Expert predicts GTA VI will cost $100 and believes gamers will snap it up without complaint
Grand Theft Auto VI is the most anticipated game of the year.
The long-awaited sequel by developer Rockstar Games is expected in the autumn – 12 years on from the record-breaking GTA V.
While gamers excitedly await its release, the industry itself is buzzing with anticipation over rumblings the base game could command a premium $100 (about £80) price point and still achieve colossal sales.
Setting this precedent could lead to other game publishers wanting a slice of the action by increasing their own starting prices.
However, the GTA series boasts two winning ingredients that some other games do not have – brand power and fan loyalty.
Gamers queuing up outside a Game store in London for the release of GTA V in 2013. Pic: PA
Expert research analyst Michael Pachter told Sky News he believes Rockstar and parent company Take-Two Interactive Software will be able to charge $100 with little complaint.
Mr Pachter, a managing director at US-based Wedbush Securities, highlighted the rising cost of entertainment since GTA V was released in September 2013.
He said: “Realistically, video games are the only form of entertainment that hasn’t kept up pricing with inflation.
“Look at movie tickets, concerts, Disneyland, video on demand (VOD) – all have doubled.”
Mr Pachter said the key to “charging” more is to justify the value to the consumer.
He explained: “I expect GTA VI to be fully integrated with GTA Online, and Rockstar can offer premium edition purchasers $100-worth of in-game items – currency, skins, vehicles, weapons, etc – as a trade-off for the higher price point.
“The level of integration will make the in-game items more valuable, and I don’t expect a lot of pushback.
“I think $100 or so makes sense, and don’t expect that we will ever see a $500 game.”
The GTA V release in California. Pic: Reuters
If history repeats itself, GTA Online will be the moneymaker.
The persistent online world offers endless monetisation opportunities – with gamers enticed to splash out on new vehicles, weapons, properties, businesses and cosmetic upgrades.
Mr Pachter said GTA VI’s integration with its online offering provides an “excuse” for engaged players to spend more money.
He added: “Some players will spend an additional $500 and most won’t, but those who spend more than $100 will do so if they perceive there is value derived from the purchase.”
The Rockstar North studio in Edinburgh. Pic: Thomas Ortega/iStock
The GTA series – which was created in Dundee, Scotland – is one of the biggest franchises in the industry.
GTA V became the fastest entertainment product in history to make $1bn (in its first three days) and has since sold more than 210 million copies worldwide.
Developer Rockstar North (formerly DMA Design), based in Edinburgh, has achieved additional success by collaborating with fellow studio Rockstar San Diego on the Red Dead Redemption games.
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A GTA V billboard in Los Angeles. Pic: AP
When GTA V made its debut, it launched on PlayStation 3 and Xbox 360. That was two consoles ago, with the new game set to arrive via PlayStation 5 and Xbox Series X/S.
AAA (Triple-A) games – big budget, high-profile productions – are now taking longer to make as gamers demand seamless multiplayer experiences, cross-device gaming capabilities, visually impressive graphics, and fully immersive storylines.
From the GTA VI trailer footage, players will be returning to the Miami-flavoured metropolis of Vice City in the fictional state of Leonida.
The Bonnie and Clyde-style story is set to include the first playable female character in the series’ history.
GTA has always poked fun at American culture, with the nation’s past decade of politics like something out of the game.
GTA VI looks certain to continue the series’ tradition of satire, but the trailer also shows that no expense has been spared in regards to bringing the sun-soaked streets of Vice City to life.
The cost of creating a game can vary widely based on a multitude of factors, including the studio size, staff skill level, and development time.
Given the size of Rockstar’s workforce and the number of years the game has been in development, Mr Pachter believes the cost of GTA VI “is highly likely to be nearly $1bn”.
Mr Pachter said: “They spent this much time because they can, and the scope of the game is typically immense.”
Rockstar has so far remained tight-lipped over its budget and whether GTA VI is indeed the most expensive video game ever made.
After COVID all but wiped out trips to see a movie on the silver screen, film studios are now having to contend with the cost of living crisis and audiences preferring to wait for digital releases instead of spending money at the cinema.
For those concerned about a $100 starting point for GTA VI, or indeed if it becomes the new standard for video games, Mr Pachter is advising to similarly wait it out.
He said: “Like theatrical releases, game prices decline over time.
“Rockstar can charge $100 for six months, can drop to $70 for six months, then drop periodically thereafter.
“Nobody has to ‘afford’ $100; they all know they can wait.”
Even if GTA VI fans do wait it out for a cheaper price or for it to potentially drop via Xbox Games Pass, Mr Pachter is confident that will not affect Rockstar’s overall success.
He said: “There is no question they will sell 100 million copies – or more – eventually.”
Pic: Reuters
So, while there is little doubt all eyes will be on GTA VI’s launch, the lasting question is whether other studios will attempt to follow suit if we do indeed see a price rise.
But a word to the wise, there are few games with a legacy as formidable as GTA and any price increase may turn out to be the exception rather than the rule.
As career criminal and former bank robber Trevor Philips (GTA V character) nicely put it: “I said something nice, not expensive.”
Entertainment
Stalker who believed Strictly Come Dancing judge Shirley Ballas was his aunt avoids jail
A man who stalked Strictly Come Dancing judge Shirley Ballas for six years has avoided jail.
Kyle Shaw, 37, got a 20-month suspended sentence and a lifetime restraining order on contacting Ballas, her mother, niece, and former partner.
Liverpool Crown Court heard that he thought Ballas was his aunt and “began a persistent campaign of contact”.
“He believed, and it’s evident from what he was told by his mother, that her late brother was his father,” said prosecutor Nicola Daley.
The court heard there was no evidence he was wrong, and “limited evidence” he was correct.
Ms Daley said Shaw’s messages had accused Ballas of being to blame for the death of her brother, who took his own life in 2003 aged 44.
He also set up social media accounts in his name.
Shaw had pleaded guilty to stalking the former dancer between August 2017 and November 2023 at a hearing in February.
Incidents included following Ballas’s 86-year-old mother, Audrey Rich, while she was shopping and telling her she was his grandmother.
The court heard in messages to Mrs Rich, Shaw had asked: “Where’s my dad?”
Ballas was so worried for her mother’s safety that she moved her from Merseyside to London.
Kyle Shaw outside court on the day of his sentencing. Pic: PA
In October 2020, Ballas called police after Shaw messaged her and said: “Do you want me to kill myself, Shirley?”
Posts on X included one alongside an image of her home address that warned: “You ruined my life, I’ll ruin yours and everyone’s around you.”
Another referenced a book signing and said: “I can’t wait to meet you for the first time Aunty Shirley. Hopefully I can get an autograph.”
The court was told Ballas’s niece Mary Assall, former partner Daniel Taylor and colleagues from Strictly Come Dancing and ITV’s Loose Women were also sent messages.
‘I know where you live’
On one occasion in late 2023, Shaw called Mr Taylor and told him he knew where the couple lived and described Ballas’s movements.
The court heard the 64-year-old TV star become wary of socialising and stopped using public transport.
Prosecutor Ms Daley said: “She described having sleepless nights worrying about herself and her family’s safety and being particularly distressed when suggestions were made to her that she and her mother were responsible for her brother taking his own life.”
Ballas has been head judge on Strictly Come Dancing since 2017. Pic: PA
Shaw cried and wiped away tears as he was sentenced on Tuesday.
The judge said the stalking stemmed from his mother telling him Ballas’s brother, David Rich, was his biological father.
“I’m satisfied that your motive for this offending was a desire to seek contact with people you genuinely believed were your family,” he said.
“Whether in fact there’s any truth in that belief is difficult, if not impossible, to determine.”
Shaw pictured at court in February. Pic: PA
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Defence lawyer John Weate said Shaw had been told the story by his mother “in his mid to late teens” and had suffered “complex mental health issues” since he was a child.
He added: “He now accepts that Miss Ballas and her family don’t wish to have any contact with him and, importantly, he volunteered the information that he has no intention of contacting them again.”
Shaw, of Whetstone Lane in Birkenhead, also admitted possessing cannabis and was ordered to undertake a rehab programme.
Gary Glitter has been made bankrupt after failing to pay more than £500,000 in damages to a woman he abused when she was 12 years old.
She sued the disgraced singer, whose real name is Paul Gadd, after he was found guilty of attacking her and two other schoolgirls between 1975 and 1980.
Glitter, 80, was jailed for 16 years in 2015 and released in 2023 but was recalled to prison less than six weeks later after breaching his parole conditions.
A judge awarded the woman £508,800, including £381,000 in lost earnings and £7,800 for future therapy and treatment, saying she was subjected to abuse “of the most serious kind”.
The court heard she had not worked for decades due to the trauma of being repeatedly raped and “humiliated” by the singer.
Glitter was jailed for 16 years in 2015. Pic: Met Police/PA
Glitter was made bankrupt last month at the County Court at Torquay and Newton Abbot, in Devon – the county where he is reportedly serving his sentence in Channings Wood prison, in Newton Abbot.
Richard Scorer, head of abuse law at Slater and Gordon, the law firm representing the woman, said: “We confirm that Gadd has been made bankrupt following our client’s application.
“As he has done throughout, Gadd has refused to cooperate with the process and continues to treat his victims with contempt.
“We hope and trust that the parole board will take his behaviour into account in any future parole applications, as it clearly demonstrates that he has never changed, shows no remorse and remains a serious risk to the public.”
Glitter was first jailed for four months in 1999 after he admitted possessing around 4,000 indecent images of children.
He was expelled from Cambodia in 2002, and in March 2006 was convicted of sexually abusing two girls, aged 10 and 11, in Vietnam where he spent two-and-a-half years in prison.
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His sentence for the 2016 convictions expires in February 2031.
Glitter was automatically released from HMP The Verne, a low-security prison in Portland, Dorset, in February 2023 after serving half of his fixed-term determinate sentence.
But he was back behind bars weeks later after reportedly trying to access the dark web and images of children.
Paul Mescal and Barry Keoghan will play Paul McCartney and Ringo Starr in the upcoming Beatles films – with a Stranger Things star also portraying one of the Fab Four.
The two Irish actors will be joined by London-born performers Harris Dickinson as John Lennon, and Joseph Quinn as George Harrison.
The cast for the Sam Mendes project was revealed at the CinemaCon event in Las Vegas, with all four appearing on stage and taking a bow together in Beatles style.
(L-R) Mescal, Quinn, Keoghan and Dickinson appeared together at the announcement. Pic: Reuters
Mendes is making four interconnected films – one from the perspective of each of the band members – and they are all set to be released “in proximity” to each other in April 2028.
It marks the first time The Beatles and the families of John Lennon and George Harrison have granted full life story and music rights for a scripted film.
Playing McCartney is another big role for 29-year-old Mescal, who recently starred in the Gladiator sequel and was nominated for an Oscar in 2023 for Aftersun.
Barry Keoghan – who also got an Oscar nod for The Banshees of Inisherin – will portray the other surviving Beatles member, Ringo Starr.
Pic: PA
Meanwhile, Stranger Things star Joseph Quinn, who appeared with long hair as Eddie Munson in the fourth series, takes up the role of George Harrison.
Harris Dickinson has the challenge of stepping into the shoes of perhaps the most famous Beatle, John Lennon.
The 28-year-old recently starred in erotic thriller Babygirl with Nicole Kidman and also appeared in satire Triangle of Sadness.
Mendes told the industry audience at CinemaCon there is “still plenty to explore” despite the Beatles’ rise having being well chronicled.
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The Oscar-winning British director is known for films including American Beauty, First World War movie 1917, and Bond outings Skyfall and Spectre.
Sony Pictures boss Tom Rothman said the close release of all four films in three years’ time will be “the first bingeable theatrical experience”.
“We are going to dominate the culture that month,” he added.
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