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The Tesla Model 3, once the most popular EV in the critical Chinese EV market, has been quickly surpassed by the Xiaomi SU7, and now they are going after Tesla’s Model Y.

Is the mystical prophecy of the “Tesla killer” finally coming true?

As impressive as Tesla’s entry into the Chinese market was, Xiaomi’s own EV venture in China has been even more remarkable.

Tesla was the first foreign automaker to secure a wholly-owned car factory in China. It built it and started production at the plant in record time, an incredible moment for the EV industry in China and globally.

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Within the first 6 months of Model 3 production at Gigafactory Shanghai in 2020, Tesla built around 50,000 vehicles, which was unprecedented.

Xiaomi, better known for its electronics, produced 70,000 SU7 EVs in the first six months of production last year.

In its first full year of production, Xiaomi came out of nowhere and outsold Tesla’s Model 3 in the critical Chinese market.

In January, Tesla sold about 8,000 Model 3s in China, while Xiaomi delivered more than 22,000 SU7 EVs. This trend is expected to continue.

It’s not too surprising to see why. The base Xiaomi SU7 starts at 20,000 Yuan cheaper (~$2,500 USD) than the Model 3 and offers a bigger battery pack with 10% more range, as well as many tech features that Tesla doesn’t provide, like a heads-up display.

Xiaomi EV

It even has a rear mini fridge, and since we are comparing it to Tesla, it also has a turn signal stalk.

The most unambiguous indication that the SU7 has taken over the Model 3 is the wait times.

Despite SU7 production already being higher than Model 3, you can get a Model 3 within “1-3 weeks” of ordering, while you have to wait “31-34 weeks” for a new SU7, according to Xiaomi’s online configurator:

If anything, the long wait times on the SU7 are helping Tesla as some can’t wait that long for a new car. However, Xiaomi is still ramping up production.

Speaking of production, Xiaomi took clear inspiration from Tesla. The SU7 is using large casting parts, which Tesla calls “gigacasting” and Xiaomi calls “hypercasting.”

The Chinese company is also using a similar design as what Tesla calls “structural battery pack”, where the pack is a structural part of the vehicle’s chassis.

Interestingly, Tesla uses these features on the Model Y but hasn’t transferred them to the Model 3 yet. Xiaomi uses them on the SU7, its Model 3 competitor – giving it an advantage, and it will do the same on its upcoming Model Y competitor.

That’s where Tesla needs to worry.

Model Y is by far Tesla’s best-selling car, and China is the world’s biggest EV market by a wide margin. What the SU7 did to Model 3, Xiaomi’s upcoming YU7 is likely to do to Model Y.

Xiaomi YU7

Xiaomi is going to start production of the YU7 this summer and it is expected to ramp up production just as quickly as it did with the SU7.

It compares similarly to Model Y as SU7 compares to Model 3.

Fortunately for Tesla, the new competition comes as it updated the Model Y, which should help – although current wait times on new orders do point to soft demand for the new version.

Is there finally a “Tesla killer?”

Electrek’s Take

As I was writing and researching this article, by the way big hat tip to Troy Teslike for helping a ton with research for this, I was reminded of the legend of the “Tesla killer.”

It’s a term that the media loved to use every time a legacy automaker launched a new EV in the early days of Tesla. We laughed at them for even suggesting it, as they would apply it to vehicles that didn’t match Tesla’s performance, production volumes, or profitability.

Sure enough, none of them came even close to negatively affecting Tesla, let alone “killing” the company.

But Xiaomi is coming as close as I’ve ever seen in my 15 years of covering Tesla (coming on 10 years full-time professionally).

Let’s be clear: Xiaomi owes Tesla quite a bit for its EV success. The automaker pioneered gigacasting and structural battery packs, and Xiaomi followed suit to great success. I am sure these are not the only Tesla features that inspired Xiaomi.

With that said, this is the reality now, and Tesla is getting left behind.

Tesla benefited from being a foreign brand in China. Buyers saw it as a luxury brand, but the company is now a victim of its own success. The cars became so popular that the brand deteriorated, and it is not seen as premium or exclusive anymore.

At the same time, Chinese manufacturers became much better at making EVs, and now, several of them have achieved a better reputation from buyers in China than Tesla.

Furthermore, with the new Model Y, Tesla went with design accents that are already popular in China. As we previously reported, the new Model Y looks very similar to Xpeng’s vehicles. This is making Tesla “like any other brand in China.”

In my opinion, Chinese competition, especially Xiaomi, will hurt Tesla badly in China this year.

The automaker is planning to roll out cheaper models in the second half of the year. This should help, but the entry EV market is already quite crowded in China, and Tesla is likely to cannibalize itself more than anything.

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New cars from Volvo, VW, Cadillac, and more – plus 0% on Model 3 as Tesla sales fall

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New cars from Volvo, VW, Cadillac, and more – plus 0% on Model 3 as Tesla sales fall

It’s been a big day for big reveals with the all-new Volvo ES90, a new compact electric city car from Volkswagen, plus a pair of new, over-the-top EVs from General Motors that perfectly exemplify American excess. All this and maybe the dawn of the long-awaited “Tesla Killer” on today’s revealing episode of Quick Charge!

GM is practically daring the competition to build a bigger, badder EV with a new, bigger $133,000 Cadillac Escalade and 1,100 hp off-road special in the form of the new Chevrolet Silverado EV ZR2. Finally, you guys are never happy … try to enjoy this episode, anyway!

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

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Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.

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Tesla to build a new Megafactory in Texas near Houston

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Tesla to build a new Megafactory in Texas near Houston

Tesla is going to build a new Megafactory in Texas near Houston, according to a tax abatement agreement with Waller County.

At the time of writing, Tesla had yet to comment on the new project, but the Waller County Commissioners Court confirmed the project on Wednesday when they approved a tax abatement deal with the company:

Under the proposed agreement, Tesla will receive tax abatements from Waller County based on property improvements. The deal includes $44 million in facility improvements and $150 million in Tesla manufacturing equipment that Tesla will install. The next phase involves a new $31 million distribution facility with about $2 million in Tesla distribution equipment and building upgrades.

Tesla is going to take over a 1-million-sq-ft building that it already held the lease on at the Empire West industrial park near Katy, Texas – just outside of Houston.

Logistics company DB Schenker occupied the space where it handled parts for Tesla, but it will move out and Tesla plans to build Megapack production lines at the site:

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Tesla will operate a new Megapack battery storage manufacturing facility at a 1 million-square-foot building, which was initially constructed with no tenant on speculation that it would attract jobs and economic development.

Tesla has previously referred to plants producing Megapacks as “Megafactory”. The company already operates one in Lathrop, California, and one in Shanghai, China, where it just started production.

Those factories are set up for a production capacity of 40 GWh worth of Megapacks per year.

It’s not clear if Tesla plans for a similar capacity at this new factory, but the county announced project should result in creating 1,500 jobs.

In addition to the existing building, the project will include the construction of an additional “600,000-square-foot distribution facility with some manufacturing capabilities.”

Unlike its automotive business, Tesla’s energy business has been growing at an impressive pace – although prices and margins have come down last year.

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Is Genesis taking notes from Porsche? New GV60 Magma caught with the Taycan [Video]

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Is Genesis taking notes from Porsche? New GV60 Magma caught with the Taycan [Video]

Genesis is gearing up to unleash its alter ego with its upcoming Magma lineup, its debut into the world of high-performance luxury vehicles. First up is the Genesis GV60 Magma, due out later this year. As testing wraps up, the GV60 Magma was spotted alongside none other than the Porsche Taycan.

The first dedicated Genesis EV model, the GV60, will kick off another new chapter for the Korean luxury automaker.

Genesis unveiled the GV60 Magma last March, claiming it will kick off “the brand’s expansion into the realm of high-performance vehicles.” The performance EV includes an improved battery, chassis, and motor for added performance.

The Magma model boasts a wider, lower stance for more control. Other key upgrades include a wider front air intake to help cool the batteries, motor, and brakes. It also includes air curtains to maximize efficiency and an added roof fin channels air to the rear wing, generating downward force.

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Genesis upgraded the interior to match the GV60 Magma’s luxurious, sporty design. It includes unique sports car-like bucket seats with exclusive “double-diamond stitching” in the Magma orange and titanium coloring.

Genesis GV60 Magma spotted with the Porsche Taycan

With its official debut coming up, the sporty Genesis GV60 Magma was spotted testing alongside a Porsche Taycan and Hyundai’s IONIQ 5 and IONIQ 6 N models.

Despite the camouflage, the video from CarSpyMedia reveals a few new design elements, like the two-line headlight featured on the updated GV60 model.

Genesis GV60 testing alongside a Porsche Taycan, Hyundai IONIQ 5 N and IONIQ 6 N (Source: CarSpyMedia)

Genesis will launch the GV60 Magma later this year in its home market, followed by the US, Europe, and others. Production is scheduled to start in the third quarter of 2025.

Will the Genesis GV60 Magma keep up with the Porsche Taycan or Tesla Model S Plaid? Priced and specs will be revealed closer to launch, but it will sit above the Performance AWD trim, which starts at $69,900 in the US. With up to 429 horsepower and 516 lb-ft of torque, it can hit 0 to 60 mph in 3.7 seconds.

Horsepower 0 to 60 mph
(seconds)
Starting Price
Genesis GV60 Performance 429 3.7 $69,900
Genesis GV60 Magma ? ? ?
Porsche Taycan 402 4.5 $99,400
Porsche Taycan Turbo GT
(with Weissach Package)
1,092 2.1 $230,000
Tesla Model S Plaid 1,020 1.99 $89,990
Genesis GV60 Magma vs Porsche Taycan vs Tesla Model S Plaid

In comparison, the Porsche Taycan starts at $99,400 with up to 402 hp and a 0 to 60 mph time in 4.5 seconds. The Taycan Turbo GT, equipped with its Weissach package, packs 1,092 hp for a 0 to 60 mph sprint in just 2.1 seconds, but it costs $230,000.

Tesla’s Model S Plaid starts at $79,990 and can accelerate from 0 to 60 mph in 3.1 seconds with 1,020 horsepower. Which performance EV are you choosing?

Source: CarSpyMedia

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