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An electric car is charged via a charging station on a street in the Norwegian capital Oslo on September 25, 2024.

Jonathan Nackstrand | Afp | Getty Images

OSLO, Norway — Tesla continues to find solace in Norway, defying a sustained European slump amid a backlash over CEO Elon Musk‘s incendiary political rhetoric.

The U.S. electric vehicle maker recorded a 54% year-on-year jump in new car sales in Norway in June, according to data from the Norwegian Road Federation (OFV), fueled by a 115.3% yearly increase in registrations for its revamped Model Y sports utility vehicle.

The data backed up a whopping 213% increase in new car sales in May and shored up Tesla’s dominant position in the world’s most EV-friendly country.

Christina Bu, secretary general of the Norwegian EV Association (NEVA), which represents electric car owners in the country, said Tesla has been well established in Norway for several years — but the popularity of its upgraded Model Y is “definitely part of the reason” for its recent sales boost.

“In general terms, I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need,” Bu told CNBC during an interview at NEVA’s office in Oslo.

The Tesla Model Y appears to be especially popular in Norway because of its competitive price and the fact that it meets local demand for large luggage space, high-ground clearance, all-wheel drive and a tow hitch, Bu said.

Sales data from southern Europe signaled some further green shoots for Musk’s company, with Tesla new car registrations last month increasing by 61% in Spain and around 7% in Portugal.

The story remains very different across the rest of Europe, however. Tesla sales in Germany, Europe’s largest automotive hub, dropped by 60% in June from a year earlier, while sales also dipped in France.

Separate data from the European Automobile Manufacturers Association, or ACEA, found Tesla’s new car sales in Europe fell for a fifth straight month in May.

Tesla backlash

Tesla’s brand value has been declining since 2024 in part because of Musk’s political activity.

The Tesla CEO, who spent nearly $300 million to support Donald Trump‘s election campaign, recently left the White House after leading an initiative to slash federal agencies. Protests erupted at Tesla dealerships across Europe in response to Musk’s role in the Trump administration.

Musk’s departure from the White House in late May was followed by an extraordinary war of words with Trump. The world’s richest man also formally endorsed Germany’s far-right party AfD ahead of the country’s parliamentary elections earlier this year, triggering an outcry in Berlin.

Tesla superchargers in Eidfjord village centre, these superchargers produce up to 150KW during vehicle charging.

Ucg | Universal Images Group | Getty Images

NEVA’s Bu told CNBC that Musk’s political activity hadn’t gone unnoticed in Norway, with a recent annual survey of more than 15,000 EV drivers finding that 43% of respondents said they would not buy a Tesla for political reasons.

“So, this has definitely been a big debate in Norway as well. What Elon Musk has been saying and doing the last year or so — so it definitely affects people, but not too many because their market share is remarkable really,” Bu said.

Norway’s EV credentials

For its part, Norway has long been recognized as a global leader in sustainable transportation. Indeed, it is currently on track to become the first country in the world to effectively erase gasoline and diesel cars from its new car market.

Lawmakers and analysts have attributed the country’s shift away from internal combustion engine (ICE) vehicles to long-term and consistent policies designed to support the uptake of EVs.

“I think it’s a combination of several things, but it is policymaking that has driven this forward,” Norway’s Deputy Transport Minister Cecilie Knibe Kroglund told CNBC in Oslo.

“We have a lot of incentives, both tax incentives and user incentives are the most important things and also infrastructure, of course. But policymaking and incentives are the main tools that we have been using,” she added.

Some of Norway’s EV incentives include a VAT exemption, discounts on road and parking taxes and access to bus lanes. The government has also heavily invested in public charging infrastructure, and many Norwegian households are able to charge their cars at home.

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Ford beat every supercar at Goodwood with a truck because EVs are just better

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Ford beat every supercar at Goodwood with a truck because EVs are just better

The Goodwood Festival of Speed happened this weekend, and Ford’s electric SuperTruck managed to beat every other vehicle, gas or electric, to the top of the hill.

The Goodwood Festival of Speed is a yearly event on the grounds of Goodwood House, a historic estate in West Sussex, England. The event started in 1993, and has become one of the largest motorsports festivals in the world.

Many companies attend Goodwood to debut new models, and enthusiasts or race teams will show off rare or customized vehicles or race unique cars.

One of the central features of the event is the Goodwood hillclimb, a short one-way race up a small hill on the property. The track is only 1.17mi/1.89km long, with a 304ft/92.7m uphill climb. It’s not a particularly taxing event – merely a fun way to show off some classic or unique racing vehicles.

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As is often the case, companies brought out several interesting EVs to the event, including Honda’s Super EV concept, the recently-unveiled Hyundai Ioniq 6N, and the upcoming Porsche Cayenne EV, still in camouflage after recently setting an SUV record at another UK hillclimb.

Many of these cars came just to show off, to do a demonstration run up the hill and join the company of the world’s most exotic hypercars.

But some cars show up for the glory, and join “the shootout,” the sprint up the hill for the best time.

And Ford didn’t come to show off, it came to win. And in order to win, it brought…. a truck.

The F-150 “SuperTruck” / Source: Ford

Ford’s SuperTruck is a one-off, 1,400+ horsepower prototype electric vehicle, supposedly based on the F-150 Lightning, but in fact bearing almost no similarity or even resemblance.

It’s been festooned with aerodynamic elements all about, lowered, equipped with race tires, and power output has been boosted to the aforementioned 1,400hp. It was driven by Romain Dumas, who Ford have been using since 2022 to drive their electric prototypes.

For the purposes of a hillclimb, perhaps the most important aspect is the Ford’s electric drive. Hillclimbs are a popular form of racing in Britain, and often consist of a short sprint up a small hill, showcasing acceleration and nimbleness more than anything.

Electric cars do well in this sort of racing due to their instant low-end torque, being able to jump off the line faster than the gas competition. They also tend to have plenty of torque, which helps with carrying them up the hills involved.

EVs do well on longer hillclimbs too, because as races reach higher and higher altitudes, gas cars suffer from reduced power due to less oxygen being available for combustion. EVs don’t suffer from this, so they tend to do well at, say, Pike’s Peak hillclimb – which, incidentally, Ford also brought its SuperTruck to, and also beat everybody at.

This year was not the first time Ford has brought a ridiculous electric chonker to Goodwood. Last year, it brought the SuperVan, which has a similar powertrain to the SuperTruck, and also beat everybody.

The SuperVan’s main competition last year was Subaru’s 670hp “Project Midnight” WRX, piloted by Scott Speed, who Dumas handily defeated by over two seconds, 43.98 to 46.07. And this year, the SuperTruck’s main competition was… the same Subaru, piloted by Speed, who Dumas handily defeated by just under two seconds, 43.23 to 45.03.

Ford did not, however, set an all-time record with the SuperTruck, in fact coming in fifth on the list of fastest runs ever. In front of it are two gas cars and two electric – the gas-powered Gould GR51, a tiny open-wheel race car, with a 42.90; an F1 car driven by Nick Heidfeld that set a 41.6 in 1999; the electric VW ID.R, also piloted by Dumas with a 39.90 (which broke Heidfeld’s 20-year record); and the all-time record holder the electric McMurtry Spierling “fan car,” with a mind-blowing 39.08 in 2019.

You’ll notice something similar about all of these – they’re all small racecars that are actually built for speed, whereas the truck is… a big truck. And yet, Ford still managed to beat every single challenger this year, with its big honker of an EV, because EVs are just better.

Watch the run in full below, starting at 9:34. Blink and you’ll miss it.

And now, if Ford continues its pattern, we’re looking forward to seeing the Super Mustang Mach-E at Goodwood next year, which did well this year at a tough Pike’s Peak, getting first in its class and second overall, likely due to inclement conditions that limited running to the lower portion of the course, limiting the EV’s high-altitude advantages.

Given the Super Mustang is a real racecar, and not a chonky truck, it might even give VW’s ID.R time a run for its money (but, frankly, really has no shot at the overall record, because the Spierling’s “fans” give it an absurdly unbeatable amount of downforce).


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GM gears up to build low-cost LFP EV batteries in Tennessee after announcing new upgrades

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GM gears up to build low-cost LFP EV batteries in Tennessee after announcing new upgrades

GM is preparing to begin converting production lines at its battery plant in Tennessee later this year for low-cost LFP EV batteries. GM’s joint venture, Ultium Cells, announced additional upgrades at the facility on Monday as it prepares for a new era.

GM will build low-cost LFP EV batteries in the US

After beating out Ford and Hyundai last year to become America’s second-best EV seller, GM is widening its lead in 2025.

Ultium Cells, GM’s joint venture with LG Energy Solution, announced plans to upgrade its Tennessee battery plant on Monday as it prepares to introduce lower-cost lithium-iron-phosphate (LFP) battery cells.

The upgrades build on the $2.3 billion investment announced in April 2021 to convert the facility into a key EV and battery hub. The company initially said the Tennessee plant was “at the heart of GM’s EV strategy,” but that was also when GM was still committed to an all-electric future.

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GM will begin converting production lines to accommodate the lower-cost LFP batteries at the facility later this year. By late 2027, the company expects to start commercial production.

GM-low-cost-EV-batteries
Ultium Cells Spring Hill, Tennessee plant (Source: Ultium Cells)

With LFP batteries, GM said it’s “targeting significant battery pack cost savings compared to today’s high-nickel battery pack while increasing consumer EV choice.”

The Spring Hill, Tennessee, plant currently employs around 1,300 employees. With the ability to produce multiple chemistries, GM said the facility will “guide the next phase of” its battery strategy.

GM-low-cost-LFP-EV-batteries
2025 Chevy Equinox EV LT (Source: GM)

After choosing Spring Hill for its LFP batteries, the next step, according to GM, is finding a home for lithium manganese-rich batteries. GM recently announced plans to become the first company to produce LMR prismatic battery cells at commercial scale.

GM-low-cost-EV-batteries
GM plans to build a “next-gen affordable EV) in Kansas (Source: GM)

Meanwhile, GM’s Warren, Ohio, plant will continue producing NCM batteries, which it says have helped it unlock over 300 miles of range.

Electrek’s Take

GM’s electric vehicle sales more than doubled in the second quarter, led by the hot-selling Chevy Equinox EV. The company sold nearly 46,300 EVs in Q2, up 11% from last year.

Chevy is currently the fastest-growing EV brand in the US, while Cadillac claims to have already achieved “EV leader” status in the luxury segment this year. However, that does not include Tesla.

Even GMC is building momentum with the new Sierra EV, seeing strong initial demand, and Hummer EV sales are picking up.

With new, lower-cost batteries on the way, GM aims to continue narrowing the gap with Tesla. GM offers 13 electric vehicles, covering nearly every segment of the market. It already calls the Chevy Equinox EV “America’s most affordable +315 range EV,” but GM has even lower-priced models on the way, including the next-gen Chevy Bolt EV.

Ready to test drive one for yourself? You can use our links below to find Chevy, Cadillac, and GMC EVs in your area.

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Elon Musk says Tesla is going to have ‘the most epic demo ever’, but we heard that before

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Elon Musk says Tesla is going to have 'the most epic demo ever', but we heard that before

Elon Musk is teasing Tesla doing “the most epic demo ever”, but we heard him claim that before and nothing came of it.

On X last night, Tesla CEO Elon Musk said that he was shown something at the Tesla Design Studio and that the company will hold the ” most epic demo ever by the end of the year”:

Just left the Tesla Design Studio. Most epic demo ever by the end of the year. Ever.

I used to get excited about Musk making statements like that, but I was burned one too many times.

In 2016, Musk said this:

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Our goal is, and I feel pretty good about this goal, that we’ll be able to do a demonstration drive of full autonomy all the way from LA to New York … by the end of next year.

The end of 2017 came and went without this demonstration and now in 2025, Tesla can’t do it either.

However, since Musk referenced being at Tesla’s Design Studio, where it mostly works on car designs and advanced features, people are speculating that it’s something else.

A possibility is the next-gen Tesla Roadster, as Musk has made similar comments about it in the past, but they were again about demonstrations that never happened.

Shortly after the unveiling of the next-gen Roadster in 2017, Musk talked about adding cold air thruster to the supercar to allow it to have unprecedented racing performance and even possibly hover over the ground.

In 2019, Musk told me that Tesla aimed to do a demonstration of that by the end of 2020:

5 years later, it never happened, and the Roadster was initially supposed to come to market in 2020. It has never launched.

In 2024, Musk claimed that Tesla would unveil and demo the new Roadster by the end of the year:

It also didn’t happen, and the CEO instead said that Tesla was “close to finalizing design” at the end of 2025.

Electrek’s Take

The comment about the demo makes me think of the Roadster, but it could be something else. Maybe a bot, but I’m not sure out of the design studio.

Either way, for the reasons listed above, it’s hard to get too excited.

You can’t just believe what Musk says these days. Historically, he has been wrong or lied too often, especially about upcoming demonstrations like this new comment.

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