Apple‘s annual developer conference on Monday lacked the splashy announcement that fans are used to seeing at WWDC. There was nothing like the Vision Pro reveal from 2023 or the Apple Intelligence announcement last year.
But there was an important software update that, later this year, will change the way all of Apple’s major devices, from iPhones and Mac laptops to Vision Pro virtual reality headsets, will look. It’s a new design language that runs across all of Apple’s operating systems. The company is calling it Liquid Glass.
For Apple, it’s the first significant redesign of its iPhone operating system since 2013, when the company announced iOS7. Apple says the lock screen will look like it’s made out of glass. Buttons will turn into little glass pills, fluidly sliding over glass rails. And there are new animations, including when answering a phone call.
The unveiling underwhelmed Wall Street, which sent the stock down 1.2% on the day. Investors are pressuring Apple to make big changes to its artificial intelligence strategy, pushing it to match the frontier models capabilities of rivals such as Google and OpenAI.
“Many of the AI features announced were more incremental in our view, and already available through competitor applications,” UBS analyst David Vogt wrote in a note on Monday. He has the equivalent of a hold rating on the stock.
Last year, Apple announced Apple Intelligence, its response to ChatGPT, complete with a demo of a “more personal” Siri that could intelligently parse through emails and messages to figure out the best time to make a restaurant reservation. Apple delayed the feature in March, had to pull ads that depicted it, and provided no update on timing on Monday.
“This work needed more time to meet our high quality bar,” Apple software chief Craig Federighi said on Monday. He restated the company’s “the coming year” timeline.
Liquid glass design
Apple’s focus at WWDC was on providing new features and animations across its software that are “delightful,” in CEO Tim Cook’s words.
The new design language is heavy on transparent buttons, sliders, and other interaction elements. Users will be able to spot it as soon as they upgrade their phones to the new iOS, which will be available for beta testing this summer.
Apple announces liquid glass during the Apple Worldwide Developers Conference (WWDC) on June 9, 2025 in Cupertino, California.
Justin Sullivan | Getty Images
Instead of hard, sharp corners in rectangular windows, Apple’s new design language has curved corners that match the device.
One reason Apple gave for rolling out the update now is that its computers and chips have become powerful enough to handle it. Apple said that its new look was directly inspired by the look of VisionOS, the company’s software for Vision Pro.
“Apple Silicon has become dramatically more powerful — enabling software, materials and experiences we once could only dream of,” Federighi said in a recorded video.
As with many Apple announcements, reactions are all over the map. Some people on social media were excited while others compared the update to the look of Windows Vista, which was released in 2007.
While Apple didn’t make many significant changes to the Siri experience, the company did introduce a few significant improvements and changes to its AI capabilities.
Apple also expanded its integration with OpenAI’s ChatGPT, integrating its image generation capabilities into an app that previously only used Apple’s technology.
When a user takes a screenshot on an iPhone, a new button will send the image to ChatGPT, which can summarize blocks of text in the image, or even decipher what’s happening.
One major improvement Apple is rolling out is in language translation.
During a phone call between two people who don’t speak the same language, the phone app can translate a sentence after it’s spoken and use an AI-generated voice to speak to the other party in the their language. Apple says the feature uses AI processed on the iPhone and doesn’t require a connection to a server.
New numbers
In some corners of the Apple fan universe, the most notable announcement on Monday may involve a simple number.
Since 2007, Apple had introduced a new version of its iOS every year. By 2024, Apple was on iOS 18. It’s a meaningful number for users who want to know if they have the latest Apple features, and some 82% of users with recent iPhones had upgraded to iOS 18 within a year.
Now, Apple is naming its operating systems for the iPhone and other devices after the year that they’ll be available for use by most consumers. In this case, it’s 2026.
In September, users will upgrade to iOS 26. Apple also has iPadOS 26, WatchOS 26, tvOS 26 and Vision OS 26.
The name change will simplify how to refer to the various operating systems, which had gotten confusing given that each device was on a different generation. It also keeps the pressure on Apple to keep rolling out an update every year, or else the number will make it clear that its software is outdated.
OpenAI’s short-form artificial intelligence video app Sora hit 1 million downloads less than five days after its launch in late September, according to an executive.
Bill Peebles, head of Sora at OpenAI, shared the milestone in a post on X late Wednesday. He said Sora reached 1 million downloads even faster than ChatGPT, the company’s popular AI chatbot that supports 800 million weekly active users.
Sora allows users to generate short videos for free by typing in a prompt. The app is only available on iOS devices and is invite-based, which means people need a code to access it. Despite these restrictions, Sora has climbed to the No. 1 spot in Apple’s App Store.
“Team [is] working hard to keep up with surging growth,” Peebles wrote.
Sora’s launch has also sparked intense backlash, namely around whether the app infringes on copyrights. CNBC viewed videos on the platform that included characters from shows like “SpongeBob SquarePants,” “Rick and Morty” and “South Park,” and was able to generate many characters independently.
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The Motion Picture Association, which advocates on behalf of the television, motion picture and home video industries, said in a statement Monday that “videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service.”
“OpenAI needs to take immediate and decisive action to address this issue,” Charles Rivkin, CEO of the MPA said in the statement. “Well-established copyright law safeguards the rights of creators and applies here.”
OpenAI CEO Sam Altman said the company will soon give rights holders more granular control over character generation, according to a blog post last week.
During a briefing with reporters at the company’s DevDay event on Monday, Altman said some users have complained that Sora is too restrictive. He asked for patience as the company irons out best practices.
“Please give us some grace,” Altman said. “The rate of change will be high.”
An Intel manufacturing technician holds an Intel Core Ultra series 3 processor (code-named Panther Lake) built on Intel 18A, inside Intel’s new Fab 52 in Chandler, Arizona, in September 2025.
Courtesy: Intel
Intel on Thursday announced its new PC chips slated to debut in laptops next year as the chipmaker battles to turn around its struggling business.
The company said the new Panther Lake processor is made with its 18A technology and is the most advanced node made on U.S. soil.
The new generation of chips will be made at Intel’s Fab 52 facility in Arizona, which the company said is now fully operational and set to ramp production.
“The United States has always been home to Intel’s most advanced R&D, product design and manufacturing – and we are proud to build on this legacy as we expand our domestic operations and bring new innovations to the market,” CEO Lip-Bu Tan said in a release announcing the news.
Intel CEO Lip-Bu Tan holds a wafer of CPU tiles for the Intel Core Ultra series 3, code-named Panther Lake, outside the Intel Ocotillo campus in Chandler, Arizona. Panther Lake is the first client system-on-chips (SoCs) built on the Intel 18A process node.
Courtesy: Intel
Intel’s latest reveal comes during a critical stretch for the beleaguered chipmaker that has lagged in recent years and struggled to keep up with cutting-edge chip demands spurred by the artificial intelligence revolution.
Thomas Kurian CEO of Google Cloud, speaks at the Google Cloud Next conference in Las Vegas on April 8, 2025.
Candice Ward | Google Cloud | Getty Images
Google is taking another shot at selling businesses on artificial intelligence agents by introducing subscriptions featuring agents that perform specific work tasks.
Gemini Enterprise targets large organizations, starting at a monthly fee of $30 per person. Gemini Business, for smaller clients, costs $21 per person each month. The offerings enable corporate workers to build agents that draw on data from Box, Microsoft and Salesforce products.
Premade Google agents for software development, data science and customer engagement also come with the new Gemini subscriptions, along with access to agents from Workday and other companies. They include the capabilities of Agentspace, an agent building product Google announced in December. Google will upgrade current Agentspace clients to Gemini Enterprise or Gemini Business free of charge through the course of their contracts, a spokesperson said.
Gemini subscriptions come with Model Armor, a feature for inspecting and blocking requests and responses in AI chats, so organizations don’t need to fuss with setting it up.
The launch comes three days after OpenAI showed how people can access tools from third-party apps in ChatGPT. Google and Microsoft, meanwhile, are looking to get enterprises hooked on agents that take care of some processes, so employees can do other things. Both companies sell services aimed at developers and at nontechnical workers. Neither Gemini Enterprise nor Gemini Business require coding.
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“We’ve seen people from consulting services companies, telecommunications companies, software companies, hospitality companies and a variety of different manufacturing companies all using these, and in a variety of scenarios,” said Thomas Kurian, CEO of Google’s cloud group, in a media briefing.
Kurian, who accelerated the unit’s year-over-year revenue growth back above 30% in the second quarter, named cruise line Virgin Voyages as a Gemini Enterprise early adopter.
Firms are more likely to be exploring or testing AI agents than putting them into production, said Chirag Dekate, an analyst at technology industry researcher Gartner. But Google’s handling of security and governance should ease concerns among big companies evaluating agent systems, Dekate said.
Google’s new Gemini subscriptions depend on the company’s Gemini AI models for working with text, images and videos. Google and other model makers regularly release new versions, and enterprises want to avoid getting stuck with lagging models when selecting agent software, Dekate said.
“How Google is able to leverage this unified messaging in the Gemini 3.0 launch sequence, which is coming soon, I think, will also be a crucial litmus test,” he said. “In other words, will they be able to offer a same-day sort of innovation cycle, or is this going to be staggered in terms of adoption patterns?”