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At a community food table in Staffordshire, produce is being handed out for free.

“I need to come here otherwise we’d be living on bread,” Rebecca Flynn told Sky News.

The 51-year-old said: “I’m earning pretty decent money, but it’s not enough.”

Rebecca Flynn
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Rebecca Flynn

It gives you an insight into just how deeply the cost of living crisis is biting – because Rebecca is working full-time as an office manager for a day service for people with learning difficulties.

On top of that, she has a second job going door-to-door on evenings and weekends, selling cosmetics and homeware.

“There’s nothing more I can do. Unless I win the lottery or get another job. It should be noticed that people are in this state,” she says.

“Local councils, local governments, they need to see what’s going on, come to ground level. It’s 2025. It shouldn’t be like this.”

But it’s not just Rebecca working all hours and needing food handouts to survive.

Alex Chapman is the co-founder of the Norton Canes Community Food Table, and says a third of the people who use it are working full-time.

“It’s mad that you’re working a good job and you think you’d be able to afford everything and go on holiday and everything like that, but in reality they’re struggling to put food on the table,” he says.

“We’re seeing a massive increase in the people that are using the food table. We see them in their work outfits. Professionals, nurses – you don’t expect them to be struggling because they’re working full-time. People who aren’t working – you expect them to be struggling. But it’s across the board.”

Cannock Chase
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Cannock Chase

The food table is in Cannock Chase.

Sky News analysis of local authorities gives an insight into why people are feeling dissatisfied their salaries are no longer delivering the comfortable lifestyles they thought hard work and a good job would deliver.

Over the past few years, Cannock Chase has gone from being a middle-class part of Britain to one of the lowest-earning areas in the UK.

In 2021, UK average annual salaries were just short of £26,000 – Cannock Chase was almost identical, according to Sky News analysis of Annual Survey of Hours and Earnings data from the Office for National Statistics (ONS).

Since then, the UK average wage has increased by 21.6% – or more than £5,000 a year – keeping pace with high inflation.

But in Cannock Chase, salaries have only risen by 8.4% – meaning on average people are now £300 worse off per month than the average worker across the UK.

SEE HOW YOUR AREA HAS COPED WITH THE COST OF LIVING CRISIS

It won’t have escaped your attention that prices have gone up, by a lot – by a fifth since 2021, the highest sustained rate since the 1990s – with some of the biggest rises among essentials like energy and food.

But, across the whole country, wages have actually done a pretty good job at keeping up with inflation. The problem is that the wage increase is an average, made up of highs and lows, while the price rises affect us more uniformly.

That means if you haven’t had a pay-rise, you will quite quickly find that you can’t afford as many of the things you used to.

People in places like Brentwood in Essex, the Cotswolds in rural Gloucestershire, and Melton in Leicestershire, have seen their wages increase at twice the rate of prices in the last few years, on average.

But on the other end of the scale are places like Cannock Chase, where inflation has been more than double the rate of wage increases.

It used to be a place where average earnings pretty much exactly reflected the UK midpoint. Now, people in Cannock are about £300 worse-off every month than the average person.

See how your area compares with our look-up.

Louise Schwartz, who has two children, describes herself as middle-class. After 20 years in the classroom she now has three jobs, working 50 hours a week as a teaching coach, at a software firm and giving private music lessons.

Her husband is an estate agent. They have a mortgage and three cars and together earn around £80,000 a year.

She says the family loves travelling together but can’t afford to go on holiday this year: “It makes me feel sad for my kids, more than anything, that we can’t give them a week away.

“We have food on the table, we’ve got heating, we’ve got cars to drive. But there are definitely some luxuries that we’ve cut back on recently.

“We don’t do expensive supermarkets. We don’t do expensive brands. We do whatever’s on offer for that particular week. My eldest son has started driving, which has then had an impact on my daughter’s horse-riding lessons.”

Louise Schwartz
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Louise Schwartz

Louise adds that the family have a hot tub in the garden that they bought years ago, but because of the cost of electricity, they don’t use it.

I ask her: “What does it say that a teacher and an estate agent both working full time can’t afford to go on holiday this year?”

She replies: “I think a lot of people might not be surprised by that because I think people are probably in a similar position but maybe we just don’t talk about it.”

Full-time workers tell us again and again they thought their lifestyles would be more comfortable – that the work ethic would be delivering more than it is.

Heidi Boot
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Heidi Boot

It seems the dissatisfaction is not only what one person described as “robbing Peter to pay Paul”, but also the lack of what people refer to as “pleasure money”.

Heidi Boot is what you might call the backbone of the middle classes – running a small business full-time called HB Aesthetics, a salon that does eyebrows, eyelashes and nails.

“I feel like everybody is stretching their appointments. People are working so hard for their money and they’ve got nothing to show for it. They’ve paid all their bills and now they’ve got nothing left to spend on themselves,” she says.

“It shouldn’t be that way. But because I see it all the time I feel like it’s just the normal now.”

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The constituency of Cannock Chase has always voted the way of the country – and at the last election showed significant support for Reform.

The financial woes will worry the government, which insists it’s taking action to give workers more money in their pockets.

But there’s no denying the despairing mood of middle England in the political battlegrounds that brought Labour to power.

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US and China extend tariffs deadline again

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US and China extend tariffs deadline again

The world’s two largest economies, the US and China, have again extended the deadline for tariffs to come into effect.

A last-minute executive order from US President Donald Trump will prevent taxes on Chinese imports to the US from rising to 30%. Beijing also announced the extension of the tariff pause at the same time, according to the Ministry of Commerce.

Those tariffs on goods entering the US from China were due to take effect on Tuesday.

The extension allows for further negotiations with Chinese Premier Xi Jinping and also prevents tariffs from rising to 145%, a level threatened after tit for tat increases in the wake of Trump’s so-called liberation day announcement on 2 April.

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Apple boss gives Trump 24 karat gold gift

It’s the second 90-day truce between the sides.

The countries reached an initial framework for cooperation in May, with the US reducing its 145% tariff on Chinese goods to 30%, while China’s 125% retaliatory tariffs went down to 10% on US items.

A tariff of 20% had been implemented on China when Mr Trump took office, over what his administration said was a failure to stop illegal drugs entering the US.

More on China

Sector-specific tariffs, such as the 25% tax on cars, aluminium and steel, remain in place.

Chinese stock markets were mixed in response to the news, with Hong Kong’s Hang Seng down 0.08%

The Shanghai Composite stock index rose 0.46%, and the Shenzhen Component gained 0.35%.

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Wage rises slow as retail and hospitality jobs continue to fall

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Wage rises slow as retail and hospitality jobs continue to fall

The rate of wage rises in the UK continued to slow as the number of job vacancies and people in work fell, according to new figures.

Average weekly earnings slowed to 4.6% down from 5%, while pay excluding bonuses continued to grow 5%, according to data from the Office for National Statistics (ONS) for the three months to June.

It means the gap between inflation – the rate of price rises – and wage increases is narrowing, and the labour market is slowing. Inflation stood at 3.6% in June.

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The number of employees on payroll has fallen in ten of the last 12 months, with the falls concentrated in hospitality and retail, the ONS said. It came as employers faced higher wage bills from increased minimum wages and upped national insurance contributions.

As a result, it’s harder to get a job now than a year ago.

“Job vacancies, likewise, have continued to fall, also driven by fewer opportunities in these industries,” the ONS director of economic statistics, Liz McKeown, said.

The number of job vacancies fell for the 37th consecutive period and in 16 of the 18 industry sectors. Feedback from employers suggested firms may not be recruiting new workers or replacing those who left.

Unemployment remained at 4.7% in June, the same as in May.

The ONS, however, continued to advise caution in interpreting changes in the monthly unemployment rate due to concerns over the figures’ reliability.

Read more:
US and China extend tariffs deadline again
Full-time workers relying on food handouts

The exact number of unemployed people is unknown, partly because people do not respond to surveys and answer the phone when the ONS calls.

The worst is yet to come

Wage rises are expected to fall further, and redundancies are anticipated to rise.

“Wage growth is likely to weaken over the course of the year as softening economic conditions, rising redundancies and elevated staffing costs increasingly hinder pay settlements,” said Suren Thiru, the economics director of the Institute of Chartered Accountants in England and Wales (ICAEW).

“The UK jobs market is facing more pain in the coming months with higher labour costs likely to lift unemployment moderately higher, particularly given growing concerns over more tax rises in this autumn’s budget.”

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Tax rises playing ’50:50′ role in rising inflation

What does it mean for interest rates?

While wage rises are slowing, the fact that they’re still above inflation means the interest rate setters of the Bank of England could be cautious about further cuts.

Higher pay can cause inflation to rise. The central bank is mandated to bring down inflation to 2%.

But one more interest rate cut this year, in December, is currently expected by investors, according to data from the London Stock Exchange Group (LSEG).

The evidence of a weakening labour market provides justification for the interest rate cut of last week.

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Money Problem: ‘My husband is freelance and in hospital – how can I make sure we don’t lose our home?’

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Money Problem: 'My husband is freelance and in hospital - how can I make sure we don't lose our home?'

Every week, our Money blog team finds the answer to a reader’s financial problem or consumer dispute. Here’s our latest…

My husband is freelance and the breadwinner of the family. He is in hospital for an unknown length of time. Is there any support for us in the short term, so we can keep our home?
Anonymous

Our cost of living specialist Megan Harwood-Baynes tackles this one…

I am so sorry to hear this – I have recently been through something similar with my husband, and it can be really stressful when you add financial worries on top of medical issues.

To help you navigate the next steps, I’ve broken this up into what support you can get with your mortgage specifically, government help and some advice on the rest of your bills.

Help with housing

Your most immediate concern seemed to be housing (understandably). First, try not to panic – it is easy to skip to the thought of losing your home, but the last thing your mortgage lender is going to want to do is go through the hassle of repossession for what could just be a short-term issue.

Start by having a look through your insurance – certain types of insurance can help with mortgage repayments if your income falls due to sickness.

(If you don’t have this, make a note to consider taking it out for next time – you never know when something like this could happen again, and income protection insurance could make a huge difference in the future.)

Assuming you don’t have insurance coverage, the next step is to contact your lender. The sooner you do this, the better, as you’re more likely to have better options available to you before you miss a payment.

Things you can ask for include:

  • To lengthen the term of your mortgage;
  • To switch to interest-only repayments;
  • Ask about a temporary mortgage payment holiday.

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There are pros and cons to all of the above, which you should consider carefully.

For example, a mortgage holiday is only suitable as a temporary fix – remember, you are still racking up interest on your remaining mortgage. It will leave the balance and remaining payments higher than they were before.

If you have already missed a payment, you are now in mortgage arrears. This can damage your credit file, and yes, it could eventually lead to you losing your home. But there is still support to get you back on track. Again, contact your lender and ask them for support.

The UK’s biggest mortgage lenders and the Financial Conduct Authority agreed on a set of standards under Rishi Sunak’s government, known as the Mortgage Charter. Under this, lenders are obligated to offer tailored support to anyone struggling – whatever the right option is will depend on your circumstances – so go into discussions with the mindset that they are there to help you.

Government support

If your husband is freelance, you won’t be eligible for Statutory Sick Pay (SSP), but he will be able to claim Employment Support Allowance. This is for people who are self-employed, unemployed, classed as a student or who are employed but not eligible for SSP.

To apply, you will need to demonstrate that he is unable to work because of his illness or injury. The doctors should be able to provide a sick note and medical evidence for this.

You will need to make sure he has paid enough national insurance contributions. He should be able to check his records for gaps and then voluntarily fill them if need be.

He may also be eligible for a personal independence payment or PIP, which is for people living with disabilities or long-term health conditions.

In some cases, he may also be able to claim universal credit – this would be based on his monthly income before he went off sick.

As well as benefits, you may be entitled to a working-from-home tax rebate, or you could reclaim bank charges if you’ve incurred fees for going beyond your limit.

This seems overwhelming, I realise, so the best bet is to start by looking at the government’s benefits calculator.

You should also reach out to Citizens Advice or a charity such as Turn2us for advice from someone who can look at your situation in more detail.

If you aren’t yet in a debt crisis, I would caution against visiting a debt-counselling agency. They may push you towards declaring bankruptcy or an individual voluntary arrangement, which you may not need at this point. They are serious measures designed for those with few options left.

Pic: iStock
Image:
Pic: iStock

Help with bills and all the rest

Before you start missing payments on your bills, try to contact your utility companies first. Explain the circumstances – they are also obligated to help you.

You can claim support with your energy bills and any other costs. There’s no “one-size-fits-all” approach, so the best thing is to contact each of them individually.

Good luck, and I hope your husband recovers soon.

This feature is not intended as financial advice – the aim is to give an overview of the things you should think about. Submit your dilemma or consumer dispute via:

  • WhatsApp here
  • Or email moneyblog@sky.uk with the subject line “Money Problem”

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