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Sundar Pichai, chief executive officer of Alphabet Inc., during a visit to the Google for Startups campus in Warsaw, Poland, on Thursday, Feb. 13, 2025. The EU has established a reputation globally for its aggressive regulation of major technology companies, including the likes of Apple and Google over antitrust concerns. Photographer: Damian Lemanski/Bloomberg via Getty Images

Damian Lemanski | Bloomberg | Getty Images

Perplexity AI’s bid on Tuesday to buy Google’s Chrome browser for $34.5 billion represents a dramatic moment for the internet search giant, a week before it celebrates the 20th anniversary of its IPO.

Even if analysts aren’t taking the offer very seriously, Perplexity’s move marks a turning point. It’s the first time an outside party has made such a public and specific effort to strip out a key piece of Google, which is currently awaiting a judge’s decision on whether it must take significant divestiture steps following a ruling last year that the company has held a monopoly in its core search market.

The ruling was widely viewed as the most important antitrust decision in the tech industry since the case against Microsoft more than two decades ago. The U.S. Department of Justice, which filed the landmark case against Google in 2020, indicated after its victory in court that it was considering a possible breakup of Google as an antitrust remedy.

Soon after that, the DOJ explicitly called for Google to divest Chrome to create a more equal playing field for search competitors. As is, Google bundles search and other services into Chrome and preinstalls the browser on Chromebooks. Google Legal Chief Kent Walker said in response to the DOJ that its “approach would result in unprecedented government overreach” and would harm the country’s effort to maintain economic and tech leadership.

With the remedies decision expected this month, investors have a lot to consider regarding the future value of Google and parent Alphabet. The company is shelling out tens of billions of dollars a year on artificial intelligence infrastructure and AI services while facing the risk that consumers will be spending a lot less time on traditional search as ChatGPT and other AI-powered alternatives provide new ways to access information.

But while Alphabet still counts on search-related ads for the majority of its revenue, the company has been diversifying over the past decade. October will mark 10 years since the creation of Alphabet as a holding company, with Google as its prime subsidiary.

“This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” co-founder Larry Page said in a blog post at the time.

Page moved from CEO of Google to become chief executive of Alphabet, promoting Sundar Pichai, who had been a senior vice president in charge of internet businesses, to run Google. Four years later, Pichai replaced Page as Alphabet CEO.

On Pichai’s watch, Alphabet’s market cap has jumped more than 150% to $2.5 trillion. With an increasingly dominant position on the internet, Pichai and team have had to continue looking for growth areas, particularly in AI, while simultaneously fending off an aggressive set of regulators in the U.S. and Europe.

Analysts have taken the opportunity to place estimated values on Alphabet’s various businesses, partly in the event that the company is ever forced into drastic measures. Some have even suggested it could be a good thing for shareholders.

“We believe the only way forward for Alphabet is a complete breakup that would allow investors to own the business they actually want,” analysts at D.A. Davidson have written in a series of notes this year.

Alphabet didn’t respond to a request for comment.

Here’s a breakdown of how some analysts value Alphabet’s top non-search assets:

Chrome

Perplexity offers $34.5 billion for Google Chrome

The browser is key to Alphabet’s ad business, which uses data from Chrome to help with targeted advertisements. Google originally launched Chrome in 2008 as an effort to “add value for users and, at the same time, help drive innovation on the web.”

Perplexity’s offer doesn’t stack up to analyst estimates, but it’s still much higher than Perplexity’s own valuation, which reached $18 billion in July. Perplexity, which is best known for its AI-powered search engine that gives users simple answers to inquiries, said investors are on board to foot the bill. However, the company didn’t name the prospective backers.

Barclays analysts called the possibility of a Chrome divestiture a “black swan” risk, warning of a potential 15% to 25% drop in Alphabet’s stock should it occur. They estimate that Chrome drives around 35% of Google’s search revenue.

If a deal for Chrome is on the table, analysts at Raymond James value the browser at $50 billion, based on 2.25 billion users and Google’s revenue share agreements with phone manufacturers that preinstall Chrome on devices.

That’s inline with where Gabriel Weinberg, CEO of rival search company DuckDuckGo, values Chrome. Weinberg, who testified in the antitrust trial, said in April that Chrome could be sold for up to $50 billion if a spinout was required. Weinberg said his estimate was based on “back-of-the-envelope” math, looking at Chrome’s user base.

Bob O’Donnell of market research firm TECHnalysis Research, cautioned that Chrome is “not directly monetizable,” because it serves as a gateway and that it’s “not clear how you measure that from a pure revenue-generating perspective.”

Google Cloud

A person takes a photo of the Google Cloud logo, during the 2025 Mobile World Congress (MWC) in Barcelona, Spain, March 4, 2025. 

Albert Gea | Reuters

Google’s cloud unit, which is third in the cloud infrastructure market behind Amazon Web Services and Microsoft Azure, is one of Alphabet’s key growth engines and its biggest business outside of digital advertising.

Google began its big push into the market about a decade ago, even though it officially launched what was called the Google Cloud Platform (GCP) in 2011. The unit was rebranded as just Google Cloud in 2016.

Like AWS and Azure, Google Cloud generates revenue from businesses ranging from startups to large enterprises that run workloads on the company’s servers. Additionally, customers pay for products like Google Workspace, the company’s suite of productivity apps and collaboration tools.

In 2020, Google began breaking out its cloud business in financial statements, starting with revenue. In the fourth quarter of 2020, the first time Google included profit metrics for the unit, it recorded an operating loss of $1.24 billion.

The business turned profitable in 2023, and is now generating healthy margins. In the second quarter of 2025, Google reported an operating profit for the cloud business of $2.8 billion on revenue of $13.6 billion. Demand is so high that the company’s cloud services now have a backlog, a measure of future committed revenue, of $106 billion, CFO Anat Ashkenazi said on the earnings call.

In March, Google agreed to acquire cloud security vendor Wiz for $32 billion, the company’s largest deal ever.

Analysts at Wedbush Securities value Google’s cloud at $602 billion, while TD Cowen in May put the number at about $549 billion. For Raymond James, the valuation is $579 billion.

D.A. Davidson analysts, who have the highest ascribed valuation at $682 billion, and TD Cowen analysts note that while Google still trails AWS and Azure, it’s growing faster than Amazon’s cloud business and has the potential for a premium valuation. That’s based on its AI infrastructure, strong data analytics stack, and ability to capture more enterprise business.

It would be “one of the best standalone software stocks,” D.A. Davidson analysts wrote in July.

YouTube

A Youtube podcast microphone is seen at the Variety Podcasting Brunch Presented By YouTube at Austin Proper Hotel in Austin, Texas, on March 8, 2025.

Mat Hayward | Variety | Getty Images

Google’s $1.65 billion purchase of YouTube in 2006 is generally viewed as one of the best acquisitions ever by an internet company, alongside Facebook’s $1 billion deal for Instagram in 2012.

YouTube is the largest video site on the web and a big part of Google’s ad business. In the second quarter, YouTube ad revenue increased 13% to $9.8 billion, accounting for 14% of Google’s total ad sales.

Valuation estimates vary tremendously.

Dubbing it the “new king of all media,” MoffettNathanson values YouTube at between $475 billion and $550 billion, arguing that it’s larger and more powerful than any other player in Hollywood. At the top end of that range, YouTube would be worth about 22% of all of Alphabet.

YouTube recently overtook Netflix, which has a market cap of $515 billion, as the top streaming platform in terms of audience engagement.

TD Cowen analysts ascribe a much lower valuation at $271 billion. The firm notes that it’s one of six Google products with more than 2 billion monthly users, along with search, Google Maps, Gmail, Android and Chrome. Raymond James says YouTube is worth $306 billion.

For 2024, YouTube was the second-largest media company by revenue at $54.2 billion, trailing only Disney. The platform earns revenue from advertising and subscriptions.

The TD Cowen analysts said in May that they expect ad revenue to climb about 14% this year, and they expect the unit to maintain a double-digit growth rate. There’s also a fast-growing subscription side that includes YouTube TV, music and NFL Sunday ticket.

Waymo

Waymo begins testing self-driving cars with human drivers in New York and Philadelphia

Alphabet’s self-driving car company, Waymo, is by far its most high-profile success so far outside of Google.

Waymo currently operates the largest commercial autonomous ride-hailing fleet in the U.S., with more than 1,500 cars and over 100 million fully driverless miles logged. Rivals like Tesla and Amazon’s Zoox are still mostly at the testing phase in limited markets.

When Alphabet was formed as Google’s parent company, it created an “Other Bets” category to include businesses that it liked to call “moonshots,” a term that had already made its way into Google lexicon.

“We won’t become complacent, relying solely on small tweaks as the years wear on,” the company wrote in its 2014 annual report, describing its moonshot projects.

Waymo was spun out of Google in 2016 to join Other Bets, which on the whole is still losing billions of dollars a year. In the second quarter, Alphabet recorded a loss for the category of $1.2 billion on $373 million in revenue.

In its most recent funding round in November, Waymo was valued at $45 billion. The transaction included outside investors Andreessen Horowitz, Tiger Global, Silver Lake, Fidelity and T. Rowe Price. 

Some analysts see the unit worth many multiples of that now. D.A. Davidson analysts estimated the valuation at $200 billion or more earlier this month. Oppenheimer assigned a base case valuation of $300 billion, on the assumption that it generates $102 billion in adjusted earnings by 2040.

Raymond James values Waymo at $150 billion, with a prediction that rides per week will reach 1.4 million in 2027 and climb to 5.8 million by 2030. TD Cowen estimated Waymo’s enterprise mid-point value at $60 billion.

Waymo says it now conducts more than 250,000 paid weekly trips in the markets where it operates commercially, including Atlanta, Austin, Los Angeles, Phoenix and San Francisco. The company said it would be expanding to Philadelphia, Dallas and elsewhere.

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OpenAI in talks to sell around $6 billion in stock at roughly $500 billion valuation

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OpenAI in talks to sell around  billion in stock at roughly 0 billion valuation

Sam Altman, CEO of OpenAI attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., on July 8, 2025.

David A. Grogan | CNBC

OpenAI is preparing to sell around $6 billion in stock as part of a secondary sale that would value the company at roughly $500 billion, CNBC confirmed Friday.

The shares would be sold by current and former employees to investors including SoftBank, Dragoneer Investment Group and Thrive Capital, according to a person familiar with the negotiations who asked not to be named due to the confidential nature of the discussions. The talks are still in early stages and the details could change.

Bloomberg was first to report the discussions. All three firms are existing investors in OpenAI, but Thrive Capital could lead the round, as CNBC previously reported. SoftBank, Dragoneer and Thrive Capital did not immediately respond to CNBC’s request for comment.

OpenAI’s valuation has grown exponentially since the artificial intelligence startup launched its generative AI chatbot ChatGPT in late 2022.

The company announced a $40 billion funding round in March at a $300 billion, by far the largest amount ever raised by a private tech company. Earlier this month, OpenAI announced its most recent $8.3 billion in fresh capital tied to that funding round.

Last week, OpenAI announced GPT-5, its latest and most advanced large-scale AI model. OpenAI said the model is smarter, faster and “a lot more useful,” particularly across domains like writing, coding and health care. But it’s been a rocky roll out, as some users complained about losing access to OpenAI’s prior models.

“We for sure underestimated how much some of the things that people like in GPT-4o matter to them, even if GPT-5 performs better in most ways,” OpenAI CEO Sam Altman wrote in a post on X.

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Tech IPOs are roaring after ‘years of Prohibition’ — it may be too good

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Tech IPOs are roaring after 'years of Prohibition' — it may be too good

Brendan Blumer, Chairman of of Bullish and Tom Farley, CEO of Bullish, Bullish a cryptocurrency exchange operator, pose with staffs during the company’s IPO at the New York Stock Exchange in New York City, U.S., August 13, 2025.

NYSE

The Bullish IPO this week took on added significance, perhaps because of the company name.

When shares of the Peter Thiel-backed cryptocurrency exchange more than doubled out of the gate on Wednesday before finishing the day up 84%, it was the latest sign that the tech IPO bulls are back in business.

In July, design software vendor Figma more than tripled in its New York Stock Exchange debut, and a month earlier shares of crypto firm Circle soared 168% in their first day on the Big Board.

Wall Street has been waiting a long time for this.

Three years ago, steep inflation and soaring interest effectively closed the market for public offerings. Tech stocks tanked and private capital dried up, forcing cash-burning startups to turn their attention away from growth and toward efficiency and profitability.

The roadblock appeared to be loosening earlier this year, when companies like StubHub and Klarna filed their prospectuses, but then President Donald Trump roiled the markets in April with his plans for sweeping tariffs. Roadshows were put on indefinite hold.

The president’s tariff agenda has since stabilized a bit, and investor money is pouring into tech, pushing the Nasdaq to record levels, up more than 40% from this year’s low in April. Optimism is growing that the hefty backlog of high-valued startups will continue to clear as CEOs and venture capitalists gain confidence that the public markets will welcome their top-tier companies.

Ahead of Figma’s debut, NYSE president Lynn Martin told CNBC’s “Squawk on the Street” that immense demand for that offering could “open the floodgates” for the rest of the market. And earlier this week, Nasdaq CEO Adena Friedman told “Fast Money” that there’s a “very healthy list” of companies looking to IPO in the second half of this year, ahead of the holiday season.

“I’ve been meeting a lot of CEOs, getting them prepared to think about what they want in the public markets and where they’re going,” Friedman said.

There are more than two-dozen venture-backed U.S. tech companies valued at $10 billion or more, according to CB Insights. StubHub has updated its prospectus, suggesting an offering is coming soon.

“The IPO window is open,” said Rick Heitzmann, a partner at venture firm FirstMark, in an interview with CNBC’s “Closing Bell” this week. “You’ve seen across industry, broad-based support for IPOs, and therefore, we’re advising companies we’re investing in to get ready and go public.”

IPO window is open and we're advising companies to go public: FirstMark Capital's Rick Heitzmann

Another big topic among VCs and bankers is the regulatory environment.

The Biden administration took heat from startup investors for cracking down on big acquisitions, mostly attributable to Lina Khan’s perceived heavy hand at the Federal Trade Commission, while also failing to ease restrictions that they say make it less appealing for companies to go public than to stay private.

Paul Atkins, the new head of the SEC, said in July he wants to “make IPOs great again,” by removing some of the impediments around the complexity of disclosures and litigation risk. He hasn’t offered many specific recommendations.

Friedman told CNBC that the first conversation she had with Atkins after he took the job was about making it easier and more attractive for companies to go public.

“The conversation was constructive along many fronts, looking at disclosure requirements, the proxy process, other things that really make it harder for companies to be public and navigate the public markets,” Friedman said. “He’s as interested as we are, so hopefully we’ll turn that into great action.”

In addition to the big gains notched by Bullish, Figma and Circle, the public markets welcomed online banking provider Chime with a 37% gain last month and trading app eToro with a 29% pop in May. The health-tech market has seen two IPOs: Hinge Health and Omada Health.

But it was the roaring debuts of Circle and Figma that sparked chatter of a new bull market for IPOs. Figma jumped 250% on IPO day after pricing shares a dollar ahead of an updated range. Circle’s value more than doubled after the stablecoin issuer also priced above the expected range.

Figma celebrates its initial public offering at the New York Stock Exchange on July 31, 2025.

NYSE

That sort of price action reignited a debate ahead of the last IPO boom in 2020 and 2021, when venture capitalist Bill Gurley made the case that big first-day pops suggest intentionally mispriced offerings that hurt the company and hand easy money to new investors. Gurley has advocated for direct listings, where companies list shares at a price that effectively matches demand.

As Figma was hitting the market, Gurley was back at it, referring to the big gains as an “expected & fully intentional” outcome benefitting clients of major investment banks

“They bought it at $33 last night and can sell it today for over $90,” he wrote. In a follow-up post, he said, “I would have loved to see DLs replace IPOs — it just makes sense to match supply/demand. But Wall Street may just be too addicted to the massive customer give-aways.”

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Lise Buyer, founder of IPO advisory firm Class V Group, wrote on LinkedIn that the company gets to make the call on where it prices the stock and that plenty of thought gets put into the process. Also, in the IPO, companies are selling only a small percentage of outstanding shares — in Figma’s case roughly 7% — so if they deliver on results, “there will very likely be plenty of future opportunities to sell more shares at higher prices.”

That’s already happening.

Circle said this week that it’s offering another 10 million shares in a secondary offering. And on Friday’s, CNBC’s Leslie Picker reported that bankers for CoreWeave, which is up 150% since its March IPO, orchestrated some block trades this week.

But Buyer warns that tech markets have a history of overheating. While there’s always a difference between what institutions are willing to pay in an IPO and what exuberant retail investors will pay, it’s currently “a gap like we haven’t really seen since 1999, 2000,” Buyer told CNBC, adding “and, of course, we know how that ended.”

Compared to the dot-com bubble, businesses that are going public now have sizable revenue and actual fundamentals, but that doesn’t mean the IPO pops are sustainable, she said.

“It’s almost like we had several years of Prohibition,” Buyer said, referring to a period a century ago when alcohol was banned in the U.S. “Folks, in some cases, are drinking to excess in the IPO market.”

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Sen. Hawley to probe Meta AI bot policies for children following damning report

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Sen. Hawley to probe Meta AI bot policies for children following damning report

Meta Platforms CEO Mark Zuckerberg departs after attending a Federal Trade Commission trial that could force the company to unwind its acquisitions of messaging platform WhatsApp and image-sharing app Instagram, at U.S. District Court in Washington, D.C., U.S., April 15, 2025.

Nathan Howard | Reuters

Sen. Josh Hawley, R-Mo., said Friday that he will investigate Meta following a report that the company approved rules allowing artificial intelligence chatbots to have certain “romantic” and “sensual” conversations with children.

Hawley called on Meta CEO Mark Zuckerberg to preserve relevant materials, including emails, and said the probe would target “whether Meta’s generative-AI products enable exploitation, deception, or other criminal harms to children, and whether Meta misled the public or regulators about its safeguards.”

“Is there anything – ANYTHING – Big Tech won’t do for a quick buck?” Hawley said in a post on X announcing the investigation.

Meta declined to comment on Hawley’s letter.

Hawley noted a Reuters report published Thursday that cited an internal document detailing acceptable behaviors from Meta AI chatbots that the company’s staff and contract workers should permit as part of developing and training the software.

The document acquired by Reuters noted that a chatbot would be permitted to hold a romantic conversation with an eight-year-old, telling the child that “every inch of you is a masterpiece – a treasure I cherish deeply.”

The Meta guidelines said: “It is acceptable to describe a child in terms that evidence their attractiveness (ex: ‘your youthful form is a work of art’),” according to the Reuters report.

Read more CNBC tech news

The Meta chatbots would not be permitted to engage in more explicit conversations with children under 13 “in terms that indicate they are sexually desirable,” the report said.

“We intend to learn who approved these policies, how long they were in effect, and what Meta has done to stop this conduct going forward,” Hawley wrote.

A Meta spokesperson told Reuters that “The examples and notes in question were and are erroneous and inconsistent with our policies, and have been removed.”

“We have clear policies on what kind of responses AI characters can offer, and those policies prohibit content that sexualizes children and sexualized role play between adults and minors,” the Meta spokesperson told Reuters.

Hawley said Meta must produce documents about its Generative AI-related content risks and standards, lists of every product that adheres to those policies, and other safety and incident reports.

Meta should also provide various public and regulatory communications involving minor safety and documents about staff members involved with the AI policies to determine “the decision trail for removing or revising any portions of the standard.”

Hawley is chair of the Senate Committee Subcommittee on Crime and Counterterrorism, which will carry out the investigation.

Meta has until Sep. 19 to provide the documents, the letter said.

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