Yes, just 18. Toyota sold 18 electric vehicles in its home market of Japan last month. And that includes its luxury Lexus brand.
Why did Toyota sell just 18 EVs in Japan in August?
Toyota, including Lexus, sold just over 17,000 electric vehicles globally in August. But, in Japan, Toyota’s home market, EV sales plummeted, with just 18 units sold.
The other 17,038 EVs were sold in overseas markets, like Europe, China, and North America. Through the first nine months of 2025, Toyota and Lexus have sold 117,031 battery electric vehicles (BEVs) worldwide and are on pace to top the roughly 140,000 sold throughout 2024.
In Japan, the story has been different so far this year. Toyota (including Lexus) sold 469 EVs through August, a far cry from the 2,038 it sold throughout the entire year of 2024.
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To be fair, it’s not just Toyota that’s struggling to sell electric cars in Japan. The country has failed to keep pace with China and, in many respects, the rest of the industry, due to a lack of government support and limited options compared to gas-powered hybrids.
2025 Toyota bZ4X Limited AWD Supersonic Red (Source: Toyota)
Even BYD, which has seen explosive growth in most markets, has struggled to gain traction in Japan. Since launching its first vehicle in January 2023, BYD has sold just 5,300 vehicles through June of this year.
According to a new Bloomberg report, BYD is now offering discounts of up to ¥1 million ($6,700) on its vehicles. Including government subsidies, the discounts cut vehicle prices by up to 50%.
2025 Lexus RZ 450e Luxury (Source: Lexus)
Toyota’s hybrid sales, on the other hand, are up nearly 10% this year in Japan, with over 603,600 hybrids sold. Outside of Japan, Toyota’s hybrid sales are up 14% with over 2.3 million models sold through August.
Electric vehicles are expected to account for only about 3.4% of new car sales in Japan this year, according to BloombergNEF, but further growth is anticipated.
Several automakers, including Honda and BYD, are launching more affordable EVs. BYD plans to launch its first electric kei car that will compete with the Nissan Sakura, Japan’s top-selling EV. It will also go up against the Honda N-ONE e, which launched on September 12, starting at just ¥2.7 million ($18,300).
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The main thing we didn’t know about the Model Y Performance in the US is the price. It is now confirmed to start $57,490 before incentive:
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We also didn’t know the EPA estimated range, which is now confirmed to be 308 miles (496 km).
The Performance version can accelerate from 0 to 60 mph in 3.3 seconds.
In terms of design, the new version also comes with slight changes to the front and back designs:
It features the slick 21″ Arachnid wheels, which look fantastic.
As usual, the performance version includes an improved suspension with adaptive damping.
The Model Y Performance also features more high-density battery cells, which enable faster charging, as Tesla previously announced when introducing the Model Y Performance in Europe.
Inside, the most significant change is in the seats, which now feature bigger side cushions and powered thigh cushion extenders for extra comfort.
Electrek’s Take
It looks like Tesla timed the release just before the end of the tax credit. Literally, hours before.
As we previously reported, the IRS has allowed individuals to take delivery after the September 30th deadline, provided they have a binding order with a deposit paid before the deadline.
It appears that Tesla is encouraging people to secure their orders tonight before the limit is reached to take advantage of the federal tax credit.
Sales-wise, it is actually a pretty smart approach.
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A worker walks past molten steel at a steel factory in Huai’an, in China’s eastern Jiangsu province on July 22, 2025.
– | Afp | Getty Images
The European Union is less than three months away from launching its carbon levy — the world’s first large-scale border tax on carbon-intensive goods.
The forthcoming step, which has the potential to completely transform global trade, comes as part of the bloc’s efforts to slash greenhouse gas emissions from heavy industries and promote cleaner production processes across the globe.
Starting from Jan. 1 next year, the EU’s Carbon Border Adjustment Mechanism (CBAM) will impose a cost on goods such as steel, fertilizers, cement, aluminum and hydrogen imported from outside the 27-nation bloc.
Under the terms of the policy, importers bringing these goods into the EU will be required to purchase CBAM certificates to cover their associated emissions. The cost of these certificates is expected to be the same as the EU Emissions Trading System (ETS) market price.
Vocal opposition
Not everyone is thrilled about the EU’s upcoming carbon border tax. The U.S., China, India and Brazil are among the countries that have raised concerns, with some threatening to take retaliatory measures and others warning the policy might hinder rather than help global climate efforts.
The European Commission, the EU’s executive arm, did not respond to a request for comment when contacted by CNBC.
An aerial view of the Belchatow Power Station, Europe’s largest coal-fired power station near Belchatow, Poland on August 22, 2025. It is Poland’s largest power station with an installed capacity of 5,1 MW. The power plant is one of the candidates to be reconstructed as a future nuclear power site.
Nurphoto | Nurphoto | Getty Images
Nicolas Endress, founder and CEO of ClimEase, a CBAM software solutions company, said the EU’s integrated carbon tax and tariff scheme will reshape global trade in ways most businesses haven’t yet grasped. Steel, cement, fertilizers and aluminum-related sectors are set to be first in the firing line.
It’s “no surprise” that the likes of the U.S., Brazil and India have raised concerns about the policy, Endress said, noting that countries without an emissions trading system (ETS) will be exposed to the border tax.
The EU says the CBAM is designed to put a “fair price” on carbon emitted during the production of emissions-intensive goods.
The tax is also designed to prevent what’s known as “carbon leakage,” which is when companies move production abroad to countries where less stringent climate polices are in place.
A test of climate leadership
The U.S., for its part, has warned that European climate rules could threaten the EU’s trade deal with the White House.
U.S. President Donald Trump struck a framework agreement with European Commission President Ursula von der Leyen in late July, establishing a tariff ceiling of 15% for most EU goods from the start of August.
This rate was significantly lower than the 30% previously threatened by the U.S. president, but above the 10% baseline the EU had been hoping for.
Speaking to the Financial Times last month, U.S. Energy Secretary Chris Wright said that, in the absence of significant modifications, the EU’s CBAM — among other green regulatory policies — would create “huge legal risks” for U.S. companies selling fossil fuels into Europe.
Other countries exposed to the EU’s CBAM have criticized the plans, too. India has reportedly said it will retaliate against the carbon border taxes, saying high-income countries that are historically responsible for the climate crisis should do more to slash greenhouse gas emissions.
European Commission President Ursula von der Leyen and NATO Secretary General Mark Rutte hold a joint press statement in Brussels, Belgium on September 30, 2025.
Anadolu | Anadolu | Getty Images
The EU’s von der Leyen, in a 2019 manifesto to become European Commission president, said she intended to introduce a carbon border tax “to avoid carbon leakage” and help EU companies “compete on a level playing field.”
The policy was later introduced as part of the bloc’s effort to reduce emissions by at least 55% by the end of the decade.
Alex Mengden, policy analyst at Tax Foundation Europe, said EU officials have typically sought to downplay the potential for any retaliatory steps from major economies when the final stage of CBAM kicks in.
“It might show that we can only take so much climate leadership because it has real costs on us and if we are not in a global coalition, those costs fall back on ourselves instead of our trading partners, which is essentially the goal,” Mengden told CNBC by video call.
“Now, of course, it might still succeed,” Mengden said. “The success case for policymakers that devise the CBAM policy would be other countries adopting their own ETS systems,” he added.
Not just ‘a European experiment’
For some, the EU’s CBAM marks the first step of what is expected to become a global initiative to tackle the climate crisis.
“Within the next few years, carbon pricing won’t just be a European experiment — it will likely cover as much as 80% of global trade,” ClimEase’s Endress said.
“CBAM is what is making this happen by likely penalising countries without sturdy systems and rewarding those with EU-aligned ETS frameworks,” he added. “Countries that evolve with the change and build credible carbon pricing will defend their industries, while those that pull away will watch their exporters ultimately face the consequences.”
In windswept, remote Thacker Pass in the far northern reaches of Nevada permits approved for a massive lithium mine, proposed by Lithium Americas Corp., are drawing impassioned protest from the local indigenous population, ranchers, and environmentalists.
Carolyn Cole | Los Angeles Times | Getty Images
Shares of Lithium Americas popped more than 35% in extended trading Tuesday after U.S. Energy Secretary Chris Wright told Bloomberg that the U.S. government will take a small stake in the company.
The U.S. Department of Energy plans to take a 5% equity stake in Lithium Americas and a separate 5% stake directly in the Canadian miner’s Thacker Pass project, Wright told Bloomberg Television. General Motors has a minority stake in lithium mine, which is in northern Nevada.
“We’ll own the mine itself and in the corporate entity that is the developer of the mine,” Wright said Tuesday on air.
It is the latest move by the White House to take direct ownership in the mineral supply chain critical to U.S. interests, but the first such stake proposed for a Canadian company. Lithium Americas trades on both the Toronto Stock Exchange and the NYSE but is incorporated and domiciled in Canada.
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Lithium Americas shares year to date
“This is just economic common sense,” Wright said. “Lithium Americas needs to raise some more capital so the mine is financially sound. We’re leaning in with a large amount of debt capital. So it’s just a more commercial transaction where we’re making sure lithium is going to be mined and refined in the United States.”
Shares of Lithium Americas have skyrocketed 92% year to date, with much of those gains powered by reports that the government was acquiring a stake.