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Products at the showroom of the Nvidia Corp. offices in Taipei, Taiwan, June 2, 2023.

I-Hwa Cheng | Bloomberg | Getty Images

The U.S. government’s effort to curtail AI development in China through tightened controls of chip exports, including restrictions on the most advanced offerings from Nvidia, didn’t stop DeepSeek from creating its generative AI app efficiently, and at a level that rivals the best the U.S. has to offer from companies such as OpenAI.

While the details on just how DeepSeek did it remain incomplete, and its success doesn’t mean export controls don’t have a place in markets and national security policy, it does show that a focus on stopping the competition can’t keep pace with innovation. Now, the debate is underway over just how far the U.S. government should go in the future in blocking access to U.S. chip technology.

President Biden’s Department of Commerce issued its rules to “regulate the global diffusion” of AI chips and models in the administration’s waning days. The rules already have been heavily criticized by tech companies, including Nvidia, as well as policy experts. A Brookings analysis argues the the AI diffusion rules seek to create “a centrally planned global computing economy.”

“A decade from now, we will look back and recognize how quixotic it was for the U.S. government of the mid-2020s to attempt to limit the ability of people in 150 countries to perform fast multiplications,” wrote John Villasenor, a nonresident senior fellow at Brookings and professor of electrical engineering, law, public policy, and management at UCLA.

In any technology war, questions about what countermove the U.S. should make next inevitably run up against the awareness that any notion of controlling innovation through measures like restricting exports is not guaranteed to work – and may even backfire. Among the risks cited by Brookings: spurring the development of a global AI ecosystem anchored outside the U.S.; pushing more nations into building stronger technology ties with China; and allowing non-U.S. makers of advanced chips to grow global market share at the expense of the U.S. companies behind the original innovations.

“I worry that we will have a knee-jerk response to ratchet up controls heavily, before we fully think through the trade-offs,” said Martin Chorzempa, senior fellow at the Peterson Institute for International Economics.

There is a 120-day comment period that ends on May 15 on the AI diffusion rules, unless Trump reverses or revises the rule before then. While the president has spoken in general about the need to protect the U.S. technological lead, he has not specifically addressed this rule. It’s unknown what stance the current administration will take – expanding, curtailing, or overturning chip export rules already in place.

Vice President JD Vance said at an AI summit in Europe on Monday that the U.S. will safeguard its AI and chips, and block efforts to “weaponize” them.

“Some authoritarian regimes have stolen and used AI to strengthen their military intelligence and surveillance capabilities, capture foreign data and create propaganda to undermine other nations’ national security,” Vance said in an address at France’s AI Action Summit in Paris. “I want to be clear, this administration will block such efforts, full stop,” Vance said. “We will safeguard American AI and chip technologies from theft and misuse, work with our allies and partners to strengthen and extend these protections and close pathways to adversaries attaining AI capabilities that threaten all of our people,” he added.

Trump’s first-day signing of an executive order to “identify and eliminate loopholes in existing export controls,” suggest he could take a hard line. It said the government will “assess and make recommendations regarding how to maintain, obtain, and enhance our Nation’s technological edge and how to identify and eliminate loopholes in existing export controls – especially those that enable the transfer of strategic goods, software, services, and technology to countries to strategic rivals and their proxies.” 

The tech sector was quick to do its outreach to the new administration, with several major CEOs at the inauguration, and Nvidia CEO Jensen Huang meeting with President Trump at the White House in recent weeks for a discussion that included chip restrictions to China.

Trump also called Deepseek a “wake-up call for our industries that we need to be laser-focused on competing to win.”

DeepSeek's authentication system is connected to China, says Feroot Security CEO Ivan Tsarynny

Particularly relevant to Deepseek in the AI diffusion rules are controls surrounding closed AI model weights, essential to the training process that develops how AI systems think and respond to queries. 

“In part, DeepSeek was able to get around the speed limit imposed on chips allowed for sale to China in 2022, but banned in 2023, when the U.S. realized that the limit imposed was the wrong one,” said Chorzempa.

When the U.S. put controls on China in 2022, Chorzempa explained, they set a specific parameter concerning the speed of communication between chips. It was thought that if you control the power of an individual chip that might not be enough, because if you bring enough less powerful chips together, it’s possible to have supercomputer-like capabilities at a level the U.S. government didn’t want China to obtain. It appears from what DeepSeek described in its R1 paper that the company was able to overcome that speed limit.

“Experts in the technical community in at least early 2023 were pointing out that other restrictions were required to have an effective control as the technology evolved,” Chorzempa said.

In 2023, the U.S. government added additional layers of restriction that made the Nvidia chips DeepSeek says it trained the model on no longer legal for export. Tightened controls could be further strengthened by subsequent initiatives from the Trump administration. 

But through a combination of having a limited number of advanced chips available and innovation spurred on by that limit, DeepSeek was able to build a better, and potentially cheaper, mousetrap. 

“DeepSeeks seems to have optimized heavily with clever software and hardware engineering to sort of neuter the speed limit meant to hold those chips back,” Chorzempa said. 

AI rivals will continue to do more with less

There are other aspects to the evolving AI race which show gaps that are narrowing for other reasons.

“The story is really about the gap being closed between open source and closed source models,” said Alexandra Mousavizadeh, CEO of Evident, an AI consulting firm. “Now the open source models are getting much closer to the capabilities of the closed ones, and we see the price driving down to zero,” Mousavizadeh said.

DeepSeek has already shown that you don’t need maximum computing power, and you can you use open-source as alternative when building a viable LLM, and in fact, according to Mousavizadeh, these factors can be a driver of innovation. 

“We’re seeing that limits forced them to use scientific methods and systems that compress data onto a much smaller pool that uses much less power using mixed expert models,” she said. AI rivals can “do more with less,” Mousavizadeh added.

Continuation of such controls is also likely to push China in further developing its own chips

“You can’t really gatekeep,” Mousavizadeh said, noting that there is lots of sharing that occurs in the open source environment, “regardless of governmental policy.”

Palantir CEO: America has the single best tech scene in the world

If DeepSeek’s success leads to export controls on advanced chips intended to slow Chinese AI efforts that become even stricter, it should also be clear they are no silver bullet. “They’re not a way to duck the competition between the US and China,” wrote Dario Amodei, CEO of gen AI startup Anthropic, in a blog post last week. “In the end, AI companies in the US and other democracies must have better models than those in China if we want to prevail. But we shouldn’t hand the Chinese Communist Party technological advantages when we don’t have to.”

His issue isn’t with the AI researchers in China, but the government to which they are ultimately beholden. “In interviews they’ve done, they seem like smart, curious researchers who just want to make useful technology,” Amodei wrote about DeepSeek. “But they’re beholden to an authoritarian government that has committed human rights violations, has behaved aggressively on the world stage, and will be far more unfettered in these actions if they’re able to match the US in AI.”

To be sure, there are many reasons to be wary of doing anything to contribute to China’s AI advances and successes like DeepSeek, from national security concerns about data sharing with the Chinese government, to ongoing hacking risks, to Chinese AI apps becoming popular enough to be used by Chinese intelligence to learn about Americans and American industries, and to sow division among the public.

Palantir Technologies CEO Alex Karp told CNBC’s Sara Eisen in a recent interview that “we have to run harder, run faster, have an all-country effort.”

“The second-mover can move very quickly, especially if we’ve already done the innovation,” Karp said, describing DeepSeek as derivative of U.S. models with “improvements at the margins.”

He expects a “huge policy discussion” to make sure innovations are not exported, but Karp added that in the end, “the real advantage goes to the first mover as long as the first mover is running hard. … We have the lead, we have to focus on making sure we keep it. Our adversaries are gonna copy anything they can.” 

Palantir’s rise — its shares soared 340% last year to lead the S&P 500 — didn’t come by trying to stop others, and in that there may be a lesson. “We don’t focus on the competition,” Karp said. “We focus on how do we execute.”

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Super Micro ‘confident’ it will meet SEC deadline and reach $40 billion next fiscal year

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Super Micro 'confident' it will meet SEC deadline and reach  billion next fiscal year

Super Micro Computer CEO Charles Liang at the Computex conference in Taipei, Taiwan, on June 5, 2024.

Annabelle Chih | Bloomberg | Getty Images

Super Micro Computer gave optimistic commentary for its fiscal 2026 and delayed annual report that overshadowed its slashed fiscal 2025 revenue guidance in Tuesday’s preliminary second-quarter results.

CEO Charles Liang said he is “confident” that the company will file its delayed annual report by the U.S. Securities and Exchange Commission’s Feb. 25 deadline. The company also said it expects to hit $40 billion in revenue in fiscal 2026. Analysts polled by LSEG expected $30 billion in revenue for the period.

Shares of Super Micro were up as much as 10% in extended trading. 

For the near term, however, the company slashed its guidance for fiscal 2025 revenue. The company said it expects revenues to range between $23.5 billion to $25 billion for fiscal 2025. That was down from a previous forecast of $26 billion and $30 billion. Analysts polled by LSEG expected revenues of $24.9 billion for the year.

The company also said it expects to report net sales between $5.6 billion and $5.7 billion for the quarter that ended Dec. 31. Wall Street expected $5.89 billion, according to analysts polled by LSEG. The company also offered weaker-than-expected guidance for the current period.

Super Micro also said that it “continues to work diligently” to meet the deadline to file its delayed fiscal 2024 annual and fiscal 2025 first and second quarter reports as it faces the possibility of a Nasdaq delisting.

Shares of the company, known for its servers powered with Nvidia graphics processing chips, have been on a rollercoaster ride since Hindenburg Research revealed a short position in the stock and the company delayed releasing its annual report in August. The company’s auditor quit in October, citing governance issues, and Super Micro’s drop in share price spurred the possibility of a delisting from the Nasdaq exchange.

The rollercoaster continued into Tuesday’s release. The stock is up about 27% in 2025 but down from its March 2024 high.

Super Micro’s prime position in the artificial intelligence world catapulted the stock to new heights as ChatGPT’s 2022 debut set off a craze for AI infrastructure. Recent earnings reports and commentary suggest that megacaps Meta, Amazon, Alphabet and Microsoft plan to invest as much as $320 billion into AI projects this year.

WATCH: Super Micro Computer cuts full year revenue guidance

Super Micro Computer cuts full year revenue guidance

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Tesla drops 6% after BYD partners with DeepSeek, Musk adds to DOGE distractions with OpenAI bid

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Tesla drops 6% after BYD partners with DeepSeek, Musk adds to DOGE distractions with OpenAI bid

Tesla and SpaceX CEO Elon Musk joins U.S. President Donald Trump during an executive order signing in the Oval Office at the White House on Feb. 11, 2025 in Washington, DC.

Andrew Harnik | Getty Images

Tesla shares dropped 6% on Tuesday after Chinese rival BYD announced plans to develop autonomous vehicle technology with DeepSeek, and said it would offer its Autopilot-like system in nearly all of its new cars, adding to fears that Elon Musk’s company is falling behind the competition.

There’s also growing concerns surrounding Musk’s distractions outside of Tesla, after news surfaced that the world’s richest person is offering to lead an investor group in purchasing OpenAI, while he steps up his work with President Donald Trump’s White House.

Tesla’s stock price has slid for five straight days, falling close to 17% over that stretch to $328.50, and wiping out over $200 billion in market cap.

BYD, which has emerged as Tesla’s fiercest rival on the world stage, said on Monday that at least 21 of its new model vehicles will come equipped with its partially automated driving systems that include features for automatic parking and navigating on highways.

Tesla doesn’t yet offer a robotaxi and its EVs currently require a human driver to remain at the wheel, ready to steer or brake at any time. On Tesla’s earnings call last month, Musk said the company is aiming to launch “Unsupervised Full Self-Driving,” and a driverless rideshare service in Austin, Texas, in June. Alphabet’s Waymo already operates a robotaxi service in Austin as well as in parts of Phoenix, San Francisco.

“In our view, competition between Waymo, Tesla and a host of Chinese players is a key driver on the path to commercialization” of robotaxis,” Morgan Stanley analysts wrote in a note to clients after the BYD announcement. The firm recommends buying the stock and has a price target of $430.

Waymo said on Tuesday that it added 10 square miles of coverage to its robotaxi service in Los Angeles.

The rise of Phoenix as a major tech hub with chips, autonomous cars and drones

In a report on Tuesday, Oppenheimer analysts wrote that the “autonomy competition may limit [Tesla] profitability.” Even if Tesla meets its June 2025 timeline for driverless cars in Texas, the company is “one of several autonomous technology providers, suggesting competition on price and performance,” they wrote.

In addition to running Tesla, Musk is CEO of SpaceX, owns social media company X and is head of artificial intelligence startup xAI. He’s also spending significant time these days in Washington, D.C., running the “Department of Government Efficiency” (DOGE) as a special government employee, aiming to slash federal spending, personnel, regulations and even entire agencies.

Many projects, many distractions

Investors already concerned about Musk’s hefty commitments beyond his trillion-dollar EV company have more reason for trepidation after events that unfolded on Monday. Musk’s attorney, Marc Toberoff, confirmed to CNBC that Musk was leading a consortium of investors in a $97.4 billion bid for OpenAI.

Musk was among the founders of OpenAI in 2015, when the AI startup was created as a nonprofit research lab. Musk sought to have Tesla acquire OpenAI, and he later departed the organization’s board.

OpenAI has since commercialized numerous products, most notably ChatGPT. Co-founder and CEO Sam Altman is seeking to restructure OpenAI as a for-profit entity. Musk has sued OpenAI to prevent that transition, and started xAI as a direct competitor.

The Oppenheimer analysts wrote that, “While [Tesla] has shifted focus to being a Physical AI play, we view Elon Musk’s bid for Open AI as a distraction from [Tesla’s] challenges.”

Altman told employees in a memo on Tuesday that OpenAI’s board hasn’t received an official offer from Musk and reminded staffers that “Elon has a history of making claims that don’t hold up.” 

Later on Tuesday, Toberoff said in a statement that he emailed the bid for OpenAI on behalf of the Musk-led consortium a day earlier to OpenAI’s outside counsel William Savitt and Sarah Eddy “for transmission to their client.” Toberoff said the bid was “in the form of a detailed four-page letter” and was addressed to OpenAI’s board.

“Whether Sam Altman chose to provide or withhold this from OpenAI’s other Board members is outside of our control,” he wrote.

Oppenheimer’s analysts also highlighted the added risks associated with Musk’s extensive work with the Trump administration.

While Musk’s behavior “has fans in certain circles,” his public life “risks alienating consumers and employees as the Trump administration tests the limits of its power,” they wrote. For example, they referenced recent vehicle registration data that showed steep year-over-year declines in California and across several European markets.

Tesla and Musk didn’t immediately respond to a request for comment.

WATCH: Tesla still on track

Tesla is still on track and we will add exposure when it's near $300 per share: KKM's Jeff Kilburg

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Amazon opens beauty and personal care store in Italy as part of brick-and-mortar expansion

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Amazon opens beauty and personal care store in Italy as part of brick-and-mortar expansion

Amazon is opening a beauty and health products store in Milan, Italy, marking the company’s latest brick-and-mortar experiment.

The store is located in the city center of Milan, and features a range of beauty and personal care items, as well as nonprescription drugs, Amazon said in a blog post. The first store, which is called Amazon Parafarmacia & Beauty, will open its doors to the public on Wednesday.

The store will be stocked with products from beauty and skin-care brands including La Roche-Posay, Eucerin and Vichy. There are also “Derma-bars,” where shoppers can get a “complimentary digital skin analysis” of their skin type and condition, and receive product recommendations.

Amazon says the store includes a section staffed by on-site pharmacists where shoppers can purchase “non-prescription, over-the-counter medications.”

By launching its first “parapharmacy,” the e-commerce giant is hoping to parlay its online success in the beauty and personal care category into sales in the physical world. Beauty and personal care items, which include everything from hairspray and cosmetics to deodorants and Q-tips, make up one of the fastest-growing verticals on Amazon.

The company began offering health and beauty products in 2000, but its selection was initially limited to most mass-market brands. It has since added more luxury brands such as Estée Lauder and La Mer.

The new store format also marks Amazon’s latest experiment in physical retail. The company opened and then shuttered all of its bookstores, pop-up shops, four-star stores and apparel stores. It has also shrunk its footprint of Amazon Go convenience stores, shutting down a storefront in Woodland Hills, California, last month. In grocery, Amazon’s portfolio includes Whole Foods supermarkets and its own chain of Fresh stores.

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