
College football 2025: How much does each position cost?
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Max OlsonAug 24, 2025, 08:25 AM ET
Close- Covers the Big 12
- Joined ESPN in 2012
- Graduate of the University of Nebraska
The price tag for top college football talent has never been higher — but how high is it, really?
Schools had more money to spend this offseason entering the first year of revenue sharing with athletes. Power 4 programs ponied up to re-sign their returning players and combined to acquire more than 1,400 transfers via the portal. Players increasingly turned to agents to negotiate massive raises and maximize their value.
And yet, we still know too little about what college football players are actually earning. Agents share exaggerated sums in the interest of signing more clients. General managers downplay the numbers to avoid locker room issues. In the NFL, salary and contract data are easy to access. In this sport, without transparency, it’s an inefficient market with an incredibly wide spectrum of underpaid to overpaid players.
How much does a Power 4 starter cost at each position? To answer that question, ESPN surveyed more than 20 college general managers and agents. The goal was to better define the price ranges for each spot based on the deals completed for 2025 and what each side considers fair positional and market value.
To be clear, these price ranges do not reflect what everybody is making at the Power 4 level. There are million-dollar outliers with the elite players at most positions, and there are still good, young players earning less than $100,000. Talent retention is still more affordable than acquisition, so it’s the transfers who tend to reset the floor and ceiling. Agents say SEC and Big Ten programs continue to consistently outspend the ACC and Big 12, regardless of the revenue share cap.
After an unprecedented offseason of inflated spending raised the bar at every position, here’s what Power 4 players are now earning to start and compete at the highest level.
Jump to a position:
QB | RB | WR | TE | OL
Edge | DT | LB | DB
Quarterback: $1 million-$2 million
The going rate for good quarterback play quickly surpassed $1 million by the end of November as Power 4 programs re-negotiated deals with their starters to ensure they’d return for 2025 and stay out of the transfer portal. Coaches and GMs anticipated that if they didn’t lock in a seven-figure deal with their QB1, signing a replacement in the portal would be even more expensive. They were right about that.
Several Power 4 schools paid $1.5 million for their transfer quarterbacks this offseason, sources told ESPN, and the highest-paid QBs in the sport will make well over $2 million this year. The top end of the market includes highly coveted transfers such as Miami’s Carson Beck, Duke’s Darian Mensah and Oklahoma’s John Mateer, as well as rising former five-star recruits such as Michigan’s Bryce Underwood and Nebraska’s Dylan Raiola.
Keep in mind, though, that the elite young quarterbacks such as Texas’ Arch Manning and Florida’s DJ Lagway are still earning millions from major brand deals and don’t have to dip into their school’s revenue share or collective funds as much.
“The great ones are like $3 million,” one SEC GM said. “And if you don’t have one, it’s at least $1 million.” As one ACC director of player personnel (DPP) summed it up: “These dudes are getting paid paid.”
The coaching staffs who didn’t anticipate that or who suddenly needed a QB after theirs departed certainly experienced some sticker shock when the portal window opened in December.
“The numbers that were being thrown out there, I thought they were fake at first,” another ACC DPP said. “I was like, for that guy, $1.5 million to $2 million? What? And then I quickly found out that was just the market, that’s what was happening. So we had to step up to the plate and put our big-boy pants on and make a decision. It was certainly a real thing. Those are all real numbers, real money being paid out at that position.”
But when you combine a high number of departing seniors and heavy attrition at the position with programs having more to spend than ever before, it’s no wonder quarterback pay jumped to a seven-figure standard. Only 28 of the 68 programs in the Power 4 have a returning starter at QB entering Week 1.
Agents surveyed by ESPN agreed that Power 4 starters should be making between $1.5 and $2 million and that elite passers could be worth upward of $3 million to $4 million, though they noted there were a few instances this offseason where Power 4 programs managed to get their guy for closer to $800,000.
While Beck was able to leverage his NFL draft decision to maximize his value in the transfer portal, reps generally view the quarterback market as different from the rest. From their perspective, a QB is better off locking in the best situation and fit quickly during the portal window. Nico Iamaleava‘s post-spring exit from Tennessee also clearly demonstrated that the destinations and dollar figures on the table aren’t the same in April as they would’ve been back in January.
Running back: $300,000-$700,000
Good quarterbacks cost what they cost. Running back value is a totally different discussion, one that has been raging in the NFL in recent years. At the college level, staff opinions vary depending on where they are, what they run and who they have. As for the agents?
“I think anything below $750,000 for a starting running back at a serious program would be disrespectful, basically,” one agent argued.
Another agent pointed to Quinshon Judkins as proof that some teams will be willing to go up to seven figures for a top-tier No. 1 back. But Judkins’ move from Ole Miss to Ohio State last year looks more like a rare exception to the rule than a deal that resets the market at the position.
The opinions from recruiting staffers, including those at programs that shopped for portal running backs this offseason, were all over the place. One SEC GM said they’d expect a good Power 4 starting back to cost a minimum of $250,000. A DPP in the Big 12 said his program wouldn’t spend more than $300,000 on one. Others suspect the range is somewhere between $300,000 and $500,000. Most surveyed struggled with the idea of paying a back $500,000 or more unless he’s special.
“Anything more than that, I think you’re overvaluing the position, honestly,” an ACC DPP said.
A few top transfers such as Oklahoma’s Jaydn Ott and Texas Tech’s Quinten Joyner (who just went down with a season-ending knee injury) were able to maximize their value thanks to highly competitive portal recruitments. But other prized backs agreed to deals for less than $500,000, and several more who could’ve earned top dollar preferred to stay put.
“A lot of guys didn’t move,” one agent said. “The running back market, it was kind of weird.”
At Power 4 programs that had good supplies of returning rushers, the imminent revenue share cap forced some to make tough offseason decisions about who needed to get paid and who was expendable. The programs with major needs that had to sign two or more transfers were hunting for bargains this offseason.
Solid rotational backs aren’t cheap, either, with most agreeing they’re looking to be paid around $200,000. It’s no surprise we saw close to 50 Group of 5 and FCS running backs transfer this offseason to P4 schools hoping to get more affordable production.
Wide receiver: $400,000-$800,000
Personnel staffers and agents were fairly aligned when it came to how they perceived the wide receiver market. A true No. 1 receiver costs $700,000 or more and could be worth up to $1 million in some cases. Ohio State’s Jeremiah Smith is an extreme outlier, a generational talent worth so much more than $1 million.
“If you want a guy with any production, it started at $700,000 to $800,000,” one SEC GM said.
The next tier of wideouts, quality No. 2 and No. 3 receivers and starters, were typically valued at closer to the $300,000 to $500,000 range depending on their experience and production.
Year after year, more FBS wide receivers and defensive backs transfer than any other position group. There’s more than enough volume every offseason that programs can live out of the portal in recruiting and, therefore, don’t feel like they need to overspend on skill players.
This offseason, more than 500 FBS scholarship wide receivers entered their names in the transfer portal. Fewer than 200 of them were able to land at Power 4 programs.
“Receiver in the portal is such a saturated market,” one Big Ten GM argued. “Receivers are going to go in every year; that’s just the nature of the position. We always felt like you didn’t need to overpay. You can get an equal player who’s going to take $200,000 less.”
One ACC DPP acknowledged that he probably misjudged wide receiver value going into the December portal period after watching wideouts who made $150,000 to $175,000 last season earn so much more in the portal, including one who got away for more than $500,000.
Another Big Ten staffer said he believed starting wideouts who aren’t No. 1 receivers should be in the $250,000 to $400,000 range. But he paused to point out that blue-chip receiver recruits are now seeking serious paydays as well.
“Some of these freshmen are coming in and making more than your No. 2 receiver,” he said, “because the high school market is so inflated.”
Tight end: $200,000-$400,000
Some Power 4 programs were willing to go as high as $800,000 for all-conference caliber tight ends in the portal this offseason, sources told ESPN, but most aren’t spending anywhere close to that even on proven multi-year starters.
“I think $800,000 is insane,” an SEC GM argued. “That’s nuts.”
Several staffers surveyed said they were able to secure their top portal target for around $300,000 to $400,000. Others still believe that’s overvaluing the position and struggle to justify even going to $200,000. One agent said he was able to secure a $400,000 deal for a primarily blocking tight end whose previous school wouldn’t go any higher than $140,000.
“Tight end is so unique,” a Big 12 DPP said. “There’s just not a ton of them, and it’s very dependent on what they do. There are very few well-rounded tight ends out there.”
There is one player out there whom several GMs pointed to as the ultimate rare exception: Mark Bowman. The No. 26 overall recruit in the 2026 ESPN 300 from Mater Dei High School in California is committed to USC and is already evoking comparisons to Brock Bowers.
Bowman is expected to become one of the highest-paid tight ends in the country as a freshman next year with a seven-figure deal, sources told ESPN. Recruiting staffers see elite potential in the 6-foot-5, 225-pound pass catcher but were still blown away by his number, with one Big Ten staffer describing it as “astronomical.”
Bowman’s deal might not substantially raise the bar for his peers if coaches remain skeptical about spending on tight ends. But if he’s as impactful as Bowers was for Georgia as a Day 1 starter and the Trojans become CFP contenders, perhaps he’s worth every penny.
Offensive tackle: $500,000-$1 million
Offensive guard/center: $300,000-$700,000
Several GMs and DPPs acknowledged that the highest-paid position group on their roster for 2025 is their offensive line. If you had to reload with a bunch of new starters via the portal, the big men took up a big chunk of your roster budget.
Agents say recruiting battles for quality offensive tackles easily get up to $800,000 or $900,000 and can go all the way to $1.2 million or more for left tackles. GMs were more than willing to extend seven-figure offers for the best available tackles and quickly learned the starting point in conversations for starting tackles was no less than $500,000.
Nobody was more coveted than Nevada transfer Isaiah World, a projected first-round pick in ESPN’s early mock drafts for 2026. Sources told ESPN that World turned down a more than $2 million offer to sign with Oregon. Tackles with that kind of early-round potential rarely hit the open market, and it’s worth noting the highest bid might not always win out for pro prospects who are determined to maximize their potential and play for a title contender.
Interior offensive linemen were a little more affordable this offseason, and some staffers had success finding good bargains with guards and centers who had solid starting experience, but the highly competitive recruitments still crossed into the $600,000 to $700,000 range.
One fascinating element about offensive line recruiting in the transfer portal: Timing is everything. Teams that were able to lock up offensive linemen in early December likely got a good discount.
“No school that got the kid to sign early has ever overpaid,” one representative said. “The numbers only go up. The biggest mistake schools make is they wait on a kid they could’ve had for $300,000 and end up getting him for $600,000 — or they offer $600,000 and don’t get him.”
Once coveted targets start going off the board, desperation sets in for teams still dealing with serious needs. One agent said he’s seen Group of 5 linemen who might’ve been making $30,000 last year get offered close to $1 million to move up to the Power 4 level.
Notre Dame’s Rocco Spindler and Pat Coogan waiting until after the national championship game to enter the portal made them highly coveted as proven veteran starters. In one far more extreme instance, sources say a Power 4 team shelled out $1.5 million for an inexperienced tackle late in the winter portal window.
“Folks were desperate,” an ACC DPP said. “They thought the spring portal was going to be super dry.”
They’ve had to step up the pay for more than just their starting five. Multiple staffers said top reserves along the offense line are now expecting to make at least $200,000. All these factors drive home the point that programs ideally need to have success developing and retaining high school linemen if they hope to keep costs somewhat under control in this new era.
“The offensive line room is going to be the most expensive one everywhere,” one SEC GM reasoned, “because you have the most humans there and the acquisition cost is so high on every single one.”
Edge rushers: $500,000-$1 million
Much like in the NFL, college front offices view left tackles and pass rushers as the next-most-valuable positions behind quarterback.
“If it’s the right fit and a program that’s got some money,” an agent said, “they’ll pay $1 million for an edge.”
Texas Tech had an awful lot of money and was willing to make big-time spends here with Stanford’s David Bailey becoming one of the highest-paid defenders in college football at more than $2 million and Georgia Tech’s Romello Height earning more than $1 million this year, sources told ESPN.
For GMs and DPPs with portal needs, it quickly became clear that proven starters weren’t going for less than $500,000. A few staffers did tell ESPN they don’t have any edge defenders on their rosters making more than $500,000, and not everyone is willing to go as high as $1 million for a great one. But plenty were willing to cut big checks to get their guy.
One SEC GM said his school got turned down by an FCS transfer whom they’d offered $650,000. An agent said one of his defensive end clients had an ACC program come in late and triple his best offer to more than $700,000. Another GM said his program had to get up to $800,000 for the Group of 5 transfer they coveted.
“If you need a starter in the portal, good luck,” the SEC GM said.
Defensive tackles: $300,000-$800,000
Texas Tech was a big spender here, too, in its quest to assemble one of the best defensive lines in college football and made serious investments to land their top two targets, UCF’s Lee Hunter and Northern Illinois’ Skyler Gill-Howard.
The Red Raiders had a strategy with their December portal battles that proved incredibly effective: If they could get the right players on campus for an official visit, they’d pay whatever it took to shut down the recruitment. As one Big Ten GM politely put it, the sums Texas Tech was willing to spend “fudged up the market” at a few positions. Still, talented linemen with starting experience are rarely going to come cheap.
“The big guys are demanding the big premiums,” Texas Tech billionaire booster Cody Campbell told ESPN in February.
One agent who repped a top defensive tackle transfer said he fielded multiple $1 million offers, but the best long-term fit for his client ended up being a program that paid $800,000. Highly competitive recruitments could drive the price for a great defensive tackle up to $1 million, but several staffers surveyed agreed that a low-end Power 4 starter is probably worth closer to the $300,000 to $500,000 and were able to sign solid players in that price range.
“I’ve heard sometimes it can be even more expensive for defensive tackles than edges,” the Big Ten GM said, “because, just like the NFL, there are only so many humans that size that can move like that walking on planet Earth.”
Linebackers: $200,000-$500,000
This might be the position group with the greatest disparity in perception between agents and GMs. Multiple agents told ESPN they believed a good linebacker can fetch $500,000 to $700,000 with elite players going for as much as $1 million.
Front office staffers surveyed generally agreed that $300,000 to $500,000 was a more reasonable price range for quality starters. The easiest explanation for that gap might be the offseason portal cycle and the reality that few all-conference caliber linebackers hit the open market. In fact, only four linebackers made ESPN’s top 100 transfer rankings.
There weren’t many $500,000-plus linebackers in the portal, and some staffs intentionally spent less at this position by focusing their efforts on G5 or FCS transfers. One Big 12 school was able to land the top linebacker on its board, a veteran multi-year starter, for a mere $225,000.
“They were not going for an exorbitant amount of money,” an ACC GM said.
Schools might’ve been a little more willing to pay up to retain their returning starters, but bottom line, it comes down to how a staff values the position and how closely they’re trying to stick to a roster budget influenced by NFL standards.
“There are some linebackers starting at P4 schools who are on $200K deals and some who are making $600K, and I don’t think their talent is that big of a difference,” an agent said.
Cornerbacks: $300,000-$800,000
Safeties: $300,000-$700,000
Defensive back is always a high-volume position in the portal, with more than 650 FBS scholarship players transferring over the past year, and everybody plays a bunch of them. For those reasons, there’s plenty of room for debate around the cost of DBs.
Top-tier cornerbacks are still considered more valuable than safeties and are making at least $500,000 at the highest level. “There are so few really good ones,” an SEC GM argued. ACC and Big 12 programs have still been able to land starter corners on deals closer to the $300,000 to $400,000 range, but experience is expensive.
At safety, there were a few rare instances this offseason where all-conference-caliber players secured deals around $800,000, and some staffers suspect the top of the safety market actually ended up being just as expensive as the top of the corner market. One DPP at a program that paid more than $800,000 to re-sign their top safety justified it by pointing to the fact that there were several SEC programs interested in paying him even more.
“A couple guys were being shopped around for crazy amounts of money,” an ACC DPP said, “but I thought it was easier to find bargains at safety.”
This DPP’s coaching staff had a lot of work to do in the December portal window, and he had to quickly adjust to the rapid price inflation. As another staffer summed it up, everybody was suddenly a $200,000 to $300,000 player at every position.
“It didn’t matter what position you were talking to, if you came in at under $150,000 or $175,000, oh man, people take offense to that,” the ACC recruiter said. “They’d say, ‘All right, so you see me as a second- or third-team guy.’ Word was getting out. Agents were hip to the game. If they hear a number that starts with a one, that means depth chart.”
So they spent like they’ve never spent before. They did what they had to do to keep their returning players in the building and secure the recruits they coveted. We’re about to find out how many of these frenzied offseason spending sprees actually paid off and which players were truly worth every penny.
“You make some decisions you look back on like, ‘F— yeah,'” one Big Ten GM said. “You make some decisions you look back on where you’re like, ‘Damn it.’ That was the market, the market was telling me to pay him that much. But was he worth that? You’re going to have those. Every school in the country is looking at the same thing.”
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Book excerpt: Does the future of college football need a commissioner?
Published
13 hours agoon
August 25, 2025By
admin
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Bill ConnellyAug 25, 2025, 07:40 AM ET
Close- Bill Connelly is a writer for ESPN. He covers college football, soccer and tennis. He has been at ESPN since 2019.
Editor’s note: On Sept. 2, ESPN writer Bill Connelly’s book “Forward Progress: The Definitive Guide to the Future of College Football” will be released. This edited excerpt looks at whether the sport needs central leadership like professional leagues.
In 1920, professional baseball was in crisis. The Black Sox scandal, in which eight members of the Chicago White Sox — star outfielder “Shoeless Joe” Jackson; co-aces Eddie Cicotte and Lefty Williams; four other starters (first baseman Chick Gandil, shortstop Swede Risberg, third baseman Buck Weaver, and outfielder Happy Felsch); and a key backup infielder (Fred McMullin) — were indicted and accused of throwing the 1919 World Series, had, along with allegations of other fixed games, shaken the sport to its core. Baseball had been governed by a National Commission consisting of three parties with extreme self-interest: National League president John Heydler, American League president Ban Johnson, and Garry Herrmann, president of the Cincinnati Reds team that had beaten the White Sox in the World Series. Its leadership proved lacking in this moment, and its questionable independence severely damaged perceptions. Herrmann resigned from the commission in 1920, and the commissioners couldn’t agree on a new third member.
In early October 1920, days before the start of that season’s World Series between the Brooklyn Robins and Cleveland Indians, leaders of the Chicago Cubs, Chicago White Sox, New York Giants, and Pittsburgh Pirates proposed a tribunal of, in the words of the New York Times, “three of America’s biggest men, with absolute power over both major and minor leagues.” A letter sent to every major and minor baseball club said, “If baseball is to continue to exist as our national game (and it will) it must be with the recognition on the part of club owners and players that the game itself belongs to the American people, and not to either owners or players.”
The letter stated that “the present deplorable condition in baseball has been brought about by the lack of complete supervisory control of professional baseball,” that “the only cure for such condition is by having at the head of baseball men in no wise connected with baseball who are so prominent and representative among the American people that not a breath of suspicion could be ever reflected.” It concluded, “The practical operation of this agreement would be the selection of three men of such unquestionable reputation and standing in fields other than baseball that the mere knowledge of their control of baseball, in itself, would insure that the public interests would first be served, and that, therefore, as a natural sequence, all existing evils would disappear.” This tribunal would have the power to punish players, strip owners of their franchises, “establish a proper relationship between minor leagues and major leagues,” you name it.
This proposal, first discussed by Cubs shareholder A.D. Lasker, became known as the Lasker Plan. Perhaps unsurprisingly, a number of clubs — particularly, those in the American League still loyal to the strong-willed Johnson — initially balked at the idea, to the point where the National League considered beginning an entirely new league with a few insurrectionist AL clubs, including the New York Yankees and Boston Red Sox. But all necessary parties eventually came to the table, and figures as grand as former president William Howard Taft, General John J. Pershing and former treasury secretary William G. McAdoo were under discussion for the tribunal.
The search pretty quickly began to revolve around a single figure: Judge Kenesaw Mountain Landis. A known baseball fan and an occasional showman on the bench, the 54-year-old Landis was known primarily for his antitrust judgment against Standard Oil, issuing the corporation a $29.2 million fine in 1907, equivalent to almost $1 billion today. (The U.S. Court of Appeals would eventually strike down the verdict.) He was regarded as tough but thoughtful, a grand figure but a supporter of the everyman. He would go on to serve as the sport’s first commissioner, a one-man tribunal, until his death in 1944.
Landis proved ruthless and uncompromising when he felt he needed to be. Despite all of the indicted “Black Sox” being acquitted in a criminal trial, Landis still banned them from baseball for life, stating, “Regardless of the verdict of juries, no player that throws a ball game; no player that undertakes or promises to throw a ball game; no player that sits in a conference with a bunch of crooked players and gamblers where the ways and means of throwing ball games are planned and discussed and does not promptly tell his club about it, will ever play professional baseball.” For better or worse, he stuck to that decision through the years despite both legal and emotional appeals.
Landis wasn’t a ruthless traditionalist, however. The All-Star Game was created under his watch in the early 1930s and proved to be a big hit, and while he didn’t seem to approve of the development of farm systems, in which minor league clubs developed affiliations with major league clubs to develop and promote their talent through the ranks, he also didn’t stop it, choosing only to step in on a case-by-case basis. He was far from infallible — you can certainly find inconsistency in some of his decisions, and Lord knows baseball didn’t exactly speed toward integration under his watch. (Jackie Robinson’s major league debut came two and a half years after Landis’ death. He might not have stopped that from happening had he still been in charge, but he certainly wasn’t pushing owners to become more progressive in this regard.) But he provided as steady a hand as possible, and both the trust in and popularity of baseball grew under his watch.
Absolute power? A dictatorial hand over the sport you’ve loved since childhood? Man, sign me up. That sounds amazing. Sure, I’ve never issued a billion-dollar fine to anyone, and my strongest bona fides regarding my general incorruptibility probably stem from the time I went on “The Paul Finebaum Show” and proclaimed that Cincinnati should have ranked higher than the SEC’s Texas A&M in the 2020 College Football Playoff rankings. But that qualifies as speaking truth to power, right?
In 2017, while at SB Nation, I indeed decided to run for college football commissioner. Granted, there was no such election and no such position, but it felt like a good use of time all the same. “College football needs someone to make long-term decisions,” I wrote. “College football needs someone who can reflect the interest of programs at every level: Alabama, Alabama-Birmingham, North Alabama, and all.”
There was an explosion of commish talk in 2016, thanks to a number of issues like College Football Playoff selections, conference schedules (mainly that some conferences play eight conference games and others play nine), and high school satellite camps, an issue that was all the rage for a few months and then vanished from consciousness altogether, to the point where I don’t even feel the need to define it here. “There needs to be somebody that looks out for what’s best for the game,” Alabama‘s Nick Saban said at the time, “not what’s best for the Big Ten or what’s best for the SEC or what’s best for Jim Harbaugh, but what’s best for the game of college football — the integrity of the game, the coaches, the players, and the people that play it. That’s bigger than all of this.” (Harbaugh was at the center of the satellite camp issue that I’m still not going to explain further.) But even with Saban’s high-visibility comments, nothing came of it. Nothing ever comes of it.
Through the decades the only thing everyone has seemingly agreed on in this sport is the need for a commissioner figure.
“Charley Trippi, one of the all-time greats in college and professional football … said college football today needs a national commissioner to direct the game on a national basis. Trippi … charged that the National Collegiate Athletic Association is ‘controlled by the Big Ten.’ He said he felt no conference in the nation should have any kind of monopoly in the game.” — Macon News, 1958
“You don’t think we need a commissioner and a set of rules to make things even? We’re the only sport in America that doesn’t have the same set of rules for everybody that plays … Everybody goes to their own neighborhood and makes their own little rules.” — Florida State head coach Jimbo Fisher, 2016
“I think there’s a perception with the public that perhaps college football doesn’t have its act together because there are so many different entities pulling in different directions.” — former Baylor head coach Grant Teaff, 1994
“… If you’re biased by a specific conference or if you’re impacted by making all your decisions based on revenue and earnings, then we’re never going to get to a good place.” — Penn State head coach James Franklin, 2024
“What this business needs is a commissioner who has the best interest of the game in mind. There needs to be somebody who creates a structure in which people just don’t cannibalize each other. … The NCAA president doesn’t have any legal authority to do much, in his defense, because they’ve given away that authority over the course of the last 60 years.” — West Virginia athletic director Oliver Luck, 2011
“I think we need to have a … commissioner. I think football should be separate from the other sports. Just because our school is leaving to go to the Big Ten in football … our softball team should be playing Arizona in softball. Our basketball team should be playing Arizona in basketball. … And they’ll say, well, how do you do that? Well, Notre Dame’s independent in football, and they’re in a conference in everything else. I think we should all be independent in football. You can have a 64-team conference that’s in the Power 5, and you can have a 64-team conference that’s in the Group of 5, and we separate, and we play each other. You can have the West Coast teams, and every year we play seven games against the West Coast teams and then we play the East — we play Syracuse, Boston College, Pitt, West Virginia, Virginia — and then the next year you play against the South while you still play your seven teams. You play a seven-game schedule, you play four against another conference opponent, division opponent, and you can always play against one Mountain West team every year so we can still keep those rivalries going. … But I think if you went together collectively, as a group, and said there’s 132 teams and we all share the same TV contract, so that the Mountain West doesn’t have one and the Sun Belt doesn’t have another and the SEC another, that we all go together, that’s a lot of games, and there’s a lot of people in the TV world that would go through it. … But I think if we still do the same and take all that money … that money now needs to be shared with the student-athletes, and there needs to be revenue sharing, and the players should get paid, and you get rid of [NIL], and the schools should be paying the players because the players are what the product is. And the fact that they don’t get paid is really the biggest travesty. Not that I’ve thought about it.” — UCLA head coach Chip Kelly, 2023
Kelly’s spiel, spoken at a pace faster than his fastest old Oregon offense at a press conference before UCLA’s LA Bowl appearance, made waves. In a way, he was basically calling for a College Football Association of sorts, an all-of-FBS league that could negotiate a huge television contract to be divvied out in a fair manner. In a perfect world, maybe that’s what would exist. But as with any other “In a perfect world …” construct, the real world prevailed instead.
The waves continued after Kelly’s comments. In January 2024, Nick Saban retired in part because he was frustrated with all the different demands of the NIL era. In February, Saban told ESPN’s Chris Low, “If my voice can bring about some meaningful change, I want to help any way I can, because I love the players, and I love college football. What we have now is not college football — not college football as we know it. You hear somebody use the word ‘student-athlete.’ That doesn’t exist.” A company man until the end, Saban suggested that either SEC commissioner Greg Sankey or Alabama athletic director Greg Byrne might make a good commissioner for the sport. (“They would be more qualified than I am. They’re in it every day and know all the issues.”) In December 2024, Penn State head coach James Franklin expressed frustration with the state of the college football calendar and the fact that his backup quarterback, Beau Pribula, felt he needed to hop into the transfer portal before the Nittany Lions’ College Football Playoff journey began to make sure he had a solid home for the winter semester. His solution? “Let’s get a commissioner of college football that is waking up every single morning and going to bed every single night making decisions that’s in the best interest of college football. I think Nick Saban would be the obvious choice if we made that decision.”
Did anything come of that? Of course not. But that just means I’m still a candidate, right?
Back in 2017, my campaign platform consisted of nine pillars intended to maximize both the athlete’s experience and the fan’s enjoyment of the sport:
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A student-athlete bill of rights to ensure proper health care options, guaranteed undergraduate scholarships, and freer transfer rules.
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A modernized definition of amateurism that allowed players to profit off of their name, image, and likeness.
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The return of the EA Sports video game. (Hey, you have to throw some red meat to the base, right?)
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A fairer recruiting landscape that allowed players easier releases from their letters of intent if a coach left and explored changes to signing periods and regulations surrounding official visits and other recruiting rules.
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A system of promotion and relegation that incorporates actual merit into the sport’s power structure. (This one’s always on my mind.)
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An expanded playoff.
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Ditching unequal conference divisions in favor of a system of permanent rivalries and a larger rotation of opponents.
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Increasing creativity and flexibility in nonconference scheduling. (One idea: a “BracketBuster Saturday” in November in which everyone in FBS gets paired off based on in-season results.)
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Changes in clock rules that stemmed the recent increases in average game times, which had reached nearly three and a half hours per game.
It’s been about eight years since I put that list together, and damned if I haven’t gotten a lot of what I wanted: We’ve seen either partial or complete success for items No. 1, 2, 3, 4, 6, 7, and 9. That’s a hell of a success rate, especially considering how hard it is to actually institute change in this sport at times. But it feels like a lot of the forces I was responding to at the time — mainly, massive disorganization within the sport and an ever-increasing imbalance between haves and have-nots — have only gotten worse since 2017. Why? BECAUSE WE STILL HAVE NO COMMISSIONER! Any change that could have produced progressive outcomes only made the imbalance worse because when no one’s in charge, that really means that the most powerful and self-interested figures in the sport are in charge. And their only goal is to reinforce the power structure.
“I can’t tell you how many times I heard [former Big Ten commissioner] Jim Delany say two things,” former Mountain West commissioner Craig Thompson said. “One: ‘You didn’t bring the Rose Bowl, or the Orange Bowl, or the Sugar Bowl, or the Fiesta Bowl, so [you get] whatever we decide you are worthy of.’ He also used to say, ‘The world cares more about 6-6 Michigan than 12-0 Utah, and until you realize and understand that and accept that …’ and I got it. But we always seemed to find a way to work together for the good of the cause, the good of the overall enterprise. Great, you started the Rose Bowl, but was it all bad that TCU beat Wisconsin in the Rose Bowl [in 2011]? That Utah beat Alabama in the Sugar Bowl [in 2009]? Did the enterprise come crumbling down? No. We’re trying to look at the good of the cause and what’s best for the second most popular sport out there, and what I always had in the back of my mind trying to protect was how we could make sure that people give a damn about college football.”
For somewhere between 10 and 30 years, Delany was the sport’s most powerful figure. He kick-started multiple runs of conference realignment, and the Big Ten’s creation of the Big Ten Network turned out to be a game-changer. But college football’s most powerful figure was also doing everything he could to keep other conferences’ ambitions in check, to almost limit the sport’s potential growth in other areas of the country.
“When people talk about wanting a commissioner, what they’re really asking for is someone whose job it is to look out for the betterment of the sport as a whole,” said NBC Sports’ Nicole Auerbach. “I know it sounds really pollyannaish and idealistic, but you don’t have someone whose job it is to look out for the greater good. So you have competing interests. You have an NCAA president who has certain motivations and goals — and major college football is not even under their purview. And then you have all these different commissioners, and it makes a lot of sense that we ended up in a position where conferences started hiring outside of college sports. They hired businesspeople, they hired media executives, and then those people believe that their goal is to advance the interest only of their conference because that’s how those jobs work.”
“Lately, it seems like we’ve morphed into, ‘I’ve gotta feed the beast,'” said Thompson. “‘I’ve got 18 schools, 16 schools …’ In 2023, there were five autonomous conferences with an average membership of 13 schools each. Now we’ve got four autonomous conferences with an average membership of 17. We’ve gone to that consolidation, and a commissioner is paid to protect his 14, 16, 18 school interests. But, man, it just doesn’t seem like we care as much about how we just keep this thing going, how we keep 80,000 people, 50,000 people, hell, even 30,000 people coming to games.”
Now, professional sports have proven rather definitively that you can be disorganized and inequality-friendly with a commissioner atop the organizational chart. Just look at the last 35 years for most of Europe’s biggest soccer leagues or large swaths of Major League Baseball’s history — baseball had all the inequality a fan of capitalism could possibly crave, especially in the 1990s. And, hey, having an occasional tyrant like David Stern in charge didn’t stop the NBA from basically being ruled by three teams for decades — from 1980 to 2002, the Los Angeles Lakers, Boston Celtics, and Chicago Bulls won 17 of 23 titles. Even in the NFL, all the parity measures in the world couldn’t stop the teams that employed either Tom Brady (New England, then Tampa Bay) or Patrick Mahomes (Kansas City) from winning 10 of 24 Super Bowls from 2001 to 2024.
It’s also not hard to see how a dictatorial figure like the Landis-style commissioner I dream of becoming could get corrupted. (I wouldn’t, of course — you can trust me — but others might.)
You can obviously manage things quite poorly with a commissioner in charge. But the only thing worse might be not having one. Professional organizations have commissioners, and at its highest level college football is now a professional organization of sorts. But a quote from Notre Dame president Father John J. Cavanaugh from the late 1940s still rings impressively true: “The type of reformers I refer to are those who play with the question for public consumption, who seem to say that an indefinable something has to be done in a way nobody knows how, at a time nobody knows when, in places nobody knows where, to accomplish nobody knows what. I wonder if there are not grounds to suspect that the reformers … protest too much, that their zeal may be an excuse for their own negligence in reforming themselves.”
Of course, there’s no place for a commissioner in college football’s structure. There’s no National College Football Office for him or her to occupy. England has spent the last few years working toward an “independent football regulator” (IFR) to oversee soccer as a whole in the country — in a lot of the same ways we’re talking about here — and it might create an intriguing model to follow. Or it might prove to totally lack independence from either partisan government or financial influence. We’ll see.
The creation of the College Football Playoff as an entity might have produced an opportunity for a leadership structure of sorts — imagine a situation in which schools must opt in to CFP membership (which features a set of rules and protocols you must follow) to compete for the CFP title — but it doesn’t appear we’re anywhere close to that at the moment. Among other things, expanding the CFP’s governance potential would again require a vote from Sankey and Petitti to strip themselves of power. “It could come through the CFP,” Auerbach said. “They already have a governance structure. In theory, they could build that out and add all of the bureaucratic pieces they would need to truly govern the sport. But you would need the people who are powerful now to be willing to give up some of that power for the collective good of the sport — you would need to have a willingness from the SEC and Big Ten commissioners, or those schools in their leagues, to give up power to have a collective, centralized, powerful figure. … It’s just hard to imagine that that would happen.”
“I think any governance system probably has to shift power away from the presidents,” said Extra Points’ Matt Brown, “… That could be a centralized commissioner. That could be a different board.” Right now, however, it’s nothing. And without anyone atop the pyramid, any change that could be good for the sport just exacerbates the haves-versus-have-nots divide that already exists.
Writing about the possibility of interleague play in Major League Baseball in the early 1970s, Roger Angell wrote, “The plan is startling and perhaps imperfect, but it is surely worth hopeful scrutiny at the top levels of baseball. I am convinced, however, that traditionalists need have no fear that it will be adopted. Any amalgamation would require all the owners to subdue their differences, to delegate real authority, to accept change, and to admit that they share an equal responsibility for everything that happens to their game. And that, to judge by their past record and by their performance in the strike, is exactly what they will never do.” He was right and wrong: it did come into existence, but it took 25 years to do so. We’ve been talking about a college football commissioner for far longer than that, and there doesn’t yet appear to be much of an appetite for subduing differences or delegating real authority. And it’s hard to imagine that changing without some sort of Black Sox-level emergency.
Then again, we can only envision what we know to envision. “Our imagination is bound by our experiences,” The Athletic’s Ralph Russo said. “And that’s making it hard to see where all this could possibly go. I feel like there’s a conclusion here that nothing in our collective experience could have brought us to. There’s just something, some other event, that is going to influence college football, probably an outside event. I say that because the history of college football is riddled with outside events totally influencing the power structure. It’s demographic movement — where the population goes within the United States. It’s wars. It’s segregation and desegregation. All of these things. So is the next thing something that completely disrupts the university system? Is it something that disrupts the U.S. government?”
At best, a commissioner figure could for the first time give the sport a vision to follow and a steadying hand for guidance. At worst, he or she would reinforce the divides and inequality that have already been established, furrowing his or her brow and talking about how great and deep college football is and how hard it is to satisfy everyone before simply giving the SEC and Big Ten whatever they want.
Regardless, I’m keeping my hat in the ring. CONNELLY 2025 (or 2036, or 2048, whatever it ends up being).
Sports
Sarkisian’s advice for Manning: ‘Just go be you’
Published
13 hours agoon
August 25, 2025By
admin
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Dave WilsonAug 25, 2025, 02:59 PM ET
Close- Dave Wilson is a college football reporter. He previously worked at The Dallas Morning News, San Diego Union-Tribune and Las Vegas Sun.
As the No. 1 Longhorns head to Columbus to face No. 3 Ohio State in what coach Steve Sarkisian called an “epic matchup,” all eyes are on Texas’ new starting quarterback, Arch Manning.
Manning, the preseason Heisman Trophy favorite according to ESPN BET, has made just two starts in two years — against UL Monroe and Mississippi State last season — and this will be his first start on the road or against a ranked team.
With all the noise, Sarkisian said his message to Manning has been just to be himself.
“We’re not asking any superhuman efforts of you to do anything that is extraordinary,” Sarkisian said Monday about what he told Manning. “Just go be you. What you’ve done is good enough to get us to this point and to get him to this point in this juncture of his career. Now go play the way he’s capable of playing to the style that he’s comfortable doing it.”
Manning threw for 939 yards with nine touchdowns and two interceptions in spot duty last season, also rushing for 108 yards and four touchdowns. His best performance was off the bench against UTSA last year, when he replaced Quinn Ewers and threw for 223 yards and four touchdowns on 9-of-12 passing while adding a 67-yard touchdown run — the longest by a Texas quarterback since Vince Young in 2005.
Now that he’s got the job full time, he said he won’t take the opportunity for granted.
“This is what I’ve been waiting for,” Manning said Monday. “I spent two years not playing, so I might as well go have some fun.”
The game marks just the second time since the AP poll debuted in 1950 that two top-3 teams will meet in their season opener, according to ESPN Research. The last time was 2017, when No. 1 Alabama beat No. 3 Florida State 24-7 and went on to win the national championship.
It’s also a rematch of last season’s College Football Playoff semifinal, when the Buckeyes beat the Longhorns 28-14 in the Cotton Bowl.
Sarkisian said these are two different teams from the end of last season.
“If you look at last year’s game, 26 players got drafted off of the two teams,” Sarkisian said. “If you include free agents, 32 players that were playing in that game a year ago are now in the NFL.”
The Longhorns return nine starters and 30 players from last year, but they still are the preseason No. 1. Sarkisian said both teams’ rankings are a testament to their quality, and he touted Ryan Day’s 70-10 head-coaching record.
“They’re not a gimmick team at all,” Sarkisian said of the Buckeyes. “I don’t mean to offend anybody, but the things that they do are sound and so you have to beat them.”
But the Buckeyes have two new coordinators and, like Texas, are breaking in a new starting quarterback, sophomore Julian Sayin in their case.
“He’s a natural passer; he’s got a quick release,” Sarkisian said of Sayin. “He’s a better athlete than you think, and he can run. So we definitely need to be alert to that. … This is going to be one of those where, when you go into the ring with somebody, what’s the plan? As the rounds go on, you’ve got to have to be able to adjust.”
The Longhorns have won their past 11 true road games, which Sarkisian said is a result of their process, focus and game-day routine. But neither he nor Manning has ever been to Ohio Stadium. Manning said he knows he’s got a talented team around him and doesn’t feel any pressure going into such a hostile environment.
“I always have to remind myself, it’s not all about me; it’s the whole team,” Manning said. “It’s going to be a fun one.”
Manning said he doesn’t feel a target on his back as he steps into the role of full-time starter.
“I think that’s all of us at Texas, and I think we kind of try to shift the narrative,” Manning said. “We’re going for everyone else. Target’s not on our back, but we got the red dot on everyone else.”
Sports
Wolverines go with freshman Underwood as QB1
Published
13 hours agoon
August 25, 2025By
admin
-
Jake TrotterAug 24, 2025, 08:58 PM ET
Close- Jake Trotter is a senior writer at ESPN. Trotter covers college football. He also writes about other college sports, including men’s and women’s basketball. Trotter resides in the Cleveland area with his wife and three kids and is a fan of his hometown Oklahoma City Thunder. He covered the Cleveland Browns and NFL for ESPN for five years, moving back to college football in 2024. Previously, Trotter worked for the Middletown (Ohio) Journal, Austin American-Statesman and Oklahoman newspapers before joining ESPN in 2011. He’s a 2004 graduate of Washington and Lee University. You can reach out to Trotter at jake.trotter@espn.com and follow him on X at @Jake_Trotter.
True freshman Bryce Underwood has been named Michigan‘s starting quarterback, coach Sherrone Moore said Monday.
“He’s earned the opportunity,” Moore said. “It was not given to him.”
Other Michigan quarterbacks were informed Sunday that Underwood will start, a source told ESPN’s Pete Thamel.
Moore said sophomore Jadyn Davis, who appeared in one game last season, had a strong camp and will serve as the backup to Underwood as the No. 14 Wolverines open the season Saturday against New Mexico before traveling to Oklahoma on Sept. 6 to face the No. 18 Sooners.
Underwood, from nearby Belleville, Michigan, was ESPN’s No. 1 overall recruit in this year’s signing class, flipping his commitment from LSU last November.
He beat out Fresno State transfer Mikey Keene and Davis for the starting job. Davis Warren is still recovering from a torn ACL in his right knee suffered in last season’s bowl win.
The 6-foot-4, 228-pound Underwood won two state championships with Belleville and won 38 straight games in high school.
“Just did the things the right way and used his skill and never tried to do too much,” Moore said. “For a young guy, he was very mature beyond his years, and he’s only 18 years old. He’s going to make mistakes, but that’s what we’re here for, coaches and players. We’re all going to support him.”
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