Workers weld acid batteries at the Leoch International Technology Ltd. factory in Saltillo, Coahuila, Mexico, on Monday, Oct. 7, 2024.
Mauricio Palos | Bloomberg | Getty Images
The world’s most valuable chipmaker and the world’s largest contract manufacturer for electronics announced in November that Foxconn was building a massive factory in Guadalajara, Mexico, to assemble Nvidia’s artificial intelligence servers.
Starting in early 2025, Nvidia would start producing its hotly demanded GB200 NVL72 server racks in Mexico, the two companies said.
That announcement reflects what could be at risk if President Donald Trump’s blanket tariffs go into effect. Trump is expected to reveal more details on which specific tariffs will be placed on imports from China, Canada, and Mexico on Saturday.
With Apple, Microsoft and Tesla reporting their December quarter earnings this week, investors will want to know how Trump’s threats of blanket tariffs on the country’s top trading partners could affect their businesses.
Those firms already grappled with proposed tariffs on consumer products from China in 2018, as well as China’s retaliation. But Trump’s proposed tariffs on electronics from Mexico would be a new wrinkle.
That’s because many companies specifically expanded production in the country in a so-called nearshoring effort in response to Covid disruptions and the tariffs from the first Trump administration.
“If we increase the tariffs on Mexico, it’s actually penalizing the companies that have been very progressive and trying to make great strides and restructure their supply chain,” said Richard Barnett, chief marketing officer of Supplyframe, a Siemens subsidiary that makes software which tracks electronics component prices and lead times.
Electronic products imports from Mexico rose from $86 billion in 2019 to $103 billion in 2023, or about 18% of total electronics imports, according to the International Trade Commission. It’s the second-largest source for electronic products imports in the U.S. after China, which reported $146 billion in imports in 2023.
In addition to Foxconn, Chinese electronics manufacturers Lenovo and Hisense made splashy announcements in the past few years about building factories in Mexico. Flex, a Singapore-based contract manufacturer for gadgets and electronics, says it is the largest exporter in the Mexican state of Jalisco.
Trump may be looking to close a “loophole” where Chinese companies can avoid tariffs on their end by expanding in Mexico, said Simon Geale, executive vice president of Proxima, a supply chain consultancy that’s part of Bain & Co.
“If you look at Chinese investment into Mexico, it has gone through the roof in the last three to five years,” Geale said.
Even with Mexico’s growth, China is still the biggest source for electronics imports in the U.S. It accounts for 78% of production of smartphones, 87% of video game consoles and 79% of laptops, according to the trade group the Consumer Technology Association, or CTA. About a quarter of Chinese imports were electronic products.
While high-value and high-margin products like Nvidia’s GPUs are less sensitive to tariffs, many of the secondary parts needed to construct multibillion-dollar AI data centers — communications, storage and power management parts, for example — are vulnerable to price changes and import duties, Barnett said. Supplyframe’s price index shows a 6% year-over-year increase for electronic components in the fourth quarter of 2024, after Trump started threatening tariffs.
Nvidia CEO Jensen Huang was asked about the potential impact of tariffs in November, shortly after Trump’s election victory.
“Whatever the new administration decides, we’ll, of course, support the administration, and that’s our highest mandate. And then after that, we do the best we can and just as we always do,” Huang said at the time, adding that the company would comply with regulations.
Foxconn did not respond to a request for comment, and Nvidia declined to comment.
Raising prices
Trade groups, academics and even the chief of the World Trade Organization warn that trade wars spurred by Trump’s tariffs could slow global commerce and raise prices for consumers. Analysts have said the Trump administration may be looking at the tariffs as a way to negotiate with other countries over issues such as drug trafficking and migration, although the president has denied this.
“The four big implications of tariffs that I foresee are higher prices, fewer rate cuts from the Fed, slower growth and fewer new jobs,” said Brett House, professor of professional practice at Columbia Business School.
It’s still unclear exactly how large the tariffs could be this time around.
On the campaign trail, Trump talked about tariffs of up to 60% on China and 10% on all other imports. In his first week in office, Trump has backed off from the largest duties, discussing a 10% tariff across the board from Mexico and Canada and a 25% tariff on goods from China.
A 60% tariff on China would be a huge blow to American consumers, according to a report by the CTA.
Laptop and tablet prices might increase by 45%, video game consoles by as much as 40% and smartphones by as much as 26%. That’s a $213 increase in the average price of a smartphone, according to the CTA.
“It’ll affect the unit sales, meaning that each product will go up in price significantly,” CTA CEO Gary Shapiro said.
A key difference between these tariffs and the ones from 2018 is that Trump has threatened placing tariffs that could apply to all products, whereas the 2018 tariffs were targeted on specific product codes and categories, and companies could apply for waivers for their goods.
Whether Trump follows through on placing tariffs across the board remains to be seen. The Washington Post reported earlier this month that the Trump administration is considering imposing fees only on certain sectors.
Experts at Columbus Consulting, a consulting firm focused on retailers, say their clients have already shifted budgets to account for increased costs. The firm is recommending that clients hold off on drastic measures – such as moving production into other countries or aggressively stockpiling extra inventory in advance – until they know what exactly will go into effect.
“We need to see the definition of what’s going to be tariffed and how much and when, and specifically which products,” said Jeff Gragg, managing partner at Columbus Consulting. “Until we get more specifics around it, overreacting can only put you in a dangerous position.”
Attempts to mitigate tariff expenses can end up being costly, whether that’s the increased price of freight or the opportunity cost of tying up capital in inventory, Gragg said. Some firms will have to pass the costs on to consumers, he said.
But the current uncertainty around import duties isn’t necessarily a sea change from the past few years.
Some electronics still have tariffs on them from Trump’s first term. Semiconductors from China currently have a 50% tariff, for example. The Biden administration largely kept the import duty regime from the first Trump administration in place, giving firms a few years with less drastic changes, but many still had to grapple with import duties.
“Supply chains thrive on predictability, and the only thing that’s predictable about Trump is that he’s going to be unpredictable,” Geale said.
(L-R) Priscilla Chan, CEO of Meta and Facebook Mark Zuckerberg, and Lauren Sanchez attend the inauguration ceremony before Donald Trump is sworn in as the 47th US President in the US Capitol Rotunda in Washington, DC, on January 20, 2025.
Saul Loeb | Afp | Getty Images
Meta CEO Mark Zuckerberg praised the Trump administration for backing Silicon Valley on a call with investors, adding that 2025 will be big for “redefining” the company’s relationships with governments.
“We now have a U.S. administration that is proud of our leading companies, prioritizes American technology winning and that will defend our values and interests abroad,” Zuckerberg said Wednesday. “I am optimistic about the progress and innovation that this can unlock, so this is going to be a big year.”
Meta on Wednesday also agreed to pay $25 million to settle a lawsuit with President Donald Trump, according to NBC News. Trump sued Meta after the company suspended his Facebook and Instagram accounts following the insurrection at the U.S. Capitol on Jan. 6, 2021.
Zuckerberg and Meta have made several public efforts to smooth over relations with President Donald Trump since his victory in November. The company donated $1 million to Trump’s inaugural fund late last year, weeks after Zuckerberg dined with him privately at his Mar-a-Lago resort.
Earlier this month, Zuckerberg announced that Meta would eliminate third-party fact-checking to “restore free expression” to the company’s platforms. He said the fact-checkers had been “too politically biased” and “destroyed more trust than they’ve created, especially in the U.S.”
The move was widely recognized as a nod to Trump, as he and other Republicans have long claimed that Meta’s platforms like Facebook and Instagram censor conservative views. Zuckerberg and Trump have had an especially rocky relationship in the past, as Trump has previously threatened the tech executive with life in prison.
The company also elevated Joel Kaplan, former White House deputy chief of staff under President George W. Bush with longstanding ties to the Republican Party, to its chief policy role earlier this month.
Zuckerberg’s public concessions appear to be earning him some good will, as he attended Trump’s inauguration alongside other tech moguls like Tesla CEO Elon Musk, Google CEO Sundar Pichai and Amazon founder Jeff Bezos this month.
Shares of Meta were up slightly in extended trading Wednesday after the company reported fourth-quarter earnings that beat Wall Street’s expectations on top and bottom lines.
–CNBC’s Jonathan Vanian contributed to this report
Mark Zuckerberg, CEO of Meta Platforms, demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York on Oct. 11, 2022.
Michael Nagle | Bloomberg | Getty Images
Meta continues to lose billions of dollars developing the virtual reality and augmented reality technologies needed to underpin the nascent metaverse.
The social media giant reported fourth-quarter earnings Wednesday and said its Reality Labs unit recorded an operating loss of $4.97 billion while generating $1.1 billion in sales. Analysts were projecting that unit to log a fourth-quarter operating loss of $5.4 billion on $1.1 billion in sales.
Reality Labs is Meta’s unit that makes the Quest family of virtual-reality headsets and Ray-Ban Meta Smart Glasses.
Meta CEO Mark Zuckerberg kick-started his company’s VR endeavors in 2014 when it acquired the startup Oculus for $2 billion. Since then, Zuckerberg has characterized VR and AR as central to his plans to develop the futuristic digital world known as the metaverse, which he has said represent the next major computing platform.
Wall Street has questioned Zuckerberg’s metaverse investment. Reality Labs has tallied an operating loss of more than $60 billion since 2020, as of Meta’s fourth-quarter earnings report.
Meta last week said it would invest between $60 billion and $65 billion in 2025 capital expenditures to expand its computing infrastructure related to artificial intelligence. Zuckerberg has previously said AI is core to the company’s metaverse efforts, including its Ray-Ban Meta smart glasses. Meta develops that device with France-based EssilorLuxottica.
The social media company last year also unveiled its Orion prototype AR headset that is capable of overlaying digital objects on top of a person’s real field of view.
Meta released its latest VR headset, the $299 Quest 3S, during its September Connect event and pitched the device as a way for people to watch movies, play games and workout in VR.
Other tech companies are also investing in VR and AR.
Apple’sVision Pro headset went on sale in the U.S. in February 2024 with a starting price of $3,499, and in December, Google and Samsung said they were working on a VR and AR device dubbed Project Moohan that will be available to buy in 2025 for an undisclosed price.
The shares rose as much as 10% in extended trading before giving up gains and settling at 9%.
Here is how the company did versus LSEG consensus expectations:
Earnings per share: $3.92 adjusted vs. $3.75 expected
Revenue: $17.55 billion vs. $17.54 billion expected
IBM reported $2.92 billion in net income, or $3.09 per diluted share, versus $3.29 billion, or $3.55 per share, in the year-ago period.
IBM said it expected full-year growth, adjusted for currency, of about 5%, and $13.5 billion in free cash flow in 2025.
IBM’s overall revenue rose 1% during the quarter. For the entire year, IBM’s revenue rose 1% to $62.8 billion, with software growing 8% while infrastructure revenue declined 4%.
IBM said its software segment grew 10% year over year to $7.9 billion, partially due to demand for artificial intelligence technology and strong performance from its Red Hat Linux operating system.
Revenue in IBM’s consulting division dropped 2% to $5.2 billion in the quarter.
In a statement, IBM CEO Arvind Krishna said the company has recorded $5 billion in bookings for its generative AI business, which includes sales and future sales in the company’s software and consulting division.
“We closed the year with double-digit revenue growth in Software for the quarter, led by further acceleration in Red Hat,” Krishna said in a statement. “Clients globally continue to turn to IBM to transform with AI.”