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The Bumble Trading Inc. website on a smartphone arranged in the Brooklyn borough of New York, U.S., on Monday, Jan. 4, 2021.
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Dating apps have been operating on the same model for years: Users throw in a handful of pictures and fill out a bio. For the most part, people look at those profiles and swipe left to deny, or right to express interest. If two people swipe right, they match and could end up on a date.

But now that’s changing.

The pandemic has caused a level of disruption that’s allowed companies to consider what the future of dating apps without mindless swiping might look like.

Look to Bumble, for example, which has a “Night In” trivia option. The feature lets users set up a virtual trivia date if they match with someone. It also allows users to send matches voice memos, a feature that went viral on TikTok earlier this year.

And Tinder, Match Group‘s largest dating app, has “Swipe Night,” a live, interactive dating feature where singles follow a storyline together. During a set period of time, people try to figure out who committed the made-up crime. At the end of each episode, members work with another participant through “Fast Chat,” where they’ll be able to talk about the story, analyze different clues, and help solve the mystery together. They can also later choose to match.

The addition of videos and audio will let people interact in a way that hasn’t been done yet with online dating, with the hopes they’ll spend more time on the apps (bringing in more money) and form better connections that could draw more people online.

The companies have hinted that there’s more to come in terms of social elements and more interactive features, but haven’t said exactly what’s on their product roadmaps. Potential features could include a Clubhouse-like audio chat or more ways to integrate friends into the experience.

“While swiping left and right has meaningfully changed how singles connect, we think users want more control over that experience,” Citi senior analyst Nicholas Jones told CNBC in an email. “To maintain a healthy and engaged network, BMBL will need to continue to innovate to provide users the experience they are looking for.”

Users have made it clear they’re interested in meeting up over video as a way to break the ice or check a date’s “vibes” before seeing them in person. Tinder said that nearly of users had a video chat with a match during the pandemic, while 40% planned to continue using video even when the pandemic is over.

Singles know what they’re looking for

Bumble said that coming out of the pandemic, people are “much clearer” with what they’re looking for from a relationship.

“We are really trying to give them the tools to do that and make the experience better for the more serious and intentional types of relationships that our users are talking about,” Bumble President Tariq Shaukat said on the company’s most recent earnings call. “So, a lot of what we’ve done in Q2 as well as the plan for Q3 and Q4 is really focused on activities like that in addition to new monetization features.”

Bumble, as mentioned, has Night In and the option to send things like pictures, voice notes and GIFs to matches. But the company could introduce things like video to users’ profiles or new ways to discover users outside of swiping right and left.

Tinder also added videos in-app and announced a “discover” section that mimics social media feeds. Users can see potential matches who share similar interests with them, like if someone has pets or is into skydiving.

Tinder said the changes are an effort to give Gen Z users what they want.

“Gen Z is using Tinder on their terms; bios alone don’t always tell enough of the story to get to a Like or a Nope,” the company said in June. Tinder is focused on the moment when someone is ready to swipe left or right on another user, CEO Jim Lanzone later explained to CNBC.

“That’s a really rich area for innovation,” he said. “This is the beginning of something.”

Lanzone joined Tinder last year after leading CBS Interactive, where he developed the company’s push into streaming. The executive’s hire was a clear indication Tinder wants to push more into video. But this time, he said, the focus is on making connections, not entertainment.

“Tinder itself is likely the number one generator of new relationships in the country, and probably marriages as well, on top of all the other connections that we make. And that’s not always something you can decide on the fly from just from someone’s photo or bio, though those are important, and Tinder, obviously, was a pioneer in moving category that way,” Lanzone added. “But we have this really rich roadmap now of, years probably, of innovation.”

Tinder’s parent company is also making broader moves. Earlier this summer, Match closed its $1.7 billion acquisition of Hyperconnect, a social networking company that’s credited with building “the first mobile version” of WebRTC. That will allow the company to focus on its research & development, adding more live chat features and video experiences to its apps.

Match COO Gary Swidler said on the company’s most recent earnings call that it expects at least two of its brands to use Hyperconnect tech before the end of the year, while a number of other brands will implement its tech by the end of 2022. The company hasn’t detailed exactly what the additions would look like, but it could include things like live broadcast or even more chat additions.

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CrowdStrike-backed compliance startup Vanta valued at $4 billion in new funding round

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CrowdStrike-backed compliance startup Vanta valued at  billion in new funding round

Christina Cacioppo, co-founder and CEO of Vanta, speaks at the TechCrunch Disrupt conference in San Francisco on Oct. 29, 2024.

David Paul Morris | Bloomberg | Getty Images

Vanta, a startup with software for managing compliance with cybersecurity and privacy standards, said Wednesday that it closed its latest fundraising round at a roughly $4 billion valuation.

The $150 million round, which included funding from CrowdStrike’s venture arm, represents a valuation increase from $2.45 billion last year.

The jump reflects continued corporate investment in tools designed to limit fallout from cyberattacks. In recent days Microsoft rolled out updates to its SharePoint collaboration software after Chinese hackers gained access to customer data by exploiting a vulnerability.

Christina Cacioppo, Vanta’s co-founder and CEO, declined to specify the company’s revenue but said its growth rate is “in the ballpark of the best SaaS companies,” referring to software as a service vendors. Deal sizes are growing and more clients are coming onboard, she said.

The startup, which tracks adherence to frameworks such as SOC 2 and ISO 27001, boasts more than 12,000 customers. Many of them sell software to large companies, including Atlassian and Snowflake, Cacioppo said. But Vanta can also help businesses outside of the tech industry more quickly complete security reviews before engaging outside suppliers.

Cacioppo and Erik Goldman started the San Francisco-based company in 2018 and have built it up to more than 1,000 employees. Competitors include Auditboard and Drata.

In addition to CrowdStrike Ventures, other investors in the round included Wellington Management, Atlassian Ventures, JPMorgan Chase and Sequoia Capital.

Vanta has raised $504 million since 2021. The company hasn’t touched any of the $150 million it raised last year, Cacioppo said.

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Uber will let women drivers and riders request to avoid being paired with men starting next month

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Uber will let women drivers and riders request to avoid being paired with men starting next month

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Uber announced a new feature Wednesday that pairs women drivers and riders, in its latest move to address safety on the ride-hailing platform.

The new tool, which the platform will begin piloting next month in the U.S., allows women passengers to match with women drivers when booking or pre-booking rides, and create a preference in their app settings. Women drivers can also choose to drive women.

“It’s about giving women more choice, more control, and more comfort when they ride and drive,” Camiel Irving, Uber’s vice president of U.S. and Canada operations, said in a release.

The company said the rider’s preference isn’t guaranteed but the feature increases the chances women will be paired in the app.

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Uber will pilot the program in Los Angeles, San Francisco and Detroit. The company also said it tested the feature in countries such as France, Germany and Argentina.

This isn’t Uber’s first foray into gender preferences on its platform.

In 2019, Uber rolled out a women rider preference feature for female drivers in Saudi Arabia after women won the right to drive in 2018. That offering later expanded to about 40 countries.

Over the years, ride-hailing companies such as Uber and Lyft have faced safety concerns and questions over the roles these platforms have played in various sexual assault and harassment incidents.

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Meta updates safety features for teens. More than 600,000 accounts linked to predatory behavior

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Meta updates safety features for teens. More than 600,000 accounts linked to predatory behavior

Facebook and Instagram icons are seen displayed on an iPhone.

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Meta on Wednesday introduced new safety features for teen users, including enhanced direct messaging protections to prevent “exploitative content.”

Teens will now see more information about who they’re chatting with, like when the Instagram account was created and other safety tips, to spot potential scammers. Teens will also be able to block and report accounts in a single action.

“In June alone, they blocked accounts 1 million times and reported another 1 million after seeing a Safety Notice,” the company said in a release.

This policy is part of a broader push by Meta to protect teens and children on its platforms, following mounting scrutiny from policymakers who accused the company of failing to shield young users from sexual exploitation.

Meta said it removed nearly 135,000 Instagram accounts earlier this year that were sexualizing children on the platform. The removed accounts were found to be leaving sexualized comments or requesting sexual images from adult-managed accounts featuring children.

The takedown also included 500,000 Instagram and Facebook accounts that were linked to the original profiles.

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Meta is now automatically placing teen and child-representing accounts into the strictest message and comment settings, which filter out offensive messages and limit contact from unknown accounts.

Users have to be at least 13 to use Instagram, but adults can run accounts representing children who are younger as long as the account bio is clear that the adult manages the account.

The platform was recently accused by several state attorneys general of implementing addictive features across its family of apps that have detrimental effects on children’s mental health.

Meta announced last week it removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.”

Congress has renewed efforts to regulate social media platforms to focus on child safety. The Kids Online Safety Act was reintroduced to Congress in May after stalling in 2024.

The measure would require social media platforms to have a “duty of care” to prevent their products from harming children.

Snapchat was sued by New Mexico in September, alleging the app was creating an environment where “predators can easily target children through sextortion schemes.”

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