Electric mountain biking has long been one of the most exciting – and most expensive – corners of the micromobility world. Riders get to explore rugged trails, climb hills that would leave most lungs gasping, and experience the rush of mountain biking with a little extra electric assist. But for many, the cost of entry has felt more like a brick wall than a welcome gate. Until now.
For years, if you wanted a capable, safe, and trail-ready electric mountain bike, you had to be ready to shell out $4,000 or more. And that’s just to get started. Some of the nicest electric mountain bikes I’ve ridden cost over $8,000. And to be fair, those prices weren’t just marketing fluff – real electric mountain bikes come with serious hardware: quality mid-drive motors for optimal weight distribution and torque delivery, high-end suspension systems to soak up the rough stuff, rugged shifters and derailleurs that can handle being pushed hard (or pushed into a tree), and hydraulic brakes that can stop you quickly and repeatedly, even on steep descents.
But the price tags have made the sport feel out of reach for a lot of riders who might otherwise love to hit the trails.
That’s finally beginning to change, thanks to a new wave of direct-to-consumer (D2C) electric bike brands that are offering true eMTBs at significantly lower prices. Companies like Ride1Up and Aventon are leading the charge, proving that you don’t have to choose between affordability and performance.
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Their latest models, like the Ride1Up TrailRush launched earlier this week and the Aventon Ramblas launched last year, are both mid-drive, trail-capable electric mountain bikes with serious hardware, and they come in well under that $4,000 psychological ceiling.
Ride1Up TrailRush electric mountain bike
Let’s start with Ride1Up’s new TrailRush. At $2,095, this is the company’s first true electric mountain bike, and they clearly didn’t want to just slap knobby tires on one of their hot-selling commuter e-bikes and call it a day. The TrailRush features a powerful German-made Brose mid-drive motor that delivers smooth, high-torque performance right where you want it — through the crank, not just at the hub of the rear wheel. That matters a lot when you’re tackling technical climbs or navigating twisty singletrack, where balance and responsiveness are everything and you want to make full use of your wide range of gears. Speaking of which, it’s outfitted with a 10-speed Shimano Deore M6000 derailleur, not the cheaper Altus or even Acera we often see on D2C e-bikes.
The TrailRush also comes with a 504 Wh battery, which offers enough range for a decent amount of trail riding (and probably gives you more range than you’d think since there’s no throttle to sap up all the juice at once). It also has a high-end Rockshox air suspension fork, a dropper post, and powerful quad-piston hydraulic brakes.
Are these the top-shelf components you’d find on a $7,000 Specialized or Trek? No. But they’re well above the bargain-bin level and more than capable of the kind of riding most recreational and moderately technical riders are doing. Ride1Up’s approach hits that sweet spot: durable, real-world trail performance at a price that opens the door for a lot more riders.
Aventon Ramblas electric mountain bike
Then there’s the Aventon Ramblas, which launched last year and comes in at a current sale price of $2,599 (or MSRP of $2,899). It’s a hardtail eMTB with Aventon’s own A100 mid-drive motor system, putting out 250W nominal and 750W peak. The 100 Nm of torque is around 10% higher than the Brose motor on the Ride1Up TrailRush, and the 708 Wh battery is around 40% larger.
The Ramblas is also outfitted with a RockShox suspension fork, SRAM 12-speed NX Eagle derailleur, and SRAM DB8 quad-piston hydraulic disc brakes — again, solid components that show this is a real mountain bike, not just a trail-styled city bike.
Importantly, both of these bikes eschew the cheaper rear hub motors often found on budget “eMTBs” that aren’t truly designed for more rigorous off-road use. Rear hub motors work great for commuting or cruising, but for more technical trail riding, you need a mid-drive motor for better weight distribution, improved climbing performance, and the ability to use the bike’s gears effectively. That used to be a non-negotiable feature found only on expensive bikes. Now, it’s finally making its way to more accessible price points.
What’s changed? A lot of it comes down to the direct-to-consumer model. Unlike traditional bike shop brands that go through layers of distribution, D2C companies ship directly to customers, cutting out the middlemen and passing the savings along.
That doesn’t mean there’s no tradeoff. With a D2C ordered from the internet and shipped straight to your door, you won’t get in-person service or a test ride at your local shop. But for a lot of riders, especially younger or tech-savvy ones, that’s a trade they’re willing to make.
However, many D2C companies now use a hybrid model where they partner with hundreds of independent bike shops all over the US, meaning the same e-bike you’re looking at online may be sitting in a bike shop down the road from you, ready for a test ride. Being able to purchase these bikes locally means also having service and support options right in your own backyard.
The D2C model also allows these brands to iterate quickly, respond to trends, and deliver compelling value without the legacy overhead of the big players. The result is a growing field of legitimately capable electric mountain bikes that cost half as much as the traditional competition.
Of course, high-end eMTBs still have their place. No one is saying that a TrailRush or a Ramblas is going to hold a candle to a Santa Cruz. If you’re bombing downhill runs every weekend, competing in enduro races, or just want the absolute best gear money can buy, there’s still a strong case for the $6,000-and-up segment. But for everyone else, the weekend warriors, the trail-curious, and the riders who just want to explore their local parks and backcountry routes with a bit of a boost, these new mid-range options are a game changer.
Electric mountain biking is finally becoming something closer to a people’s sport. With models like the TrailRush and Ramblas proving that solid performance doesn’t have to come with sticker shock, the trail just got a little more welcoming.
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Nexamp just pulled off something that could speed up clean energy deployment across the US – and potentially lower costs for everyone. The Boston-based solar developer just finished building three new solar farms in Maine and Massachusetts. But instead of waiting on the utility to handle all the grid hookup work, Nexamp did it themselves.
That might not sound groundbreaking at first, but in the world of renewable energy, it’s a pretty big deal. Normally, utilities are in charge of any grid upgrades and interconnection work needed before a new solar project can start sending power to homes and businesses. That process can be very slow and expensive.
Nexamp’s new approach, called “self-performance,” flips the script. It lets developers take on some of that work, like ordering and installing equipment, so they don’t have to sit around waiting for the utility to schedule it. That means solar farms can get online faster, which gets clean power to the grid sooner and keeps project costs in check.
The three projects that kicked off this self-performance effort are:
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Hartland Solar – 1.2 MW DC in Hartland, ME
Barre Road Solar – 1.3 MW DC in New Braintree, MA
Summit Farm Solar – 2.6 MW DC, also in New Braintree
Nexamp didn’t go rogue – they worked closely with Central Maine Power and National Grid on the interconnection designs, safety standards, and technical specs. But by handling the actual procurement and construction, Nexamp had way more control over cost, timing, and supply chain headaches.
“Self-performance lets us take much greater control over interconnection procurement and construction,” said Daniel Passarello, Nexamp’s lead consulting engineer for grid integration. “We can move much of the interconnection work forward at the same time as the solar farm build instead of treating them as separate. That helps us bring projects online faster and stay closer to budget.”
It also helps that Nexamp already has solid relationships with suppliers. Instead of going through multiple layers of utility procurement, they can go straight to the source, fast.
That kind of streamlining is exactly what the solar industry needs right now. Community solar is booming – as of the end of 2024, nearly 8 gigawatts of it have been installed across the US, according to the the Solar Energy Industries Association (SEIA), and that number is expected to almost double by 2030. But bottlenecks in the interconnection process slow things down.
Sara Birmingham, VP of state affairs at SEIA, called Nexamp’s move a step in the right direction. “We must modernize and streamline the interconnection process to keep pace with fast-growing demand,” she said. “Self-performance is one of several innovative approaches that can accelerate project timelines and lower costs, which benefits all ratepayers.”
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Genesis GV90 with coach doors spotted in California (Source: KindelAuto/ TheKoreanCarBlog)
When Genesis first previewed its full-size electric SUV, the coach doors were one of the biggest highlights. It looks like it will actually make its way into the production vehicle. A Genesis GV90 model was spotted in the US for the first time with coach doors, offering a glimpse of the upcoming ultra-luxury SUV.
Genesis GV90 spotted with coach doors in California
We got our first look at the full-size luxury SUV after Genesis unveiled the Neolun concept at the NY Auto Show last March.
Genesis said the concept was its “ultra-luxe vision of luxury SUVs,” and it wasn’t kidding. When it arrives, it will be sold as the GV90 as the brand’s new flagship vehicle.
The GV90 is not just a pretty-looking luxury SUV. It’s also loaded with Hyundai’s most advanced software and tech. According to Luc Donckerwolke, Genesis’ head of creative design, “it’s the epitome of timeless design and sophisticated craftsmanship.
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Last month, we got a sneak peek of the interior after a production-ready GV90 was caught in California. Although somewhat toned down from the original concept, the cabin still featured many of the same elements.
Genesis Neolun ultra-luxury electric SUV concept (Source: Genesis)
Another Genesis GV90 was recently spotted in California, with actual coach doors. The new images from KindelAuto (via TheKoreanCarBlog) show a camouflaged vehicle with a hinge at the rear, where the coach doors will open.
Genesis GV90 with coach doors spotted in California (Source: KindelAuto/ TheKoreanCarBlog)
Genesis said that B-pillarless coach doors are now feasible in production vehicles, like the GV90. However, don’t expect it to come standard on all models.
The feature will likely be reserved for higher-priced trims. We’ve seen other variants, featuring traditional doors, that are being tested in the US and Korea.
Genesis is expected to launch the GV90 in mid-2026. We will learn prices and final specs closer to launch, but the flagship electric SUV is set to debut on Hyundai’s new eM platform.
Hyundai said the platform is designed for EVs across all segments and will “provide a 50 percent improvement in driving range” compared to current EVs. It will also support Level 3 or higher autonomous driving capabilities and OTA software updates.
During the shareholders’ call following the earnings results yesterday, Tesla was asked about what the new affordable model would look like. Tesla’s CFO, Vaibhav Taneja, initially stated that they wouldn’t disclose details about the design, but then Musk interrupted him and said, “It’s a Model Y.”
It’s hard to hear exactly on the call because he talked over Taneja, but he said, “the cat is out of the bag” and confirmed that the new vehicle is simply a Model Y.
Electrek has been reporting on this fact all year. We have known for months that Tesla’s upcoming “new affordable models” are Model 3 and Model Y with a stripped-down interior with fewer features, like no rear screen, and cheaper materials:
However, this fact was not accepted in the Tesla community because CEO Elon Musk falsely denied a report last year about Tesla’s “$25,000” EV model being canceled.
The facts are that Musk canceled two cheaper vehicles that Tesla was working on, commonly referred as “the $25,000 Tesla” in early 2024. Those vehicles were codenamed NV91 and NV92, and they were based on the new vehicle platform that Tesla is now reserving for the Cybercab.
Instead, Musk noticed that Tesla’s Model 3 and Model Y production lines were starting to be underutilized as the Company faced demand issues. Therefore, Tesla canceled the vehicle programs based on the new platform and decided to build new vehicles on Model 3/Y platform using the same production lines.
Now, only the new Cybercab is going to be based on the new unboxed platform.
During the conference call last night, Musk stated that the primary goal of the more affordable Model Y is to expand the market by making the vehicle more accessible to a broader audience. He suggested that it will go on sale in Q4.
I think we can expect changes, such as using cloth materials instead of vegan leather, no rear display, no ambient lighting, and a lesser audio system.
In the case of the Model Y, Tesla may consider dropping some exterior lighting features, such as the light bars.
I wouldn’t be surprised also to see some powertrain changes. Maybe a less powerful RWD motor.
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