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Apple AirPods Pro 3 models are displayed during Apple’s “Awe-Dropping” event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on Sept. 9, 2025.

Nic Coury | AFP | Getty Images

For decades, shows like “Star Trek” and novels like “The Hitchhikers Guide to the Galaxy” have showcased fictional universal translators, capable of seamlessly converting any language into English and vice versa.

Now, those gadgets once limited to works of science fiction are inching close to reality.

During its iPhone unveiling event on Tuesday, Apple included a video of many travelers’ dream scenario. It showed an English-speaking tourist buying flowers in an unnamed Spanish-speaking country. The florist addressed the tourist in Spanish, but what the tourist heard was in clear, coherent English.

“Today all the red carnations are 50% off,” the tourist heard in English in her headphones, at essentially the same time that the clerk was speaking.

The video was marketing material for Apple’s latest AirPods Pro 3, but the feature is one of many of its kind coming from tech companies that also include Google parent Alphabet and Meta, which makes Facebook and Instagram.

Apple introduces live translation to airpods.

Courtesy: Apple

Technological advancements spurred by the arrival of OpenAI’s ChatGPT in late 2022 have ushered in an era of generative artificial intelligence. Almost three years later, those advancements are resulting in real-time language translators.

For Apple, Live Translation is a key selling point for the AirPods Pro 3, which the company unveiled on Tuesday. The new $250 earbuds go on sale next week, and with Live Translation, users will be able to immediately hear French, German, Portuguese and Spanish translated to English. Live Translation will also arrive as an update to AirPods 4 and AirPods Pro 2 on Monday.

And when two people are speaking to each other wearing AirPods, the conversation can be translated both ways simultaneously inside each user’s headphones. In Apple’s video demo, it looked like two people talking to each other in different languages.

Analysts are excited that the feature could mark a step forward for Apple’s AI strategy. The translation feature needs to be paired with a new-enough iPhone to run Apple Intelligence, Apple’s AI software suite.

“If we can actually use the AirPods for live translations, that’s a feature that would actually get people to upgrade,” DA Davidson analyst Gil Luria told CNBC on Wednesday.

Translation is emerging as a key battleground in the technology industry as AI gets good enough to translate languages as quickly as people speak.

But Apple is not alone.

Host Jimmy Fallon holds Pixel 10 Pro Fold mobile phone during the ‘Made by Google’ event, organised to introduce the latest additions to Google’s Pixel portfolio of devices, in Brooklyn, New York, U.S., August 20, 2025.

Brendan McDermid | Reuters

A crowded market

In the past year, Google and Meta have also released hardware products featuring real-time translation capabilities.

Google’s Pixel 10 phone has a capability that can translate what a speaker is saying to the listener’s language during phone calls. That feature, called Voice Translate is designed to also preserve the speaker’s voice inflections. Voice Translate will start showing up on people’s phones through a software update on Monday.

In Google’s live demo in August, Voice Translate was able to translate a sentence from entertainer Jimmy Fallon into Spanish, and it actually sounded like the comedian. Apple’s feature does not try to imitate the user’s voice.

Meanwhile, Meta in May announced that its Ray-Ban Meta glasses would be able to translate what a person is saying in another language using the device’s speakers, and the other party in the conversations would be able to see translated responses transcribed on the user’s phone.

Meta will hold its own product keynote on Wednesday, where the company is expected to announce the next generation of its smart glasses, which will feature a small display in one of the lenses, CNBC reported in August. It’s unclear if Meta will announce more translation features.

Meta employee Sara Nicholson poses with the Ray-Ban sunglasses at the Meta Connect annual event at the company’s headquarters in Menlo Park, California, U.S., September 24, 2024. 

Manuel Orbegozo | Reuters

And OpenAI in June showcased an intelligent voice assistant mode for ChatGPT that has fluid translation built-in as one of many features. ChatGPT is integrated with Apple’s Siri, but not in voice mode. OpenAI is planning to release new hardware products with Apple’s former design guru Jony Ive in the coming years.

The rise of live translation could also reshape entire industries. Translators and interpreters are the number one type of job threatened by AI, and 98% of translators’ work activities overlap with what AI can do, a Microsoft Research study published in August found.

Purpose built translators

In the past several years, a number of purpose-built translation gadgets have entered the market, taking advantage of global high-speed cellular service and improving online translation services to produce puck-like devices or headphones with translation built-in for a couple hundred dollars.

“What I love about what Apple is doing is it really just illuminates the fact that how pressing of an issue this is,” said Joe Miller, U.S. general manager of Japan-based Pocketalk, which makes a $299 translation device that goes between two people conversing in different languages and translates their conversation in audio and text.

Given Apple’s massive scale and the fact that the Apple shipped about 18 million sets of wireless headphones in the first quarter alone, according to Canalys, the company’s entry into the market will expose a wider subset of customers to improvements translation tech has made in recent years.

Despite Apple’s entry into the market, makers of purpose-built devices say their focus on accuracy and knowledge of linguistics will provide better translations than what’s available for free with a new phone.

“We actually hired linguists,” said Aleksander Alski, head of U.S. and Canada for Poland-based Vasco Electronics, which is releasing translation headphones that can imitate the user’s voice, like Google’s feature. “We combined the AI with with human input, and thanks to that, we were able to secure much higher accuracy throughout all the languages we offer.”

There’s also home-field advantage. Vasco Electronics’ largest market is Europe, and Apple’s Live Translation isn’t available for EU users, Apple said on its website.

Some of the products being introduced by tech companies are less than universal, and are limited to a small number of languages for now. Apple’s feature is only available in 5 languages, versus Pocketalk’s 95.

Pocketalk’s Miller believes that the potential of the technology goes far beyond a tourist ordering a glass of wine in France. He says that it’s most powerful when its used in workplaces like schools and hospitals, which require privacy and security features that go beyond what Apple and Google provide.

“This isn’t about luxury tourism and travel,” Miller said. “This is about the intersection of language and friction, when a discussion needs to be had.”

Apple didn’t respond to a request for comment.

WATCH: If the AirPods live translation features work, it’s a breakthrough in AI, says DA Davidson’s Luria

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IBM cutting thousands of jobs in the fourth quarter

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IBM cutting thousands of jobs in the fourth quarter

Arvind Krishna, CEO of IBM, arrives for the Inaugural AI Insight Forum in Russell Building on Capitol Hill, on Wednesday, September 13, 2023.

Tom Williams | Cq-roll Call, Inc. | Getty Images

IBM said Tuesday that it will lay off a small percentage of its employees in the current quarter.

“In the fourth quarter we are executing an action that will impact a low single-digit percentage of our global workforce,” a spokesperson told CNBC. “While this may impact some U.S.-based roles, we anticipate that our U.S. employment will remain flat year over year.”

IBM employed 270,000 people at the end of 2024, according to its latest annual report. A 1% cut to headcount would represent the loss of 2,700 jobs.

Other technology companies have been slimming down lately, with executives looking for ways to improve productivity by increasing reliance on artificial intelligence tools.

Read more CNBC tech news

In October, Amazon said that it would cut 14,000 corporate employees, while Facebook parent Meta said its AI unit would get rid of 600 workers.

On Oct. 22, IBM delivered stronger earnings than expected, thanks to a 10% jump in revenue from software, meeting consensus.

CEO Arvind Krishna has helped IBM expand its revenue base since he replaced Ginni Rometty in 2020.

The hardware, software and services provider said goodbye to some marketing and communications staff members in March 2024.

AI agents took over the work of about 200 people in human resources, leading the company to bring on more salespeople and software developers, Krishna told The Wall Street Journal in May.

WATCH: IBM beats on top, bottom lines

IBM Q3 earnings results beat on top, bottom lines

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Appeals court dubious of FTX founder Bankman-Fried’s conviction challenge

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Appeals court dubious of FTX founder Bankman-Fried’s conviction challenge

Sam Bankman-Fried, the founder of bankrupt cryptocurrency exchange FTX, arrives at court as lawyers push to persuade the judge overseeing his fraud case not to jail him ahead of trial, at a courthouse in New York, August 11, 2023.

Eduardo Munoz | Reuters

The judges in a federal appeals court in New York on Tuesday were skeptical of arguments by a lawyer for Sam Bankman-Fried that his conviction for a multi-billion-dollar fraud related to his cryptocurrency exchange FTX and an associated hedge fund should be tossed out.

Bankman-Fried’s attorney, Alexandra Shapiro, was almost immediately and then repeatedly interrupted by the three-judge panel on the 2nd Circuit U.S. Court of Appeals as she tried to make her case that SBF deserved a new trial because the first one was “fundamentally unfair.”

“From my reading of the record, [there was] very substantial evidence of guilt,” Judge Barringon Parker told Shapiro.

“Are you seriously suggesting to us that if your client had been able to testify about the role that attorneys played in preparing these various documents, the not-guilty verdicts would have rolled in?” Parker asked, as Bankman-Fried’s parents looked on from the courtroom gallery.

Bankman-Fried, 33, was convicted in November 2023 of seven criminal counts for fraud against customers of FTX and lenders to the hedge fund Alameda Research. He is serving a 25-year prison sentence.

Defense lawyer Alexandra Shapiro makes oral arguments before United States Circuit Judges for the U.S. Court of Appeals for the Second Circuit Barington D. Parker Jr., Eunice C. Lee and Maria Araujo Kahn during former cryptocurrency executive Sam Bankman-Fried’s appeal of his fraud conviction in New York City, U.S., November 4, 2025 in a courtroom sketch.

Jane Rosenberg | Reuters

Shapiro argued that rulings by the trial judge, Lewis Kaplan of U.S. District Court in Manhattan, which included limiting what SBF could testify about, unfairly favored prosecutors.

That “allowed the prosecution to present this morally compelling tale, but prevented the defense from showing that the story wasn’t true,” she said.

“The defense was cut off at the knees by the judge’s rulings,” Shapiro told the panel.

Read more CNBC politics coverage

She said prosecutors were allowed to falsely argue at trial that customers and lenders had lost billions of dollars, and would never be able to recover that money.

In reality, she said, it was her understanding that 98% of all FTX creditors have received 120% of their investments plus interest, and that the FTX estate has already paid $8 billion to creditors and another $1 billion in legal fees. She added that there is another $8 billion left to cover $2 billion in remaining claims.

Assistant U.S. Attorney Thane Rehn spent the bulk of his time during the hearing answering questions by the judge over how an $11 billion forfeiture against SBF is structured, and what will happen to that forfeiture order if all victims are made whole before the entire amount is spent.

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OpenAI launches Sora for Android devices

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OpenAI launches Sora for Android devices

Dado Ruvic | Reuters

OpenAI on Tuesday launched its Sora app of AI-generated videos for Android devices.

The artificial intelligence company first launched Sora for Apple devices in September. The announcement on Tuesday brings the popular AI app to the Google Play app store for users in the U.S., Canada, Japan, South Korea, Taiwan, Thailand and Vietnam.

Sora reportedly hit 1 million downloads less than five days after its debut, and it topped Apple’s App Store for nearly three weeks. Sora currently holds the no. 5 spot on Apple’s list of the top free apps, behind Google’s Gemini at no. 4 and ChatGP, which is also made by OpenAI, in the top spot.

OpenAI is working on making the app available in Europe, according to a post on X from Bill Peebles, head of Sora at OpenAI.

The app allows users to create AI-generated videos through written prompts, then post those videos onto a shared feed, similar to that of TikTok. Although initially rolled out as an invite-only platform, Sora is now available to anyone for a limited time, according to an OpenAI post on X.

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