Hyundai wants to re-badge EVs and sell them to GM: Here’s how it will work
Two of the top-selling EV brands in the US are teaming up to overcome an uncertain market in 2025. Hyundai confirmed on Thursday that it’s nearing a deal with GM that would include re-badging EV models. Here’s what to expect.
After announcing its fourth quarter 2024 financials, Hyundai confirmed it was nearing a deal to sell commercial EVs to GM.
“We are considering re-badging our commercial EVs and supplying GM,” Hyundai’s CFO, Lee Seung Jo, said on a conference call (via Reuters) Thursday. Lee added the deal would pave the way for our entry into the North American commercial vehicle market.”
The partnership comes amid new uncertainty under US President Donald Trump’s control. Trump already eliminated the EV “mandate,” which never existed in the first place.
He also threatened to end the $7,500 federal EV tax credit, which would only put the US further behind China’s surging global presence.
Earlier this week, Trump even said he was considering imposing a 25% tariff on two of the US’s biggest trade partners, Canada and Mexico. Hyundai said shifting policies under Trump could hurt US sales. However, the company expects less impact than Japanese rivals like Toyota and Honda.
What the Hyundai EV supply deal with GM would involve
Le explained that Hyundai expects “more business uncertainties this year than ever before” with expected policy changes in the US, North Korea, and Europe.
Hyundai began production at its $7.6 billion EV plant in Georgia last October, the largest economic project the state has ever seen.
Although Hyundai announced new EVs made at the facility, including the updated 2025 IONIQ 5, would qualify for the $7,500 US tax credit, the DOE removed the company’s electric cars last week. The company said on Thursday it plans to expand US production to soften the blow of changing tariffs. Hyundai will also add hybrid output to the mix in Georgia.
Hyundai and GM signed an MoU last September with plans to explore joint EV powertrain, tech development, manufacturing, and more.
The Korean automaker confirmed on Thursday that it plans to sign binding contracts for passenger and commercial vehicles by the first quarter of 2025.
Although no other details were offered, a report from Korean media Pulse claimed GM CEO Mary Barra met with Hyundai Chairman Euisun Chung last November to discuss jointly developing a pickup truck. The report said plans included “badge engineering,” where Hyundai EV models would be sold under the GM name or vice versa.
Hyundai launched the ST1 electric business van platform last March, which would likely be the basis for GM’s commercial EV.
The platform is “tailored to various purposes,” including delivery, logistics, and more. It offers a refrigerated van and chassis cab option.
Electrek’s Take
Although Hyundai is coming off its fourth-record retail sales year in the US, like all automakers, it’s bracing for changes in 2025.
According to Cox Automotive, Hyundai and GM had some of the highest EV sales growth in the US, behind Honda and Ford.
Hyundai Motor Group, including Kia and Genesis, sold more EVs than GM and Ford in the US last year, with over 120,000 units. A new partnership to supply commercial EVs to GM would help the Korean automaker further expand in its most important market.
Meanwhile, GM only sold 1,529 Brightdrop commercial electric vans in the US last year, far fewer than the Ford E-Transit (12,610) and Rivian EDV (13,243).
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Rivian (RIVN) plans to launch a new Advanced Driver Assistance System (ADAS) this year to enable hands-free driving. The new feature is expected to be similar to Tesla’s Full-Self Driving (FSD). In 2026, Rivian will up the ante with an “eyes-free” system.
Rivian plans hands-free driving in 2025, eyes-free in 2026
At the new Rivian Space opening in San Francisco on Thursday, CEO RJ Scaringe revealed a few exciting developments to look forward to.
According to the folks at RivianForums, Scaringe said during the event that the company plans to launch a hands-free ADAS feature in 2025. Next year, Rivian will follow it up with an “eyes-free” system.
The big question is, will current Rivian R1S and R1T owners gain access? It could depend on whether you drive a Gen 1 or Gen 2 model. All Rivian models built through 2024 are considered Gen 1, while models 2025 and newer are Gen 2.
Rivian introduced the second-generation R1S and R1T last summer. They were “completely reengineered” with hundreds of hardware improvements, fully redesigned software, and more.
The upgrades include its new in-house autonomy system, Rivian Autonomy Platform. It’s powered by 11 cameras, five radars, and predictive AI.
Rivian said the new platform is “10 times more powerful” than the old system. It also features 360-degree visibility with 8X the number of camera pixels than the previous models. Gen 2 models already include features like Blind Spot Monitoring and Highway Assist.
With the premium version, drivers gain access to Lane Change, while Rivian said Enhanced Highway Assist and other features were coming soon.
Although all Rivian R1S and R1T EVs include OTA updates, some features may require additional hardware or software not included on Gen 1 models.
Rivian hands-free and attention-free autonomous highway driving will be available on the upcoming R2 model. The smaller electric SUV is due out in the first half of 2026, starting at around $45,000.
Electrek’s Take
As a Tesla Model 3 driver, I can tell you that Full-Self Driving (FSD) is fun and can be helpful at times. I’ve used it on longer trips, like through the Blue Ridge Mountains, and it makes driving or sitting in the car a little more enjoyable.
Although the system still requires you to pay attention, it enables the vehicle to drive itself almost anywhere with “minimal driver intervention.”
The new Actually Smart Summon feature is one of my favorites. Through the Tesla app, you can summon your vehicle to come to you in a parking lot. The vehicle will then move around other cars, people, and objects to find you.
Other functions, like Navigate on Autopilot, will take over while the vehicle is on the highway, changing lanes (with turn signals) and braking or accelerating as needed.
For Rivian owners, it would be like an upgraded system from Highway and Lane Change Assist. The “eyes-free” system coming next year will likely have a few regulatory hurdles to pass before it rolls out, so it should be interesting to see what that will consist of. Check back for more info soon. We’ll keep you updated with the latest.
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The United Arab Emirates is building the world’s largest solar and battery storage project that will dispatch clean energy 24/7.
Emirati Renewable energy company Masdar (Abu Dhabi Future Energy Company) and Emirates Water and Electricity Company (EWEC) are developing the trailblazing solar and battery storage project. Once it’s online, will become the largest combined solar and battery energy storage system (BESS) in the world.
Located in Abu Dhabi, the project will feature a 5.2 GW solar PV plant coupled with a 19 gigawatt-hour (GWh) BESS.
His Excellency Dr. Sultan Al Jaber, minister of industry and advanced technology and chairman of Masdar, said:
For decades, the biggest barrier facing renewable energy has been intermittency – to be able to source uninterrupted clean power day and night.
In collaboration with EWEC and our partners, we will develop a renewable energy facility capable of providing clean energy round the clock.
For the first time ever, this will transform renewable energy into a world-leading 1 GW of reliable baseload energy every day on an unprecedented scale – a first step that could become a giant leap for the world.
Masdar announced China’s JA Solar and Jinko Solar, two of the world’s largest solar panel suppliers, and Chinese battery and BESS giant CATL as preferred suppliers. JA Solar and Jinko Solar will supply 2.6 GW of solar panels each. India’s Larsen & Toubro and POWERCHINA have been selected as preferred engineering, procurement, and construction contractors.
Masdar says the project will create 10,000 jobs and doesn’t yet indicate a projected completion date.
Read more: China installed a record capacity of solar and wind in 2024 – in numbers
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U.S. President Donald Trump holds a signed executive order on cryptocurrencies in the Oval Office of the White House in Washington on Jan. 23, 2025.
Kevin Lamarque | Reuters
President Donald Trump signed an executive order on Thursday to promote the advancement of cryptocurrencies in the U.S. and to work toward potentially developing a national digital asset stockpile.
Venture capitalist David Sacks, who Trump tapped as his crypto and artificial intelligence czar, joined Trump in the Oval Office for the signing of the order.
“The digital asset industry plays a crucial role in innovation and economic development in the United States, as well as our Nation’s international leadership,” the order states.
Trump, who was a crypto critic in his first administration, changed his tune on the campaign trail and attracted hefty contributions from the industry after a tumultuous four years under then-President Joe Biden. Crypto investors, companies and executives accounted for almost half of corporate donations in the 2024 election cycle, with some contributing tens of millions of dollars to help Trump win a second term in office.
Most of the order focuses on establishing technology and rules around crypto and its development in the U.S. One of the critical pieces is the creation of a working group to consider a national digital asset stockpile, “potentially derived from cryptocurrencies lawfully seized by the Federal Government through its law enforcement effort.”
Historically, the U.S. Marshals Service has auctioned off seized bitcoin, along with other cryptocurrencies such as ether and litecoin. Trump promised on the campaign trail that if he returned to the White House, he would ensure the federal government never sells off its bitcoin holdings, though Thursday’s order does not mention bitcoin.
“If I am elected, it will be the policy of my administration, United States of America, to keep 100% of all the bitcoin the U.S. government currently holds or acquires into the future,” he said in July in a keynote at the Bitcoin Conference in Nashville, Tennessee.
The order goes on to outline other key priorities for the digital asset industry, including protecting individuals and private sector companies that use blockchain networks from “persecution.” The document spells out certain protections for developers and miners, noting that they should be able to freely “develop and deploy software” as well as “participate in mining and validating,” a nod to the technicians securing the bitcoin network.
The president has also pledged to defend the rights of those who choose to self-custody their digital assets. That means they do not rely on a centralized entity such as Coinbase to hold their tokens and instead use personal crypto wallets, which are sometimes outside the reach of the Internal Revenue Service.
The order emphasizes promoting the sovereignty of the U.S. dollar by supporting the growth of legitimate, dollar-backed stablecoins globally.
Since his victory in November, Trump has focused on appointing government leaders who support the cryptocurrency sector.
Paul Atkins has been nominated to chair the Securities and Exchange Commission. Atkins, a former SEC commissioner, is known for advocating market-friendly policies and opposing heavy-handed regulation. If confirmed, he will succeed Gary Gensler, whose aggressive enforcement of crypto regulations made him a divisive figure in the industry.
Earlier this week, the SEC announced the formation of a new “crypto task force,” to be led by Commissioner Hester Peirce. Dubbed “Crypto Mom” for her outspoken support of digital currencies, Peirce has long championed a regulatory framework that fosters innovation rather than hindering it.
Scott Bessent, a pro-crypto hedge fund manager, is Trump’s pick to lead the Treasury Department. Bessent attended the Crypto Ball on Friday in Washington, an event that brought together lawmakers, cabinet appointees and industry leaders and underscored the administration’s plan to make the U.S. a global leader in digital asset innovation.
Sacks told the crowd at the packed Mellon Auditorium on Friday night that “the war on crypto is over.”
“This is just the beginning of America reclaiming its position as the world’s innovation leader,” Sacks said.
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