Nvidia’s next chips are named after Vera Rubin, woman who discovered dark matter
Jensen Huang, co-founder and CEO of Nvidia, displays the new Blackwell GPU chip during the Nvidia GPU Technology Conference in San Jose, California, on March 18, 2024.
David Paul Morris/Bloomberg via Getty Images
Nvidia CEO Jensen Huang is expected to reveal details about Rubin, the chipmaker’s next AI graphics processor, on Tuesday at the company’s annual GTC conference.
While other tech companies usually name their products using combinations of inscrutable letters and numbers, most of Nvidia’s most recent GPU architectures have been named after famous women scientists.
Nvidia is naming its next critical AI chip platform after Vera Rubin, an American astronomer.
The company has never explained its naming convention, and hasn’t emphasized the diversity aspect of its choices, but Nvidia’s chip names that highlight women and minority scientists are one of the most visible efforts to honor diversity in the tech industry during a period where diversity, equity and inclusion, or DEI, initiatives are being slashed by the Trump administration.
Rubin discovered a lot of what is known about “dark matter,” a form of matter that could make up a quarter of the matter of the universe and which doesn’t emit light or radiation, and she advocated for women in science throughout her career.
Nvidia has been naming its architectures after scientists since 1998, when its first chips were based on the company’s “Fahrenheit” microarchitecture. It’s part of the company’s culture – Nvidia used to sell an employee-only t-shirt with cartoons of several famous scientists on it.
It’s one of Nvidia’s quirks that has received more attention as it’s risen to become one of the three most-valuable tech companies and one of the most important suppliers to Google, Microsoft, Amazon, OpenAI, Tesla and Meta.
Investors want to hear on Tuesday how fast the Rubin chips will be, what configurations it will come in and when it might start shipping.
Before revealing a new architecture, Nvidia CEO Jensen Huang usually gives a one-sentence biography of the scientist it’s named after.
“I’d like to introduce you to a very, very big GPU named after David Blackwell, mathematician, game theorist, probability,” Huang said at last year’s GTC conference. “We thought it was a perfect name.”
Rubin is a fitting name for Nvidia’s next chip, which comes as the company tries to solidify the gains it has made in recent years as the leader in AI hardware. “Vera” will refer to Nvidia’s next-generation central processor, and “Rubin” will refer to Nvidia’s new GPU.
FILE PHOTO: World famous astronomer Vera Rubin, 82, in her office at Carnegie Institution of Washington in Washington, DC on January 14, 2010.
Linda Davidson | The Washington Post | Getty Images
Born in Philadelphia in 1928, Rubin studied deep space and worked with other scientists to develop better telescopes and instruments that could collect more detailed data about the universe. In 1968, according to a Nova documentary, she started observing the Andromeda galaxy and collecting the data that would upend science’s understanding of our universe.
Her primary claim to fame came after she observed how quickly galaxies rotate.
“The presumption was that the stars near the center of a galaxy would be orbiting very rapidly, and stars at the outside would be going very slowly,” Rubin said in 1987.
But Rubin realized that she was observing that outer stars were moving quickly, contrary to expectations. They weren’t flying out of orbit, which meant that there had to be more mass scientists weren’t observing — confirming the concept of dark matter.
She was acclaimed during her lifetime, published over 100 papers and held three advanced degrees, but she still faced discrimination because of her sex. Early in her career, Rubin wasn’t allowed to collect her own data, and some observatories didn’t allow women, according to the documentary.
Rubin died in 2016. In 2019, the Vera C. Rubin Observatory, a state-of-the-art telescope in Chile, was named after her. A biography on the federally-funded observatory’s website was edited to remove details about her advocacy for women in science earlier this year, according to ProPublica.
“I hope you will love your work as I love doing astronomy,” Rubin said at a commencement address in 1996. “I hope that you will fight injustice and discrimination in all its guises.”
Rubin isn’t the first woman to be honored with an Nvidia chip named after her.
Before Blackwell, who was the first Black American inducted into the National Academy of Sciences, Nvidia’s most advanced AI chip family was Hopper, named after American computer scientist Grace Hopper, who coined the term “bug” to refer to computer glitches. In 2022, Nvidia released its “Ada Lovelace” architecture, named after the British mathematician who pioneered computer algorithms in the 19th century.
The scientist names used to be a secondary naming convention, taking a back seat to the actual product name, and primarily appearing in marketing copy. Nvidia users more frequently referred to the “H100” chip or marketing names for consumer graphics cards like GeForce RTX 3090.
But last year, Huang emphasized that Blackwell wasn’t a single chip, it was a technology platform, and Nvidia increasingly started using the term “Blackwell” to refer to all of the company’s latest-generation AI products, such as its GB200 chip and DGX server racks.
Keeping momentum going
Now investors and analysts track how many “Hoppers” are in use, and big companies brag about having early access to “Blackwell.”
It’s critical for Nvidia that Rubin achieve the same last-name familiarity level as Hopper and Blackwell.
The company’s sales more than doubled in its fiscal 2025, ended January, to $124.62 billion, thanks to durable sales for the company’s Hopper chips and early demand for the company’s Blackwell chips.
In order to keep growth rising, Nvidia needs to deliver a next-generation chip that justifies its cost and improves on the previous generation’s speeds, power efficiency and cost of ownership.
The company has targeted 2026 for a rollout of the Vera chips, according to an investor presentation last fall. In addition to Vera Rubin, Nvidia is expected to discuss Blackwell Ultra, an updated version of its Blackwell chips that analysts expect the company to start selling later this year.
Huang also teased during an earnings call last month that he’ll show the “next click” after Vera Rubin. That architecture will likely be named after a scientist, too.
“These products should excite partners at the conference ranging from Microsoft to Dell to sovereigns, which normally would please investors,” Melius Research analyst Ben Reitzes wrote in a note on Monday.
Tuesday’s keynote will also be a test of Nvidia’s relatively new release cadence, where it strives to reveal new chips on an annual basis. Investors will also want to see whether Nvidia can continue to impress tech critics and developers while releasing new chip families on a faster schedule than it’s used to. Blackwell was announced last March, and its sales started showing up in Nvidia’s October quarter.
WATCH: Final Trades: Nvidia, Taiwan Semi, Amazon and the IEFA
An Apple store in Walnut Creek, California, U.S., on April 30, 2025.
Paul Morris | Bloomberg | Getty Images
Apple is asking a court to pause a recent decision in its case against Epic Games and allow the iPhone maker to once again charge a commission on in-app transactions that link out for payment.
Last month, U.S. District Judge Yvonne Gonzalez Rogers in Oakland found that Apple had violated her original court order from the Epic trial, originally decided in 2021, that forced Apple to make limited changes to its linking out policy under California law.
Judge Rogers’ new ruling is more expansive, ordering Apple to immediately stop imposing its commissions on purchases made for iPhone apps through web links inside its apps, among other changes.
Apple is now looking to get a stay on that order, as well as another one from the case that prevents it from restricting app developers from choosing the language or placement of those links, until the entire decision can be appealed. Apple says that required changes in their current form will cost the company “substantial sums.”
“This is the latest chapter in Epic’s largely unsuccessful effort to use competition law to change how Apple runs the App Store,” Apple said in the emergency motion for a stay. The motion cites a previous order in the case that found that new linking policies would cost Apple “hundreds of millions to billions” of dollars annually.
If Apple succeeds, it will allow the company to roll back changes that have already started to shift the economics of app development. Developers including Amazon and Spotify have been able to update their apps to avoid Apple’s commissions and direct customers to their own website for payment.
Prior to the ruling, Amazon’s Kindle app told users they could not purchase a book in the iPhone app. After a recent update, the app now shows an orange “Get Book” button that links to Amazon’s website.
Epic also plans to introduce new software to allow app and game developers to easily link to their websites to take payments.
“This forces Apple to compete,” Epic Games CEO Tim Sweeney said shortly after last month’s decision. “This is what we wanted all along.”
Apple said in the filing that “non-party developers are already seizing upon the Order to reduce consumer choice (and damage Apple’s business) by, among other things, impeding the use of” in-app purchases.
Rogers made a criminal referral in the case, saying that Apple misled the court and that a company vice president “outright lied” about when and why Apple decided to charge 27% for external payments. The real decision, the judge said, took place in meetings involving Apple CEO Tim Cook.
Wednesday’s filing from Apple doesn’t address Rogers’ accusations that the company misled the judge, but it does argue that the ruling was punitive. Apple’s lawyers also claimed that civil contempt sanctions can only coerce compliance with an existing order, not punish non-compliance.
Apple said earlier this week in a court filing it would appeal the contempt ruling.
“We’ve complied with the court’s order and we’re going to appeal,” Cook told investors on the company’s quarterly earnings call last week.
WATCH: Apple says it strongly disagrees with Epic Games decision
Rene Haas, CEO of chip tech provider Arm Holdings, holds a replica of a chip with his company’s logo on it, during an event in which Malaysia’s Prime Minister Anwar Ibrahim officially announces a $250 million deal with the company, in Kuala Lumpur, Malaysia March 5, 2025.
Hasnoor Hussain | Reuters
Arm shares dropped more than 8% in extended trading on Wednesday after the chip-design company issued weaker-than-expected guidance for the current quarter.
Here’s how the company did in the fiscal fourth quarter compared with LSEG consensus:
- Earnings per share: 55 cents, adjusted vs. 52 cents expected
- Revenue: $1.24 billion vs. $1.23 billion
While Arm topped estimates for the quarter ended March 31, Wall Street is looking ahead to the company’s forecast for the first quarter.
Arm said revenue will be between $1 billion and $1.1 billion. The middle of the range is below the $1.1 billion average analysts estimated, according to LSEG. Earnings per share will be between 30 cents and 38 cents, while analysts were expecting 42 cents.
SoftBank controls about 90% of Arm, and took the company public in 2023. It now has a market cap of over $130 billion as of Wednesday’s close.
Arm designs the fundamental architecture upon which many chips are built, and sells licenses for its designs to companies such as Qualcomm and Nvidia, charging royalty fees on each sale they make. The company claims 99% of premium smartphones are powered by Arm technology.
Royalty revenue in the quarter rose 18% from a year earlier to $607 million.
Net income fell 6% to $210 million, or 20 cents a share, from $224 million, or 21 cents, in the year-ago quarter. Revenue jumped 34% from $928 million a year earlier.
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