Another fiscal year and another bold prediction that Tesla’s long-running reign as the global market share leader will end. As previously predicted, BYD is once again expected to usurp Tesla in total BEV sales in 2025, and it may actually happen this time.
The possibility of Build Your Dreams (BYD) overtaking Tesla in global BEV market share has teetered on the fringe of fruition for years now as the Chinese auto conglomerate has become one of the most innovative and quickly expanding companies in its respective segment.
BYD has expanded its market reach throughout Asia and into new markets with sales and localized production around Europe, South America, and even Mexico (maybe).
Such rapid expansion has resulted in record sales for BYD so far. In 2024, it marked a record year, achieving over $100 billion in sales, which has continued into 2025 thus far. Earlier this week, we reported that through the first three months of 2025, BYD had sold over one million New Energy Vehicles (NEVs), up 60% from the 626,263 sold in Q1 2024.
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As such, Tech research firm Counterpoint has predicted BYD will (finally) overtake Tesla in global BEV market share in 2025. Forgive us if you’ve heard this one before.
In late 2023, Counterpoint shared that by the end of Q3 2023, BYD had caught up with Tesla, holding 17% of all global BEV sales and 68% YoY growth. Furthermore, the Chinese automaker’s sales sheet was growing at a more rapid rate than Tesla’s, predicting it would overtake the BEV crown sometime in 2024, if not by the end of 2023. That didn’t happen. Tesla ended up having a strong Q4 2023 but BYD continued to narrow its gap.
Counterpoint reiterated its prediction in the summer of 2024, which almost came true. By the end of the 2024 fiscal year, BYD had sold 1.76 million BEVs but was just edged out by Tesla, which sold 1.78 million.
Three months into 2025, Counterpoint likes what it sees in BYD and is once again predicting the automaker will finally overtake Tesla in BEV market share this year.
BYD Yangwang U7 ultra-luxury electric sedan (Source: Yangwang)
BYD predicted to own a 15.7% BEV market share over Tesla
Counterpoint shared its latest Global Passenger EV Forecast this week. It anticipates that BYD will end 2025 with a 15.7% piece of the BEV market share pie, compared to 15.3% for Tesla. The tech research firm cited BYD’s proprietary technology, such as its new Super E-Platform, 1,000 kW chargers, and Blade Batteries, as a leap in BEV performance and ease of use for customers, leading to even more sales. Counterpoint research analyst, Abhik Mukherjee, elaborated:
The system can deliver 400 km of range in just 5 minutes, setting a new industry benchmark, far outpacing Tesla’s Supercharger, which adds about 275 km in 10 minutes. This technological leap is expected to significantly ease consumer concerns around charging time and boost EV adoption by reducing charging anxiety.
Conversely, Counterpoint cited Tesla’s recent struggles as evidence that it will cede its market share crown in 2025. We’ve seen a less-than-rosy outlook on Cybertruck sales. Tesla CEO Elon Musk has become a polarizing figure in the political sector, turning many customers off to the brand in regions like Europe and the US.
Counterpoint also noted rising geopolitical and trade tensions between the US and China and increased tariffs on Chinese EV components brought on by Musk’s unusual new alliance with President Trump, further rattling Tesla’s supply chain. Those hiccups, combined with delayed product launches and intensifying competition in BEV technologies, appear to be enough to dethrone the long-championed American automaker. Associate Director Liz Lee spoke about Musk essentially shooting himself in the foot by bringing a sleeping bag into the oval office:
CEO Elon Musk has scored somewhat of an own goal against Tesla and we are about to catch a glimpse of how much the company’s sales were hurt in Q1 2025. This is a big opportunity for BYD and if they deliver on the fast-charging promise, this could be the turning point for BYD and the China BEV story globally.
Thanks to BYD’s strategy (similar to Tesla’s) to achieve vertical integration, the Chinese automaker could overtake Tesla’s market share this year and not forfeit its lead for quite some time. This team around, it feels less like a question of “if,” and more of a matter of “when.” We should have a better idea when Q2 2025 reports from both companies hit the public.
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The new version is extremely disappointing as it is $9,000 more expensive than the Cybertruck RWD was supposed to be, and while it has more range than originally planned, Tesla has removed a ton of features, including some important ones.
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Here’s what you lose with the Cybertruck RWD:
You get a single motor RWD instead of Dual Motor AWD
You lose the adaptive air suspension
No motorized tonneau, but you have an optional $750 soft tonneau
Textile seats instead of vegan leather
Fewer speakers
No rear screen for the backseat
No power outlets in the bed
The last one has been pretty disappointing, as it can’t be that expensive to include, and Tesla is basically removing $20,000 worth of features for only a $10,000 difference with the Dual Motor Cybertruck.
But the automaker appears to have come up with a partial solution.
Tesla has launched a $80 ‘Powershare Outlet Adapter’ on its online store:
When combined with Tesla’s Gen 3 Mobile Connector plugged into the Cybertruck’s charge port, it gives you two 120V 20A power outlets.
Tesla describes the product:
Powershare Outlet Adapter allows you to power electronic devices using Mobile Connector and your Powershare-equipped vehicle’s battery. To use this adapter, plug Mobile Connector’s handle into your Powershare-equipped vehicle’s charge port and connect the adapter to the other end of your Mobile Connector. You can then use this adapter to plug in any compatible electronic device you want to power.
For now, Tesla says that this only works for the Cybertruck and you have to buy the $300 mobile charging connector, which doesn’t come with the truck.
Electrek’s Take
I guess it’s better than nothing, but I’m still super disappointed in the new trim. It makes no sense right now.
Not only you lose the 2x 120V, 1x 240V outlets in the bed, but you also lose the 2x 120V outlets in the cabin. Now, you can can pay $380 to have a “Macgyver” solution for 2 120V outlets in the back.
I’m convinced that Tesla designed this trim simply to make the $80,000 Cybertruck AWD look better value-wise.
It looks like Tesla took out about $20,000 worth of features while giving buyers only a $10,000 discount.
It’s just the latest example of Tesla losing its edge.
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The International Maritime Organization, a UN agency which regulates maritime transport, has voted to implement a global cap on carbon emissions from ocean shipping and a penalty on entities that exceed that limit.
After a weeklong meeting of the Marine Environment Protection Committee of the IMO and decades of talks, countries have voted to implement binding carbon reduction targets including a gradually-reducing cap on emissions and associated penalties for exceeding that cap.
Previously, the IMO made another significant environmental move when it transitioned the entire shipping industry to lower-sulfur fuels in 2020, moving towards improving a longstanding issue with large ships outputting extremely high levels of sulfur dioxide emissions, which harm human health and cause acid rain.
Today’s agreement makes the shipping industry the first sector to agree on an internationally mandated target to reduce emissions along with a global carbon price.
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The agreement includes standards for greenhouse gas intensity from maritime shipping fuels, with those standards starting in 2028 and reducing through 2035. The end goal is to reach net-zero emissions in shipping by 2050.
Companies that exceed the carbon limits set by the standard will have to pay either $100 or $380 per excess ton of emissions, depending on how much they exceed limits by. These numbers are roughly in line with the commonly-accepted social cost of carbon, which is an attempt to set the equivalent cost borne by society by every ton of carbon pollution.
Money from these penalties will be put into a fund that will reward lower-emissions ships, research into cleaner fuels, and support nations that are vulnerable to climate change.
That means that this agreement represents a global “carbon price” – an attempt to make polluters pay the costs that they shift onto everyone else by polluting.
Why carbon prices matter
The necessity of a carbon price has long been acknowledged by virtually every economist. In economic terms, pollution is called a “negative externality,” where a certain action imposes costs on a party that isn’t responsible for the action itself. That action can be thought of as a subsidy – it’s a cost imposed by the polluter that isn’t being paid by the polluter, but rather by everyone else.
Externalities distort a market because they allow certain companies to get away with cheaper costs than they should otherwise have. And a carbon price is an attempt to properly price that externality, to internalize it to the polluter in question, so that they are no longer being subsidized by everyone else’s lungs. This also incentivizes carbon reductions, because if you can make something more cleanly, you can make it more cheaply.
Many people have suggested implementing a carbon price, including former republican leadership (before the party forgot literally everything about how economics works), but political leadership has been hesitant to do what’s needed because it fears the inevitable political backlash driven by well-funded propaganda entities in the oil industry.
For that reason, most carbon pricing schemes have focused on industrial processes, rather than consumer goods. This is currently happening in Canada, which recently (unwisely) retreated from its consumer carbon price but still maintains a price on the largest polluters in the oil industry.
But until today’s agreement by the IMO, there had been no global agreement of the same in any industry. There are single-country carbon prices, and international agreements between certain countries or subnational entities, often in the form of “cap-and-trade” agreements which implement penalties, and where companies that reduce emissions earn credits that they can then sell to companies that exceed limits (California has a similar program in partnership with with Quebec), but no previous global carbon price in any industry.
Carbon prices opposed by enemies of life on Earth
Unsurprisingly, entities that favor destruction of life on Earth, such as the oil industry and those representing it (Saudi Arabia, Russia, and the bought-and-paid oil stooge who is illegally squatting in the US Oval Office), opposed these measures, claiming they would be “unworkable.”
Meanwhile, island nations whose entire existence is threatened by climate change (along with the ~2 billion people who will have to relocate by the end of the century due to rising seas) correctly said that the move isn’t strong enough, and that even stronger action is needed to avoid the worse effects of climate change.
The island nations’ position is backed by science, the oil companies’ position is not.
While these new standards are historic and need to be lauded as the first agreement of their kind, there is still more work to be done and incentives that need to be offered to ensure that greener technologies are available to help fulfill the targets. Jesse Fahnestock, Director of Decarbonisation at the Global Maritime Forum, said:
While the targets are a step forward, they will need to be improved if they are to drive the rapid fuel shift that will enable the maritime sector to reach net zero by 2050. While we applaud the progress made, meeting the targets will require immediate and decisive investments in green fuel technology and infrastructure. The IMO will have opportunities to make these regulations more impactful over time, and national and regional policies also need to prioritise scalable e-fuels and the infrastructure needed for long-term decarbonisation.
One potential solution could be IMO’s “green corridors,” attempts to establish net-zero-emission shipping routes well in advance of the IMO’s 2050 net-zero target.
And, of course, this is only one industry, and one with a relatively low contribution to global emissions. While the vast majority of global goods are shipped over the ocean, it’s still responsible for only around 3% of global emissions. To see the large emissions reductions we need to avoid the worst effects of climate change, other more-polluting sectors – like automotive, agriculture (specifically animal agriculture), construction and heating – all could use their own carbon price to help add a forcing factor to drive down their emissions.
Lets hope that the IMO’s move sets that example, and we see more of these industries doing the right thing going forward (and ignoring those enemies of life on Earth listed above).
The agreement still has to go through a final step of approval on October, but this looks likely to happen.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the new Tesla Cybertruck RWD, more tariff mayhem, Lucid buying Nikola, and more.
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Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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