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The New York Times on Friday filed a lawsuit against Perplexity, alleging the artificial intelligence startup has illegally copied and distributed its copyrighted content.

The suit, filed in the Southern District of New York, accuses Perplexity of unlawfully scraping The Times’ stories, videos, podcasts and other content to formulate responses to user queries. The startup also generates outputs that are “identical or substantially similar to” The Times’ content, according to the complaint.

“While we believe in the ethical and responsible use and development of AI, we firmly object to Perplexity’s unlicensed use of our content to develop and promote their products,” Graham James, a spokesperson for The Times, said in a statement. “We will continue to work to hold companies accountable that refuse to recognize the value of our work.”

Perplexity did not immediately respond to CNBC’s request for comment.

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Founded in 2022, Perplexity is best known for its AI-powered search engine that gives users simple answers to questions. The startup has raised more than $1.5 billion in funding from investors including IVP, New Enterprise Associates and Nvidia, according to PitchBook.

The lawsuit from The Times on Friday serves as the latest example of how media companies and publishers are working to protect their intellectual property during the AI boom.

The Times is already involved in another ongoing copyright suit against Microsoft and OpenAI, which alleges the companies improperly used The Times’ content to train their AI models. That suit was filed in the Southern District of New York in 2023.

In September, AI startup Anthropic agreed to pay $1.5 billion to settle a class action lawsuit with a group of authors who claimed that the company had illegally downloaded their books and others from pirated databases.

That settlement makes up the largest publicly reported copyright recovery.

WATCH: Amazon sends Perplexity cease-and-desist over AI browser agents making purchases

Amazon sends Perplexity cease-and-desist over AI browser agents making purchases

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Amazon had a very big week that could shape where its stagnant stock goes next

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Amazon had a very big week that could shape where its stagnant stock goes next

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Meta acquiring AI wearable company Limitless

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Meta acquiring AI wearable company Limitless

Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Display glasses, as he delivers a speech presenting the new line of smart glasses, during the Meta Connect event at the company’s headquarters in Menlo Park, California, U.S., Sept. 17, 2025.

Carlos Barria | Reuters

Meta is acquiring artificial intelligence wearable startup Limitless, the companies said Friday.

“We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables,” a Meta spokesperson said in a statement.

Limitless makes a small, AI-powered pendant that can record conversations and generate summaries.

Limitless CEO Dan Siroker revealed the deal on Friday via a corporate blog post but did not disclose the financial terms.

“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables,” Siroker said in the post and an accompanying video. “We share this vision and we’ll be joining Meta to help bring our shared vision to life.”

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The world of AI wearables has been slowly growing this year, but no company has landed a standout product.

Meta’s Ray-Ban smartglasses, which have been a surprise hit, have a sprinkling of AI flavor with the inclusion of the company’s AI digital assistant.

There are several wearable devices available that are similar to Limitless.

Friend offers a pendant-style device, Plaud comes in a small card shape or pill that can be clipped on or worn around your neck or on your wrist, and Bee, which is worn on a wristband and was scooped up by Amazon in July.

Amazon also runs AI through its Alexa+ line of Echo Speakers, while Google‘s Pixel 10 phones have the Gemini assistant built in.

WATCH: Meta is visibly seeing a return on investment from AI.

Meta is visibly seeing a return on investment from AI, says Rosenblatt Securities’ Barton Crockett

CNBC’s Chris Eudaily contributed to this report.

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Salesforce shares pop 5%, continuing post-earnings rally and leaving stock poised for best week since 2023

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Salesforce shares pop 5%, continuing post-earnings rally and leaving stock poised for best week since 2023

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Salesforce shares popped 5% on Friday after the company posted better-than-expected third-quarter earnings on Wednesday despite falling short of Wall Street’s revenue estimates.

The stock, which is up 13% over the past five days, is aiming for its best week since 2023.

The company reported adjusted earnings per share of $3.25, topping Wall Street’s estimates of $2.86 per share. Revenue increased 8.6% year over year to $10.26 billion but just missed analyst projections of $10.27 billion.

Although the artificial intelligence boom has pushed several tech companies into record surges, cloud software firms have seen a rocky year as investors wonder whether AI will render the industry obsolete.

Salesforce is hoping to persuade Wall Street that AI will be able to bolster its products rather than replace them.

Investors “somehow think software companies are under arrest from AI, when the opposite is true,” Salesforce CEO Marc Benioff told CNBC’s Jim Cramer on Thursday.

During the third quarter, the company acquired startups Regrello and Waii, which uses AI to generate code with natural language instructions.

Despite Salesforce’s shares being down 21% year to date, compared with the Nasdaq’s 22% gain, analysts are more optimistic for 2026.

“CRM [Salesforce] continues to be levered to digital transformation, and we expect the company to grow at a solid rate going forward,” Mizuho analysts wrote. “At the same time, we believe CRM will remain fiscally disciplined and that it can continue to drive higher operating and FCF margins.”

Analysts highlighted Salesforce’s AI platform Agentforce, which builds agents that automate business tasks and streamline workflow.

Despite initial investor skepticism over the platform, Cantor analysts were encouraged by its strong adoption in the customer service space.

“We think CRM is starting to formalize and mature the strategy, which should make it easier for customers to understand, and therefore adopt, Agentforce,” the Cantor analysts wrote.

Annual recurring revenue of Agentforce jumped 330% year over year to $540 million.

“Why everyone is so excited about Agentforce is because this is what AI was meant to be,” Benioff said. “It brings together humans and data and AI and apps, and delivers an incredible experience for companies.”

WATCH: Salesforce CEO Marc Benioff goes one-on-one with Jim Cramer

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