Workers lift a solar panel onto a roof during a residential solar installation in Scripps Ranch, San Diego, California, U.S. October 14, 2016. Picture taken October 14, 2016.
Mike Blake | Reuters
Extreme weather events across the U.S. — from wildfires and drought in the West, to deep freezes and floods in the South and Southeast — have disrupted the electric grid this year. As a result, homeowners are buying solar and energy storage systems at rates never before seen, according to data from solar website SolarReviews.com.
As California faces devastating wildfires and record drought, the website saw a 358% year-over-year jump in solar estimate quotes requested by California residents between June 30 and Aug. 6.
The state has also faced numerous power outages over the past year. PG&E has cut the power on several occasions when dry conditions and high winds increase the risk of sparking a fire. The state has also had trouble on the power supply side, and the California Independent System Operator has issued flex alerts, calling on customers to cut usage when demand is expected to peak. In some cases, rolling blackouts have taken place when power availability comes up short.
A similar phenomenon played out earlier this summer in Oregon, when Portland hit an all-time high of 116 degrees. SolarReviews said that between June 25 and June 30 the website saw a 919% increase in solar estimate requests from the state compared to the same period in 2020.
It’s not only happening in the West. The deep-freeze that hit Texas and the South in February, leading to multi-day power cuts for millions of customers and more than 150 deaths, fueled interest in on-site energy systems. SolarReviews said it saw an 850% jump in quote requests between Feb. 13 and Feb. 17 in Texas.
“These folks that experience environmental difficulty gain a whole different perspective on what solar and batteries are,” SolarReviews founder and President Andy Sendy said.
Launched in 2012, SolarReviews has had more than 25 million unique visitors across its platform of websites that offer information on solar power, as well as highly localized quotes. The website has an option for visitors to request a quote, and SolarReviews makes money by then selling that data to companies that operate in the consumer’s location.
Growing sophistication
Sendy said customers’ questions about solar have become increasingly sophisticated. At first, queries included things like “do solar panels work?” Now, people will ask questions about the type of solar system they should get if they also want to hook up electric vehicles.
Sendy attributes much of this shift to word-of-mouth: Many people know someone who’s gotten solar panels, so their efficacy is now accepted.
But the potential saving on electricity bills has consistently remained the predominant driving force.
“[Customers] make the decision based on the economic benefits,” he said. “The bottom line is it makes money. So whether your motivation is environmental or financial you sort of come to the same decision.”
Sendy has also noticed another shift. At first, customers were interested in systems with the fastest payback. But in the past few years, more people are looking for systems that offer maximum power reliability.
In order for a solar system to operate normally when the central grid goes down, there also needs to be on-site battery storage at each house or building. Rooftop panels won’t function by themselves if service is cut, since to protect utility workers repairing wires, power can’t be flowing back into the grid.
A recent survey from SolarReviews found that battery storage installations have been growing since 2016, with nearly three-quarters of installations over the last five years taking place in 2020.
Installers with a national footprint such as Sunrun, Sunnova and SunPower offer storage options, using products from Enphase Energy and SolarEdge, among others. Goldman Sachs predicts the market for home energy storage will hit $1 billion for the first time in 2022.
A separate survey from SunPower showed similar trends, with a third of homeowners considering changing to solar citing power outages as a driving force. Nearly two-thirds of homeowners with energy storage said outages were a reason for their purchase.
“Against the backdrop of high-profile power outages, the next wave of solar owners view battery storage as a vital component of their solar energy system,” the study said.
Sophisticated software systems also allow customers to use their batteries even while the grid is running as normal. In states where there’s time-of-use pricing, for example, the battery can be charged when electricity prices are low, and it can then power the home when prices are high. Additionally, in some states net metering — where solar energy owners are credited for power they add to the grid — can make having a solar system with storage a particularly attractive option.
While the companies in the solar space that grab headlines are typically those with a national footprint, Sendy said he believes the best solar companies are the small, local ones, given the needed urgency when there are power problems.
“I believe solar is inherently a localized service business. I don’t believe in corporate solar,” he said. “They really haven’t gotten good at the after-sales service.”
With a massive, 240 ton payload and a host of new features, the first of Caterpillar’s next-generation CAT 793 XE Early Learner battery electric trucks has arrived at Newmont’s Cripple Creek and Victor (CC&V) mine in Teller County, Colorado.
“In less than two years, we went from retrofitting an existing piece of equipment at our proving ground to designing a ruggedized solution ready for validation at our customers’ sites,” explains Caterpillar Vice President, Brian Weller. “This was not a small change. Just about everything in the powertrain has been enhanced while still leveraging proven components of our Cat 793 model. With these changes, we still have learning to do with our customers in real-world applications.”
The next phase of Caterpillar’s Early Learner program will see the company attempt to integrate multiple electrified trucks at a single site with remote operators, validating the integration of a battery electric fleet with CAT’s existing autonomous and fleet management systems.
The Newmont gold mining operation has a long-standing “strategic alliance” with Caterpillar (signed in 2021) that aims to deliver a fully connected, automated, zero carbon emitting, end-to-end mining operation by 2050 while reducing downtime and operating costs.
Electrek’s Take
As I’ve said before, EVs and mining to together like peanut butter and jelly. In confined spaces, the carbon emissions and ear-splitting noise made by conventional, ICE-powered mining equipment can create dangerous circumstances that can lead to serious injuries (or worse), and that’s just going to make it even harder for a mining operation to keep people working and minerals coming out of the ground.
By working with companies like Caterpillar to prove that forward-looking electric equipment can do the job as well as well as (if not better than) their internal combustion counterparts, Newmont will go a long way towards converting what’s left of the ICE faithful.
Chinese electric truck maker JAC has shipped 100 MD electric trucks (cab and chassis) from Hefei, China to a single customer in Mexico, marking a major milestone in the commercial vehicle brand’s growing North American ambitions.
“We call on all interested parties to share the best international practices to contribute to a better development of electromobility and bring its benefits to all Mexican cities,” says Shirley Wagner, president of Mexico’s Electro Movilidad Asociación (EMA), a coalition of companies that includes Kia, Volvo, Tesla, JAC, and BYD that is working to help reduce Mexico’s vehicular carbon emissions by going “100% electric” by 2035. “We believe that those of us living in Mexico deserve cleaner air, and it is possible to achieve it if we work together to make previously made commitments a reality.”
JAC N55 electric truck
JAC Motors entered the Mexican market in 2012, and has built out a nationwide sales and service network there, earning enough local trust to support this single 100-unit order.
It doesn’t seem to matter if we’re talking about the low-end or the high-end of the EV market, the Chinese are there with solid products that seem poised to seriously challenge Western automakers in their home turf. The electric truck market seems to be no exception.
ALSET Auto doesn’t protect cars; it protects EVs. This year, the Tesla customization company expanded its services to include all EV owners and offers services such as tint, ceramic coatings, paint protection film (PPF), and colored wraps. As ALSET Auto’s business grows, the company is offering new franchise opportunities to help expand its services to EV owners in the US and Canada.
Table of contents
Founded by EV owners for EV owners
ALSET Auto was founded in Portland, Oregon in 2018 by Phil Bunting and Marcus Brown after they each purchased Teslas and were dissatisfied with their experience in their search for viable exterior protection options.
I called a half dozen shops in my area and got the same runaround. They loved to disparage Tesla’s soft paint, but no one wanted to give me a firm price for paint protection over the phone,
recalls ALSET CEO, Phil Bunting:
They all wanted me to bring my Tesla into their shop first, refused to provide a firm estimate over the phone, and declined to list their all-in prices on their website. I remember thinking, if I can build, price, and purchase a $100,000 Model X on my iPhone in five minutes, why should getting my Tesla protected be any different?
Thus, the idea for ALSET (Tesla spelled backward) was born. The company envisioned offering customers an experience similar to buying a Tesla, where the price is transparent, and there is no upselling, bait-and-switch tactics, or pricing gimmicks. Instead of selling Tesla owners on the fear of what could happen to their EV’s unprotected paint, ALSET set out to build a lasting connection with customers based on a shared passion for the cars they love.
Over the past five years, ALSET Auto has quickly become a leading provider of paint protection and personalization services. Operating in 15 markets across North America, ALSET has protected and personalized more than 7,000 EVs.
Aside from Cybertruck wraps, ALSET Auto’s three core services appeal to the broader market of owners who are looking to protect, preserve and enhance the look of their EVs. The company forged a partnership with XPEL Inc. to offer its customers a suite of best-in-class protective film and coating options, which include:
ALSET Auto offers a suite of options to protect, preserve and personalize your EV
Tesla Cybertruck wraps have quickly become a significant portion of ALSET Auto’s expanding business. The company offers the largest selection of colored PPF in the industry with more than 250 options in gloss, matte, metallic, and color shifting. The company is currently wrapping about 100 Cybertrucks per month, with several locations wrapping as many as five per week. Bunting elaborated:
The demand for colored paint protection film in recent years has surged because most EVs are offered in limited colors. Unlike flimsy vinyl wraps, colored PPF offer durable protection, self- healing properties and longer warranty coverage. It is the best of both worlds for protection and aesthetics. For Cybertrucks, we are finding that it’s a matter of when their owners will purchase wraps, not if.
The company has received nearly 1,000 five-star reviews for offering highly specialized customer service along with an industry-leading, lifetime warranty. In addition, ALSET services are CARFAX certified so that all upgrades appear on CARFAX reports to increase resale value and assist in insurance claims.
Paint Protection Film (PPF) – This durable self-healing film is offered in a clear or matte finish and is most commonly applied to the entire car or the front impact zones which include the full hood, fenders, bumper and mirror caps. PPF protects the vehicle’s paint from unsightly rock chips, scratches and abrasions. In many instances, scratches in the film can be removed with heat from the sun or blowdryer, or by using hot water.
Nano Ceramic Coatings – When fully cured, ceramic coatings are up to three times harder than factory clear coat. ALSET Auto’s full interior and exterior ceramic package uses four different ceramic formulas which are applied to the paint and trim, wheels, windshield, as well as the interior. While these coatings are not intended to prevent rock chips, they help protect from light scratches and swirls, environmental contaminants, and etching from bug guts and bird droppings. They also make your EV extremely shiny and hydrophobic, which makes washing and maintenance a breeze.
Ceramic Window Film – Available in a variety of shades, ceramic window tint offers unrivaled heat rejection as well as protection from harmful UVA and UVB rays. It also provides a sleeker look and enhanced security and privacy. EVs with ceramic window tint can expect to get more range from their battery due to lower cabin temps and less use of their EV’s air conditioning.
ALSET Auto also participates in XPEL’s OEM referral programs, which include Tesla and Rivian.
ALSET Auto plans to award 12 new franchises in 2025
After successfully opening corporate locations in Portland and Seattle, ALSET Auto launched the company’s first franchise in 2021 in Dallas, Texas. In doing so, ALSET Auto completed a rigorous franchise registration process with iFranchise Group, Inc., an industry-leading consultancy group that has worked with Massage Envy, Denny’s, Vitamin Shoppe, Shelf Genie and other name brands.
Since then, ALSET Auto has expanded to 15 locations with several more franchises currently in the pipeline.
Locations:
Atlanta, GA
Austin, TX
Dallas, TX
Jacksonville, FL
Las Vegas, NV
Orange County, CA
Portland, OR
Raleigh, NC
Richmond, VA
San Diego, CA
Sacramento, CA (ALSET Affiliate)
Seattle, WA
Tampa, FL
Vancouver, BC, Canada
The average annual revenue for ALSET Auto locations open at least 12 months was $1 million in 2023, according to the company’s 2024 Franchise Disclosure Document (FDD).
ALSET Auto provides franchisees a wide range of ongoing support including training, site selection assistance, coaching, access to proprietary software systems, in-house marketing and advertising, vendor partnerships, and dealer programs. These services are critical to setting up news franchise operators for success.
Current ALSET franchisees joined the company without any prior experience in the industry. They come from various backgrounds, including the restaurant and entertainment industries, sales, technology, sports, and finance.
Ideal franchise candidates are EV owners and enthusiasts who are passionate about the booming EV market and seeking financial freedom and independence from a typical 9-to-5 job. Candidates should be well-capitalized, business-minded, passionate about the EV industry, and committed to actively working in their business.
To learn more about franchising with ALSET Auto and receive the company’s franchising e-brochure, visit their website here.
If you’re interested in learning more about their services, visit their retail site at www.alsetauto.com.
FTC: We use income earning auto affiliate links.More.