Strauss Zelnick, the CEO of video game publisher Take-Two Interactive, said he is not a “naysayer” when it comes to the promise of artificial intelligence. But at the same time, Zelnick, who leads the company that publishes the “Grand Theft Auto,” “NBA 2K,” “Red Dead” and “Borderlands” video game series, said the signs that the technology is having an impact on game development and production are “still limited.”
That’s for two reasons, Zelnick told a room of technology executives at CNBC’s Technology Executive Council Summit in New York on Tuesday.
The first reason — which is increasingly placing AI companies at odds with Hollywood, musicians and other creative industries — is intellectual property.
“We have to protect our intellectual property, but more than that, we have to be mindful of others,” Strauss told CNBC’s Steve Kovach in an interview at the CNBC event. “If you create intellectual property with AI, it’s not protectable.”
Strauss said that when it comes to AI usage at game publishers like Take-Two, it’s not only important that the created content stands up to copyright laws but also protects people’s rights. “There are constraints,” he said.
But perhaps the bigger hurdle when it comes to utilizing more AI in game production is one at the center of what he believes is why the company continues to be successful.
“Let’s say there were no constraints [on AI]. Could we push a button tomorrow and create an equivalent to the ‘Grand Theft Auto’ marketing plan?” he said. “The answer is no. A, you can’t do that yet, and B, I am of the view that you wouldn’t end up with anything very good. You end up with something pretty derivative.”
Strauss said that is due to AI inherently being “backward looking” because its computation is tied to big data sets of old information.
Often, he said, what AI produces can feel new because it’s using predictive models, “and there are many, many, many things in life that are predictable based on data,” and there are plenty of things that data can solve for.
While that may help with solving something as complex as a cure for a disease or as simple as biology homework, Strauss said that when it comes to creating the sorts of multi-layered universes that Take-Two’s video games have become known for, it’s another story.
“Anything that involves backward-looking data compute, it’s really good for that and that applies to lots of things,” he said. “What we do at Take-Two, anything that isn’t attached to that, it’s going to be really, really bad at.”
Maintaining that creative edge has been critical for Take-Two, one of the last standing public video game developers after Microsoftacquired Activision Blizzard for $69 billion in 2023 and Electronic Artsannounced last month that it will be acquired by the Public Investment Fund of Saudi Arabia, Silver Lake and Affinity Partners in an all-cash deal worth $55 billion.
“We aim to create franchises that are permanent,” Strauss said, noting that Take-Two has 11 franchises that have sold at least five million games upon release, in addition to more than 20 popular mobile games.
The company’s biggest franchise, “Grand Theft Auto,” is set to launch its next iteration in May 2026 and will likely set new sales records. Strauss said that the previous game in the series, “Grand Theft Auto V,” had $1 billion in sales in the first three days of its launch in 2013.
“The team’s creativity is extraordinary, and what [Take-Two subsidiary] Rockstar Games tries to do, and so far has done over and over again, is create something that approaches perfection,” he said. “There is no creativity that can exist by definition in any AI model, because it is data-driven,” Strauss added.
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
David Paul Morris | Bloomberg | Getty Images
Meta continues to sink money into the metaverse, anchored by virtual reality and augmented reality technologies.
The company reported third-quarter earnings on Wednesday and said that the Reality Labs division recorded an operating loss of $4.4 billion while generating $470 million in sales during the period.
Wall Street was expecting Reality Labs to post an operating loss of $5.1 billion on $316 million in revenue.
The Reality Labs unit is responsible for developing the company’s Quest-branded family of VR headsets and Ray-Ban and Oakley AI smart glasses that Meta develops in partnership with eyewear giant EssilorLuxottica.
The company’s Reality Labs division has now recorded over $70 billion in cumulative losses since late 2020, underscoring the high costs of building VR, AR and other consumer hardware.
Meta CEO Mark Zuckerberg in September revealed the $799 Meta Ray-Ban Display glasses, which are the company’s first consumer-ready AI glasses that include a built-in display and an accompanying wristband with neural technology.
EssilorLuxottica said in its most recent earnings report earlier this month that those AI glasses helped lift its sales in the third quarter.
“Clearly there is a lift coming from Ray-Ban Meta wearables as a product category,” EssilorLuxottica CFO Stefano Grassi said during a third-quarter earnings call.
With Meta’s AI glasses becoming a surprise hit, investors have been monitoring for any signs that the company may be shifting its metaverse strategy.
Meta on Monday said that Vishal Shah, who was leading its metaverse initiatives, is now a vice president of AI products in the company’s Superintelligence Labs division that works on AI.
Bill McDermott, chief executive officer of ServiceNow Inc., during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Thursday, July 10, 2025.
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ServiceNow reported third-quarter results on Wednesday that blew past Wall Street’s estimates, with the company also approving a five-for-one stock split.
Shares rose 4% after the bell.
Here’s how the company did versus LSEG estimates.
Earnings per share: $4.82 adjusted vs. $4.27 expected
Revenue: $3.41 billion vs. $3.35 billion expected
Third-quarter subscription revenues, which account for the bulk of the enterprise software company’s sales, totalled $3.3 billion and surpassed a $3.26 billion estimate from StreetAccount. Overall revenues grew 22% from the year-ago period.
ServiceNow bumped up full-year guidance, saying it now expects subscription revenue to range between $12.84 billion and $12.85 billion for the year. Last quarter, the company raised FY guidance to a range of $12.78 billion to $12.80 billion.
Like many software companies, ServiceNow is benefitting from the artificial intelligence transformation that’s forcing more businesses to adopt the tools.
“Every enterprise in every industry is focused on AI as the innovation opportunity of our generation,” wrote CEO Bill McDermott in a release. He called the results the “clearest demonstration” that businesses are relying on ServiceNow for these capabilities.
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Finance chief Gina Mastantuono told CNBC that the annual contract value for ServiceNow’s AI business is projected to surpass $500 million this year and on track toward the goal set at its investor day to reach $1 billion by 2026.
“The value AI is going to create in enterprise is like nothing that we’ve seen in a very, very long time,” she said. “We have real customers, it’s not just hype, and we have real values and we’re driving real outcomes for those customers.”
Net income hit $502 million, or $2.40 per share, up from $432 million, or $2.07 per share, during the same quarter in 2024. Current remaining performance obligations reached $11.35 billion.
ServiceNow said its fourth-quarter guidance accounts for ongoing U.S. government uncertainty and the recent shutdown. The company expects $3.42 billion to $3.43 billion in subscription revenues.
“Whenever the government reopens, the administration’s continued focus on cost efficiency and modernization aligns directly with our strengths,” she said, adding that ServiceNow’s U.S. federal business grew more than 30% in the third quarter.
ServiceNow’s board also approved a five-for-one stock split slated for the beginning of December. Mastantuono said the split will make shares accessible to more retail investors.
Federal Reserve Chair Jerome Powell speaks during a news conference following a meeting of the Federal Open Market Committee at the Federal Reserve on Oct. 29, 2025 in Washington, DC.
Alex Wong | Getty Images
Federal Reserve Chair Jerome Powell said on Wednesday that the artificial intelligence boom is different from the dotcom bubble of the late 1990s.
“This is different in the sense that these companies, the companies that are so highly valued, actually have earnings and stuff like that,” Powell said, during a news conference following the Fed’s two-day policy meeting.
AI investments in data centers and chips are also a major source of economic growth, he said. In the dotcom era, numerous companies raced to big valuations before going bankrupt due to hefty losses.
Powell didn’t name specific vendors, but chipmaker Nvidia has emerged as the world’s most valuable company, surpassing $5 trillion in market cap. The rally has been driven by the company’s graphics processing units, which are at the heart of AI models and workloads.
However, while Nvidia is generating big profits, high-valued startups OpenAI and Anthropic have been burning cash as they develop and expand their services.
OpenAI has racked up $1 trillion in AI deals of late, despite being set to generate only $13 billion in annual revenue. Anthropic, which is at a $7 billion revenue run rate, last week announced an estimated $50 billion cloud partnership with Google.