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Instagram added a new short-form video feature to the image-focused platform in a direct challenge to TikTok.

Chris Delmas | AFP | Getty Images

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned. 

With the TikTok app not currently available for download from Apple and Google’s app stores in the U.S., Meta is seizing the opportunity to promote Instagram, the crown jewel of its social media empire, to more users. 

As part of the deals that Meta is offering, creators must promote Instagram twice a month on other short-form video platforms, including Snapchat, Google’s YouTube Shorts and others, according to details of a contract offered to a creator that was reviewed by CNBC.

The contract also requires three months of posting exclusivity on Instagram’s Reels short-form video product before the creator can post content elsewhere.

These deals last six months and obligate a creator to post a minimum of eight Instagram Reels per month, with at least one more post on Instagram than any other platforms. The creator is also required to share content to their Instagram Story twice a month.

To meet these requirements, the posts cannot be part of a brand deal, which is an agreement where creators are compensated to post content on their account that promotes a brand.

The contract reviewed by CNBC is an example of a mid-tier deal that Meta is offering to creators. The social media company is also offering terms varying in amount of deliverables and compensation based on the size of the audience, according to people familiar with the matter.

The Information on Monday reported that Instagram is offering creators with large TikTok followings cash bonuses ranging from $10,000 to $50,000 per month for a creator to shift their videos to Instagram Reels.

Meta said it has also announced several new features for creators, including a video creation app called Edits, the expansion of Reels to three minutes and a new bonus program for creator monetization.

Creators make these platforms

This push by Instagram underscores the high stakes in the social media landscape, where platforms are vying to capture the attention of millions of users while TikTok’s future hangs in the balance.

TikTok shut down in the U.S. for a few hours last week after the Supreme Court upheld a law that was signed by former President Joe Biden in April. That law forced China-based ByteDance to divest its ownership of TikTok or face an effective ban of the app in the U.S. on Jan. 19. As a result of the law, Apple and Google also pulled TikTok from its app stores in the U.S.

The app, however, began working again in the U.S. after President Donald Trump said he would delay the ban. Trump followed through on Monday and signed the executive order, which delays enforcement of the ban by 75 days.

In the meantime, U.S. investors from Frank McCourt to Jimmy Donaldson, known as Mr. Beast, have offered to do deals that would bring ownership of TikTok to the U.S. Trump has also expressed interest in billionaire Elon Musk or Oracle Chairman Larry Ellison obtaining partial ownership of the app.

For Meta, paying creators to promote Instagram could be an effective strategy to regain the app’s foothold as the most popular social media platform among teens and young adults after TikTok surpassed it in popularity in recent years.

According to a 2023 Pew Research Center survey, 63% of teens aged 13 to 17 say they use TikTok compared to 59% who use Instagram.

Many TikTok creators rely on brand deals as a primary way of generating income, with payments often depending on the size of their followings. With TikTok’s future in limbo, brands are pausing or altering their agreements to include competing platforms.

“Advertising has been paused, and it’s causing a lot of anxiety and a lot of lost revenue,” said Dan Weinstein, co-CEO of Underscore Talent, an agency that manages many top internet creators.

Amid the uncertainty, advertisers and creators are in a wait-and-see mode, and brands are diversifying their social media strategies beyond TikTok by incorporating platforms like Instagram and YouTube Shorts into agreements, Weinstein said. 

Jumping from one platform to another does not guarantee success for creators. Many who were popular on TikTok can struggle to develop an audience on other apps.

“It’s hard for a lot of creators on TikTok to necessarily make the move to traditional YouTube or traditional Instagram,” says Jacob Wallach, founder & CEO of Social4TheWin, a social media consultancy. “You have YouTube Shorts, you have Instagram Reels. You can repurpose that content onto these platforms, but the algorithm is different.”

Meta isn’t the only company looking to pounce on creators who are looking for new revenue streams.

Substack on Thursday announced a $20 million Creator Accelerator Fund to help creators transfer and grow their paid subscriptions. Substack is a platform that allows writers and creators to publish newsletters and generate revenue for their content through subscriptions.

Some creators are also flocking to other foreign platforms as well. 

RedNote, known as Xiaohongshu in China, was the top free app on Apple’s app store last week and has rapidly gained traction among users looking for alternatives amid the uncertainty with TikTok. RedNote offers a platform for video sharing similar to TikTok. 

According to a study by Captiv8, 67% of TikTok creators surveyed are considering RedNote as their preferred alternative.

“The real reason why people ran to Xiaohongshu was not because it’s a better platform, by any means, but because it’s almost kind of like a screw you to the U.S. government,” Wallach said.

As other platforms actively court creators in response to TikTok’s uncertain future, the value of these digital influencers becomes ever clearer, Wallach said. 

“Creators are the ones who make these platforms. Without them, it’s like having a town square with no entertainment,” Wallach said. “Creators are the reason why all of these platforms are successful.”

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Google employees petition for ‘job security’ ahead of expected cuts 

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Google employees petition for 'job security' ahead of expected cuts 

The Google logo is displayed during the Made By Google event at Google headquarters on August 13, 2024 in Mountain View, California. 

Justin Sullivan | Getty Images

Google employees have begun circulating an internal petition titled “job security” ahead of expected cost cuts this year, CNBC has learned.

The petition has been signed by more than 1,250 employees and was viewed by CNBC. It is the latest sign of employee upheaval at Google, which has struggled to maintain high morale among its workforce after a year filled with embarrassing product rollouts, worker protests sparked by controversial enterprise contracts and continued rounds of layoffs that stretch back to 2023 and are expected to continue. 

“We, the undersigned Google workers from offices across the US and Canada, are concerned about instability at Google that impacts our ability to do high quality, impactful work,” the petition says. “Ongoing rounds of layoffs make us feel insecure about our jobs. The company is clearly in a strong financial position, making the loss of so many valuable colleagues without explanation hurt even more.”

New CFO Anat Ashkenazi said in October that one of her top priorities would be to drive more cost cutting as Google expands its spending on artificial intelligence infrastructure in 2025.

“Any organization can always push a little further and I’ll be looking at additional opportunities,” she said, referring to cost cutting, which sparked an internal reaction. Shortly after Ashkenazi’s statements, employees pressed executives for clarity but weren’t given any more details on Ashkenazi’s plans.

The petition calls on Google CEO Sundar Pichai to offer buyouts before conducting layoffs, to guarantee severance to employees that get laid off and to not give low performance review ratings for the purpose of removing employees. The petition also calls for Google’s leadership to offer voluntary buyouts before enacting layoffs.

In the petition, Google employees call on the company’s leadership to not “force” low performance reviews to justify removing certain employees. Results from the company’s annual performance review process, known as Google Reviews and Development, or GRAD, are expected soon.

The company does not have forced rating distributions for GRAD, and every employee is rated on their performance and impact based on their role, level and the expectations they set with their manager, a spokesperson for Google told CNBC.

The petition asks for guaranteed severance equivalent to what laid off employees were offered in January 2023. That year, Google laid off more than 12,000 employees. At the time, Google executives boasted of its severance package, which included 16 weeks salary plus two weeks for every additional year employees worked at the company.

Since then, Google has continued with more rounds of layoffs throughout its various division, and impacted employees have told CNBC that their severance packages have varied.

– CNBC’s Salvador Rodriguez contributed to this report.

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OpenAI launches ChatGPT Gov for U.S. government agencies

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OpenAI launches ChatGPT Gov for U.S. government agencies

OpenAI on Tuesday announced its biggest product launch since its enterprise rollout. It’s called ChatGPT Gov and was built specifically for U.S. government use.

The Microsoft-backed company bills the new platform as a step beyond ChatGPT Enterprise as far as security. It allows government agencies, as customers, to feed “non-public, sensitive information” into OpenAI’s models while operating within their own secure hosting environments, OpenAI CPO Kevin Weil told reporters during a briefing Monday.

Since the beginning of 2024, OpenAI said that more than 90,000 employees of federal, state and local governments have generated more than 18 million prompts within ChatGPT, using the tech to translate and summarize documents, write and draft policy memos, generate code, and build applications.

The user interface for ChatGPT Gov looks like ChatGPT Enterprise. The main difference is that government agencies will use ChatGPT Gov in their own Microsoft Azure commercial cloud, or Azure Government community cloud, so they can “manage their own security, privacy and compliance requirements,” Felipe Millon, who leads federal sales and go-to-market for OpenAI, said on the call with reporters.

For as long as artificial intelligence has been used by government agencies, it’s faced significant scrutiny due to its potentially harmful ripple effects, especially for vulnerable and minority populations, and data privacy concerns. Police use of AI has led to a number of wrongful arrests and, in California, voters rejected a plan to replace the state’s bail system with an algorithm due to concerns it would increase bias.

An OpenAI spokesperson told CNBC that the company acknowledges there are special considerations for government use of AI, and OpenAI wrote in a blog post Tuesday that the product is subject to its usage policies.

Aaron Wilkowitz, a solutions engineer at OpenAI, showed reporters a demo of a day in the life of a new Trump administration employee, allowing the person to sign into ChatGPT Gov and create a five-week plan for some of their job duties, then analyze an uploaded photo of the same printed-out plan with notes and markings all over it. Wilkowitz also demonstrated how ChatGPT Gov could draft a memo to the legal and compliance department summarizing its own AI-generated job plan and then translate the memo into different languages.

ChatGPT Enterprise, which underpins ChatGPT Gov, is currently going through the Federal Risk and Authorization Management Program, or FedRAMP, and has not yet been accredited for use on nonpublic data. Weil told CNBC it’s a “long process,” adding that he couldn’t provide a timeline.

“I know President Trump is also looking at how we can potentially streamline that, because it’s one way of getting more modern software tooling into the government and helping the government run more efficiently,” Weil said. “So we’re very excited about that.”

But OpenAI’s Millon said ChatGPT Gov will be available in the “near future,” with customers potentially testing and using the product live “within a month.” He said he foresees agencies with sensitive data, such as defense, law enforcement and health care, benefiting most from the product.

When asked if the Trump administration played a role in ChatGPT Gov, Weil said he was in Washington, D.C., for the inauguration and “got to spend a lot of time with folks coming into the new administration.” He added that “the focus is on ensuring that the U.S. wins in AI” and that “our interests are very aligned.”

OpenAI CEO Sam Altman attended the inauguration alongside other tech CEOs and has recently joined the growing tide of industry leaders publicly pronouncing their admiration for President Donald Trump or donating to his inauguration fund. Altman wrote on X that watching Trump “more carefully recently has really changed my perspective on him,” adding that “he will be incredible for the country in many ways.”

A few days before the inauguration, Altman received a letter from U.S. senators expressing concern that he is attempting to “cozy up to the incoming Trump administration” with the aim of avoiding regulation and limiting scrutiny.

Regarding China’s DeepSeek, Weil told reporters the new developments don’t change how OpenAI thinks about its product road map but instead “underscores how important it is that the U.S. wins this race.”

“It’s a super competitive industry, and this is showing that it’s competitive globally, not just within the U.S.,” Weil said. “We’re committed to moving really quickly here. We want to stay ahead.”

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Microsoft’s underperformance has investors looking to cloud for growth

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Microsoft's underperformance has investors looking to cloud for growth

Satya Nadella, CEO of Microsoft, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 22nd, 2025.

Gerry Miller | CNBC

Microsoft is in the middle of the artificial intelligence boom, but it’s been a while since investors have seen the rewards.

The software giant’s stock price is up less than 8% in the past year. That’s by far the weakest gain among the eight U.S. tech megacap companies. Apple has the next slimmest increase at 19%, followed by Alphabet at 26%. All the others are up at least 48%, and Tesla is the top performer in the group, up 117%.

Microsoft is also badly trailing the tech-heavy Nasdaq, which has gained 25% in the past year.

That’s the backdrop heading into Microsoft’s quarterly earnings report Wednesday. The company is kicking off tech earnings season, along with Meta and Tesla. Apple follows on Thursday, and Alphabet and Amazon report next week.

The biggest question for Microsoft shareholders surrounds the company’s Azure cloud-computing business and whether it will show accelerating growth.

In October, Microsoft told investors that demand for Azure services outstripped supply because of a delay from a third-party provider. Finance chief Amy Hood said she still foresees an increase in Azure’s growth rate in the first half of 2025, but for the December quarter, she called for 31% to 32% growth at constant currency, which would be down from 34% in the prior period. Microsoft’s stock slipped 6% the next day.

Since the last quarter of 2023, Azure growth has increased by 2 percentage points. Meanwhile, top rivals Amazon and Alphabet have seen cloud growth over that stretch accelerate by 7 points and 13 points, respectively. It’s a matter of particular importance to investors, because Microsoft now has tens of billions of dollars in quarterly capital expenditures to meet cloud and AI needs of customers.

A Microsoft spokesperson didn’t provide a comment.

Microsoft operates in many other markets. But investors gravitate to cloud first, because it’s a sizable category that’s still rapidly expanding as companies continue to move away from owning and operating their own data centers and as they add heftier workloads.

Overall, Microsoft is expected to report revenue growth of 11% from a year earlier to $68.8 billion, according to LSEG. That would mark the slowest year-over-year growth for any quarter since mid-2023. Analysts expect earnings per share to increase to $3.11 from $2.93 a year ago.

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Investors were more bullish on Microsoft in 2023, sending the stock up more than 50%, its best year since 2009. The driving force was Microsoft’s intimate relationship with ChatGPT creator OpenAI, which sparked the generative AI boom and led to a historic increase in investments.

Microsoft is OpenAI’s leading backer, having poured nearly $14 billion into the AI startup. Through the partnership, Microsoft gets a lot of cloud business but also spends heavily on building out infrastructure.

The relationship changed in an important way last week, when Microsoft said OpenAI will no longer use Azure on an exclusive basis, except when it comes to handling incoming queries from developers. Going forward, OpenAI will have to check with Microsoft when it seeks more computing capacity, and Microsoft will be able to accept or turn away the request.

The announcement came at the same time as President Donald Trump’s introduction of Stargate, an AI infrastructure initiative involving SoftBank, OpenAI and Oracle.

In its own blog post, OpenAI named Microsoft as a technology partner but not a member of the group that will build and operate Stargate, which has the potential to draw up to $500 billion in investment. Microsoft has committed to $80 billion in AI-related capital expenditures in the year that ends June 30. Much of that is being directed toward Nvidia’s graphics processing units, or GPUs.

Analysts at Cowen wrote in a report that last week’s developments could help Microsoft reaccelerate the Azure growth rate into the mid-30s. They said Microsoft has been “funding GPU capex investments for OpenAI model training but not collecting revenue,” and that by pushing some of that training elsewhere, the company can “show improved capex efficiencies and stronger returns on capital spend” while keeping its access to OpenAI.

Kevin Walkush, a portfolio manager at Jensen Investment Management, said he expects the AI investment will pay off in the long run.

“If AI doesn’t show up, there’s still a long runway for cloud,” said Walkush, whose firm held about $913 million in Microsoft shares at the end of September. “But I think the chance of AI showing up is really high, so that’s the bet I’m willing to let them make to take advantage of this opportunity.”

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