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Apple’s M4 MacBook Air in a marketing photograph.

Apple

Apple on Wednesday announced new MacBook Air models that update the company’s bestselling laptop with a faster M4 chip and an upgraded videoconferencing camera.

The computers also got a $100 price cut in the U.S., despite tariffs by President Donald Trump that took effect on Tuesday that experts have said could cause the price of electronics to rise

The 13-inch MacBook Air starts at $999, and the larger, 15-inch model starts at $1,099. Users can pay more for memory and storage upgrades.

Although it has the same design as last year’s MacBook Air, the new computer will also be available in a fresh sky blue color, and it now supports multiple external monitors. The new MacBook Air goes on sale March 12.

The MacBook Air is one of Apple’s most critical products. Mac sales rose 15% in the December quarter to just under $9 billion in sales. The company attributed that increase to higher sales of laptops even though overall Mac sales, which also include desktop models, are still down from the company’s fiscal 2022. That was a period when computer sales were elevated as a result of people needing laptops for work or school during the pandemic.

Apple’s MacBook Air announcement caps off a flurry of new product releases by the company over the past few weeks.

In addition to the new laptops, Apple on Wednesday announced a high-end Mac Studio desktop with a chip that can run advanced AI. The company also upgraded its iPad Air with an M4 chip on Tuesday, and last month, it announced the low-cost iPhone 16e.

The Mac Studio has more processing power and is designed for people who work on computer graphics, audio or video production or artificial intelligence. It’s not cheap — the computer starts at $1,999, and more powerful configurations can cost nearly $9,000.

Apple’s new Mac Studio costs $1999 or more.

Apple

Prices watched closely

The MacBook Air price cut comes as Apple’s U.S. pricing is being closely watched by both Apple customers and investors to see what the iPhone maker does in response to the Trump administration’s tariffs

Apple’s announcement signals that the company isn’t jacking up prices yet. 

The new iPad Airs announced this week didn’t see any price change and still start at $599. However, the iPhone 16e costs $599, and it replaced the older low-cost model from 2022 that started at $429.

Analysts at Bank of America Securities last month forecast that PC makers including Apple would likely try to pass increased costs onto buyers. Rival Acer already announced price increases on laptops last month due to U.S. tariffs.

“Tariffs on imported PCs act like a tax that PC vendors largely pass to end customers,” the BofA analysts wrote.

The majority of Apple’s products are made in China and could be affected by two sets of 10% tariffs Trump placed on Chinese imports. Apple’s operations and third-largest market could be affected by Chinese retaliation.

Apple CEO Tim Cook met with Trump at the White House last month. After the meeting, Trump said that Apple “doesn’t want to be in the tariffs.” Cook told investors in January that Apple is “monitoring the situation.”

Apple has expanded its supply chain in recent years. Some Macs are now assembled in Malaysia or Vietnam, production locations which would avoid Chinese import duties. Apple didn’t say where the new MacBook Airs are assembled.

WATCH: Apple reacts to 20% China tariffs

Apple reacts to 20% China tariffs

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CNBC Daily Open: Strong bank earnings seem to overshadow escalating trade war

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CNBC Daily Open: Strong bank earnings seem to overshadow escalating trade war

U.S. Treasury Secretary Scott Bessent speaks as he and U.S. Trade Representative Jamieson Greer hold a press conference on the sidelines of the IMF/World Bank annual meetings in Washington, D.C., U.S., Oct. 15, 2025.

Ken Cedeno | Reuters

China has been using its dominance in the rare earth industry to slash prices, driving foreign competitors out, U.S. Treasury Secretary Scott Bessent told CNBC on Wednesday stateside in an exclusive interview. He characterized the country as having “a nonmarket economy.”

In response, the Trump administration will “exercise industrial policy” to set price floors in a range of industries. Price floors are a limit of how low suppliers can charge for goods or services. They are typically set above the market rate and are essentially a form of government price control.

Meanwhile, Bank of America and Morgan Stanley reported blockbuster second-quarter earnings that shot way past analyst expectations. They joined other major U.S. banks, such as JPMorgan Chase and Goldman Sachs, in ihaving a blowout quarter that was turbocharged by robust dealmaking and stock market highs.

And despite U.S. President Donald Trump’s continued saber-rattling at China on the trade front, traders don’t seem ready to let go of equities. On Wednesday stateside, the S&P 500 and Nasdaq Composite rose, and the Russell 2000 hit a fresh record. After all, earnings reports are indicating that the economy isn’t yet faltering, despite firms already experiencing higher costs because of tariffs, according to the U.S. Federal Reserve’s Beige Book.

Whether traders continue pushing equities to new highs amid fractious trade relations with China will depend, in part, on the earnings of major technology companies such as Tesla and Intel due next week.

What you need to know today

And finally…

UAE National Security Advisor, Sheikh Tahnoon bin Zayed Al Nahyan meets with U.S. President Donald Trump in the White House on March 18, 2025.

Courtesy: Donald J. Trump | Via Truth Social

The Abu Dhabi investor that’s funding AI while trying to save TikTok — with help from Trump

Backed by Abu Dhabi’s sovereign wealth fund and launched in March 2024, MGX has emerged as a key source of capital as companies race to build out the enormous computing power needed to meet expected AI demand.

Certain transactions suggest a level of coziness with Trump.

Earlier this year, MGX reportedly provided $2 billion in funding to the crypto exchange Binance, using a cryptocurrency purchased from the Trump family’s World Liberty Financial. Its chairman Tahnoon bin Zayed Al Nahyan also visited Trump in the White House this spring to announce a $1.4 trillion investment in the U.S. over the next decade.

Steve Kovach

Clarification: This story has been updated to reflect that the S&P 500 and Nasdaq Composite rose on Wednesday stateside. An earlier version did not specify which indexes rose.

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Arm CEO says moving some AI workloads from the cloud will make it more sustainable

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Arm CEO says moving some AI workloads from the cloud will make it more sustainable

Arm CEO Rene Haas on new partnership with Meta: AI in Meta hardware is Arm-based

Arm Holdings CEO Rene Haas told CNBC’s Jim Cramer on Wednesday that moving some AI functions away from the could help reduce energy usage.

Over time, he suggested, a large number of multi-gigawatt data centers won’t be sustainable.

“You look to yourself, well, what are the kind of things that need to happen? I think there’s two vectors to it,” Haas said. “One is low power, the lowest power solution you can get in the cloud. Arm really contributes there. But I think even more specifically is moving those AI workloads away from the cloud to local applications.”

While he said AI training will likely always happen in the cloud, running AI, called inference, can happen locally — meaning on the chips inside people’s phones, computers and glasses. History has shown “we always go to hybrid models around computing,” according to Haas.

He suggested that hybrid dynamic will play out when it comes to AI, which will help alleviate huge power investments.

Chip designer Arm’s technology powers devices made by a number of major Big Tech players, including Microsoft and Amazon. Semiconductor giant Nvidia has a major stake in Arm and actually attempted to acquire the company in 2020.

Arm and Meta on Wednesday said they would expand their partnership to “scale AI efficiency across every layer of compute – spanning AI software and data center infrastructure,” according to a press release. Arm stock saw gains following the announcement, finishing the day up 1.49%.

Haas told Cramer that the partnership with Meta is “largely around data centers, but more broadly…around software and the software stacks associated with it.” He also discussed Arm’s involvement in Meta’s new Ray-Ban Wayfarer glasses, saying the AI for the technology is running both in the cloud and locally.

“For example, when you say, ‘hey, Meta,’ into those glasses, that’s not happening on the cloud, that’s actually happening in your glasses, and that’s running on Arm,” Haas said.

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Salesforce stock jumps after company offers rosy forecast for 2030

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Salesforce stock jumps after company offers rosy forecast for 2030

Marc Benioff, chief executive officer of Salesforce Inc., speaks during the 2025 Dreamforce conference in San Francisco, California, US, on Tuesday, Oct. 14, 2025.

Michael Short | Bloomberg | Getty Images

Salesforce shares rose as much as 5% in extended trading on Wednesday after the software vendor issued new financial targets for the next few years.

The company said it now expects revenue of over $60 billion in 2030, above the $58.37 billion consensus among analysts polled by LSEG.

The guidance excludes impact from the pending acquisition of data management company Informatica. The $8 billion deal, announced in May, is slated to close in the fiscal fourth quarter or in the first quarter of the 2027 fiscal year.

“We have had some lower-stage growth for a while,” Robin Washington, Salesforce’s chief operating and financial officer, said during an investor briefing at the company’s annual Dreamforce conference in San Francisco. “That is reaccelerating.”

She company called for an organic year-over-year revenue growth rate above 10% in the 2026 through 2030 fiscal years. The growth rate has been under 10% since mid-2024.

Investors have been concerned, in part because of the rise of “vibe-coding” tools for automatically generating software with a few words of human input. Industry observers have predicted that artificial intelligence services might threaten longstanding software providers. Microsoft CEO Satya Nadella said in April that AI is creating up to 30% of new code at the company.

“There’s a certain amount of, let’s just say, nonsense that’s out there,” Salesforce CEO Marc Benioff said on Wednesday. “Like, for example, that these products are writing all the software, and that is not what’s happening.”

As of Wednesday’s close, Salesforce’s stock had fallen 29% for the year, while the Nasdaq has gained 17%.

To increase revenue, Salesforce is counting on its Agentforce software for automating customer service and other business processes, said Washington, who also sits on Salesforce’s board. The company introduced Agentforce last year as a way for brands to add chat-based customer service agents that connect large language models to internal data.

“Investors continue to ask why Agentforce adoption has been slower than anticipated,” analysts at RBC Capital Markets wrote in a note to clients earlier this month.

Salesforce executives are hoping product enhancements will attract more business.

The company on Monday released Agentforce Voice, which allows clients to have agents answer customer service calls. On Tuesday, Salesforce announced larger partnerships with AI model developers Anthropic and OpenAI, bringing their latest models to Agentforce.

At Dreamforce, Salesforce pointed to Agentforce adoption at FedEx, Pandora, PepsiCo, Williams Sonoma and other companies.

WATCH: People don’t understand Agentforce is part and parcel of Salesforce, says CEO Marc Benioff

People don't understand Agentforce is part and parcel of Salesforce, says CEO Marc Benioff

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