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Businesses are turning to artificial intelligence tools to help them navigate real-world turbulence in global trade.

Several tech firms told CNBC say they’re deploying the nascent technology to visualize businesses’ global supply chains — from the materials that are used to form products, to where those goods are being shipped from — and understand how they’re affected by U.S. President Donald Trump’s reciprocal tariffs.

Last week, Salesforce said it had developed a new import specialist AI agent that can “instantly process changes for all 20,000 product categories in the U.S. customs system and then take action on them” as needed, to help navigate changes to tariff systems.

Engineers at the U.S. software giant used the Harmonized Tariff Schedule, a 4,400-page document of tariffs on goods imported to the U.S., to inform answers generated by the agent.

“The sheer pace and complexity of global tariff changes make it nearly impossible for most businesses to keep up manually,” Eric Loeb, executive vice president of government affairs at Salesforce, told CNBC. “In the past, companies might have relied on small teams of in-house experts to keep pace.”

Firms say that AI systems are enabling them to take decisions on adjustments to their global supply chains much faster.

Andrew Bell, chief product officer of supply chain management software firm Kinaxis, said that manufacturers and distributors looking to inform their response to tariffs are using his firm’s machine learning technology to assess their products and the materials that go into them, as well as external signals like news articles and macroeconomic data.

“With that information, we can start doing some of those simulations of, here is a particular part that is in your build material that has a significant tariff. If you switched to using this other part instead, what would the impact be overall?” Bell told CNBC.

‘AI’s moment to shine’

Trump’s tariffs list — which covers dozens of countries — has forced companies to rethink their supply chains and pricing, with the likes of Walmart and Nike already raising prices on some products. The U.S. imported about $3.3 trillion of goods in 2024, according to census data.

Uncertainty from the U.S. tariff measures “actually probably presents AI’s moment to shine,” Zack Kass, a futurist and former head of OpenAI’s go-to-market strategy, told CNBC’s Silvia Amaro at the Ambrosetti Forum in Italy last month.

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“If you wonder how hard things could get without AI vis-a-vis automation, and what would happen in a world where you can’t just employ a bunch of people overnight, AI presents this alternative proposal,” he added.

Nagendra Bandaru, managing partner and global head of technology services at Indian IT giant Wipro, said clients are using the company’s agentic AI solutions “to pivot supplier strategies, adjust trade lanes, and manage duty exposure dynamically as policy landscapes evolve.”

Wipro says it uses a range of AI systems — both proprietary and supplied by third parties — from large language models to traditional machine learning and computer vision techniques to inspect physical assets in cross-border transit.

‘Not a silver bullet’

While it preferred to keep company names confidential, Wipro said that firms using its AI products to navigate Trump’s tariffs range from a Fortune 500 electronics manufacturer with factories in Asia to an automotive parts supplier exporting to Europe and North America.

“AI is a powerful enabler — but not a silver bullet,” Bandaru told CNBC. “It doesn’t replace trade policy strategy, it enhances it by transforming global trade from a reactive challenge into a proactive, data-driven advantage.”

AI was already a key investment priority for global firms prior to Trump’s sweeping tariff announcements on April. Nearly three-quarters of business leaders ranked AI and generative AI in their top three technologies for investment in 2025, according to a report by Capgemini published in January.

“There are a number of ways AI can assist companies dealing with the tariffs and resulting uncertainty.  But any AI solution’s success will be predicated on the quality of the data it has access to,” Ajay Agarwal, partner at Bain Capital Ventures, told CNBC.

The venture capitalist said that one of his portfolio companies, FourKites, uses supply chain network data with AI to help firms understand the logistics impacts of adjusting suppliers due to tariffs.

“They are working with a number of Fortune 500 companies to leverage their agents for freight and ocean to provide this level of visibility and intelligence,” Agarwal said.

“Switching suppliers may reduce tariffs costs, but might increase lead times and transportation costs,” he added. “In addition, the volatility of the tariffs [has] severely impacted the rates and capacity available in both the ocean and the domestic freight networks.”

WATCH: Former OpenAI exec says tariffs ‘present AI’s moment to shine’

Former OpenAI exec says tariffs 'present AI's moment to shine'

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OpenAI launches new GPT-5 model for all ChatGPT users

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OpenAI launches new GPT-5 model for all ChatGPT users

OpenAI CEO Sam Altman, pictured, speaks with SoftBank Group CEO Masayoshi Son at an event in Tokyo on Feb. 3, 2025.

Tomohiro Ohsumi | Getty Images News | Getty Images

OpenAI on Thursday announced GPT-5, its latest and most advanced large-scale artificial intelligence model.

The company is making GPT-5 available to everyone, including its free users. OpenAI said the model is smarter, faster and “a lot more useful,” particularly across domains like writing, coding and health care.

“I tried going back to GPT-4, and it was quite miserable,” OpenAI CEO Sam Altman said in a briefing with reporters.

Since launching its AI chatbot ChatGPT in 2022, OpenAI has rocketed into the mainstream. The company said it expects to hit 700 million weekly active users on ChatGPT this week, and it is in talks with investors about a potential stock sale at a valuation of roughly $500 billion, as CNBC previously reported.

OpenAI said GPT-5’s hallucination rate is lower, which means the model fabricates answers less frequently. The company said it also carried out extensive safety evaluations while developing GPT-5, including 5,000 hours of testing. 

Instead of outright refusing to answer users’ questions if they are potentially risky, GPT-5 will use “safe completions,” OpenAI said. This means the model will give high-level responses within safety constraints that can’t be used to cause harm. 

“GPT-5 has been trained to recognize when a task can’t be finished, avoid speculation and can explain limitations more clearly, which reduces unsupported claims compared to prior models,” said Michelle Pokrass, a post-training lead at OpenAI.

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During the briefing, OpenAI demonstrated how GPT-5 can be used for “vibe coding,” which is a term for when users generate software with AI based on a simple written prompt. 

The company asked GPT-5 to create a web app that could help an English speaker learn French. The app had to have an engaging theme and include activities like flash cards and quizzes as well as a way to track daily progress. OpenAI submitted the same prompt into two GPT-5 windows, and it generated two different apps within seconds. 

The apps had “some rough edges,” an OpenAI lead said, but users can make additional tweaks to the AI-generated software, like changing the background or adding additional tabs, as they see fit.

GPT-5 is rolling out to OpenAI’s Free, Plus, Pro and Team users on Thursday. This launch will be the first time that Free users have access to a reasoning model, which is a type of model that “thinks,” or carries out an internal chain of thought, before responding. If Free users hit their usage cap, they’ll have access to GPT-5 mini.

OpenAI’s Plus users have higher usage limits, and Pro users have unlimited access to GPT-5 as well as access to GPT-5 Pro. ChatGPT Edu and ChatGPT Enterprise users will get access to GPT-5 roughly a week from Thursday.

“It’s hard to believe it’s only been two and a half years since @sama joined us in Redmond to show the world GPT-4 for the first time in Bing, and it’s incredible to see how far we’ve come since that moment,” Microsoft CEO Satya Nadella wrote in a Thursday X post, referring to OpenAI CEO Sam Altman’s appearance at Microsoft headquarters in Washington in February 2023.

The new model is coming to Microsoft products Thursday, according to a company blog post. Microsoft 365 Copilot is getting GPT-5, as well as the Copilot for consumers and the Azure AI Foundry that developers can use to incorporate AI models into third-party applications.

Box, a company that helps enterprises manage their computer files, has been testing GPT-5 across a wide variety of data sets in recent weeks.  

Aaron Levie, the CEO of Box, said previous AI models have failed many of the company’s most advanced tests because they struggle to make sense of complex math or logic within long documents. But Levie said GPT-5 is a “complete breakthrough.” 

“The model is able to retain way more of the information that it’s looking at, and then use a much higher level of reasoning and logic capabilities to be able to make decisions,” Levie told CNBC in an interview. 

OpenAI is releasing three different versions of the model for developers through its application programming interface, or API. Those versions, gpt-5, gpt-5-mini and gpt-5-nano, are designed for different cost and latency needs. 

Earlier this week, OpenAI released two open-weight language models for the first time since it rolled out GPT-2 in 2019. Those models were built to serve as lower-cost options that developers, researchers and companies can easily run and customize.

But with GPT-5, OpenAI also has a broader consumer audience in mind. The company said interacting with the model feels natural and “more human.” 

Altman said GPT-5 is like having a team of Ph.D.-level experts on hand at any time. 

“People are limited by ideas, but not really the ability to execute, in many new ways,” he said. 

–CNBC’s Jordan Novet contributed to this post

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Firefly Aerospace stock opens at $70 in Nasdaq debut

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Firefly Aerospace stock opens at  in Nasdaq debut

Firefly Aerospace rings the opening bell at the Nasdaq on Aug. 7th, 2025.

The Nasdaq

Firefly Aerospace jumped more than 50% in its Nasdaq debut on Thursday after pricing shares above its expected range.

Shares started trading at $70 each under the ticker symbol FLY. The initial price values the company at close to $10 billion. The shares ticked lower after the open.

Space technology has gained momentum in recent years as companies such as Elon Musk‘s SpaceX amass more funding and government contracts. Firefly is the third space company to go public this year after Voyager Technology and Karman Holdings.

The rocket and lunar lander maker priced shares late Wednesday at $45, above its expected range of $41 to $43, raising $868 million. Earlier this week, Firefly had hiked its range up from the $35 to $39 it initially expected.

Firefly’s customers have included a growing list of key defense contractors such as Lockheed Martin and L3Harris, and the company recently received a $50 million from Northrop Grumman. Last month, Firefly also won a $177 million contract with NASA.

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“It’s all about execution,” CEO Jason Kim told CNBC’s “Squawk Box” on Thursday. “We’re focused on rating up our alpha rockets because there’s so much demand for the response of dedicated one-ton launches from national security, commercial, as well as hypersonic missile testing.”

Earlier this year, Firefly’s Blue Ghost lunar lander successfully touched down on the moon in a mission funded by NASA. Firefly is also widely known for its Alpha rocket and has said in its IPO filing that its backlog totaled about $1.1 billion at the end of March.

In its IPO filing, Firefly said revenue in the latest quarter jumped sixfold to $55.9 million from $8.3 million. However, the company reported a net loss of about $60.1 million, up from $52.8 million in the year-ago period.

Beyond just space, the tech IPO market has started to heat up this year after an extended dry spell due to high inflation and rising interest rates. Figma, Circle and CoreWeave have all debuted in 2025 and seen their stocks pop.

Defense and aerospace private equity firm AE Industrial Partners owns a more than 41% stake in Firefly and controls the company, according to the prospectus. Of Firefly’s nine board members, five currently work at the firm. AE has $6.4 billion assets under management, according to its website.

WATCH: Firefly Aerospace CEO Jason Kim on IPO

Firefly Aerospace CEO Jason Kim on IPO debut, pathway to profitability

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Amazon’s cloud business giving federal agencies up to $1 billion in discounts

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Amazon's cloud business giving federal agencies up to  billion in discounts

Attendees walk through an exposition hall at AWS re:Invent, a conference hosted by Amazon Web Services, in Las Vegas on Dec. 3, 2024.

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Amazon Web Services has agreed to provide U.S. federal agencies with up to $1 billion in discounts for cloud adoption, modernization and training through 2028, an agency overseeing government procurement announced Thursday.

The agreement is expected to speed up migration to the cloud, as well as adoption of artificial intelligence tools, the General Services Administration said.

“AWS’s partnership with GSA demonstrates a shared public-private commitment to enhancing America’s AI leadership,” the agency said in a release.

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Amazon‘s cloud boss Matt Garman hailed the agreement as a “significant milestone in the large-scale digital transformation of government services.”

The discounts aggregated across federal agencies include credits to use AWS’ cloud infrastructure, modernization programs and training services, as well as incentives for “direct partnership.”

The GSA announced a similar deal last month with cloud rival Oracle. The agency also reached an agreement with OpenAI on Wednesday that will give federal agencies access to ChatGPT for $1 through the next year.

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Top Amazon AWS executive on the outlook for generative AI

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