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President Donald Trump’s trade policies will have a negative impact on Google parent Alphabet‘s core advertising business, an executive from the company said Thursday.

Alphabet, which reported stronger-than-expected revenue in its first quarter of the year, faces an online ads market that’s on edge due to concerns about how Trump’s tariffs will affect the economy and business spending. While the word “tariff” was never mentioned on Alphabet’s investor call Thursday, “macro” was mentioned several times as investors peppered company executives with questions about forward looking economic impacts amid new trade policies.

Several strategists increased their odds of a recession after Trump on April 2 announced tariffs for imports of goods into the U.S. from dozens of countries. On April 9, Trump lowered tariffs on many countries to 10% for three months.

Alphabet will likely be impacted by materials needed for technical infrastructure like data centers that it uses to power efforts in artificial intelligence. It could also see second-hand effects on advertising pull-back from budget constraints.

In Thursday’s investor call, Alphabet executives said it’s too early to tell just how much it will be impacted, but they said that there would likely be headwinds to its advertising business, particularly from the Asia–Pacific region of the world, or APAC.

“Any other factors you’re seeing in advertising verticals or regions or categories that could be showing any signs of weakness?” asked Brian Nowak of Morgan Stanley.

“We wouldn’t want to speculate about potential impacts beyond noting that the changes to the de minimis exemption will obviously cause a slight headwind to our ads business in 2025, primarily from APAC-based retailers,” said Philipp Schindler, Google’s chief business officer.

Earlier this month, Trump signed an executive order that will impose a duty representing 30% of the value or $25 per item on shipments worth less than $800 that enter the U.S., starting May 2. The duty jumps to $50 per item on June 1. In February, Trump undid a loophole that since the 1930s had allowed such packages to be imported duty-free. The change brought logistical challenges that resulted in a delay of the implementation of the policy.

Retail, which Schindler said was among the top contributors to its advertising growth in the first quarter, represents at least 21% of Google ad revenue, according to estimates by Oppenheimer & Co. Chinese discount e-commerce apps Temu and Shein, which have been big advertisers in the U.S. in recent years, are of notable concern, and Temu has already pulled way back on spending.

“We’re obviously not immune to the macro environment,” Schindler added.

“Are they starting to react to some of these macro jitters that were we’re all experiencing?” asked Ross Sandler from Barclays about brands that advertise on YouTube.

Schindler said “it’s still too early in the second quarter to have a more specific view of things.” He added that Google has “a lot of experience in managing through uncertain times.”

“If macro weakens and we see more of a slowdown, would you expect to find additional opportunities to cut back more on costs?” asked Doug Anmuth from JPMorgan.

Alphabet CFO Anat Ashkenazi said the company is still looking at spending $75 billion in capital expenditures in 2025 but stipulated “the investment level may fluctuate from quarter to quarter due to the impact of changes in the timing of deliveries and construction schedules.” 

Expenditures will go toward technical infrastructure, primarily for servers, followed by data centers and networking, executives said in February.

The company is still focused on “driving efficiency and productivity throughout the organization,” Ashkenazi said on Thursday’s call, pointing to her 2024 comments, where she said the organization can “always push a little further” when it comes to cost cutting, which has included cuts to headcount and real estate.

Alphabet CEO Sundar Pichai also mentioned “efficiency” as a means of trying to keep a lean-enough company to weather potential macro storms.

“If the macro environment were to change and become more downwardly volatile, how should investors think about the investments that are must-make this year, almost fixed in nature, versus where there might be more flexibility?” asked Eric Sheridan from Goldman Sachs.

Pichai responded that the company plans to continue consolidating teams and cutting back on costs elsewhere, which he said “should help us have a more resilient organization, irrespective of macroeconomic conditions.”

— CNBC’s Jordan Novet contributed to this report.

WATCH: Google earnings: What investors are looking for

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Navan sets price range for IPO, expects market cap of up to $6.5 billion

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Navan sets price range for IPO, expects market cap of up to .5 billion

FILE PHOTO: Ariel Cohen during a panel at DLD Munich Conference 2020, Europe’s big innovation conference, Alte Kongresshalle, Munich.

Picture Alliance for DLD | Hubert Burda Media | AP

Navan, a developer of corporate travel and expense software, expects its market cap to be as high as $6.5 billion in its IPO, according to an updated regulatory filing on Friday.

The company said it anticipates selling shares at $24 to $26 each. Its valuation in that range would be about $3 billion less than where private investors valued Navan in 2022, when the company announced a $300 million funding round.

CoreWeave, Circle and Figma have led a resurgence in tech IPOs in 2025 after a drought that lasted about three years. Navan filed its original prospectus on Sept. 19, with plans to trade on the Nasdaq under the ticker symbol “NAVN.”

Last week, the U.S. government entered a shutdown that has substantially reduced operations inside of agencies including the SEC. In August, the agency said its electronic filing system, EDGAR, “is operated pursuant to a contract and thus will remain fully functional as long as funding for the contractor remains available through permitted means.”

Cerebras, which makes artificial intelligence chips, withdrew its registration for an IPO days after the shutdown began.

Navan CEO Ariel Cohen and technology chief Ilan Twig started the company under the name TripActions in 2015. It’s based in Palo Alto, California, and had around 3,400 employees at the end of July.

For the July quarter, Navan recorded a $38.6 million net loss on $172 million in revenue, which was up about 29% year over year. Competitors include Expensify, Oracle and SAP. Expensify stock closed at $1.64on Friday, down from its $27 IPO price in 2021.

Navan ranked 39th on CNBC’s 2025 Disruptor 50 list, after also appearing in 2024.

WATCH: Brex CEO on Navan partnership

We developed 'best in class' enterprise travel expense solution, says Brex CEO on Navan partnership

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Tech megacaps lose $770 billion in value as Nasdaq suffers steepest drop since April

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Tech megacaps lose 0 billion in value as Nasdaq suffers steepest drop since April

Jensen Huang, CEO of Nvidia, speaking with CNBC’s Jim Cramer during a CNBC Investing Club with Jim Cramer event at the New York Stock Exchange on Oct. 7th, 2025.

Kevin Stankiewicz | CNBC

Shares of Amazon, Nvidia and Tesla each dropped around 5% on Friday, as tech’s megacaps lost $770 billion in market cap, following President Donald Trump’s threats for increased tariffs on Chinese goods.

With tech’s trillion-dollar companies occupying an increasingly large slice of the U.S. market, their declines send the Nasdaq down 3.6% and the S&P 500 down 2.7%. For both indexes, it was the worst day since April, when Trump said he would slap “reciprocal” duties on U.S. trading partners.

After market close on Friday, Trump declared in a social media post that the U.S. would impose a 100% tariff on China and on Nov. 1 it would apply export controls “on any and all critical software.”

Amazon, Nvidia and Tesla all slipped about 2% in extended trading following the post.

The president’s latest threats are disrupting, at least briefly, what had been a sustained rally in tech, built on hundreds of billions of dollars in planned spending on artificial intelligence infrastructure.

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In late September, Nvidia, which makes graphics processing units for training AI models, became the first company to reach a market cap of $4.5 trillion. Nvidia alone saw its market capitalization decline by nearly $229 billion on Friday.

OpenAI counts on Nvidia’s GPUs from a series of cloud suppliers, including Microsoft. OpenAI is only seeing rising demand.

In September it introduced the Sora 2 video creation app, and this week the company said the ChatGPT assistant now boasts over 800 million weekly users. But Microsoft must buy infrastructure to operate its cloud data centers. Microsoft’s market cap dropped by $85 billion on Friday.

The sell-off wiped out Amazon’s gains for the year. That stock is now down 2% so far in 2025. It competes with Microsoft to rent out GPUs from its cloud data centers, but it doesn’t have major business with OpenAI. The online retailer is now worth $121 billion less than it was on Thursday.

“There continues to be a lot of noise about the impact that tariffs will have on retail prices and consumption,” Amazon CEO Andy Jassy told analysts in July. “Much of it thus far has been wrong and misreported. As we said before, it’s impossible to know what will happen.”

Tesla, which introduced lower-priced vehicles on Tuesday, saw its market capitalization sink by $71 billion.

The automaker reports third-quarter results on Oct. 22, with Microsoft earnings scheduled for the following week. Nvidia reports in November.

Google parent Alphabet and Facebook owner Meta fell 2% and almost 4%, respectively.

WATCH: Pres. Trump: Calculating massive increase of tariffs on Chinese products into U.S.

Pres. Trump: Calculating massive increase of tariffs on Chinese products into U.S.

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Govini, a defense tech startup taking on Palantir, hits $100 million in annual recurring revenue

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Govini, a defense tech startup taking on Palantir, hits 0 million in annual recurring revenue

Govini, a defense tech software startup taking on the likes of Palantir, has blown past $100 million in annual recurring revenue, the company announced Friday.

“We’re growing faster than 100% in a three-year CAGR, and I expect that next year we’ll continue to do the same,” CEO Tara Murphy Dougherty told CNBC’s Morgan Brennan in an interview. With how “big this market is, we can keep growing for a long, long time, and that’s really exciting.”

CAGR stands for compound annual growth rate, a measurement of the rate of return.

The Arlington, Virginia-based company also announced a $150 million growth investment from Bain Capital. It plans to use the money to expand its team and product offering to satisfy growing security demands.

In recent years, venture capitalists have poured more money into defense tech startups like Govini to satisfy heightened national security concerns and modernize the military as global conflict ensues.

The group, which includes unicorns like Palmer Luckey’s Anduril, Shield AI and artificial intelligence beneficiary Palantir, is taking on legacy giants such as Boeing, Lockheed Martin and Northrop Grumman, that have long leaned on contracts from the Pentagon.

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Dougherty, who previously worked at Palantir, said she hopes the company can seize a “vertical slice” of the defense technology space.

The 14-year-old Govini has already secured a string of big wins in recent years, including an over $900-million U.S. government contract and deals with the Department of War.

Govini is known for its flagship AI software Ark, which it says can help modernize the military’s defense tech supply chain by better managing product lifecycles as military needs grow more sophisticated.

“If the United States can get this acquisition system right, it can actually be a decisive advantage for us,” Dougherty said.

Looking ahead, Dougherty told CNBC that she anticipates some setbacks from the government shutdown.

Navy customers could be particularly hard hit, and that could put the U.S. at a major disadvantage.

While the U.S. is maintaining its AI dominance, China is outpacing its shipbuilding capacity and that needs to be taken “very seriously,” she added.

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