Chinese electric scooter manufacturer NIU Technologies (NASDAQ: NIU) is experiencing a remarkable surge in 2025, with its stock price nearly doubling year-to-date. This impressive performance is fueled by a significant increase in electric moped sales, particularly within its domestic market, despite facing challenges such as international tariffs and rising freight costs.
Domestic market is driving growth
In the first quarter of 2025, NIU reported a 57.4% year-over-year increase in e-scooter sales, totaling 203,313 units. Notably, 183,065 of these units were sold in China, marking a 66.2% increase compared to the same period last year.
This domestic growth was boosted by China’s consumer trade-in program, which incentivizes the replacement of older scooters with newer, more efficient models.
The company’s revenue for Q1 2025 reached RMB 682.0 million (approximately US $94 million), a 35.1% increase from the previous year. However, the average revenue per e-scooter decreased by 14.2% to RMB 3,354, indicating a shift towards more affordable models.
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NIU CEO Yan Li explained: “In China, we are advancing our intelligent product development strategy by integrating automotive-grade technologies such as millimeter-wave radar, dual-channel ABS, and AI Smart Ecosystem to enhance the user experience. Our retail network has continued to expand in-line with our expectations, with new stores opening during the quarter. This synergistic combination of product innovation and omni-channel growth is driving measurable increases in domestic sales and market penetration.”
International challenges remain
While domestic sales certainly provided strong tailwinds for NIU, international markets still present challenges for the company. Sales outside China grew by a modest 6.4%, totaling 20,248 units. Factors such as US tariffs and increased freight costs were noted in NIU’s Q1 2025 earnings report as impacting international margins. Despite these hurdles, international sales contributed RMB 60 million (approximately US $8 million) to the quarterly revenue, a 22.4% increase year-over-year.
NIU’s gross margin declined to 17.3% from 18.9% in the same quarter last year, reflecting the pressure from international trade policies and logistics costs. Nevertheless, the company’s net loss narrowed to RMB 38.8 million, down from RMB 54.8 million in Q1 2024, indicating improved operational efficiency. While still operating at a net loss of around US 5.4 million, these numbers indicate a strong turnaround for the company – reflected by the nearly doubling of NIU’s stock price so far in 2025.
Looking ahead, NIU is anticipating continued growth and projecting Q2 2025 revenue to increase by 40% to 50% year-over-year. The company says it is also exploring strategies to mitigate international challenges, such as diversifying its production and focusing on markets less affected by tariffs.
As Li continued, “Globally, the market is undergoing structural shifts, with US trade policies experiencing increased volatility. However, we are leveraging innovation and agile infrastructure to mitigate geopolitical challenges, enabling sustainable global growth through proactive production adjustments.”
NIU’s XQi3 electric dirt bike (street legal in Europe) is one of its most ambitious international projects yet
Electrek’s Take
If you’re a NIU fan like I am, this is great news that helps claw back some of the losses seen in the last couple of years. The entire micromobility sector has navigated choppy waters after the pandemic bubble burst, and NIU was certainly not immune to the drop in sales. But these numbers paint a promising return that industry analysts and scooter riders who depend on the company alike have been hoping for.
I visited NIU’s factory a few months ago and saw firsthand how much care and precision goes into building its millions of electric two-wheelers. That kind of in-depth look is rare in this industry, and it gave me keen insight into what separates NIU’s high-tech and high-design models from much of the industry.
Now it seems that sales are starting to catch back up to where such innovative pieces of tech deserve to be. Here’s to hoping for another good quarter to follow.
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Tenways launches new Wayfarer e-bike with 85-mile range, Apple Find My, and $577 savings at $1,899
Running alongside its ongoing Early Black Friday Sale, Tenways has launched its Wayfarer e-bike that comes with $277 in FREE gear at $1,899 shipped, after using the on-page code EARLYBIRD300 at checkout. This new model will go for $2,199 at full price once these launch savings end, which is getting a significant $300 markdown that sets the bar for future discounts, while also getting $277 in FREE add-on gear. That gear includes mudguards, a kickstand, and a rear cargo rack to bring some extra versatility. As always with this brand, folks who are medical providers, military, first responders, students, or teachers can receive an extra $100 discounts upon verification.
Whereas Tenways is known for its throttle-less commuters that have smaller motor and battery combos that add to their lightweight designs, the brand’s Wayfarer e-bike is flipping the script as it not only comes with a throttle, but also a larger Bafang 500W rear hub motor (peaking at 750W) powered by a 720Wh battery. This pairing gives you up to 85 miles of pedal-assisted support (with a torque sensor) and up to 35 miles of throttle-led full electric power, maxing out at either 20 or 28 MPH (depending on your local laws).
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Among its features, you’ll find hydraulic disc brakes with power cut-off, Kenda EPS all-terrain puncture-resistant tires, an 8-speed Shimano derailleur, an LED headlight, a brake-activated taillight with turn signaling, a TFT LCD screen for setting adjustments, and more. We’re even seeing some app-based support come in the form of a live dashboard for settings and performance, navigation services, and even Apple Find My integration so you always know where it is. You can learn even more in our original launch coverage.
Score an exclusive $1,750 savings on Jackery’s Explorer 3000 V2 solar bundle with 2x 200W panels at a new $1,249 low
We’ve secured an exclusive deal on the Jackery Explorer 3000 V2 (HomePower 3000) Portable Power Station bundled with two 200W solar panels at $1,249 shipped, after using the exclusive code 9TO5BFJACK at checkout. This solar-expanded package usually goes for $2,999 in full, which we’ve seen regularly keeping down at $1,599 since mid-September, and has only gone as low as $1,499 up until today. It’s starting off with an initial price cut to that $1,499 rate that we only saw once before during Prime Day, with the exclusive bonus savings taking things lower than ever with a combined $1,750 markdown to a new all-time low price.
For the rest of the day, save $325 on Anker’s black SOLIX C1000X Gen 2 power station at $475
As part of its Deals of the Day, Best Buy is offering the very first discount we’ve spotted on the Anker SOLIX C1000X Gen 2 Portable Power Station to $474.99 shipped. Normally going for $800 at full price, this is the first time we’ve seen discounts on this black colorway, as opposed to the standard grey colorway that is sold direct from the brand (currently $449), Amazon (currently $450), and other retailers. For the rest of the day only, you can pick it up with a $325 markdown off the going rate. Keep in mind that this is identical to the standard grey model we’ve seen go as low as $379, and is only notable for folks who would prefer the darker color. You can also browse the newer SOLIX C2000 Gen 2 power station launch deals here.
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla’s ‘flying’ Roadster, Elon’s pay package, new EVs unveiled at Japan’s mobility show, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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Just in time for next week’s SEMA show in Las Vegas, Brian Kim Designs has dressed up the all-electric Hyundai IONIQ 5 in a wild concept body with wings, flared fenders, wild colors, and a whole lot more – perfect for Halloween!
Based on the ultra-high performance Hyundai IONIQ 5 N, Brian Kim Designs’ IONIQ EVO concept considers one of the directions high-performance electric vehicles could take as the tuner cars of the future, and explores (what Kim calls) the, “untapped potential of EVs” in the broader aftermarket and customization space.
The colors, too – in a high-energy matte finish, were carefully chose to set help the IONIQ EVO apart from its more pedestrian cousins. You can take a look, below:
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The Kim-designed aerodynamics-enhancing concept also incorporates fin-type side skirt trims, a deep chin splitter, and outlet designs that extract dirty air generated by the wheels. A massive, roof-mounted spoiler with full-length aero fin for enhanced stability at triple digit speeds is, of course, also included.
Of course, all the spoilers in the world won’t make a car faster. For that, you need power – but it’s not quite as easy to get “more” power out of an electric motors as it can be from an ICE. Luckily, the IONIQ 5 N has power and torque to spare. That means that the best way to improve performance isn’t necessarily having more horsepower, but having fewer lbs. for each of the car’s horses to pull aruond.
Kim’s website calls the IONIQ EVO exterior design, “an in-house customization concept by Hyundai Motor Company.” Here’s hoping the two get to collaborate again, soon.
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