Eaton , a maker of power management solutions for AI data centers and other commercial markets, delivered a solid quarter on Friday that raised more questions for us than it answered. Earnings per share for the first quarter ended in March rose more than 33% from the year-ago period to $2.72, beating the LSEG compiled analyst consensus estimate by a penny. Revenue rose 7.3% to $6.38 billion, beating the LSEG compiled analyst consensus estimate of $6.26 billion. Organic sales grew 9%, far exceeding the Bloomberg estimate for a 6.8% increase. Eaton Why we own it: Eaton has exposure to several important megatrends like electrification, energy transition, and infrastructure spending. It is also a player in generative AI, where data centers use its power management solutions and electrical equipment to keep up with the heightened demand for more computing power. We see a long runway for growth. Competitors : Parker-Hannifin , DuPont and Honeywell Most recent buy : April 3, 2025 Initiated : Nov. 15, 2023 Bottom line Has Eaton’s stock peaked? During our Morning Meeting, Jim Cramer said he’s concerned about it. In afternoon trading, shares of Eaton turned positive in a strong overall market. However, the stock has been struggling to get back to its 2025 closing high of $371 on Jan. 22, which was just days before the Chinese startup DeepSeek’s more efficient artificial intelligence model slammed the AI trade. Jim said he’s not ready to give up on Eaton, because it’s “doing quite well,” referring to the company’s largely positive first-quarter results and guidance. Indeed, the company reported accelerating organic sales growth with record first-quarter margins. However, he did say he needs to rethink the position, given the Club’s positions in DuPont and Dover also have ties to the AI trade. He also has his eye on GE Vernova in the Bullpen to fill out the electrification/power generation theme. ETN YTD mountain Eaton YTD In addition to Eaton’s revenue and EPS beats, sales at three of the company’s five segments — Electrical Americas, Electrical Global, and Aerospace were better than expected, with solid growth. The other two segments, Vehicle and eMobility missed, with the former sinking nearly 15% year over year and the latter up just 2.5%. Orders for the Electrical Americas segment, which accounts for nearly half of total company revenue, fell 4% organically on a 12-month rolling average. Excluding one large multi-year data center order in the first quarter of 2024, orders rose 4%. Jeff Marks, director of portfolio analysis for the Club, said Friday the market seemed to be aware of the order slowdown as Eaton and all multinational companies try to figure out President Donald Trump ‘s tariff endgame. Slowing order growth has been a multi-quarter trend due to tough comps going back to 2023. “Book-to-bill remained above one, with 6% growth in our large $10.1 billion backlog, providing strong visibility for our organic growth in 2025 and beyond,” CFO Olivier Leonetti said on the company’s post-earnings call. The data center end-market makes up 17% of Eaton’s total revenue, according to the company’s 2025 growth assumptions. On the call, incoming CEO Paulo Ruiz referred to the tech companies that reported earnings this week, which included Club names Amazon , Meta Platforms , and Microsoft , saying, “all the calls we have had this week, all the hyperscalers have confirmed the level of capex. So, we believe that this 15% CAGR for data centers is still intact.” Capex stands for capital expenditures, and CAGR stands for compound annual growth rate. Ruiz will become CEO following the May 31 retirement of Craig Arnold, who has been at the helm since 2016. Management also talked about the data center designs of the future that require Eaton to work with not only the hyperscaler clients, the big tech companies that run the facilities, but also with chipmakers. “Therefore, you need to have open discussions with the likes of … Nvidia and so on. Not many companies, especially foreign companies, can have a dialogue with them. So again, this is another entry barrier that creates” opportunity for Eaton in this development area of the end market, Ruiz said on the call. Eaton, which aims to manage through the tariffs, plans to adjust its costs, supply chains, and prices as needed. Ruiz said, “We will see how the tariff evolves. We expect over time to recover from a margin standpoint, but not this year.” The company expects to fully offset the impact of tariffs through USMCA, the 2020 United States-Mexico-Canada Agreement, compliance, supply chain optimization, disciplined cost containment, and commercial actions. Eaton believes its region-for-region strategy provides a competitive advantage. Guidance Eaton raised its full-year organic sales growth guidance range to 7.5% to 9.5% from 7% to 9%, but slightly lowered its segment margins outlook as a result of tariff cost pass-through. The company reaffirmed its full-year EPS guidance. The company’s second quarter adjusted EPS guidance of $2.85 to $2.95 was short of estimates. Perhaps, management was being a little conservative here. The outlook for Q2 organic sales growth and segment margins was fine. Management said on the call that these forecasts reflect the “net impact of the announced tariffs and assumes the current 90-day pause on reciprocal tariffs will persist to the end of the year.” (Jim Cramer’s Charitable Trust is long ETN, DD, DOV, AMZN, META, MSFT, NVDA. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. 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Eaton Corporation signage at the NYSE
Source: NYSE
Eaton, a maker of power management solutions for AI data centers and other commercial markets, delivered a solid quarter on Friday that raised more questions for us than it answered.
The tire-blistering SU7 Ultra has been the Xiaomi brand’s flagship super sedan since its launch, but a controversial software setting has limited the car to “just” 900 hp in regular driving – resulting in an outcry from owners who ponied up for the big boy numbers. With its latest software update, that missing 648 hp is back on tap!
The SU7 Ultra made waves throughout the performance car world when a bright yellow striped example lined up alongside a white quarter mile king, the 1,000+ hp Tesla Model S Plaid, and promptly smoked it.
That wasn’t all. A preproduction SU7 Ultra prototype lapped the legendary Nürburgring circuit in just 6 minutes and 46.874 seconds, firmly stamping the 1,500+ hp Xiaomi’s alphanumeric into the track’s record books with a time nearly fifteen seconds quicker than a Rimac Nevera or, on the ICE front, either a Corvette ZR1, Viper ACR, or Porsche 918 (take your pick).
It’s hardly any wonder, then, that the customers who signed up – in droves, too – were disappointed to learn that the SU7 they were allowed to buy had been neutered by the safety nannies to the tune of nearly 650 hp. (!)
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We’re so back
The outrage from SU7 Ultra owners was immediate. And, facing mounting pressure online and on social media, Xiaomi ultimately decided to withdraw the performance-limiting features while acknowledging the need for more transparent communication about future software updates they messed up, saying in a statement, “we appreciate the passionate feedback from our community and will ensure better transparency moving forward.”
So, rich people can rocket themselves down the road in 9 second hypercars again and all is right with the world. A happy ending – but one that sort of illuminates a fresh set challenges for automakers peddling “software-defined vehicles” to a market that still thinks of their cars as very much hardware defined products.
The new reality is playing out in real time now, and the Jeff Bezos-backed $20,000 electric compact pickup from Slate Auto is going the other way entirely – time will tell whether more, or less tech is the answer.
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Tesla (TSLA) has started offering reduced interest rates on the new Model Y in the US — this equates to a direct discount on the brand new vehicle that was supposed to spark Tesla’s demand back.
The automaker has announced “1.99% APR or $0 Due at Signing available for well-qualified buyers” on the new Model Y in the US for the first time:
This amounts to a direct discount worth a few thousand dollars. It is the first widely available discount on the new Model Y coming just weeks after the cheaper non-Launch Edition launched in the US.
These discounts and subsidized financing point to soft demand for the updated best-selling vehicle in the US. Tesla just delivered a disastrous first quarter, which it mostly blamed on the Model Y changeover, resulting in lower inventory.
However, industry watchers, including Electrek, noted many signs that the Model Y changeover was not the only issue. Tesla added significantly to its inventory in the first quarter, and the wait times for the new Model Y were extremely short.
Now, the discount weeks after launching the new Model Y confirm the soft demand in the US.
I think it’s clear by now: the new Model Y is not coming to save Tesla.
Let’s be honest: It will still be a significant vehicle program by volume. It just won’t help Tesla return to growth this year.
The RWD Model Y is still coming and has a chance to help in the US. It is already available in China, and it’s not helping Tesla much there, but that’s in a hyper-competitive market, especially at lower prices where the RWD Model Y operates.
Tesla’s performance in Q2 in China will be interesting since it is basically back to its regular lineup for the whole quarter.
The US appears to have been Tesla’s least affected market, but Q3 will be the real test with the full lineup and no backlog of demand for new Model Y.
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One of the largest electric bike brands in the US, Aventon, has recently shared several details about the company’s response to US tariffs on imported goods. The details reveal insight into how large e-bike makers are coping with the major disruption caused by the trade war launched by the Trump administration.
In a comprehensive post, Aventon covered the company’s response to several issues, from supply chain disruptions to manufacturing shifts to pricing policy.
Shift in manufacturing away from China
Like many e-bike brands, as Trump’s threats to cripple US imports from China grew, the company began focusing on alternative manufacturing locations. Despite being based in China and enjoying something of a home field advantage, the impact of potentially heavy tariffs threatened to offset the benefits of China’s lower-cost manufacturing and close proximity to the e-bike component supply chain.
Other Southeast Asian countries like Vietnam, Cambodia, and Thailand are seen as prime locations to shift e-bike manufacturing outside of China. Ironically, many of the new bicycle factories opened in these countries are actually Chinese-owned, built as investments by the very factory owners who anticipated a manufacturing shift brought on by tariffs initiated during the first Trump administration and increasingly hostile American rhetoric towards China.
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However, moving manufacturing outside of China comes with increasing costs and complexities beyond mere labor and investment in local manufacturing expertise. “The lack of localized suppliers means critical parts (e.g., motors, batteries) still often come from China,” explained Aventon. “This creates a logistical puzzle: components are shipped to Southeast Asia for assembly, then transported to the U.S. This multi-step process adds 50+ days to shipment times compared to direct manufacturing in China.”
Pricing could still take a hit
While the tariffs on other countries pale in comparison to the current 170% tariffs on Chinese e-bikes (145% retaliatory tariffs on top of 25% Section 301 tariffs), there’s no guarantee that tariffs on e-bikes from countries like Vietnam and Thailand will remain comparatively low. The current tariff on e-bikes from countries other than China sits at a minimum of 10%, but those could rise this summer after a 90-day pause granted by the Trump administration ends without a new negotiated deal or backtrack from the administration.
Those tariffs, Aventon made clear, are not paid by the countries who produce the goods, but rather by the companies who import them, and then ultimately by American consumers. “Tariffs are paid by importers during customs clearance before products reach the U.S. soil. These costs typically trickle down to consumers through price adjustments,” Aventon explained.
For now, Aventon has committed to keeping costs as low as possible by absorbing the increase in costs. “In early 2025, we proactively shifted 100% of our production to Thailand, investing in factory partnerships by sending Aventon key stakeholders from the production, quality control, and industrial engineering teams. While this transition increased our manufacturing and logistics costs by 10-15%, we’ve chosen to absorb many of these expenses.”
The brand cited sensitivity to inflation in the US causing an increase in living costs as one of the key reasons it intends to absorb the current price increases, which Aventon says aligns with its long-term vision of “keeping electric bikes accessible to everyone, not just those who can afford premium pricing.”
Can e-bikes be produced in the US?
For its part, Aventon won’t be bringing production of its electric bikes to the US anytime soon, citing a lack of domestic supply for critical components and the heavy tariffs applied to those components.
However, the company doesn’t rule out the possibility for e-bike assembly to occur on a smaller scale if tariffs are lifted, potentially as a precursor to true manufacturing in the future.
“Unfortunately, there is no supply chain of e-bike components here in the US and all key components are imposed with significant tariffs coming from China. Having e-bikes made in the US is not practical unless the parts tariffs are lifted. Then assembly first, followed by key components manufacturing in the long run, is possible.”
Electrek’s Take
There are a few things to unpack here. First of all, Aventon is right. Electric bike manufacturing isn’t coming to the US. While the company correctly cited the lack of a domestic supply chain as a key issue, what they perhaps wisely left unsaid is that the world experts on building bicycles currently live in China. Unless someone is going to invest millions in infrastructure to build factories and then pay the millions more it will take to train and payroll a new bicycle-building workforce, then it just isn’t going to happen.
Yes, small-scale bicycle building is happening in the US. Electric Bike Company in Newport Beach, California, is a prime example. They deserve all the respect in the world for building e-bikes in the US for years, long before tariffs were an issue. However, the most important components for their e-bikes come from China, and I don’t see how they can survive without raising prices substantially to cover the near-tripling cost of the most important components. And if they raise prices, then that’s another threat to their future.
Next, there’s something ironic about a Chinese-owned e-bike company telling Americans that it will keep prices lower because it knows Americans are already hurting financially. If the Murica crowd were ever to do some reflecting, this might be the time. There’s nothing wrong with being patriotic and wanting your country to succeed, but if the other country you’re trying to spite feels sympathy for you and thinks you need help, perhaps the “America First” policies aren’t working the way it was hoped.
And lastly, keep in mind that this is all extremely volatile and fluid. There is absolutely no stability in the e-bike market right now, nor larger global trade. This entire global financial tailspin was sent into action by the whims of one geriatric firebrand, and it can change just as quickly. Trump could decide to reduce tariffs on China tomorrow to prevent supply crises in the US, or he could double down and put similar embargo-level tariffs on countries like Vietnam, Cambodia, and Thailand. It could literally go either way in a single day, or it could stagnate for months, with recent events showing us that both possibilities could be just as likely. The point being, this is the situation today, but no one knows what could come tomorrow.
Ooof – I need to go for a bike ride.
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