Tesla (TSLA) sales are down 21% in biggest US EV market, dragging whole market down
Tesla (TSLA) sales are down 21% in California, the largest EV market in the US, and this decline is dragging the entire EV market down.
California accounts for roughly a third of EV sales in the US, making it the most significant electric vehicle market in America.
Tesla has dominated the EV market in California, but its market share has been in clear decline since 2024.
Today, the California New Car Dealers Association (CNCDA) released its Q2 2025 report and confirmed that Tesla’s sales fell 21% during the quarter.
Tesla delivered 41,138 electric vehicles in California in Q2 2025 – down from 52,000 units during the same period last year.
It has now been 7 quarters in a row of year-over-year decline and 4 quarters in a row of quarter-to-quarter decline:
CNCDA said that Tesla’s performance is pulling the entire EV market down in California:
Seven appears unlucky for Tesla, as this is the most recent number of quarterly registration declines reported in the state. The electric-only automaker experienced an 18.3 percent drop in registrations compared to the first half of 2024. The direct-to-consumer automaker lacks a robust dealership network for sales support, which may have contributed to a 2.7 point decline in its market share year-to-date, with Q2 alone seeing a 2.9 point decrease. This decline pulled down the overall Zero Emission Vehicle (ZEV) share in the state, which fell to 18.2 percent this quarter and 19.5 percent year-to-date, down from 22.0 percent in 2024.
Wherever Tesla is underperforming, CEO Elon Musk likes to claim that it’s the whole market that is underperforming, but he can’t claim that in California, as most other brands are seeing significant growth in California year-to-date:
This includes luxury brands such as BMW, Mercedes, Cadillac, Genesis, and Acura, which directly compete with Tesla.
Tesla’s troubles in California might be only starting as the automaker is currently in court in California fighting the state’s DMV, which is suing the company for false advertising of its Autopilot and Full Self-Driving features.
The state is even suing to suspend Tesla’s dealer license in California, which would force the automaker to stop selling cars in the biggest EV market in the US.
Electrek’s Take
For Tesla’s sales report in Q2 to make sense, Tesla needed to increase quarter-to-quarter deliveries in the US.
We still don’t have the data on that yet, but we do for its biggest market in the US: California.
In California, Tesla delivered approximately 1,000 fewer vehicles in Q2 compared to Q1, despite the availability of the new Model Y.
Every hard data that we get about Tesla’s sales and demand is terrible lately and the CEO’s answer to this clear trend is that “it doesn’t matter because autonomy is around the corner.”
Considering he has been wrong about Tesla solving autonomy for the last decade, and Tesla has launched a “Robotaxi” service with a safety supervisor in the car, à la Waymo circa 2020, it’s hard to take him seriously.
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Tesla (TSLA) released its financial results and shareholders’ letter for the second quarter (Q2) 2025 after market close today.
We are updating this post with all the details from the financial results, shareholders’ letter, and the conference call later tonight. Refresh for the latest information.
Tesla Q2 2025 earnings expectations
As we reported in our Tesla Q2 2025 earnings preview yesterday, the Wall Street consensus for this quarter was $22.279 billion in revenue and earnings of $0.40 per share.
The expectations had been significantly downgraded over the last month, as analysts were surprised by Tesla’s announcement of much lower deliveries than expected in the first quarter.
How did Tesla do compared to expectations?
Tesla Q2 2025 financial results
After the market closed today, Tesla released its financial results for the first quarter and confirmed that it delivered on expectations with earnings of $0.40 per share (non-GAAP), and it exceeded revenue expectations with $22.496 billion during the last quarter.
Tesla’s earnings per share are down 23% year-over-year amid a booming EV market.
Operating income decreased 42% year-over-year to now less than $1 billion, and almost half of it came from regulatory credits.
Tesla’s cash on hand has decreased this quarter for the first time in years. The company lost about $200 million of its giant war chest – now sitting at $36.8 billion.
We will be posting our follow-up posts here about the earnings and conference call to expand on the most important points (refresh the page to see the most recent posts):
Here’s Tesla’s Q2 2025 shareholder presentation in full:
Here’s Tesla’s conference call for the Q2 2025 results:
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Optimus, Tesla’s humanoid robot, which CEO Elon Musk claims is ahead of the industry and will sell in the trillions of dollars, failed while serving popcorn on the first day of Tesla’s new diner launch.
Musk has been touting Optimus as a revolutionary product that will generate “trillions of dollars” per year for Tesla.
It’s the latest pivot that the CEO has led Tesla into, as electric vehicle sales are declining, and it is becoming increasingly clear that its self-driving effort is unlikely to be profitable anytime soon.
The company needs new revenue streams to justify a $1 trillion valuation, given its declining revenue and earnings.
However, we have been reporting on how the program appears to be in shambles lately.
Last month, Tesla’s head of the program, Milan Kovac, left the company just a few months after being promoted to vice-president.
Earlier this month, we learned that Tesla paused production to perform some much-needed upgrades to the current version of the robot, as it is reportedly currently only able to move some batteries within Tesla’s workshop at a rate lower than that of human workers.
That’s despite Tesla claiming for months that the robot is already performing useful work within its factories and plans to ramp up production to 100,000 units per month next year, with the goal of starting to sell the robot.
Aside from gullible Tesla shareholders, not many people believe this narrative. The main issue is that Tesla is not seen as having a lead in humanoid robots, which is still a nascent industry, and its previous demonstrations have been misleading.
For example, Tesla was less than forthcoming about its robots being teleoperated by humans during its ‘We, Robot’ event last year.
The launch of its new diner in Los Angeles was the latest occasion to showcase Optimus. Tesla had an Optimus robot serve popcorn to customers.
Again, Tesla employees at the event confirmed to attendees that the robot was teleoperated, which makes the demonstration unimpressive to start with, but the disappointment doesn’t stop there.
The robot was seen frozen and stopped operating during the first day of the Tesla diner launch.
Attendees were told that the robot lost connection.
Electrek’s Take
To be clear, Tesla can only get the Optimus robot to serve popcorn for a short period before it fails, even with the use of human teleoperation.
Yet, Musk claims that Tesla will make 100,000 of these next year and sell them to customers.
It makes no sense. It’s similar to Tesla’s robotaxi service in Austin, which requires teleoperation and a human safety monitor with a finger on a kill switch at all times.
That said, I honestly believe that Tesla will be able to scale Optimus faster than its robotaxi service. However, they will both scale much slower than Tesla shareholders currently believe and the competition is already ahead of both.
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BYD officially launched the Atto 1 in Indonesia on Wednesday. Starting at just $12,000 (IDR 195 million), the Atto 1 is now one of the most affordable EVs on the market.
BYD launches the Atto 1 entry-level EV
The Atto 1 is a rebadged version of BYD’s top-selling electric car in China, the Seagull EV. BYD’s smallest and most affordable EV is sold under the names Dolphin Mini and Dolphin Surf in other overseas markets.
BYD introduced the Atto 1 at the Gaikindo Indonesia International Auto Show (GIIAS) on Wednesday, priced from IDR 195 million, or about $12,000.
The new entry-level EV is available in two trims: Standard Range Dynamic and Long Range Premium. Powered by a 30.08 kWh BYD Blade battery, the standard range Atto 1 Dynamic offers a NEDC range of 300 km (186 miles).
Upgrading to the Premium model costs IDR 235 million ($14,500), but it’s equipped with a bigger 38.88 kWh battery, providing an NEDC range of 380 km (236 miles).
The interior resembles that of other BYD brand vehicles, featuring a minimalist, high-tech smart cockpit. It features a 10.1″ intelligent touchscreen with Apple CarPlay and Android Auto, as well as a 7″ digital driver’s instrument display.
Meanwhile, the Long Range Premium version comes with an added wireless charging pad and a tilt-and-telescopic steering wheel.
At 3,959 mm long, 1,720 mm wide, and 1,590 mm tall, the Atto 1 is smaller than a Toyota Yaris, but slightly bigger than the Kia Picanto.
“This launch in Indonesia marks the first release of the Atto 1 in ASEAN, and the car is now available for pre-order,” BYD Indonesia’s operations director, Nathan Sun, said at the event.
The Atto 1 is BYD’s third electric vehicle to arrive in Indonesia, and the brand’s most affordable yet. BYD also sells the Seal, starting at IDR 629 million, Atto 3 SUV (IDR 515 million), and Dolphin (IDR 425 million).
Indonesia is the largest auto market in Southeast Asia, and EV sales are picking up with new government policies supporting local production. In the first half of the year, the EV market share doubled to 10% from 5% in the same period last year.
Earlier today, Toyota, which controls around 30% of the Indonesian auto market, announced plans to begin building EVs locally by the end of 2025.
Source: JakartaGlobe, BYD Indonesia
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