Indian actress Priyanka Chopra, US footballer Megan Rapinoe and transgender model Valentina Sampaio have joined Victoria’s Secret as the embattled lingerie company undergoes a “dramatic shift”.
Known for its famous annual fashion show featuring some of the biggest names in the modelling world – including Adriana Lima, Candice Swanepoel, Gisele Bundchen, Heidi Klum, Tyra Banks and Lily Aldridge, over the years – the brand has recently faced accusations of sexism and criticism over a lack of diversity.
With the last catwalk show held in 2018, Victoria’s Secret has now announced an overhaul – including the introduction of a group of seven high-achieving women, called the VS Collective, who will advise the brand and appear in adverts, the firm has said.
Image: The last Victoria’s Secret catwalk show, featuring models including Martha Hunt, Lais Ribeiro, Josephine Skriver, Sara Sampaio, Stella Maxwell and Romee Strijd, was held in 2018. Pic: Evan Agostini/Invision/AP
Image: Karolina Kurkova, Tyra Banks, Heidi Klum, Gisele Bundchen and Adriana Lima walking the famous catwalk in 2003. Pic: AP
As well as Chopra, 38, Rapinoe, 35, and Sampaio, 24, who has worked with the brand since 2019, the group also includes 17-year-old Chinese freestyle skier Eileen Gu, South Sudanese-Australian model Adut Akech, 21, photographer and media personality Amanda de Cadenet, 49, and plus-size model Paloma Elsesser, 29.
Chopra, who recently starred in the Oscar-nominated The White Tiger and is married to singer Nick Jonas, said they would be working “together to chart the path forward in a new and impactful way”.
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She added: “I’m not only looking forward to developing future collections that are inclusive of all people but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong.”
In a statement on Instagram, Sampaio said: “I am honored and grateful to partner with @VictoriasSecret as part of #TheVSCollective – along with women who I am so inspired by. We celebrate authenticity, community and love for all women.”
As part of the rebrand, Victoria’s Secret also announced The VS Global Fund for Women’s Cancers, which will aim to help find treatments and cures.
Image: Model Paloma Elsesser and media personality Amanda de Cadenet (pictured below) have also joined the VS Collective. Pics: AP – zz/Elaine Wells/STAR MAX/IPx and Pizzello/Invision
The changes come in the wake of accusations the company focused on working with thin models rather than a broader and more representative range of body shapes.
The brand’s image has also been harmed by reports of a sexist corporate culture.
Chief executive Martin Waters said the new rebrand is “just the beginning”.
He said: “This is a dramatic shift for our brand and it’s a shift that we embrace from our core.
“These new initiatives are just the beginning. We are energised and humbled by the work ahead of us.”
Victoria’s Secret will split from parent company L Brands this summer, it was announced earlier this year.
Its former owner, Les Wexner, had stepped away from the board of L Brands amid scrutiny of his relationship with paedophile financier Jeffrey Epstein.
Donald Trump has said he was “very angry” and “pissed off” after Vladimir Putin criticised the credibility of Ukraine’s President Volodymyr Zelenskyy, in a phone call with Sky News’ US partner network, NBC News.
Mr Trump said the Russian president’s recent comments, calling for a transitional government to be put in place in Ukraine in a move that could effectively push out Mr Zelenskyy, were “not going in the right direction”.
It is a rare move by Mr Trump to criticise Mr Putin, who he has generally spoken positively about during discussions to end the war in Ukraine.
Last month, he also released a barrage of critical comments about Mr Zelenskyy’s leadership, falsely claiming that he had “poor approval” ratings in Ukraine.
The US leader added that if Russia is unable to make a deal on “stopping bloodshed in Ukraine” then he would put secondary tariffs on “all oil coming out of Russia”.
“That would be that if you buy oil from Russia, you can’t do business in the United States. There will be a 25% tariff on all oil, a 25 to 50-point tariff on all oil,” he said.
Mr Trump said Mr Putin knows he is angry, but added that he has “a very good relationship with him” and “the anger dissipates quickly… if he does the right thing”.
He said he plans to speak with the Russian president again this week.
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The comments directed towards Mr Putin come after a separate phone call on Saturday, in which Mr Trump threatened Iran with bombings and secondary tariffs, if Tehran did not make a deal with the US to ensure it did not develop a nuclear weapon.
“If they don’t make a deal, there will be bombing,” Mr Trump told NBC. “But there’s a chance that if they don’t make a deal, that I will do secondary tariffs on them like I did four years ago.”
Iranian President Masoud Pezeshkian said on Sunday that Iran had rejected direct negotiations with the US, but left open the possibility of indirect negotiations with Washington.
No one will be fired over Signal group chat blunder
Also addressing the national security blunder, which saw a journalist mistakenly added to a Signal chat group discussing planned strikes on Yemen, Mr Trump confirmed no one will be fired.
It was revealed this week that national security adviser Michael Waltz accidentally added The Atlantic’s editor-in-chief Jeffrey Goldberg to a group chat with senior members of the Trump administration who were discussing plans to strike Houthi militants earlier this month.
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2:45
Marjorie Taylor Greene lashing out at Sky’s Martha Kelner
The president said on Saturday: “I don’t fire people because of fake news and because of witch hunts.”
Mr Trump said he still had confidence in Mr Waltz and Defence Secretary Pete Hegseth, who was also in the Signal chat and sent a detailed timeline of the planned strikes before they happened.
The president added: “I think it’s just a witch hunt and the fake news, like you, talk about it all the time, but it’s just a witch hunt, and it shouldn’t be talked [about].
“We had a tremendously successful strike. We struck very hard and very lethal. And nobody wants to talk about that. All they want to talk about is nonsense. It’s fake news.”
Mr Trump’s comments come amid calls – including from his allies – to fire Mr Waltz after Mr Goldberg wrote on Monday that he had been added to a chat group on a private messaging app.
The Trump administration has since repeatedly claimed the Yemen plans were not classified.
Donald Trump wants to redraw the political map of the world. His vision seems to be that smaller countries – such as perhaps Greenland, Ukraine and Taiwan – should fall under the sway of their local big power as the US, Russia and China expand their regional zones of influence.
There is a vicious logic to this new world order if one excludes the principles of democracy, independence, co-existence, borders and basic rights for all nations, regardless of size. It simply asserts that might is right. Mr Trump believes the US is the mightiest country and he is set on Making America Great Again at home and abroad.
Sucking up to the presidency
This is a grim prospect for a middle-sized post-imperial power like the United Kingdom. The leaders of Britain’s three main political parties have chosen not to go public with any private misgivings they may have about the Trump administration’s intentions. Labour, the Conservatives and Reform UK have all concluded that sucking up is the best way to handle the new presidency.
Image: King Charles. Pic: AP
This explains the astonishing reports that the King might invite the United States to become an associate member of the Commonwealth when Mr Trump visits him in Scotland later this year to plan his second state visit to this country.
Mr Trump has already welcomed the news about joining up with the Commonwealth. “I love King Charles. Sounds good to me!” he posted on his Truth Social platform.
There has been no official invitation to the president. “Associate” membership of the organisation does not exist. New members require the agreement of all 56 existing member countries. It is not up to the King, who is nominal head of the Commonwealth, or even the British government. And it is not called “the British” Commonwealth anymore.
More on Commonwealth
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Still, stranger things have happened – will happen again now Mr Trump is back in the White House.
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The first approach may merely be an invitation to become an associate of the Royal Commonwealth Society (RCS), which describes itself as “a network of individuals and organisations committed to improving the lives and prospects of Commonwealth citizens across the world”.
The RCS has already offered that to Mr Trump in 2017 shortly after his first election. Nigel Farage delivered the letter in person. Like most clubs the RCS is hungry to expand and has also put out feelers to Ireland and Nordic countries.
Neither Mr Trump nor the British government would leave it at this trivial level. He is a great disrupter always on the lookout for the upside in any deal and with a record of turning some ideas which seemed laughable into reality.
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1:50
Why is Trump getting a second state visit?
Starmer government has overlooked everything
The prime minister laid it on thick in the Oval Office with the “unprecedented”, “historic” second state visit invitation. Most US presidents, including those who have been conspicuous friends of this country, never get one.
The Starmer government has decided not to criticise the Trump administration. They have overlooked everything from claiming Canada as the 51st state to top officials breaching security on a Signal phone group in which they expressed “hate” for “PATHETIC” European “freeloaders”. In direct contrast to their Americanophilia, ministers are reluctant to discuss closer ties with Europeans.
It would be entirely consistent with this government’s sycophancy to try to engineer a further inducement to the US in the form of closer involvement in the Commonwealth, a last vestige of UK soft power.
Image: Sir Keir Starmer and Donald Trump. Pic: PA
Trump as the King’s successor?
Mr Trump would see any deal as a takeover in which he was the equal to the King, and his probable successor as head of the Commonwealth. He would be likely to try to remake the organisation with a so-called “White Commonwealth” dominating the other members.
That would go down well with his ethno-nationalist supporters back home. It is already the vision of one British champion of US participation.
“Commonwealth union – not least a CANZUK union between Australia, Canada, New Zealand and the UK – really should be a cross-party no-brainer for the British. What exactly does the UK have to lose?” asks the political commentator Jonathan Saxty in The Daily Express.
This nation’s integrity would be at stake. Only a truly “perfidious Albion” would let Mr Trump into the Commonwealth in the hope of buying his favour.
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2:11
What happened when Starmer met Trump?
The King would not be happy
The King, who has done his best to indicate support for his realm of Canada against Mr Trump’s threats, would not be happy. The legs would still be knocked out from under Canada’s resistance. All Commonwealth members would face the option of going it alone outside the alliance or bowing to Mr Trump. The US would meanwhile try to exploit old British ties to counter China’s growing influence in Africa and Asia.
There are already some in the UK ready to throw in their lot with the US. But not all of the coalition which elected Mr Trump agrees with his imperialistic expansionism.
America First isolationists tore into him after his “sounds good” comment, on his own Truth Social network. One wrote: “HELL NO !!! We left UK & kicked their asses once, NEVER going back. Personally I don’t associate with TYRANTS. All of their ‘commonwealth’ can F off, eh !!! SCUMBAGS !!!”
Another posted: “No! King Charles has been amongst the top players of WEF, for years. He’s a globalist. Americans do not want to join their Commonwealth. The U.K. allowed itself to fall to muslim invaders & Charles has ‘secret offer’ for you? Hard no from ALL of your supporters!”
Alex Jones of the conspiracy website Infowars warned: “If you really try to make America join the British Commonwealth, 1776 will commence again!” adding, “I love Trump overall… but sometimes he does just the most terrible things.”
No sign Trump’s fanbase is deserting him
Terrible or not, there is no sign this fanbase is deserting the president. As their Signal chat showed his closest aides embrace his simplistic, extractive, what’s the “economic upside” for us approach to foreign relations.
The British government should think very carefully about what they are prepared to offer up voluntarily to a rapacious American bully in this global geopolitical struggle.
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