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Dallas Cowboys wide receiver Brandon Smith during the game between the Dallas Cowboys and the Jacksonville Jaguars
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Amazon is in talks to acquire the rights for the National Football League’s “Sunday Ticket” package and is seen as the front-runner by others involved in talks with the league, according to people familiar with the matter.

Amazon has a serious interest in the multiyear package of out-of-market games, said the people, who asked not to be named because the discussions are private. Amazon in May agreed to pay about $1 billion per year to become the exclusive provider of Thursday Night Football games beginning next year. That deal made Amazon Prime Video the first-ever streaming service to own an exclusive NFL broadcast package.

An Amazon spokesman declined to comment on “Sunday Ticket” discussions.

The NFL is expected to ask for $2 billion to $2.5 billion per year for the package and wants to wrap up discussions before the season ends in February, two of the people said. “Sunday Ticket” has been owned by DirecTV for the past 27 years. Talks are progressing with interested parties, suggesting the league is getting closer to choosing a new provider, said the people.

DirecTV, which AT&T spun out as a new company last month, renewed “Sunday Ticket” in 2014 for eight years. The current contract ends after the 2022-23 season.

NFL Commissioner Roger Goodell told CNBC on Wednesday the out-of-market Sunday game package “maybe will be more attractive on a digital platform” as streaming platforms continue to add subscribers at the expense of traditional pay-television. Goodell also suggested to CNBC that the league is looking for one strategic partner to acquire not only “Sunday Ticket” rights but to also invest in NFL Network, which airs NFL content all year, and NFL RedZone, which shows live footage of game action when teams are close to scoring touchdowns. The NFL currently owns both NFL Network and NFL RedZone.

Amazon has competition for the Sunday game rights. ESPN Chairman Jimmy Pitaro told Bloomberg this week that “Sunday Ticket” is “an incredibly valuable product” and acknowledged that Disney has had exploratory conversations with the league. The Information news site reported that Apple has also expressed interest in the package. NBCUniversal’s Peacock is not expected to bid for the rights, according to a person familiar with the matter.

Several media executives involved in the discussions told CNBC they viewed Amazon as the favorite to win the rights to the package. NBC News reported Amazon and ESPN’s early interest in the package in July.

DirecTV’s tenure

DirecTV is still considering its options but may not have the balance sheet to compete with Amazon or Apple, whose market valuations are close to or above $2 trillion, two of the people said.

DirecTV has paid about $1.5 billion per year for “Sunday Ticket” for the past seven seasons and currently charges about $300 for the package as an add-on. The satellite TV provider also now offers “Sunday Ticket” as a component of its “Choice,” “Ultimate,” and “Premier” pay-TV packages.

DirecTV has lost money on “Sunday Ticket” for many years. At its current $300 price point, DirecTV would need 5 million subscribers to break even. DirecTV has averaged closer to 2 million “Sunday Ticket” subscribers for many years, according to a person familiar with the matter. Executives at DirecTV and its majority owner AT&T have argued that “Sunday Ticket” has become increasingly diluted over the years as the NFL removes Sunday games and adds Thursday, Saturday and Monday Night games.

Still, DirecTV was willing to use “Sunday Ticket” as a loss leader if it turned subscribers into year-long satellite-TV customers. That way, the company could recoup some of its losses by collecting monthly pay-TV fees during the NFL season and its seven-month-long offseason.

Why Amazon makes sense

The NFL may be able to significantly expand the audience for “Sunday Ticket” by separating the product from DirecTV. The satellite-TV provider allows customers to stream “Sunday Ticket” without becoming a DirecTV customer only if they live in areas where they don’t have access to DirecTV. A streaming service would allow anyone access to “Sunday Ticket” without the additional restriction of having to switch one’s pay-TV provider to DirecTV. That could unlock the product to millions of Americans who buy cable TV service bundled with broadband. DirecTV doesn’t offer high-speed Internet service.

Amazon also has an ancillary business it wants to push to “Sunday Ticket” subscribers: an Amazon Prime membership. Amazon’s video strategy has long revolved around getting people hooked on Prime. In its efforts to be “The Everything Store,” Amazon can use live sports to make a direct connection to fans who are also interested in buying sports merchandise. Amazon has reached agreements with Major League Baseball’s New York Yankees and Major League Soccer’s Seattle Sounders in the past year as it tries to make an audience connection with Prime Video and live sports.

Amazon also hopes to extend Prime Video’s business with its pending $8.45 billion acquisition of MGM and its “Thursday Night Football” purchase to build a burgeoning advertising business, which grew 87% year over year in the second quarter to more than $7.9 billion. While Amazon still trails digital advertising behemoths Facebook and Google in U.S. market share, the company grabbed 10.3% of U.S. digital ad dollars last year, up from 7.8% in 2019, according to a report from research firm eMarketer.

Amazon Web Services has also been the NFL’s technology provider in the development of Next Gen Stats, which has analyzed and stored data on every NFL player and play since 2017. The NFL has a history of working with broadcast partners with which it has established relationships. The league re-upped broadcast deals with all of its existing media partners earlier this year. While Apple’s spending power rivals Amazon’s, Apple doesn’t share the same relationship history with the NFL.

Buying live sports rights also allows Amazon to expand its business while regulators crackdown on big technology acquisitions. Amazon has previously been able to grow into new businesses by acquiring companies Whole Foods, Ring and Zappos. That avenue may be temporarily restricted as new FTC Chair Lina Khan, who has been critical of Amazon’s growing market power and influence on the economy, examines Amazon’s deals. How regulators view Amazon’s pending MGM deal will be a window into Khan’s thinking.

— CNBC’s Jabari Young assisted with this story.

Disclosure: NBCUniversal is the parent company of CNBC.

WATCH: NFL commissioner Roger Goodell on Verizon partnership, “Sunday Ticket”

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Trump approves TikTok deal through executive order, Vance says business valued at $14 billion

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Trump approves TikTok deal through executive order, Vance says business valued at  billion

Muhammed Selim Korkutata | Anadolu | Getty Images

President Donald Trump on Thursday signed an executive order approving a proposal that would keep TikTok alive in the U.S. in a transaction that Vice President JD Vance said values the business at $14 billion.

The deal satisfies the requirements of a national security law requiring China-based ByteDance to sell TikTok’s U.S. operations or face an effective ban in the country, according to the executive order. Under the terms, which China must still approve, a new joint-venture company will oversee TikTok’s U.S. business, with ByteDance retaining less than a 20% stake.

Enterprise tech giant Oracle, Silver Lake and the Abu Dhabi-based MGX investment fund will be main investors in TikTok’s U.S. business, controlling a roughly 45% stake in the entity, while ByteDance investors and new holders will own 35%, CNBC’s David Faber reported earlier Thursday. 

No representatives from ByteDance were present at the signing, and the company hasn’t acknowledged that a transaction is taking place. No purchase price was mentioned, and there’s no indication that the Chinese government has made changes to laws that would be necessary for a deal to take place.

President Trump said Chinese President Xi Jinping gave the deal the go ahead. Vance said the Chinese government put up some resistance before the agreement.

Under the planned arrangement, Oracle will oversee the app’s security operations and continue providing cloud computing services for the new TikTok U.S. firm, Faber reported, citing sources familiar with the deal. Trump said Oracle CEO Larry Ellison is involved in the ownership group and that his company is “playing a very big part.”

“It’s owned by Americans, and very sophisticated Americans,” Trump said at the signing. “This is going to be American operated all the way.”

ByteDance investors like General Atlantic, Susquehanna and Sequoia, are expected to contribute equity in the new TikTok U.S. entity, sources told Faber. ByteDance was reportedly valued at $330 billion last month. Analysts have previously estimated TikTok’s U.S. operations could be worth between $30 billion to $35 billion.

The deal does not involve the federal government taking an equity stake or a so-called golden share in TikTok’s U.S. operations, CNBC reported Monday.

Trump said over the weekend that conservative media baron Rupert Murdoch and his son Lachlan Murdoch could be involved in the TikTok deal as well as Ellison and Dell Technologies CEO Michael Dell.

The president last week signed an executive order that extended ByteDance’s deadline to divest TikTok’s U.S. operations or be subject to a national security law originally signed by former President Joe Biden. The order prevents the Department of Justice from enforcing the national security law that would penalize app store operators like Apple and Google and internet service providers for providing services to TikTok’s U.S. operations.

WATCH: White House Press Secretary says Trump will sign TikTok deal.

White House Press Secretary says Trump will sign TikTok deal Thursday

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Oracle, Silver Lake & MGX will be main investors in TikTok U.S., sources say

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Oracle, Silver Lake & MGX will be main investors in TikTok U.S., sources say

Dado Ruvic | Reuters

Oracle, Silver Lake & Abu Dhabi’s MGX will be main investors in TikTok’s U.S. business, sources told CNBC’s David Faber on Thursday. 

Those three entities will control roughly 45% of TikTok USA, Faber reported. ByteDance, TikTok’s Chinese parent, will own 19.9%, with the remaining 35% in the hands of ByteDance investors.

President Donald Trump will sign an executive order on Thursday backing the proposed deal that will keep the social media app running in the U.S. ByteDance has faced an ultimatum under a federal law requiring it to either divest the platform’s American business or be shut down in the U.S. That law passed with bipartisan support from members of Congress who expressed national security concerns about the app and its potent content algorithm.

Trump has been trying to keep the app afloat, repeatedly mentioning how important it was to his victory in November. Billionaire Republican megadonor Jeff Yass is a major ByteDance investor through Susquehanna, and he also owns a stake in the owner of Truth Social, Trump’s social media company.

Backers of ByteDance, including General Atlantic, Susquehanna and Sequoia, are expected to contribute equity in the new TikTok USA, sources told Faber.

Last week, Trump signed an executive order delaying the divestiture deadline until Dec. 16.

This is breaking news. Please refresh for updates.

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Microsoft cuts off cloud services to Israeli military unit after report of storing Palestinians’ phone calls

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Microsoft cuts off cloud services to Israeli military unit after report of storing Palestinians' phone calls

Microsoft President Brad Smith, left, speaks at a press conference on future visions for the development and application of artificial intelligence in education in North Rhine-Westphalia at the Representation of the State of North Rhine-Westphalia in Berlin on June 4, 2025. To his right is Hendrik Wüst (CDU), Minister President of North Rhine-Westphalia, in front of the sign “From coal to AI.”

Soeren Stache | Picture Alliance | Getty Images

Microsoft said Thursday that it has stopped providing certain services to a division of the Israeli Ministry of Defense. The company did not say which specific services it had stopped providing.

The decision comes after the software company investigated an August report from The Guardian saying the Israeli Defense Forces’ Unit 8200 had built a system for tracking Palestinians’ phone calls.

“While our review is ongoing, we have found evidence that supports elements of The Guardian’s reporting,” Brad Smith, Microsoft’s president and vice chair, wrote in an email to employees. “This evidence includes information relating to IMOD consumption of Azure storage capacity in the Netherlands and the use of AI services.”

Microsoft’s decision to stop providing those services follows pressure from employees who have protested Israel’s use of the company’s software as part of its invasion of Gaza. Over the last few weeks, Microsoft has fired five employees who participated in protests at company headquarters in Redmond, Washington.

The move comes a week after a United Nations commission said that Israel has committed genocide against Palestinians with its invasion of Gaza.

Microsoft told Israeli defense officials that it had decided to disable cloud-based storage an artificial intelligence subscriptions the agency was using, Smith wrote. He said Microsoft does not look at customer data for the type of review it conducted, and he thanked the British newspaper for its reporting on the development.

“As employees, we all have a shared interest in privacy protection, given the business value it creates by ensuring our customers can rely on our services with rock solid trust,” Smith wrote.

On Thursday The Guardian reported that unnamed intelligence sources had said Unit 8200 was planning to migrate its supply of the phone calls to Amazon Web Services, the market-leading public cloud. AWS did not immediately comment.

WATCH: Israel’s global standing is ‘desperately at risk because of the suffering of Palestinian civilians,’ says Sen. Chris Coons

Israel's global standing is 'desperately at risk because of the suffering of Palestinian civilians,' says Sen. Chris Coons

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