Toyota is ‘loading the bases’ with a wave of new hybrid, PHEV, and EVs
With a new lineup of electrified vehicles, including plug-in hybrid (PHEV), hybrid, and EV models, Toyota is swinging for the fences. By offering every powertrain option, Toyota believes it has a better chance of hitting a home run. Will it hit it out of the park, or is Toyota setting itself up for a swing and a miss?
Toyota bets on new PHEV, hybrid, and EVs for growth
Toyota is the king of hybrids. When you see a Prius, you immediately recognize the brand. That’s because the compact hybrid has been around for over 25 years now.
As the industry shifts toward cleaner, more efficient options, Toyota is banking on PHEVs to drive growth. Plug-in hybrids are not a new thing for Toyota. The first Prius PHEV was introduced in the US in 2016.
Between Toyota and Lexus brand vehicles, the Japanese automaker offers 32 “electrified” cars in the US, which it claims to be the most of any automaker. In the first quarter, Toyota sold 112,608 electrified vehicles, accounting for nearly 50% of sales.
Over the next few years, the company anticipates a substantial increase in demand for plug-in hybrid vehicles in the US.
In a recent interview with CNBC, David Christ, Vice President of Toyota Motor North America, said the company will “grow our PHEV volume through the lineup over the next few years.”
Sources claim that Toyota plans for PHEV sales to account for around 20% of US sales by 2030, up from the current 2.4%.
To boost the appeal, Toyota is “working to increase, perpetually increase, the amount of miles you can drive on EV-only range,” Christ explained.
The updated PHEV version of its best-selling RAV4, introduced last week, has 50 miles EV range. Although that’s up from 42 miles in the outgoing model, will it be enough?
Christ compared Toyota’s upcoming “electrified” lineup to having bases loaded in a baseball game. “We’ve got ICE. We’ve got hybrid. We got plug-in hybrid. We got EV,” he told CNBC, adding “So, our chances of being successful in scoring runs is just a lot better than if you’re really overly committed to any one of those power trains.”
Like a handful of other automakers, Toyota believes PHEVs will act as a “bridge” to 100% electric vehicles, but they also have some major drawbacks.
Since PHEVs are essentially a combination of an EV and a gas-powered vehicle, they require both technologies, which is significantly more costly. Toyota’s plug-in models cost thousands more than its hybrid or gas-powered vehicles.
The 2025 Toyota RAV4 PHEV ($44,265 MSRP) costs nearly $15,000 more than the base gas model and $12,000 more than the hybrid.
While it ramps up PHEV volume, Toyota has a handful of new EVs set to launch in the US. The updated bZ electric SUV (formerly known as the bZ4X) will arrive at US dealerships later this year, featuring increased range, new styling, and an NACS port to access Tesla Superchargers. In 2026, Toyota will launch the smaller C-HR and rugged bZ Woodland electric SUVs.
Electrek’s Take
Will Toyota’s big bet on hybrids and PHEVs pay off? With so many EVs hitting the market, which are much more advanced and efficient, it could be a big swing and a miss for Toyota.
Several Japanese automakers, including Nissan and Honda, are also banking on hybrids and PHEVs over the next few years.
Nissan believes its third-gen e-Power hybrid system will be its saviour, but it will likely be too little, too late, with BYD and other Chinese EV leaders rapidly launching more affordable, efficient tech and vehicles.
Since Toyota is already ahead of the game with several PHEV models on the market, it won’t be as costly, but it’s still delaying the inevitable.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the new Tesla Model S/X “refresh”, robotaxi service is coming, a new EV price war in China, and more.
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Kia’s electric SUV has already become a hit in several overseas markets. The EV5 is now arriving as the first electric Kia to be assembled in Singapore, as it rolls out to new global markets.
Kia EV5 arrives as its first locally made EV in Singapore
Shortly after its introduction at the 2023 Chengdu Motor Show, Kia launched the EV5 in China, with prices starting at about 20,000 (149,800 yuan).
Kia is now seeing a full-on recovery in China, largely thanks to the new electric SUV. Its joint venture partner in China, Yueda Kia, ranked first in sales growth among JV brands.
In China, Kia sold over 248,000 vehicles last year, the first time it has crossed the 200,000 mark since 2020. The EV5 is made at Yueda Kia’s manufacturing plant in China and exported to overseas markets like Australia and Thailand.
In fact, the EV5 is currently the fourth best-selling EV in Australia this year through April, ahead of every BYD vehicle.
The EV5 is slightly smaller than the Tesla Model Y at 4,615 mm in length, 1,875 mm in width, and 1,715 mm in height.
After launching the EV5 in Singapore on May 28, Kia hit a milestone. The electric SUV arrives as Kia’s first locally assembled EV in the region.
The EV5 was officially launched during an event at Hyundai Motor Innovation Groupe Centre Singapore, where it will be made. It will join other Hyundai Motor electric cars, including the IONIQ 5 and IONIQ 6. Hyundai also builds the IONIQ 5 robotaxi here and exports it to the US.
Kia’s distributor, Cycle and Carriage, will sell the EV5 in three variants: Air, Earth, and a sporty GT-line. Two battery sizes will be available, 64.2 kWh and 88.1 kWh, providing range of 400 km and 540 km, respectively.
Prices for the base Air trim start at $194,000 (SDG), including COE. The Earth and GT-Line models start at $210,500 (SDG) and $260,000 (SDG) with COE.
Later this year, Kia will launch the global version of the EV5, which will be made at its Autoland Gwangju manufacturing plant in South Korea. It will be sold in overseas markets, including Europe and Canada, but not the US.
Kia confirmed the EV5 will be “exclusively for the Canadian market” in North America. It will be available in FWD and AWD powertrains. Two battery sizes will be offered: 60.3 kWh or 81.4 kWh, providing a range of up to 500 km (310 miles).
Source: Cycle & Carriage Kia Pte Ltd, The Straits Times
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Do we smell a three-peat? The team at Ford Performance is once again competing at the annual Pikes Peak International Hill Climb, and this year is bringing a “Super” version of the all-electric Mustang Mach-E… At least we think there’s a Mach-E in there somewhere.
Pikes Peak—the “Race to the Clouds.” This annual event spanning 12.42 miles to an elevation of over 14,000 feet in the mountains above Colorado has been celebrated for over 100 years. While its hill climb is rooted in tradition and traditional vehicles, it has become an annual opportunity for EV engineers to showcase how much better all-electric models can be.
Last year, Rivian, Hyundai, and Ford Performance all impressed, with the former two automakers snagging records for their vehicle types, while Ford’s “F-150 Supertruck” took the “King of the Mountain” crown for the fastest climb of the day.
This past January, we learned that Ford Performance planned to defend its title at Pikes Peak with its third all-electric demonstrator in as many years. At the time, we only saw a sheeted vehicle that appeared to be relatively low with a massive spoiler, but the glowing front emblem left no doubt that it was a modified version of the Mustang Mach-E.
Today, Ford Performance unveiled the BEV it will use to climb Pikes Peak, which it is calling the Super Mustang Mach-E. Have a gander.
Super Mach-E will try to hold Ford’s Pikes Peak crown
Ford Performance shared the images seen above in an Instagram post with the following caption:
12 miles of mountain road. 156 turns. 14,115 feet of elevation. This is the @pikespeakhillclimb, and we’re bringing 6,125 lbs of downforce — and @romaindumas_official — to take it on with the Super Mustang Mach-E.
From the post, we’ve learned the Super Mustang Mach-E will be driven up Pikes Peak by none other than veteran French racer Romain Dumas. Dumas has a wealth of experience in some of the world’s largest (and longest) races, including the 24 Hours of Le Mans, Nürburgring 24 Hours, and the 24 Hours of Daytona.
He has been contracted to Ford Performance since 2022 and has won two of his five Hill Climb victories with the American automaker in the past two years (although the 2023 SuperVan victory was in the division and second overall). Could Dumas tally his sixth career victory at Pike Peak with a three-peat with Ford in the Super Mustang Mach-E?
Ford Performance and Romain Dumas have shown they can do it, so it’s a serious possibility. We will find out on June 22, 2025, when the 103rd running of the Pikes Peak International Hill Climb takes place.
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