Porsche plans to cut 1,900 jobs in Germany by 2029 as it struggles with slumping EV sales. The luxury sports car maker has already warned of lower profits this year. With plans to reduce its workforce, is Porsche sounding the alarm?
Porsche to cut jobs in Germany as EV sales lag
After announcing last week that it expects profit margins of around 10% to 12% this year, significantly lower than its long-term 20% target, Porsche said it would launch new internal combustion (ICE) and plug-in hybrid (PHEV) vehicles in response.
The company warned that developing the new models and other battery-related projects would cost an extra 800 million euros ($830,000) in 2025.
It looks like the situation could be even worse than expected. Porsche said it would cut 1,900 jobs at two German plants by 2029 (via Bloomberg), blaming “challenging geopolitical and economic conditions.” The sites include Porsche’s Zuffenhausen and Weissach plants, where it aims to reduce around 15% of the workforce.
The job cuts are expected to be voluntary, including through early retirement and layoff packages. A job security agreement is still in effect for employees in Germany until 2030.
Porsche Macan EV (Source: Porsche)
Porshe also plans to take a “restrictive approach” to hiring, hinting growth could be slower over the next few years.
Porsche’s global deliveries dropped 3% last year, driven by a sharp decline in China, one of its most profitable markets in recent years.
New 2025 Porsche Taycan GTS (Source: Porsche)
As domestic EV makers like BYD, XPeng, Li Auto, Geely, and others gain momentum with advanced new models, foreign automakers continue to get squeezed out of the market.
A report from Germany’s Handelsblatt suggested other Volkswagen-owned brands could follow Porsche’s lead by introducing more ICE and PHEV models. The Volkswagen Golf, T-Roc, Tiguan, and Audi A3 are potential candidates, but we reportedly won’t see them until after 2030.
2025 Porsche Taycan (Source: Porsche)
In an email to Bloomberg, the company confirmed that “Volkswagen has not changed its plans to phase out the combustion engine in Europe by the early 2030s,” adding it will “react flexibly to possible market changes.”
Electrek’s Take
While Volkswagen, Porsche, and most leading global automakers have cited slowing demand for EVs, the numbers prove otherwise.
According to Rho Motion, 1.3 million electric vehicles were sold globally in January 2025. Although that’s down from the record 1.9 million in December due to typical seasonality, the market has grown 18% from January 2024.
While Porsche continues investing in outdated gas-powered vehicles, EV leaders like BYD are doubling down on software, AI, connectivity, smart driving features, and other tech that buyers are looking for.
BYD just launched 21 of its best-selling vehicles this week with its new “Gods Eye” smart driving system for free. Although BYD is best known for its affordable EVs, like the Seagull and Dolphin, it’s expanding into Porsche territory with several new luxury models under its Denza and Yangwang brands rolling out. And BYD is only one example. Several Chinese EV makers, such as XPeng and NIO, are also expanding, with new models arriving.
Can Porsche keep up? Or will it continue falling behind as the global market shifts to electric vehicles? Let us know your thoughts in the comments below.
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The new CLA Shooting Brake is the first electric Mercedes vehicle available as an estate. It’s more spacious, more capable, and more high-tech than ever.
Meet the new Mercedes CLA Shooting Brake EV
Mercedes introduced the new CLA Shooting Brake on Tuesday, its first electric estate car. The Shooting Brake arrives as the second EV from the luxury brand’s new entry-level family of vehicles.
The electric wagon takes the best of the new CLA, which was revealed just a few weeks ago, and adds more space and capability.
It’s also bigger than the current CLA Shooting Brake, offering a more spacious interior. The new EV measures 4,723 mm in length, or 35 mm longer than the outgoing model.
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With an extended wheelbase of 2,790 mm (+61 mm), the electric version offers 14 mm more headroom and 11 mm more legroom in the front. Rear passengers gain 7 mm of headroom but lose 6 mm of legroom compared to the current model.
Boot space is 455 L, which is 50 L more than the CLA sedan, but 30 L less than the outgoing Shooting Brake. However, it does include an added Frunk (front trunk) for an extra 101 L of storage space.
With all seats folded, overall storage space is 1,290 L. It also comes with standard roof rails, which Mercedes claims can easily fit surfboards or bicycles with a 75 kg (165 lbs) load capacity.
Mercedes-Benz CLA Shooting Brake with EQ Technology (Source: Mercedes-Benz)
Inside, the new Shooting Brake is nearly identical to the CLA Sedan. It features the new Mercedes-Benz Operating System (MB.OS) with its fourth-gen infotainment.
The setup includes a 14″ infotainment and 10.25″ driver display screens. An extra 14″ passenger screen is available. A trim piece with star-pattern graphics replaces it if not. All three screens are powered by the latest-gen chips and graphics from Unity Game Engine.
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Powered by the new Mercedes-Benz Modular Architecture and an 85 kWh battery, the new Shooting Brake EV offers up to 473 miles (761 km) WLTP range.
It will be available in single and dual-motor powertrains. The base CLA 250+ Shooting Brake has 268 hp (200 kW) output and a WLTP range of up to 473 miles (761 km). Meanwhile, the dual-motor CLA 350 4MATIC Shooting Brake has combined 349 hp (260 kW) and a range of up to 454 miles (730 km).
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Based on its 800V architecture, the new electric estate can add 193 miles (310 km) WLTP driving range within 10 minutes. Mercedes said that should be plenty to get from Geneva to Milan or Berlin to Hamburg.
Mercedes will introduce new EV variants in early 2026, followed by a 1.5 L hybrid model. Prices will be revealed closer to launch, but it’s expected to start slightly higher than the current model. The current CLA Shooting Brake starts at around €40,000 ($46,500) in Europe.
Following the new CLA and CLA Shooting Brake, Mercedes-Benz plans to launch two SUVs. Check back soon for more info on the upcoming lineup.
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The Pentagon is taking immediate action to boost critical mineral production in the U.S. and counter China’s dominance of the supply chain for rare earth magnets, a defense official told CNBC on Tuesday.
The Defense Department last week agreed to buy a direct equity stake in MP Materials, which will make the U.S. government the miner’s largest shareholder. MP operates the only rare earth mine in the U.S. located at Mountain Pass, California, and a magnet plant in Forth Worth, Texas.
When asked whether the Pentagon is considering similar investments in other U.S. mining companies, the defense official said it is looking at opportunities to strengthen domestic critical mineral production.
“Rebuilding the critical minerals and rare earth magnet sectors of the U.S. industrial base won’t happen overnight, but DoD is taking immediate action to streamline processes and identify opportunities to strengthen critical minerals production,” official said in a statement.
Rare earths are used in weapons such as the F-35 warplane, drones and submarines among other other military platforms. The U.S. was almost entirely dependent on foreign countries for rare earths in 2023, with China representing about 70% of imports, according to the U.S. Geological Survey.
MP Materials CEO James Litinsky told CNBC last week that he views the public-private partnership with the Defense Department as a model for other companies in industries that are important for national security but struggle to compete against the state-backed enterprises in China.
“I’d like to think that this is sort of the first, it’s a model,” Litinsky told CNBC’s “Squawk on the Street” on Thursday. “We have to deliver at MP and show that this is an incredible route to go. But it’s a new way forward to accelerate free markets, to get the supply chain on shore that we want.”
Interior Secretary Doug Burgum said in April that the U.S. government was looking at taking direct equity stakes in critical mineral and rare earth miners to break China’s dominance. The Trump administration is also looking at stockpiling critical minerals and creating a sovereign risk insurance fund to protect companies investments’ in federally approved projects, Burgum said at an energy conference in Oklahoma City.
The Pentagon makes long-term investments in mining, processing and refining critical minerals, the defense official told CNBC. It has invested $540 million so far to support a critical mineral and rare earth supply chain in the U.S. and allied nations, the official said.
“That is significant, and DoD will continue to such efforts in accordance with congressional appropriations and statutory authorities,” the official said.
Fairshake, the cryptocurrency industry’s most powerful political action committee, announced Tuesday that it now holds more than $141 million in cash on hand, underscoring the sector’s growing influence as Congress takes up landmark legislation this week.
The total, which includes liquid assets like crypto, stock, and cash, reflects a surge of donations from digital asset executives and firms, including a fresh $25 million from Coinbase.
Fairshake and its two affiliated PACs — Defend American Jobs and Protect Progress — have raised $109 million since Election Day in 2024 and $52 million during just the first half of this year.
“We are building an aggressive, targeted strategy for next year to ensure that pro-crypto voices are heard in key races across the country,” said spokesperson Josh Vlasto.
The announcement lands in the middle of what lawmakers are calling “Crypto Week” on Capitol Hill, as the House begins deliberations on a trio of long-awaited bills that would define how digital assets are regulated.
The legislation includes the dividing of oversight, setting new stablecoin rules, and a bill banning the creation of a central bank digital currency.
The crypto industry is no longer just lobbying for survival, it is shaping the political landscape. Fairshake saw nearly every candidate it backed in 2024 win their race.
“We stuck to our core strategy from Day 1,” Fairshake previously told CNBC. “We supported pro-crypto candidates and opposed those who played politics with jobs and innovation, and won.”