffs. Even the EX90, which is made in Charleston, is heavily impacted, as most components still come from Europe.

Volvo-Trump's-tariffs-EVs
Volvo EX30 production at its Ghent plant (Source: Volvo)

Volvo also revealed the new ES90 last month, its new electric sedan and second EV built on the Volvo Cars Superset Tech Stack. It’s Volvo’s sixth fully electric vehicle following the EX90, EM90, EX40, EX40, and EX30.

In China, Volvo plans to adapt to the changing market with its first extended-range PHEV model, which will launch later this year.

Volvo said it remains “firm on becoming a fully electric car company.” Despite a weaker overall market, almost a fifth of the vehicles it sold in the first quarter were electric.

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Why Lennar is betting on a startup building backup batteries for Texas homes

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Why Lennar is betting on a startup building backup batteries for Texas homes

Inside this clean energy startup powering homes in Texas

In a warming world with increasingly extreme weather events, homeowners are turning to backup batteries for relief and peace of mind. But the backup only lasts only so long, and there’s a bigger problem at play: aging power grids.

Enter the virtual power plant, managed through a cloud-based system. It’s a fertile market for a number of companies as consumers look for more reliability, especially in areas prone to extreme temperatures and storms.

Base Power, headquartered in Austin, Texas, is a virtual power plant and hardware company that provides battery backup to homeowners. The startup manages the batteries, and virtually controls the power that’s going in and out.

“We install our batteries on our customers’ homes. When the grid is up and running, we use those batteries to support the power grid,” said Base CEO Zach Dell. “When the grid goes out, our customers get those batteries to back up their home. We’re also able to save our customers on the order of 10 to 20% a month on their electricity bills.”

Unlike Tesla and Enphase, Base doesn’t sell home backup batteries. Rather, it rents the batteries to homeowners, providing the hardware, software, installation, operations and electricity. Essentially, it’s a battery-based energy company.

“We own and operate it,” Dell said. “We handle all the maintenance. We take care of the system like it’s ours.”

That control allows Base to manipulate how the battery is used, specifically accessing cheaper power and passing that savings on to the consumer. Base charges the battery from the grid when demand is low, typically during overnight hours. When demand is at its peak — summer evenings and winter mornings — Base sells power, discharging the battery to support the grid.

For an upfront fee of $595 and then about $19 a month, homeowners get access to reliable power, provided by Base. That power is generated by several sources, including wind, solar, natural gas and coal. About half of Base’s customers have solar, according to the company, which lowers their costs even more and allows them to sell that power back to Base.

A company spokesperson said Base compensates customers for the power they sell back, calculated as the real-time wholesale energy price plus an additional 3 cents per kilowatt hour. Buyback rates may vary depending on market conditions and other factors.

Base is now serving one of the nation’s largest homebuilders, Lennar, which is also an investor. Base installs batteries during the construction process in roughly 20 Lennar outage-prone communities in Texas.

Stuart Miller, Chairman and co-CEO of Lennar, said it’s not just about making money.

“It’s, are we going to be able to improve the overall stature of the home building business, as it seeks to address the markets that are stressed and having problems?” he said. “Utilities and electricity is a part of that.”

Base has raised a total of $268 million from investors including Lennar, Thrive Capital, Valor Equity Partners, Lightspeed Venture Partners and Andreesen Horowitz.

Base recently announced its first utility partnership near San Antonio. Dell said the company hopes to soon expand outside of Texas. However, the batteries are made in China, and Dell said he expects to see an impact from tariffs.

— CNBC producer Lisa Rizzolo contributed to this piece.

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