Gayanne Potter is one of Britain’s most recognisable voices – behind adverts for the likes of Estee Lauder, Apple, LBC radio, and B&Q.
Now, an artificial intelligence (AI) version of her voice is being used on Scotland’s nationalised train network, ScotRail.
But the professional voiceover artist says she had no idea she had been transformed into a robot until a friend called her last week.
“I was devastated, I was furious, I feel completely violated,” she told Sky News.
“My voice is my job, and I should be allowed to know who I am working with and what I am working on.”
Image: Ms Potter’s voice has been used in adverts for the likes of Estee Lauder, Apple, LBC radio, and B&Q
Ms Potter, who lives on the outskirts of Edinburgh, believes the incident can be traced back to a job she completed during the COVID pandemic with Swedish company ReadSpeaker, where she recorded scripts for the visually impaired.
Ms Potter alleges she was unaware the contract allowed her voice to be sold as part of AI years later.
Sky News has seen correspondence where the company appeared to reassure Ms Potter’s agents they “would never sell them (the recordings) to anybody else”.
Responding to concerns, ReadSpeaker insisted there was a “very clear contract” that allows it to “use… synthesised voices for businesses and organisations”.
ScotRail unveiled its new AI announcer, nicknamed “Iona”, on board the railway network in Scotland this month.
The new technology has drawn criticism for mispronouncing place names, with officials asking the public to “give it time”.
Image: Ms Potter says she had no idea she had been transformed into a robot until a friend called her last week
Sky News joined Ms Potter on board a train as she discussed the situation.
She said: “I literally didn’t know. ScotRail never approached me, ReadSpeaker never approached me.
“ScotRail have said it is not a real person. It is a real person, and I am right here.
“This is a real threat. I have worked really hard for the past 20 years and built trust with clients I work with. And now to have my voice in this dreadful robot is demeaning to me.”
She added: “I do not consent to my voice data being used. To find out that my personal human data is being used on the trains is appalling.
“I feel like my data is being burgled. I have no control over it.”
Union Equity, which represents workers in the creative industries, is helping Ms Potter fight her case.
Liam Budd, industrial official for recorded media at Equity, said: “It is extremely exploitative for companies to use and commercialise voice recordings to create digital replicas of artists from contracts which pre-date the development of generative AI or were not drafted explicitly for this purpose.
“Gayanne is directly competing in a marketplace with a low-quality clone of her own voice that she claims was developed without her informed and explicit consent.
“Not only is this distressing for her, but it would represent an infringement of our members’ data protection and other rights.”
Roy Lindemann, chief marketing officer at ReadSpeaker, dismissed questions from Sky News about Ms Potter’s wishes to withdraw her voice from being sold.
He said the firm was aware of Ms Potter’s concerns, adding: “ReadSpeaker and Ms Potter have a contract regarding the use of her voice.
“ReadSpeaker has comprehensively addressed Ms Potter’s concerns with her legal representative several times in the past.”
ScotRail, which is owned by the Scottish government, said it had “no plans” to remove its “Iona” AI announcer voice system and rejected questions about Ms Potter’s concerns.
Phil Campbell, ScotRail customer operations director, said: “We are always looking at ways to improve the customer journey experience, and we know how important both on-train and at-station announcements are.
“The use of an automated voice allows us to have more control over the announcements being made, ensures consistency for customers, and gives us flexibility to make changes at short notice.”
A Transport Scotland spokesperson said: “While sub-contracts are a matter for ScotRail, the Scottish government expects it, as a publicly controlled organisation, to ensure all agreements entered into are within the parameters of Public Sector Procurement guidance and meet Fair Work principles.
A company linked to Tory peer Baroness Michelle Mone breached a government contract of nearly £122m to supply surgical gowns during the COVID-19 pandemic, the High Court has ruled.
The £121.9m sum, the price of the gowns, must now be repaid by the company, PPE Medpro.
The Department of Health and Social Care (DHSC) brought the case, saying it provided 25 million “faulty”, non-sterile gowns.
On Wednesday, the High Court said the gowns did not comply with the requirement of having a validated process to demonstrate sterility, and it was not possible for the DHSC to have sold them and recoup the loss.
The company, a consortium led by Baroness Mone’s husband, businessman Doug Barrowman, was awarded the government contract after she recommended it to ministers.
As well as wanting to recover the costs of the deal, the government wanted to recoup the costs of transporting and storing the items, which it said amounted to an additional £8.6m, though the High Court denied the latter request, saying the loss was not proved at trial.
PPE Medpro’s counterclaim that the DHSC should have advised it on how to comply with the contract also failed.
Denied wrongdoing
Both Baroness Mone and Mr Barrowman denied wrongdoing, and neither gave evidence at the trial in June.
She had initially denied involvement in the company or the process through which it was handed the government contract.
However, it was later revealed that Baroness Mone was the “source of referral” for the firm getting a place on the so-called “VIP lane” for offers of personal protective equipment for the NHS.
In response to the ruling, Baroness Mone said it was “shocking but all too predictable”.
Mr Barrowman said it was “a travesty of justice” and the judge gave the DHSC “an establishment win despite the mountain of evidence in court against such a judgment”.
“Her judgment bears little resemblance to what actually took place during the month-long trial, where PPE Medpro convincingly demonstrated that its gowns were sterile,” he said.
“This judgment is a whitewash of the facts and shows that justice was being seen to be done, where the outcome was always certain for the DHSC and the government. This case was simply too big for the government to lose.”
Ahead of the ruling on Tuesday, PPE Medpro said it intended to appoint an administrator.
The news has been welcomed by Chancellor Rachel Reeves and COVID-19 Bereaved Families for Justice UK.
“We want our money back. We are getting our money back. And it will go where it belongs – in our schools, NHS and communities,” Ms Reeves said.
“Profiting and corruption during the pandemic cost lives,” the families group said. “Those responsible must be held to account.”
All GP surgeries in England are required to offer online appointment bookings from today.
Practices must keep their websites and app services available from at least 8am to 6.30pm, Monday through Friday, for non-urgent appointments, medication queries and admin requests.
Many surgeries are already offering online bookings and consultations, but services are typically less effective in working-class areas.
The Department of Health and Social Care says there is a lack of consistency, as some surgeries that offer online services are choosing to switch the function off during busier periods.
The British Medical Association (BMA) has argued safeguards have not been put in place, nor have extra staff been brought in to manage what it anticipates will be a “barrage of online requests.”
The BMA has said GPs are considering a range of actions after voting to enter a dispute with the government over the plan.
Health Secretary Wes Streeting has urged the BMA to embrace the plan, saying the union’s resistance is “a real disservice to so many GPs” who have already introduced the service.
Image: Health Secretary Wes Streeting says booking a GP appointment should be as easy as booking a takeaway. Pic: PA
‘As easy as booking a takeaway’
The minister said the government will help practices that need assistance to implement the plan, “but we’ve got to modernise”.
Mr Streeting told the Labour Party conference: “Many GPs already offer this service because they’ve changed with the times.
“Why shouldn’t be booking a GP appointment be as easy as booking a delivery, a taxi, or a takeaway? And our policy comes alongside a billion pounds of extra funding for general practice and 2,000 extra GPs.
“Yet the BMA threatens to oppose it in 2025. Well, I’ll give you this warning; if we give in to the forces of conservatism, they will turn the NHS into a museum of 20th century healthcare.”
Sir Keir Starmer has revealed plans to establish a nationwide “online hospital” by 2027, enabling patients to receive treatment and care from home.
The government said the initiative could provide up to 8.5 million additional NHS appointments within its first three years.
Available via the NHS app, it will allow patients to schedule in-person procedures at local hospitals, surgical hubs or diagnostic centres, reducing delays.
Sir Keir Starmer has said he does not believe Nigel Farage or Reform voters are racist – and also refused to label Donald Trump’s claim that London wants “Sharia law” as such.
Asked if it was racist, considering Sir Sadiq is a Muslim, Sir Keir said: “I have been really clear that the idea that in London we’re introducing Sharia law is rubbish.”
Sir Keir also insisted he does not think Mr Farage or Reform supporters are racist, after targeting the party in his Labour conference speech and claiming its leader “hates Britain”.
Asked if he thinks Mr Farage is a racist, he said: “No, nor do I think Reform voters are racist.
“They’re concerned about things like our borders, they’re frustrated about the pace of change.
“So I’m not for a moment suggesting that they are racist.”
He said he was “talking about a particular policy”, which would see Reform axe the right of migrants to apply for indefinite leave to remain, ban anyone who is not a UK citizen from claiming benefits, and force those applying for UK citizenship to renounce other citizenship.
Please use Chrome browser for a more accessible video player
3:19
How did the PM perform at conference?
Reform ‘taking country down road of toxic division’
Sir Keir also refused to say whether he thinks Mr Farage is dangerous, saying: “I think the fight at the next election is going to define us as a country for years to come.
“I think it’s a dangerous moment for the country.”
He said he would not “get into labelling the man”.
“I’m talking about the ideas and what he stands for and what I stand for,” he added.
“I think that taking our country down the road of toxic division where you don’t want to fix problems because if they’re fixed, you lose your reason to exist, I think that is dangerous for our country.”
Please use Chrome browser for a more accessible video player
0:57
Starmer’s ‘anti-Reform party’ gamble
Farage: Starmer unfit to be PM
Mr Farage reacted to Sir Keir’s speech by accusing him of being “unfit to be the prime minister of our country”.
“I used to think the prime minister was a decent man, somebody that I could talk to and chat to,” he said.
“We might disagree on our worldview, but I thought he was a profoundly decent human being. I am completely shocked at his behaviour.
“I hope when he wakes up tomorrow morning he feels ashamed of what he has done. This is a desperate last throw of the dice for the prime minister who’s in deep trouble, a prime minister who can’t even command the support of half of his own party.
“But I’m sorry to say, I now believe he is unfit to be the prime minister of our country.”