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OpenAI CEO Sam Altman, pictured, speaks with SoftBank Group CEO Masayoshi Son at an event in Tokyo on Feb. 3, 2025.

Tomohiro Ohsumi | Getty Images News | Getty Images

OpenAI on Thursday announced GPT-5, its latest and most advanced large-scale artificial intelligence model.

The company is making GPT-5 available to everyone, including its free users. OpenAI said the model is smarter, faster and “a lot more useful,” particularly across domains like writing, coding and health care.

“I tried going back to GPT-4, and it was quite miserable,” OpenAI CEO Sam Altman said in a briefing with reporters.

Since launching its AI chatbot ChatGPT in 2022, OpenAI has rocketed into the mainstream. The company said it expects to hit 700 million weekly active users on ChatGPT this week, and it is in talks with investors about a potential stock sale at a valuation of roughly $500 billion, as CNBC previously reported.

OpenAI said GPT-5’s hallucination rate is lower, which means the model fabricates answers less frequently. The company said it also carried out extensive safety evaluations while developing GPT-5, including 5,000 hours of testing. 

Instead of outright refusing to answer users’ questions if they are potentially risky, GPT-5 will use “safe completions,” OpenAI said. This means the model will give high-level responses within safety constraints that can’t be used to cause harm. 

“GPT-5 has been trained to recognize when a task can’t be finished, avoid speculation and can explain limitations more clearly, which reduces unsupported claims compared to prior models,” said Michelle Pokrass, a post-training lead at OpenAI.

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During the briefing, OpenAI demonstrated how GPT-5 can be used for “vibe coding,” which is a term for when users generate software with AI based on a simple written prompt. 

The company asked GPT-5 to create a web app that could help an English speaker learn French. The app had to have an engaging theme and include activities like flash cards and quizzes as well as a way to track daily progress. OpenAI submitted the same prompt into two GPT-5 windows, and it generated two different apps within seconds. 

The apps had “some rough edges,” an OpenAI lead said, but users can make additional tweaks to the AI-generated software, like changing the background or adding additional tabs, as they see fit.

GPT-5 is rolling out to OpenAI’s Free, Plus, Pro and Team users on Thursday. This launch will be the first time that Free users have access to a reasoning model, which is a type of model that “thinks,” or carries out an internal chain of thought, before responding. If Free users hit their usage cap, they’ll have access to GPT-5 mini.

OpenAI’s Plus users have higher usage limits, and Pro users have unlimited access to GPT-5 as well as access to GPT-5 Pro. ChatGPT Edu and ChatGPT Enterprise users will get access to GPT-5 roughly a week from Thursday.

“It’s hard to believe it’s only been two and a half years since @sama joined us in Redmond to show the world GPT-4 for the first time in Bing, and it’s incredible to see how far we’ve come since that moment,” Microsoft CEO Satya Nadella wrote in a Thursday X post, referring to OpenAI CEO Sam Altman’s appearance at Microsoft headquarters in Washington in February 2023.

The new model is coming to Microsoft products Thursday, according to a company blog post. Microsoft 365 Copilot is getting GPT-5, as well as the Copilot for consumers and the Azure AI Foundry that developers can use to incorporate AI models into third-party applications.

Box, a company that helps enterprises manage their computer files, has been testing GPT-5 across a wide variety of data sets in recent weeks.  

Aaron Levie, the CEO of Box, said previous AI models have failed many of the company’s most advanced tests because they struggle to make sense of complex math or logic within long documents. But Levie said GPT-5 is a “complete breakthrough.” 

“The model is able to retain way more of the information that it’s looking at, and then use a much higher level of reasoning and logic capabilities to be able to make decisions,” Levie told CNBC in an interview. 

OpenAI is releasing three different versions of the model for developers through its application programming interface, or API. Those versions, gpt-5, gpt-5-mini and gpt-5-nano, are designed for different cost and latency needs. 

Earlier this week, OpenAI released two open-weight language models for the first time since it rolled out GPT-2 in 2019. Those models were built to serve as lower-cost options that developers, researchers and companies can easily run and customize.

But with GPT-5, OpenAI also has a broader consumer audience in mind. The company said interacting with the model feels natural and “more human.” 

Altman said GPT-5 is like having a team of Ph.D.-level experts on hand at any time. 

“People are limited by ideas, but not really the ability to execute, in many new ways,” he said. 

–CNBC’s Jordan Novet contributed to this post

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Sam Altman says he doesn’t think about Elon Musk that much

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Sam Altman says he doesn’t think about Elon Musk that much

Sam Altman, left, and Elon Musk.

Muhammed Selim Korkutata | Anadolu | Getty Images

Sam Altman has dismissed longtime rival Elon Musk’s warnings that OpenAI is set to dominate Microsoft, after the companies announced that OpenAI’s latest AI model will be incorporated into Microsoft products.

On Thursday, Microsoft CEO Satya Nadella announced that OpenAI’s GPT-5 service would be launching across platforms including Microsoft 365 Copilot, Copilot, GitHub Copilot, and Azure AI Foundry — prompting a response from Musk that “OpenAI is going to eat Microsoft alive.”

Nadella sought to downplay the issue. “People have been trying for 50 years and that’s the fun of it! Each day you learn something new, and innovate, partner, and compete,” he said on X, also expressing excitement for Musk’s own Grok 4 chatbot, which is available on Azure on a limited preview.

OpenAI CEO Altman shared his own repartee on CNBC’s “Squawk Box” Friday, saying, when asked of Musk’s input, “You know, I don’t think about him that much.”

He went on to question the meaning of Musk’s statements, also noting of the tech billionaire, “I thought he was just, like, tweeting all day [on X] about how much OpenAI sucks, and our model is bad, and, you know, [we’re] not gonna be a good company and all that.”

CNBC has reached out to Musk-owned X for comment.

Altman and Musk have frequently exchanged barbs as part of a long-storied feud that dates back to their disagreement over the ultimate mission of OpenAI, which they co-founded in 2015 as a nonprofit AI research lab.

OpenAI has since been seeking to convert into a for-profit entity and capitalize on meteoric demand for its viral ChatGPT product, with Microsoft stepping in as a top backer. Musk previously filed — and has since dropped — a lawsuit against the company, citing breach of contract.

Earlier this year, the Tesla boss also led a consortium that offered to acquire the nonprofit that controls OpenAI for $97.4 billion. Altman declined the proposal with a curt “no thank you but we will buy twitter for $9.74 billion if you want” on social media. He separately told CNBC at the time that he thought the takeover offer was an effort to “slow down a competitor.”

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Bank of England chief says no rift with UK government as Revolut licence delay draws scrutiny

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Bank of England chief says no rift with UK government as Revolut licence delay draws scrutiny

Revolut cards is seen in this illustration photo taken in Krakow, Poland on March 29, 2024. 

Jakub Porzycki | Nurphoto | Getty Images

LONDON — Bank of England Governor Andrew Bailey told CNBC there hasn’t been a “falling out” with the U.K. government over delays to fintech giant Revolut’s long-awaited bank license.

Last week, the Financial Times reported that a meeting arranged by British Finance Minister Rachel Reeves with Revolut and the Prudential Regulation Authority (PRA) — an arm of the BOE that oversees banks — was cancelled after an intervention from Bailey.

Authorizing Revolut as a fully licensed bank has become an important issue for the U.K. government, particularly as key figures in the tech industry have challenged tax changes that affect the wealthy.

However, in an interview with CNBC’s Ritika Gupta on Thursday, Bailey denied any suggestion that relations between the BOE and Treasury had soured over delays to Revolut’s bank license approval process.

“There’s been no falling out between [Reeves] and I on this, or indeed on anything,” he said. “Actually, we have very good relations, and I think both the Bank and the Treasury have made that clear.”

Bailey added that while he couldn’t comment too much on Revolut specifically, the Prudential Regulation Authority is working things through with the digital banking startup during its “mobilization” process.

Bank of England governor says no rift with government as Revolut license delay draws scrutiny

The fintech giant was granted a banking license with restrictions in July 2024 from the U.K.’s PRA, bringing an end to a years-long application process that began back in 2021.

This key victory moved Revolut into what’s known as the “mobilization” phase of a company’s journey toward becoming a full-fledged bank.

During this period, firms are limited to holding only £50,000 of total customer deposits — well below the hundreds of billions of pounds customers deposit with major high street lenders such as BarclaysHSBC and Santander.

Revolut customers in the U.K. are also still served by the company’s e-money unit, instead of its banking entity. This means they are not directly insured by the Financial Services Compensation Scheme, which protects customers up to £85,000 if a firm fails.

Delays to Revolut have been a point of contention for the government, which has come under fire from the U.K. tech industry for not doing enough to ensure the country can compete effectively with the U.S. and other key hubs.

Bailey stressed that there was “no trade off between financial stability and growth in the economy.” However, he suggested that he was open to rule changes to enable the fintech sector to flourish.

“We are very open to making changes where they’re appropriate,” he said.

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OpenStore’s demise marks endgame for once-booming e-commerce aggregator market

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OpenStore’s demise marks endgame for once-booming e-commerce aggregator market

Keith Rabois

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When venture capitalist Keith Rabois got into e-commerce, he couldn’t stop buying brands. Now, everything must go.

OpenStore, co-founded by Rabois in 2021, is shutting down nearly all of the 40-plus Shopify stores it acquired, and it’s in the process of liquidating any remaining inventory by offering steep discounts to move merchandise.

Earlier this week, the company announced it plans to focus solely on growing Jack Archer, the menswear brand it bought for $837,000 in 2022. The website address open.store now redirects to jackarcher.com.

The dramatic downsizing to a single brand comes as OpenStore in recent weeks raised a $15 million funding round that valued the company at just $50 million, a fraction of its previous $1 billion valuation, CNBC has confirmed. Bloomberg previously reported on the financing round and some of the reorganization details.

OpenStore’s existing backers include General Catalyst, Lux Capital and Khosla Ventures, where Rabois is a managing director. Rabois didn’t respond to requests for comment.

It marks the latest example of the decaying e-commerce aggregator market. Companies in the space took advantage of low interest rates and pandemic-driven growth in online retail to collectively raise more than $16 billion from top names on Wall Street and in Silicon Valley with the intent of rolling up independent sellers on marketplaces like Amazon and Shopify.

Rabois was the No. 1 cheerleader on social media and elsewhere, touting the startup and its Miami headquarters. He posted on Twitter (now X) in April 2021, the “best talent i have ever worked with is joining Openstore.” About a year later, Business Insider quoted Rabois in a story saying, “We can absolutely handle acquiring a business in a day,” and that “I eventually want to get to one an hour, but that is definitely a challenge.”

As recently as June 2024, Rabois shared a post from the company and wrote, “We’re hiring! Come learn about the future of commerce online.”

By that point, the broader aggregator market was in free fall. Cracks had begun to appear in 2022 as venture funding dried up for cash-burning startups and e-commerce demand cooled with consumers returning to physical stores. Many aggregators struggled to run the brands they acquired profitably, and began selling off assets or merging with rivals to stay afloat.

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Top aggregator Thrasio filed for bankruptcy and laid off staffers in early 2024. Unybrands, backed heavily by Jared Kushner’s Affinity Partners, also cut jobs around the same time.

OpenStore rolled up dozens of Shopify stores offering an assortment of hairbrushes, neck pillows, fine jewelry, skin wands and other goods.

By last year, the business had come under significant pressure. It was becoming increasingly difficult and expensive for some of OpenStore’s brands to attract and retain customers.

Last August, the company tapped the brakes on new acquisitions, and cut jobs across the company, according to people familiar with the matter who asked not to be named because of confidentiality.

Jack Archer and a selection of other brands, like Future Kind supplements, Sweat Tent portable saunas and EXO Drones, were viewed as standouts. But many of OpenStore’s other products failed to grow their sales, while they required costly digital marketing campaigns and new product development that burned through cash, the people said.

By the beginning of this year, employees in OpenStore’s supply chain division were putting together a liquidation list, said one person involved. The first step was to turn off the brand’s Shopify store, then either sell remaining inventory at a discount or donate it, they added.

“It was just way too many different brands to make them all work the way Jack Archer did,” the person said.

Shopify president: So far, we're seeing no slowdown from the tariffs

As part of the restructuring, OpenStore laid off more employees in June, the people said. Among the teams that were impacted was a group working on an automated customer support service, called OpenDesk, they said.

Several top executives have also departed the company, including OpenStore co-founder and tech chief Jeremy Wood and Trenton Riggs, the company’s president.

When OpenStore was getting started and scaling, some investors with limited domain expertise in e-commerce were attracted to the opportunity because of Rabois’ long history in startups and venture capital, according to a person familiar with the matter who asked not to be named in order to discuss private information. They were less enticed by the business of rolling up small online retailers, the person said.

Before his career in venture at Khosla and Peter Thiel’s Founders Fund, Rabois had key roles at Square, LinkedIn and as part of the so-called PayPal mafia, and he made notable angel investments in companies including YouTube, Airbnb and Palantir.

Rabois, who served as OpenStore’s CEO, won’t be involved in Jack Archer’s day-to-day leadership. He will remain on the company’s board, another person familiar with the matter said. The person asked not to be named in order to discuss private information.

Last month, the company named Emma Crepeau, previously growth chief at apparel company Rhone, to be Jack Archer’s CEO as it enters the “next chapter of growth.” Jack Archer, which has seen triple-digit net sales growth year to date and “strong” customer repeat rates, plans to relaunch its brand in the fourth quarter, the person said.

“We’re doubling down on what matters most: purpose-built design, modern essentials, and a community of men redefining what style can look and feel like,” the company wrote in a LinkedIn post. “Emma’s leadership will be a key part of that evolution.”

As for Rabois’ current view, he’s still finding a way to promote the company. In response to comments on X about some of the latest developments, he wrote last month, “Not a failure — 10x focus on what is anomalously great.”

— CNBC’s Ari Levy contributed reporting to this story.

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