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NEWARK, Del. — Russ Crook has a shirt he likes to wear to Delaware football road games. He’s a lifelong fan and the current president of the Blue Hen Touchdown Club, but he knows the jokes, so he picked up the shirt a few years back when he saw it at the historic National 5 & 10 store on Main Street. It’s gray with a map of the state across the chest and the ubiquitous punchline delivered succinctly: “Dela-where?”

Yes, the state is small, though Rhode Island gets the acclaim that comes with being the country’s smallest. In popular culture, Delaware often translates as something of a non-place — cue the “Wayne’s World” GIF — and it’s widely appreciated by outsiders as little more than a 28-mile stretch of I-95 between Maryland and Pennsylvania that hardly warrants mentioning.

It’s a harmless enough stereotype, but Cook is hopeful this football season can start to change some perceptions. After all, in 2025, Delaware — the football program — hits the big time. Or, Conference USA, at least.

“Delaware’s a small state, but the university has 24,000 students,” Crook said. “Many big-time schools are smaller than we are. There’s no reason we can’t do this.”

When the Blue Hens kick off against Delaware State on Aug. 28, they will be, for the first time, an FBS football team, joining Missouri State as first-year members of Conference USA — the 135th and 136th FBS programs.

Longtime Hens fans might not have believed the move was possible even a few years ago, as much for the school’s ethos as the state’s stature. The university’s leadership had spent decades holding firm in the belief that the Hens were best positioned as a big fish in the relatively small ponds of Division II and, later, FCS.

And yet, just as the rest of the college sports world is reeling from an onslaught of change — revenue sharing, the transfer portal, NIL and conference realignment — Delaware decided it was time to join the party.

“Us and Delaware are probably making this move at one of the more difficult times to make the move in history,” said Missouri State AD Patrick Ransdell.

All of which begs the question: Why now?

Many of Delaware’s historic rivals — UMass, App State, Georgia Southern, Old Dominion, James Madison — had already made the leap to FBS, and the Hens’ previous conference, the Colonial, was reeling. Economic conditions at the FCS level made life challenging for administration. The NCAA was making moves to curb future transitions from FCS to FBS, and the school felt its window to make a move was closing.

“We had no choice,” Crook said.

And so, ready or not, the Hens are about to embark on a new era — a chance to prove themselves at a higher level and, perhaps, provide Delaware with a reputation that’s more than a punchline.

“We talk about doing things for the 302 all the time,” interim athletic director Jordan Skolnick said, referencing the area code that serves the entirety of the state. “We want everyone in the state of Delaware to feel the pride in us being successful, and we want people to realize how incredible this place is. It’s not just a place you drive through on 95.”


BACK WHEN MIKE Brey was coaching Delaware’s men’s basketball team to back-to-back tournament appearances in the 1990s, he would often swing by the football offices to talk shop with the Hens’ legendary football coach Tubby Raymond, who won 300 games utilizing a three-back offensive formation dubbed the wing-T. Brey recalls pestering him once about the new spread schemes being run at conference rival New Hampshire by a young coordinator named Chip Kelly. Raymond was a beloved figure at Delaware, and he had helped mentor Brey as a head coach, but he was notoriously old-school.

Raymond huffed, dismissing the tempo offense as “grass basketball,” all style and finesse without the fundamental elements of the game he had coached for decades. The mindset was often pervasive at UD.

“It was in the bricks there,” said Brey, who went on to a 23-year stint coaching at Notre Dame. “Tubby had his kingdom, and nobody was telling him what to do. It was, ‘Leave us alone. We’re good. We’ve got the wing-T.'”

Brey’s contract in those days technically referred to him as a member of the physical education department, and he and his staff had to teach classes during the offseason on basketball skills. Despite Raymond’s retirement in 2001 and an FCS national title in 2003, not much changed. By 2016, when Skolnick arrived to work in the athletic department, a number of coaches were still considered part-time employees, and several programs had to source their own equipment.

But change was brewing.

Old rivals such as App State, Georgia Southern and JMU had left FCS without missing a beat. Delaware had often punched above its weight and churned out genuine stars such as Rich Gannon and Joe Flacco, but the chasm between the haves and have-nots in football was growing. It was clear the Hens needed to invest, though the goal then was to take advantage of the power vacuum among east coast FCS schools.

“I think a lot of people wondered if we’d missed the window,” Skolnick said. “But at that time, the goal was to win as many FCS national championships as we can and resource our teams to be able to compete.”

Delaware football did compete, earning a spot in the FCS playoffs in four of the past six seasons, but another national title eluded the program, and by 2022, with rival James Madison moving up to the Sun Belt, then-AD Chrissi Rawak began to test the waters of a jump to FBS.

The school partnered with consultants who studied the economics of a move, both for the athletic department, which stood to see a $3 to $4 million increase in annual revenue, and for the state, which could enjoy a 50% uptick in economic impact from football alone. Meanwhile, Delaware looked at each FCS school that had made the leap up to FBS in the past 10 years to see how the Hens might stack up. What did Skolnick say the school found? Programs that had already been investing, had a solid recruiting footprint and were committed to football had success.

“We started to check a lot of boxes,” Skolnick said.

There were concerns, of course. The landscape of college football was roiling, and the expense of running a successful program seemed to grow by the day. But the opportunity to generate more revenue was obvious.

In the playoff era, 10 schools have made the leap from FCS to FBS, and nearly all have tasted some level of success. Overall, the group has posted a .548 winning percentage at the FBS level, and seven of the 10 have had seasons with double-digit wins. James Madison, who went from an FCS championship to the Sun Belt in 2022, is 28-9 at the FBS level and enters the 2025 season with legitimate playoff aspirations.

That success, however, is the result of a decades-in-the-making plan, said former JMU athletic director Jeff Bourne. The Dukes kicked the tires on an FBS move as early as 2012 but held steady as the program grew its infrastructure and, when the time came to make a move in 2022, it was ready.

“Before we made that decision, we wanted to prove to ourselves that we could support it financially,” Bourne said. “You had to have the fan base and donor base grow, have our facilities in a place so we could recruit. Looking at it from a broad perspective, it made our move not only prudent but ultimately helped us be successful.”

Off the field, the move has proved equally fortuitous. In JMU’s final year at the FCS level, the athletic department had 4,600 total donors, according to the school. For the 2025 fiscal year, JMU had nearly 11,000. The Dukes have sold out season tickets for three straight years, and high-profile games, including two bowl appearances, have been a boon for admissions.

So, when Conference USA approached Delaware with a formal invitation to join in November 2023, the choice seemed obvious.

“It was pretty clear that, as a flagship institution in our state, we wanted to be aligned with schools that look like us,” Skolnick said. “We want to align our athletic aspirations with our academic ones. Academically we’re one of the best public institutions in the country. Athletically, we’ve had all these incredible moments of success — but they’re moments. They’re spread out. So we felt like this was an opportunity to bring all of it together in a way that will show people — the best way to give people a lens into how special Delaware is, is for our athletic teams to be really successful and create more visibility.”

Brey remembers reading the news of Delaware’s decision to make the jump, and he couldn’t help but think back to his conversations with Raymond nearly 30 years ago. This had been a long time coming, he thought, and yet it still seemed hard to believe.

“I was shocked,” Brey said. “Little old Delaware is finally going for it.”


THERE ARE AMPLE lessons Delaware and Missouri State administrators have learned in the past few months as they’ve worked to ramp up staffing and budgets and add scholarship players for the transition. But if there’s one piece of advice Skolnick would share with other schools considering a similar process, it’s this: Find a time machine.

Delaware announced its intention to jump to FBS in November 2023. Just weeks earlier, the NCAA, in an effort to stem the tide of FCS departures, made changes to the requirements for moving up that, among other things, increased the cost of doing so from $5,000 to $5 million, and Delaware would be the first team to pay it.

That was not a budget line the Blue Hens had accounted for, meaning the school had to raise funds to cover that cost on a tight timeline.

“We had six months to do it,” Skolnick said. “Fortunately, we had people who were really excited about this transition.”

Ransdell took over as AD at Missouri State in August of 2024, just months after the Bears announced their plans to move to Conference USA, and he inherited a budget that wasn’t remotely ready for FBS competition.

“We had to change some things, do some more investing,” he said. “We weren’t really prepared to be an FBS program with the budget I inherited.”

In other words, the buzzword at both schools is the same as it is everywhere in 2025: revenue.

But if budgets have to be stretched with a move up to FBS, there are benefits, too.

Ransdell said Missouri State has sold more season tickets than any year since 2016, buoyed by a home game against SMU on Sept. 13.

Delaware had faced hurdles selling tickets in recent years, thanks in part to a slate of games against opponents its fans hardly recognized. That has changed already, with ample buzz around future home dates with old rivals UConn, Temple and Coastal Carolina. Crook said membership in the booster club is up 10-15% after years of steady declines. This season, Delaware travels to Colorado, and Crook said a caravan of Blue Hens fans will tag along.

On the recruiting trail, Delaware coach Ryan Carty said the conversations are completely different than they were a year ago, and the Hens have been able to add a host of new talent. The Hens’ roster includes 14 transfers from Power 4 programs this year, including Delaware native Noah Matthews, who arrived from Kentucky.

When Matthews was being recruited out of Woodbridge High School, about an hour’s drive down Route 1 through the middle of the state, he never heard from Delaware. It’s not that his home-state school didn’t want him. It’s that, no one on staff believed the Hens had a shot to land a guy with offers in the SEC.

Four years later though, Matthews is back home, and there’s nowhere he would rather be.

“I wanted to come back and show people, this is what Delaware does,” Matthews said. “We can play big-time football, too. After this year, they’ll know exactly who we are.”

For all the hurdles to get their respective programs in a place to compete at the FBS level, the costs are worth it, Ransdell said.

Need proof? Look no further than Sacramento State, a school that has all but begged for an invitation from the Pac-12 or Mountain West, even dangling a supposedly flush NIL fund with more than $35 million raised. And yet, no doors have been opened for the Hornets.

Still, the old guard around Delaware might not be so easily swayed.

Brey has kept a beach house in Delaware since his time coaching in the state, returning the past couple of years to serve as a guest bartender at the popular beach bar The Starboard to raise money for the Blue Hens’ NIL fund. This summer, he was strolling the boardwalk in Rehoboth Beach, chatting with the locals and getting a feel for how fans felt about this new era of Delaware football.

Most were excited, he said, but one — a longtime season-ticket holder — had a different perspective.

“On the first day of fall camp,” the fan told him, “we always knew we could play for a national championship in [FCS]. That’s not possible anymore.”

In other words, Delaware sold its championship aspirations for an admittedly more financially prudent place near the bottom of FBS. And who’s to say FBS football even remains viable as power players in the SEC and Big Ten move ever closer to creating “super leagues?”

“There very well could be a super league,” Bourne said. “There are signs that could happen. But I think when you look at it from the standpoint of your peer group, it’s to be competitive with them. There’s probably going to be a day where there’s a shake-up and you have some existing [power conference] schools that end up being more aligned with [Group of 6] than they are with the upper tier.”

Brey recalls his old friend Bob Hannah, the former Delaware baseball coach who had long been a progressive among the school’s traditionalists, wondering if the Hens might have been a fit in the ACC, had the school just pursued athletics growth in the 1970s and 1980s. The irony, Brey said, is these days, with even power conferences struggling to keep pace with the rapid change and financial strains of modern college sports, that doesn’t seem like such a long shot.

For Skolnick, that’s a worry for another day. Getting Delaware ready for its chance to shine on some of the sport’s biggest stages in 2025 is the priority. Delaware — the school and the state — hasn’t had many of these moments, and it’s an opportunity the Hens don’t want to miss.

“We’ve got to be ready for what we’re moving into, but everyone in college athletics is dealing with change,” Skolnick said. “That part is comforting. It’s more of an opportunity for us to do it our way. We’re too great of a historical and successful and traditional team to not be part of the conversation.”

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NASCAR’s playoff king, Logano, wants derided format to stay

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NASCAR's playoff king, Logano, wants derided format to stay

No NASCAR driver loves to see the end of August more than Joey Logano.

The calendar change means it’s time for the NASCAR Cup Series playoffs. Or, for Logano, the best time of the year. His favorite time of the year, even if it doesn’t sound like it.

“It’s the most grueling, maybe most unenjoyable time of the year,” Logano told ESPN. “But it’s also the time that has the biggest reward, and the time you get to show up and show what you and your team are made out of and make big moments. I would assume it’s good for the whole sport because it’s when you get the big moments and drama. So as a fan, you’ve got to love it, but as a competitor, you have to learn to love it because really cool things can happen. Really bad things can happen, too, but the fact that you have the opportunity to do something big is cool.”

Logano, the driver of the No. 22 Team Penske Ford Mustang, is a three-time Cup Series champion, which has helped him embrace the postseason and all that comes with it. He won his first title in 2018 and his second in 2022. The third title came last year, which moved Logano alongside the company of Cale Yarborough, David Pearson, Lee Petty, Darrell Waltrip and Tony Stewart.

Now he sets his sights on a fourth title. And that would put him into more elite company alongside Jeff Gordon.

“That’d really piss some people off, wouldn’t it?” Logano laughed. “Four would be incredible. Three was definitely special, and it does put you in a pretty elite group. I guess sometimes in self-reflecting a little bit, when you look at the end of your career and you say you have three championships, are you going to be happy? That’s something to be pretty proud of. I’m not going to be upset about it.

“I’m still also going to be the person to say, ‘Boy, I missed out on like four or five that I should have won,’ and still frustrated about that. Yeah, I don’t look too far ahead to what [four] would be, but gosh, it would be great. There’s always room for more.”

The only drivers who have won more titles in the Cup Series are those by the names of Richard Petty, Dale Earnhardt and Jimmie Johnson. All three won seven in their careers.

Logano’s title defense begins with a similar feeling to 2024 and, he pointed out, the 2018 season. There have been years when Logano felt he had an incredible regular season and didn’t win the championship. He’s also had years when the regular season wasn’t anything to write home about, but ended with the big prize.

The latter is where Logano is now. He was not the most dominant driver during the regular season, scoring just one win, but he had other opportunities slip through his fingers. The first 26 races were good enough for Logano to be 12th in the championship standings, and that is where he ended up seeded for the postseason.

But the reason Logano loves this time of the year is that no matter where he might be on the leaderboard, he and his team, whom he praises for their experience and battle-tested perseverance, have proven time and time again that they show up when others are ready to count them out.

“I think we’re very close to where we need to be,” Logano said. “I think our speed has gotten better. I think we’re in a comparable place to where we were last year. So, if you didn’t know the 22 team and you didn’t know our history, you’d probably argue differently. But knowing these guys the way I know them, and being able to do it multiple times, I feel like we’re in a good spot.

“Team Penske in general does a good job at rising to the occasion, which is so important. But I think if you look at one particular team, the 22 can do that as well as, if not better than, any other team when it comes to people counting you out, saying your stats aren’t good enough to win a championship and then you show up. At this point, I think we kind of like it.”

There is a lot of talk around the postseason and whether the defending champion was a worthy winner. After Logano came from 15th in the regular season to win the title, it sparked a firestorm of conversation about the best driver not winning the championship. There were insults directed at Logano for not being a real champion due to the format, and then insults directed at the integrity of the format.

In the elimination era, 2014 to present, Logano is tied with Denny Hamlin for the most appearances in the Round of 8 (nine) and leads all drivers with the most appearances in the Championship 4 (six). With three championships, Logano has the most of any active driver in the Cup Series. And to go even further, Logano leads all active drivers with the most wins in the playoffs at 15.

“I love it,” said Logano, who has been one of the most outspoken in support of the format. “I know people say, ‘Oh, it’s because it works for you.’ I know. Sure. But I do think it’s very exciting.”

NASCAR created a playoff committee after the 2024 season because of the uproar from fans and drivers over the format. There are ongoing discussions about potential future changes, such as point structure, eliminations and moving away from a one-race finale, with some hoping for alterations to be implemented as early as 2026. The broadcast partners will also have a voice in matters, considering the multibillion-dollar media-rights deal they have with NASCAR.

Logano is one of the drivers on the committee. There are also former drivers, media partners, team owners, manufacturers and track representatives, as well as independent media.

“I think there are ways we can simplify it a little bit because I do think it is a little confusing having two point systems where there is the regular season points and then the playoff points and playoff grid,” Logano said. “There are ways that have come up in those meetings that we can simplify that stuff, which I think is cool. I believe that is good, and we can still accomplish the same thing. I’d like to see that happen. But I think to completely punt on what we’re doing and try something different, I don’t think that’s right either, because a few people complained.

“People complain about everything. Literally everything. The silent majority is a real thing, regardless of the topic.”

Logano, however, is never going to be swayed from the excitement the format brings with its win-or-go-home moments. And he’s ready to be the one to do that again over the next two months.

“There are a couple of people who say we should have the full points all year round and that’s the only real way you can do it,” Logano said. “Well, then it should be like that in every sport, too. But it’s not. Why? Because it’s freaking boring. Nobody is going to watch a boring sport; you have to do something exciting, and the playoff system does that.

“You will not have a Super Bowl moment without a one race, all or nothing. That’s what we have right now.”

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Mets ‘punch back’ again, stun Phils in walk-off win

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Mets 'punch back' again, stun Phils in walk-off win

NEW YORK — The Mets fell behind against the Phillies on Tuesday, watched their recently acquired setup man blow another lead and were tasked with solving one of baseball’s best closers. In the end, they overcame each hurdle and continued their prolonged dominance over their National League East foes at Citi Field, beating the Phillies 6-5 on Brandon Nimmo‘s walk-off single off Jhoan Duran.

Going back to last season, New York has beaten Philadelphia in nine straight home games, including the postseason. Tuesday’s victory cut the Phillies’ lead in the division to five games with five regular-season games remaining between the clubs, including Wednesday night’s series finale.

“We just continue to punch back,” Mets manager Carlos Mendoza said.

To counter, a team must score, and the Mets have scored in bunches lately after a prolonged offensive slide. New York leads the majors with 98 runs scored since Aug. 12, a promising outburst for a club with marquee names but frustrating results for much of the season.

“The bats have been really coming alive over the last seven to 10 days,” Nimmo said. “We’re doing great on the road and come home and continue it. I think it’s just a testament to the guys paying attention to the little things.”

The Mets beat Duran with four straight singles without recording an out, getting line drives from Starling Marte and Pete Alonso, a 3-2 bloop single from Brett Baty and Nimmo’s game-winning slash the other way. Duran, whose fastball hit 102 mph, was knocked out after 12 pitches.

“We know what this offense is capable of,” Nimmo said. “It’s just going out and executing on a daily basis. And offense has ups and downs, so you’re going to go through that during a season. But what we’d really like is for things to keep going well and keep things going in the playoffs. I’ve always said that the hottest team wins in the playoffs. It doesn’t matter who’s the best team. It’s the hottest team.”

The timely hitting and Edwin Díaz‘s five-out effort out of the bullpen counterbalanced another short start from Sean Manaea and continued woes for reliever Ryan Helsley.

Manaea yielded two runs on six hits and compiled eight strikeouts to zero walks, but his pitch count skyrocketed early and he lasted just 4⅔ innings. He has yet to complete six innings in nine starts this season. He has failed to log five innings in four of them.

“I feel like I’m getting in good counts, just not putting guys away,” Manaea said.

Helsley, a hard-throwing right-hander acquired at the trade deadline, gave up a tying two-run homer to former Met Harrison Bader in the eighth inning. Helsley has allowed 10 earned runs in 11 appearances with the Mets, good for a 10.38 ERA across 8⅔ innings.

“People got to step up,” Mendoza said. “People got to do their job. We just got to get [Helsley] right. Too good of stuff for them to be taking really good swings on fastballs, really good takes on the sliders. So we got to look back and see what we’re missing here because for teams to have comfortable at-bats like that, something’s going on here that we have to figure out.”

Díaz relieved Helsley with a runner on second and one out. That runner, Bryson Stott, stole second and third base, but Díaz, unbothered, struck out Brandon Marsh and Trea Turner to escape. He followed with a clean ninth inning, striking out Kyle Schwarber and Bryce Harper in the process, to set the stage for the Mets to ambush Duran.

“Where we are at now in the season, every game is super important,” Mendoza said. “Our job is to continue to win series. We got an opportunity to do something here against a pretty good team that’s in front of us.”

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Welcome to ‘Milwaukee Community College’: How the Brewers built a $115 million juggernaut

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Welcome to 'Milwaukee Community College': How the Brewers built a 5 million juggernaut

As the Milwaukee Brewers pile up wins at a faster pace than anyone else in MLB — with one of baseball’s smallest payrolls — one question is being asked throughout the sport: What’s their secret?

Those in the Brewers organization insist there is no classified formula for their success, but the answer might be best summed up in an internal game the organization plays called the “Check Game.”

“It started in the coach’s room,” Brewers manager Pat Murphy told ESPN recently. “To remind us, it’s not about us. It’s about the team. Anyone is fair game.”

The rules of the Check Game are simple. If you talk about your own accolades, you get a check. If you try to defend yourself, that’s a check. If you pass on blame to someone else, that might be a check as well.

“And if you bitch about a check, you get a bigger check,” Murphy said with a smile.

“[General manager] Matt Arnold was a two-time defending champion. If he said something about a player like, ‘We drafted him in Tampa,’ that was a check.”

Even owner Mark Attanasio isn’t off-limits.

“He would come in just off the plane with his Milwaukee Brewers stuff on,” Murphy recalled. “‘Huh, you wanted everyone to know you’re with the Brewers, wearing your stuff in public?’ That’s a check. His son even got a check when he had to go up into a suite in San Francisco because it was too cold.”

The point of the game exemplifies the concerted effort across the organization to align the different departments, so every voice is heard and valued — and the game makes it clear to everyone that making the team better is more important than who gets the credit.

“The Check Game is a really important game inside the clubhouse and the culture and the ecosystem of the team,” Brewers play-by-play announcer Brian Anderson said. “It’s a little bit of a borderline shaming game, so if you’re in it for yourself, you’re going to get a check and you’re going to be on that board.

“No one wants to be on that board.”


Welcome to ‘Milwaukee Community College’

The Brewers can go toe-to-toe with the $300 million powerhouses at the top of the National League standings because instead of trying to compete dollar for dollar, they’ve created the kind of unique environment that the Check Game fosters. It’s a vibe that feels more like the atmosphere in a college locker room than what you would expect in a professional clubhouse.

As you make your way through American Family Field on game day, you come to understand that notion when you hear the team’s manager, known simply as Murph throughout Milwaukee, refer to his first- and second-year players as “freshmen” and “sophomores.”

Murphy, 66, coached 22 years at the collegiate ranks, first at Notre Dame and then Arizona State, and old habits die hard.

“We joke around with each other and say that it’s Milwaukee Community College just because that’s how we play the game and that’s the kind of guys we have,” Christian Yelich said. “And Murph’s the manager and there’s a lot more talks about fundamentals and baserunning and little details of a game that you might hear in college.”

Murphy waves off any talk that his team performs fundamentals better than most. He even gets text messages about his club’s ability to do the little things from friends — but he won’t take the bait and risk receiving a check in the game he helped cultivate.

“I don’t think we have a secret sauce, and I don’t think we do things that much better than anyone else,” he said. “We’ve got a great group that competes. We’re under construction. We’re not setting limits on what we can do. How do we get better today? That’s the emphasis. That will always be the emphasis.”

Brian Anderson calls Murphy the Casey Stengel of the Brewers, replete with just as many sayings as the former Yankees manager. A few days spent in Murphy’s office give just a sampling of what might sound like a college professor:

“You’re not looking for credit, you’re looking for credibility.

“When you squeeze that egg too tight, what happens? It cracks.

“It might be great ingredients but when stirring it, it may not taste as good.

“You can’t coast uphill.”

But Murphy isn’t just rattling off clichés, he mixes his -isms with a hard-nosed throwback style that makes it clear that the standards are high when you put on a Brewers uniform.

“He wants to win badly,” Yelich said. “When he’s on that top step [of the dugout], you’ll know if you did something wrong. Sometimes, when you talk to him, you don’t always know if he’s serious by his demeanor, but he’s dead serious.”

Former Brewers pitcher Aaron Civale, who was traded in June for first baseman Andrew Vaughn, nods his head when asked about Murphy’s collegiate style.

“He can be hard to read at times,” Civale said with a smile. “I’ve definitely had my fair share of conversations where he’s smiling back and you’re not sure. There’s definitely times where it’s, ‘Um, which way are we going here?'”

Murphy’s “hard-nosed” style, according to pitcher Brandon Woodruff, works in the clubhouse because it mixes well with the type of players the Brewers employ. He’s communicative and direct. And expects the game to be played a certain way.

“There’s a little teardown factor when it’s needed and a little buildup factor when it’s needed,” Anderson added. “He’s probably as good as anybody I’ve seen doing that.”


‘We can’t afford to make mistakes’

The Brewers know that their clubhouse is never going to be filled with free agents who signed expensive contracts — their 40-man roster payroll of $114.5 million ranks 23rd in the sport. And because of the team’s sustained success, they rarely pick high in the MLB draft.

That means operating in nontraditional ways is crucial.

“I wonder if we had more money to spend, if we wouldn’t make more mistakes,” Attanasio said of his front office’s team-building philosophy. “Organically, in every one of our transactions, we look forward three years. We can’t afford to make mistakes because it sets you back for a long time.”

Attanasio credits the St. Louis Cardinals under owner Bill DeWitt with that forward-thinking model.

Meanwhile, GM Matt Arnold is part of the continuity the Brewers point to in describing what has worked for them. He has been with the organization for a decade, first as an assistant and now in his fifth season as the general manager. He’s also the reigning MLB executive of the year with a chance to repeat. In theory, that could earn him a couple of checks in the Check Game.

So, while the Brewers have become the talk of the league because of their record this season, Milwaukee has been to the playoffs six times since Arnold arrived and are a lock to make it seven this season.

“Everyone is looking at our team as innovative,” Attanasio said. “It’s what we’ve done for 10 years.”

Like most winning small-market teams, scouting and development are the cornerstones for the Brewers’ success. But in the current era of baseball, there is a lot more to the job than just identifying talent.

Arnold works just as hard at “connecting” the different departments within the organization as he does building a roster. That means melding analytics, player acquisition, player development and in-uniform personnel into a cohesive organism.

“I think it’s one of the biggest parts for me — just making sure that there’s empathy on all sides and that they’re working to make each other better, not against each other,” Arnold explained. “That is super important to me.

“I’ve been in environments where they are working in opposition and that doesn’t work, and it can crater a franchise. You have to sort of pick sides on who you align with. And I don’t think that that’s fair. Connectivity is the biggest thing.”

This process developed under former general manager David Stearns, working with former manager Craig Counsell, but Attanasio believes the current iteration is peak Milwaukee baseball.

“Matt has organized our player development from top to bottom so we preach the same thing,” Attanasio told ESPN. “Once upon a time, different levels were teaching different things. Now from the time someone joins rookie ball with us, they’re taught the same way we instruct at the major league level.”

The Brewers brand of baseball became even more clear heading into the 2023 season. That’s when MLB’s new rules took effect. Speed and defense were re-emphasized in the sport as the shift was banned, the bases were enlarged and pitchers had limits on pickoff moves. Milwaukee leaned in — perhaps as well as anyone.

“We spent time on how are any of these rules going to impact us and what can we do to be ahead of those things?” Arnold said. “So yeah, we certainly spent time on it.”

Fueled by that shift in philosophy, the Brewers rank second in stolen bases this season, just as they did in 2024. They also lead the majors in outs above average over the past three seasons. Succeeding in those areas doesn’t cost in player payroll like it does to employ sluggers up and down the lineup in today’s game, and Milwaukee has proven that there are other ways to win beyond outslugging the opposition.


‘That one came over pizza and talking baseball’

The results of a connected process often show up by finding value in contributors who have fallen out of favor in other places, whether those players need an overhaul or just a change of scenery.

Two deals made after the 2025 season began show Milwaukee’s ability to add newcomers who become key cogs.

Because of early season injuries, Arnold sought out pitching, acquiring starter Quinn Priester from Boston in early April — a time on the baseball calendar when few significant trades are made. Priester was once a highly regarded prospect after the Pirates took him with the 18th pick of the 2018 draft but was dealt to the Red Sox after struggling in brief MLB opportunities in Pittsburgh.

Upon joining the Brewers, Priester changed his pitch mix — scrapping his four-seam fastball and adding a cutter — and immediately played a key role in stabilizing the rotation. The 24-year-old right-hander is 11-2 with a 3.14 ERA and ranks second on the staff behind ace Freddy Peralta in innings pitched (128 ⅓).

When first baseman Rhys Hoskins hit the injured list with a thumb injury in May, Arnold dealt Civale to the White Sox for Andrew Vaughn. The No. 3 pick in the 2019 draft, Vaughn had become available because he was hitting .189 for Chicago in his fifth straight season of underachieving.

Vaughn’s immediate turnaround became the stuff of legend in Milwaukee as he hit .330 with a 1.019 OPS and the Brewers went 26-4 over his first 30 games in Milwaukee.

Members of the front office, naturally, downplayed their role in turning around either player, pointing out that both were former first-round picks, so the talent was always there. After all, taking credit for the additions that helped propel the team’s early-season turnaround would be prime makings for a check.

The Brewers’ success in integrating newcomers isn’t just about finding diamonds in the rough from other major league rosters though. The roster is full of players who began their career in other organizations, and the bullpen is routinely restocked with unheralded relievers who become strikeout artists upon arriving at American Family Field.

Closer Trevor Megill bounced around between the Padres, Cubs and Twins organizations before the Brewers acquired him in 2023. Key reliever Nick Mears was acquired in an under-the-radar 2024 deadline deal with the Rockies after posting a 5.56 ERA in Colorado and Joel Payamps was released by four organizations before becoming one of the game’s best setup men after coming to Milwaukee from the A’s in a three-team trade.

But perhaps no player is a better example of the Brewers’ ability to leave the rest of the league asking, “Where did they find that guy?” than a 28-year-old who has emerged as one of the Brewers’ key offensive performers this season. When the minor league portion of the Rule 5 draft rolled around in 2022, the front office zeroed in on Rockies farmhand Isaac Collins. Three years later, the left fielder has emerged as a top candidate for National League Rookie of the Year honors.

“That one came over pizza and talking baseball,” Arnold recalled. “We’re sitting in the room and having a good time. And as we’re talking through it, it’s like, man, this guy’s a pretty good player and he’s athletic and he’s a great kid and he would fit our brand of baseball.

“I think that’s really important to our success is continuing to find guys that have been overlooked or have struggled at different points and trying to see if there is an opportunity for those guys to get to that potential that once was there.”


‘Guys hold each other accountable about the little things’

For all their roster churn success stories that leave the rest of the sport in awe, the Brewers know they wouldn’t be October regulars without a core group of veteran players in the clubhouse.

Just like a college coach needs his seniors to show freshmen the ropes when they set foot on campus, Murphy points to having Yelich buy into the Brewers way — emphasizing speed, defense and situational awareness — as one key to their success. If the former MVP is practicing what his manager is preaching then everyone should, Murphy believes.

Yelich, Brandon Woodruff and Freddy Peralta have been in Milwaukee since the Brewers’ 2018 National League Championship Series run and have helped the team keep a collective chip on its shoulder despite the sustained success.

“As a smaller market, when you play the bigger markets, you’re always feeling like you have something to prove,” Woodruff said. “When you can take that mentality out onto the field, it adds up.”

After one recent game against the Cubs, Murphy reeled off all the ways Chicago was superior to his team — even though Milwaukee held a nine-game lead in the NL Central at the time.

“They have All-Stars, MVP candidates, veterans, Gold Glove winners, world champions,” Murphy said. “What don’t they have? They’re not the underdogs, trust me.”

That mantra filters down to when a new player comes on board, as most already understand what they’re getting into after watching Milwaukee from the other dugout.

“When I was with the Padres, we came here, and you kind of knew their style,” outfielder Brandon Lockridge said. “So, I wasn’t surprised when I got here.”

New catcher Danny Jansen added: “It helps playing against the Brewers and seeing that brand from the outside. When you get here, guys hold each other accountable about the little things.”

Coaches challenge players, especially about execution. “Did you get the bunt down?” “Would you, if your entire livelihood was on the line?” No negative moment is left unaddressed by a coach or veteran player — whether it comes in Game 1 or 121.

Though no one in the clubhouse will take direct credit for setting the tone — and risk seeing a check by their name on the board — players point to an attention to the little things that make the Brewers, the Brewers. And in Yelich’s estimation, it’s also what makes them lovable to fans around the league.

“I think we play an exciting brand of baseball,” he said. “I think if you’re going to buy a ticket to watch a team play, you’re going to get your money’s worth when you watch us, whether we win or lose, something exciting is going to happen.”

Yelich cites infield hits, stolen bases, defensive gems and “first to thirds” as examples of the Brewers brand. He kind of shrugs when he notes the kind of players the team acquires and employs, refusing to believe a smaller payroll innately creates a disadvantage.

“Here’s your cards, now go win,” he said.

Peralta added: “Doing the little things. That’s what we do. We don’t try to do too much.”

With September just around the corner, the Brewers are headed to the home stretch on pace for 101 victories. That mark would easily surpass the franchise record of 96 wins last reached in 2018, but there is still one lingering question that won’t be answered until the bright lights of October shine upon American Family Field: Can this style win a ring?

Milwaukee hasn’t won a playoff series since that 2018 NLCS run, often lacking the slugging needed to win in October. The Brewers believe their play during their multiple double-digit winning streaks this season has provided a blueprint to ending their postseason misfortunes.

“We were able to stack a bunch of wins together in a row and create some momentum and an identity as a team,” Yelich said. “You play it till the end, play the whole game and try to create as much havoc and traffic and pressure as you can through nine innings and see what happens.

“Assuming we get there, we could win the whole thing or be bounced in the first round. That’s the sport.”

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