They demolished most of the “blue wall” at the general election, and now the Lib Dems are eyeing up Labour voters.
Strategists see an opportunity in younger people who, over the course of this parliament, may be priced out of cities and into commuter belt areas as they seek to get on the housing ladder or start a family.
Insiders say the plan is to focus more on the cost of living to shift the party’s appeal beyond the traditional southern heartlands.
“There’s a key opportunity to target people who were 30 at the last election who over the next five years might find themselves moving out of London, to areas like Surrey, Guildford,” a senior party source told Sky News.
“We also need to be better at making a case for a liberal voice in urban areas. We have not told enough of a story on the cost of living.
“We need a liberal voice back in the cities – areas like Liverpool, where there is strong support at a council level that we can use as a base to build on.”
Liverpool is a traditional Labour heartland but in January lost its first local authority by-election there in 27 years to the Lib Dems.
More on Liberal Democrats
Related Topics:
Carl Cashman, the leader of the Lib Dems on the city council, says it’s a result that shows the potential to make gains in areas where the party came third and fourth at the general election.
Image: Carl Cashman is the leader of the Liverpool Liberal Democrats
“One of the cases I have been making to the national party is that Liverpool should be a number one target.
“We are almost at the end of the road when it comes to the Conservatives, so we need to start looking at areas like Liverpool,” he said, adding that Manchester, Sheffield and Newcastle could also be ripe for the taking.
However, the party faces a challenge of making a case for liberalism against the rising tide of populism.
Sir Ed Davey, the party leader, is trying to position himself as the only politician who is not afraid of holding Reform UK leader Nigel Farage to account.
He has recently unveiled a plan to cut energy bills by changing how renewable projects are paid for and says he will boycott Donald Trump’s state dinner. It is these green, internationalist policies that insiders hope can hoover up support of remaining Tory moderates unhappy with the direction of Kemi Badenoch’s party and progressive voters who think Labour is more of the same.
However, strategists admit it is difficult to cut through on these issues in a changing media landscape, “when you’re either viral or you’re not”.
‘Silly stunts’ here to stay
Farage has no such problem, which Davey has blamed on a national media weighted too heavily in favour of the Reform UK leader, given the size of his party (he has just four MPs compared to the Liberal Democrats’ 72).
But the two parties have very different media strategies. This week, on the same day Farage held a Trump-style press conference to announce his immigration deportation plans, with a Q&A for journalists after, the Liberal Democrat leader went to pick strawberries in Somerset to highlight the plight of farmers facing increased inheritance tax.
Image: Sir Ed Davey takes part in strawberry picking with Tessa Munt, the MP for Wells & Mendip Hills. Pic: PA
Some Lib Dems have questioned whether the “silly stunts” that proved successful during the general election are past their shelf life, but strategists say there will be no fundamental change to that, insisting Sir Ed is the “genuine nice guy” he comes across as and that offers something different.
The Lib Dems ultimately see their strength as lying not in the “airwaves war” but the “ground war” – building support on the doorstep at a local level and then turning that into seats.
“Our strategy is seats, not votes. Theirs is votes, not seats,” said the party source, suggesting Farage’s divisiveness might backfire under a first past the post system where people typically vote against the party they disklike the most.
“The next election won’t be about who is saying the meanest things.”
‘Don’t underestimate us’
There is broad support within the party behind that strategy. Cllr Cashman said a greater use of social media could help attract a younger demographic, along with putting forward “really fundamental, powerful liberal ideas” on issues such as housing.
But he said Davey is “never going to do the controversial things Farage does”.
“The way we reach people, the traditional campaigning, is what makes us strong. Just because we are not always on the airwaves, do not underestimate us.”
Image: Reform UK leader Nigel Farage. Pic: PA
For Liberal Democrat peer and pollster Dr Mark Pack, there are reasons to be confident. On Friday, the party won a local council by-election in Camden, north London – “Sir Keir Starmer’s backyard” – with a swing from Labour to the Lib Dems of 19%.
It is these statistics that the party is far more focused on than national vote share – with Labour’s misfortunes opening an opportunity to strategically target areas where voters are more likely to switch.
“One of the lessons we have learned from the past is that riding high in opinion polls doesn’t translate into seats.
“We are really focused on winning seats with the system in front of us. There is a route to success by concentrating on and expanding on what we have been good at.”
Liz Truss has defended her record as prime minister and called for “institutional change” in Britain in the same way she claims Donald Trump delivered “revolution in the US”.
The former Conservative leader has spoken to Sky’s Wilfred Frost on his The Master Investor Podcast nearly three years after she resigned as prime minister – 44 days after taking over from Boris Johnson.
Her downfall began when she and her then chancellor Kwasi Kwarteng unleashed £45bn of unfunded tax cuts on the markets in a mini-budget which sparked weeks of economic turmoil in 2022.
However, Ms Truss has now told Frost the fault for what happened during her premiership lay with the Bank of England (BoE) as she “wasn’t captain of the ship”.
She said: “The last time I looked, it’s the prime minister who is the democratically accountable person that runs the country, not the Bank of England… The Bank of England’s role is to work with the government to ensure financial stability, and they weren’t doing that. They were pursuing their own agenda.”
Ms Truss, the UK’s shortest-serving prime minister in history, added: “The fact is I wasn’t captain of the ship because I wasn’t running monetary policy. The Bank of England were running monetary policy. I’m very happy to take responsibility for things, provided I have the full ability to actually control them. I didn’t have the ability to control them.”
The former prime minister also accused the BoE and Office for Budget Responsibility (OBR) of briefing against her after the mini-budget.
She added: “My mistake, if you want to put it like that was underestimating the sheer malevolence of the economic blob in Britain.”
Image: Liz Truss speaking in Washington in 2022. Pic: AP
‘We’ve lost our way’
Ms Truss also said there is “economic stagnation” and poor public services in the UK and this is at least party due to the “failures” of the BoE and the OBR as “institutions”.
She continued: “There’s no doubt we’ve lost our way. But I think what is happening now in Britain is the people are now realising how bad the situation is. And I think there is going be massive pressure… for institutional change in this country, and that is what we need, in a similar way to Trump delivering the revolution in the US.
“That is what we need. And I think that will happen.”
Ms Truss later said she believes the UK is heading for “calamity” under Prime Minister Sir Keir Starmer and claimed the economy is in a worse state now than when she was in office.
She said she sees Sir Keir and Chancellor Rachel Reeves as part of the “economic orthodoxy” and added: “That has ruined this country, and we are heading for a calamity because of that.”
Ms Truss also said she doesn’t expect the Conservatives to win the next election and this will be partly due to a failure to take on the “leftist establishment”.
“So I don’t think (Tory leader Kemi Badenoch) is going to be prime minister at this stage,” she added.
Asked by Frost whether she will ever return to frontline politics, Ms Truss said: “I never rule anything out… what I’ve always been obsessed with is I want Britain to be a great nation again, and I’m depressed about how far we’ve sunk. The dire state of our economy is in the deindustrialisation. The fact that we don’t make things the same way we used to.”
The full conversation also includes an extensive debate about the mini-budget. Liz Truss was speaking on The Master Investor Podcast with Wilfred Frost, available to watch here and listen here.
The new leader of the Green Party has revealed he spoke to Jeremy Corbyn this week amid suggestions there could be a pact between their two parties.
Zack Polanski, who comfortably beat his rivals Adrian Ramsay and Ellie Chowns to win the Green Party’s leadership election, told the Politics Hub with Sophy Ridge that he spoke to the former Labour leader on Monday.
There have been suggestions that the Greens could join forces with Mr Corbyn’s new party – which does not yet have a formal name – to avoid splitting the vote on the left.
Please use Chrome browser for a more accessible video player
11:58
Polanski on Corbyn, NATO and flags
The question of a future potential pact with Mr Corbyn and his co-leader, the independent MP Zarah Sultana, became an issue in the Green Party’s leadership election, with Mr Polanski more keen on the idea than his co-leadership rivals.
The former Labour leader had tabled a private members’ bill calling for an independent public inquiry into the UK’s involvement in Israeli military operations in Gaza, but it did not progress in the House of Commons.
He said Mr Corbyn’s inquiry was “the exact kind of example where even if someone is from a different party, but I’m absolutely aligned with what they’re doing, then I’ll always call out what I think is good for this country and good for our global politics”.
My Corbyn congratulated Mr Polanski for his “stunning victory” after the results were announced, and added: “Your campaign took on the rich and powerful, stood up for the dignity of all marginalised communities, and gave people hope! Real change is coming. I look forward to working with you to create a fairer, kinder world.”
X
This content is provided by X, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to X cookies.
To view this content you can use the button below to allow X cookies for this session only.
Mr Polanski, who is currently serving as deputy leader, won the election on a platform of “eco-populism”, which he says will make the Greens a real alternative to Labour and Reform UK.
The London Assembly member, who is not an MP, will now become the party’s only leader, after Bristol MP Carla Denyer stepped down from her joint role with Mr Ramsay, triggering the contest.
While Mr Polanski has strongly criticised the policies of Nigel Farage, he has acknowledged his cut-through with voters, and has argued that the Green Party needs to offer a bolder message to voters, in the guise of wealth taxes and net zero policies.
Please use Chrome browser for a more accessible video player
39:49
In full: Tuesday’s Politics Hub
The new Green leader also weighed into the debate about flying the St George’s Cross, after the prime minister Sir Keir Starmer said he had one in his office – while also cautioning against the flag being used as a political statement.
Asked what he thought of the St George’s Cross, Mr Polanski said: “I think that migration is at the heart of this country. Migrants contribute a huge amount. That’s not a new thing – that has been traditionally throughout our history and that the English flag means different things to different people.
“And I think if people want to wave it because they’re being patriotic, particularly at football tournaments, I think there’s a huge space for patriotism in this country.
“But I’m also aware that for lots of people who have arrived in this country or people who aren’t even migrants, to be frank, Black and Asian communities, the flag can mean very different things around colonialism and empire. And that’s the thing about flags. It means different things to different people.”
Image: Zack Polanski. Pic: PA
He said he believed the idea of flying the English flag outside homes not in the context of sport was “quite imported from America”.
“If people want to do that then I think that’s up to people what they want to do.
“But I think at times of heightened tensions, I would say patriotism is actually about loving your neighbour, whether they’re from this country or not.”