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In the first part of this series, I projected and explained the plummeting hydrogen demand from petroleum refining and fertilizer, the biggest sources of demand today, through 2100. In the second part, I explored the flat demand segments, and the single source of significant demand increase I see for hydrogen in the next 20 years. In this final assessment, I look at the great but false hopes for a hydrogen economy: transportation, long-term storage, and heat.

Hydrogen demand through 2100 by author

Hydrogen demand through 2100, by author.

Transportation — 0 rising to 1 (one) million tons H2

This is one of the great hopes of the current fossil fuel industry, and a couple of car companies which have managed to capture their governments in Korea and Japan. However, there’s no significant place for hydrogen or synthetic fuels made from it in ground transportation. Electrification is simply too easy, prevalent, cheap, and effective. Hydrogen can’t compete outside of tiny niches like vintage vehicles. For short- and medium-haul aviation, and short- and medium-haul water freight shipping, the clear path is battery electric as well.

That only leaves long-haul shipping and long-haul aviation as areas where hydrogen might have a play. Mark Z. Jacobson and I discussed this on CleanTech Talk a year and a half ago. His perspective was that in order to get to a zero-carbon world, hydrogen would have to be used for long-haul shipping and aviation.

His perspective on shipping was that we needed to eliminate black carbon, with its 100-year global warming potential of 1,055–2,240. Subsequently, I spent a couple of hours talking with Hadi Akbari, a PhD of mechanical engineering who has spent the last several years of his fascinating career spanning two continents building scrubbers for heavy marine vessels. Just as particulates are scrubbed from coal plant emissions, they can be scrubbed from marine emissions, and so biofuels with their lower black carbon emissions will be fit for purpose in my opinion. (Note: this is my opinion after talking with Hadi and researching further, not Hadi’s expressed opinion.) Biofuels use nature to do most of the heavy lifting and have advanced substantially over the past decade. There is no value in using them in ground transportation, they no longer consume food sources and there is little real concern about them competing with agriculture, although there is a lot of expressed concern nonetheless.

On aviation, Jacobson rightly points out that we have to solve emissions, but it’s a hard problem, with CO2 emissions, nitrous oxide emissions (anything burned in our atmosphere combines the nitrogen and oxygen into nitrous oxides), and the water vapor which creates contrails. In discussion with Paul Martin, it’s clear that both hydrogen storage and fuel cells would have to be in the fuselage, leaving a lot less room for passengers and luggage or making the fuselage bigger with attendant efficiency losses, and creating a heavy burden of excess heat from the fuel cells that makes them deeply unlikely. In his perspective, hydrogen would be burned directly in jet engines in this model, and that wouldn’t eliminate nitrous oxides or water vapor hence contrails.

Once again, low-carbon biofuels are likely to be the solution here. Certified versions have existed since 2011, after all, while there are exactly zero certified hydrogen drive train planes in the world. And contrails require fairly minimal operational changes, as a regular CleanTechnica reader who holds my feet the fire pointed out (and thank you for doing so, Hazel). Those operational changes still have to be mandated for the airlines, but it’s not as significant a problem as I had originally assumed.

Biofuels are enhanced with some hydrogen in some cases, and there are always going to be edge cases where hydrogen persists, but my projection for all modes of transportation including biofuel use is still only an increase from effectively 0 tons today to a million tons a year by 2100.

Long-term storage — 0 rising to 1 (one) million tons

Hydrogen is also projected as a solution for the dunkelflaute, long dreary periods when there is little wind or sunshine. However, it only makes into the also-ran categories of my projections for grid storage, not into the three major technologies.

Projection of grid storage capacity through 2060 by major categories by author

Even there, it’s not going to be a big player in the also ran category, fighting for scraps with all the other contenders a long way back in the pack. Some of the reasons are the same as always. It’s ineffective, it’s inefficient and it will be vastly more expensive. But more than that, the need just isn’t there unless you assume a whole bunch of other solutions aren’t already occurring.

High-voltage direct current (HVDC) transmission has been around since the 1950s, but in 2012 they finally solved a major technical inhibitor to its wide scale use. Despite the presence of multiple grids on continents already sharing electricity with HVDC asynchronous connections between high-voltage alternative current (HVAC) synchronized grids, despite massive HVDC construction projects under way, planned and proposed, despite electricity already being transmitted long-distances today with much more lossy HVAC, many people seem to think that electricity won’t be transmitted from renewables between opposing ends of continents and even across continents.

Electricity already flows from Africa to Europe across the Bosphorus Strait. Expanding that with big HVDC pipes from solar installations and wind farms in northern Africa is trivial, just as getting more HVDC pipes to ease the logjam from North Sea offshore wind into the population centers of Europe is straightforward and being constructed.

Renewables are cheap to build, and just as with every other form of electrical generation except nuclear, will be overbuilt and run under capacity part of the year.

Demand management strategies vs V2g projection

Demand management strategies vs V2g projection by author

And the emergence of massive electrification increases the ability to do demand management at much larger scales.

The assumption of the need for long-term storage assumes narrow geographical boundaries, an archaic concept of energy independence in a world of global trade, and actively hostile neighbors. Liebreich and I have started this conversation online, with his opening salvo being a question of whether Japan would ever accept the proposed HVDC links with China, to which I respond now that China is already 20% of Japan’s annual trade, so why is electricity different?

Germany will likely be the one outlier in this space. They have underground salt deposits that they can turn into caverns, they have a weird love affair with hydrogen too, and dunkelflaute being a German word isn’t a coincidence. If anybody builds significant hydrogen storage, it will probably be them.

As a result, my projection for global demand for hydrogen for electricity storage rises from effectively zero tons today to a million tons in 2100. Someone will waste the money, but very few.

Heating — 0 tons rising to … 0 (zero) tons

And finally, heating, the beloved hope of natural gas utilities globally, all of whom are lobbying hard to convince governments to let them ship hydrogen into homes and buildings to replace natural gas, and to allow them to inject tiny amounts of hydrogen into existing natural gas lines to produce close to zero emissions reductions.

There are no certified hydrogen home furnaces or stoves today. The existing natural gas distribution network would have to be completely replaced to handle hydrogen. Current challenges with leaking natural gas would be multiplied vastly by leaking hydrogen due to the tiny size of the molecule. SGN in Scotland is trying to retrofit 300 homes in Fife with hydrogen appliances for free, one of the many efforts going on around the world by utilities whose life is rapidly ending.

No, what will happen is that all of that natural gas distribution infrastructure will be shoved into electrical minimills to create steel for useful things, and the world will convert to heat pumps and induction stoves.

My projection for global demand for hydrogen for heating is effectively zero tons today, and remaining at so far under a million tons through 2100 that it rounds down to zero.


And so, that’s the projection. It’s flawed, of course, but not fatally in my opinion. It’s my first iteration of the projection, and it’s withstood me writing 4,000 words over three articles explaining it, so there’s that. But as with my projections on grid storage and vehicle-to-grid, I offer it to create a useful discussion about what the world will become, and welcome challenges to it.

Hydrogen demand today is two-thirds for petroleum refining and fertilizer manufacturing. Both of those uses are going to drop precipitously in the coming decades. The one growth area, steel, will not replace them, in my opinion. Green hydrogen only has to replace the useful two-thirds of hydrogen demand seen today, and grow to 75% of 2021 demand by 2100 to fulfill all needs.

 

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Genesis wants a bigger slice of the US luxury market with new EVs en route

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Genesis wants a bigger slice of the US luxury market with new EVs en route

If you haven’t noticed, Genesis is quickly making a name for itself in the US. The luxury automaker now has 60 sales outlets as it expands into new US states. With new EVs launching, Genesis is eyeing a bigger share of the US luxury market.

Hyundai Motor Group’s Genesis brand is quietly emerging as a powerhouse in the US luxury market. Genesis marked its entry into the luxury segment in 2008 as a Hyundai-branded model.

In 2015, Hyundai announced Genesis would become an independent luxury brand. Since launching its first vehicle in the US, the luxury brand’s sales have surged from 7,000 in 2016 to over 69,000 last year. It even outsold Nissan’s Infiniti.

According to Genesis, this is just the start. The Korean luxury brand wants an even bigger slice of the market as it eyes rivals like Porsche.

A big reason behind the brand’s confidence is its new lineup of stylishly electric models. Genesis sells three EVs in the US: The GV60, Electrified G80, and Electrified GV70.

After introducing the Electrified GV70 just last year, the electric SUV is already Genesis’ top-selling EV in the US. According to Kelley Blue Book, Genesis sold 2,343 electric GV70 models in the US through September.

Genesis-Electrified-GV70-NACS
2026 Genesis Electrified GV70 update (Source: Genesis)

Genesis eyes a bigger share of the US luxury market

Altogether, the luxury brand’s EV sales reached over 4,600 through the first nine months of 2024, topping Porsche (4,291) and Volvo (3,644).

Genesis made a statement at the LA Auto Show, unveiling the updated 2026 Electrified GV70. The luxury electric SUV now includes more range and an NACS port so drivers can charge at Tesla Superchargers. It will go on sale in the first half of 2025.

Genesis-US-luxury-EV-market
Genesis at the 2024 LA Auto Show (Source: Hyundai Motor Group)

Meanwhile, Genesis showcased its new GV60 Magma Concept at the event, its first dedicated high-performance EV. The brand sees its Magma performance brand rivaling that of Geman luxury brands like Mercedes AMG, BMW M, and Audi RS.

The Genesis GV60 Magma EV will launch next year, spearheading the brand’s “expansion into the realm of high-performance vehicles.”

Genesis-US-luxury-EV-market
Genesis GV60 Magma EV concept global debut at Goodwood (Source: Genesis)

Genesis enhanced the battery and motor while fine-tuning the chassis, thermodynamics, and profile for more power and efficiency.

It also features an aggressive new design, sitting much lower and wider than the current GV60 model. Genesis added a Magma-exclusive sound system to give it a sports car-like feel in the cockpit.

Genesis-G80-EV-Magma
Genesis G80 EV Magma Concept (Source: Genesis)

In April, we got our first look at the G80 EV Magma concept, which could be a potential challenger to Tesla’s Model S Plaid and the Porsche Taycan GT Turbo.

The luxury brand is expected to launch its flagship electric three-row SUV next year, the GV90. Genesis previewed the ultra-luxury EV in March after unveiling the Neolun concept.

Genesis now has 60 sales bases in the US, with new stores in Washington, Minnesota, New York, and Florida. It’s also building 30 in Canada as it expands its presence in the North American luxury market.

The luxury brand is opening a new dedicated design center in California. The “Genesis Design California” will open in the first half of 2025 as it builds out its US network.

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No, BYD is not taking over NIO as fake rumors claim

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No, BYD is not taking over NIO as fake rumors claim

A rumor spreading like wildfire on social media claims BYD will be taking over NIO (NYSE: NIO) as the EV giant gobbles up market share in China. The rumor was posted by a suspected BYD employee, but NIO is denying the claim.

BYD acquiring NIO would be a massive move as China’s leading EV maker continues to dominate the market. But that’s not going to happen.

According to CnEVPost, NIO’s assistant vice president for branding and communications, Ma Lin, denied the rumors that BYD is taking over the company on Friday.

Ma posted a screenshot on social media asking BYD’s general manager of branding and PR, Li Yunfei if the person who posted the fake rumor was an employee.

Earlier today, the suspected employee claimed BYD and NIO were setting up a joint venture. In a Weibo post, the suspect said BYD would have majority control of the partnership with a 51% share while NIO would get the remaining 49% ownership.

Ma told Li that if it was, in fact, a BYD employee, he needed to issue an official clarification and apologize. If not, they can get the police involved together. Li also denied the rumors, saying the claim was seriously untrue.

BYD-taking-over-NIO
NIO Onvo L60 electric SUV at the 2024 Guangzhou International Auto Show (Source: NIO Onvo)

NIO denies rumors that BYD is taking over the company

This is not the first time rumors surfaced that BYD will be taking over NIO, but because it is a suspected employee, the post has garnered more attention.

BYD is on a major hiring spree as it ramps up production to meet the higher demand. The EV giant now has over 900,000 employees, making it by far the largest A-share listed company in China.

BYD-taking-over-NIO
BYD Dolphin (left) and Atto 3 (right) Source: BYD

After selling over 500,000 vehicles for the first time in a single month in October, BYD’s surge is heating up as the EV giant expands overseas for growth.

October was BYD’s fifth consecutive record sales month as it closes in on auto leaders like Ford in global deliveries.

BYD-taking-over-NIO
Onvo L60 electric SUV models (Source: NIO Onvo)

NIO is also gaining momentum, with sales topping the 20,000 mark for the sixth straight month in October. With output of its new lower-priced Onvo L60 electric SUV ramping up, NIO expects to continue seeing higher demand.

Ma said on Friday that NIO’s “recent situation is quite good.” The company’s head of PR added, “Cash flow turned positive in the third quarter, gross profit improved in October, earning an extra RMB 100 million, and Onvo (deliveries) will exceed 10,000 in December.”

NIO is launching its third brand, Firefly, with deliveries kicking off in the first half of 2025. The company expects sales to double next year as it works to become profitable by 2026.

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Hyundai recalls more than 145,000 EVs

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Hyundai recalls more than 145,000 EVs

Hyundai Motors is recalling 145,235 EVs and other “electrified” vehicles in the US, citing concerns about a loss of driving power, the National Highway Traffic Safety Administration (NHTSA) said on Friday.

The NHTSA announced this morning that the recall affects selected IONIQ 5 and IONIQ 6 EVs, as well as certain luxury Genesis models, including the GV60, GV70, and G80 electrified variants, from the 2022-2025 model years, Reuters reported.

2025-Hyundai-IONIQ-5-prices
2025 Hyundai IONIQ 5 (Source: Hyundai)

It looks like the issue stems from “the integrated charging control units in these vehicles, which may become damaged and fail to charge the 12-volt battery. This malfunction could lead to a complete loss of drive power, posing safety risks for drivers,” the NHTSA stated.

If you’re an owner of one of these Hyundai models dating 2022-2025, stay tuned. Hyundai has not yet provided a timeline as to when affected vehicles will be repaired.

To make that happen, the company’s dealers will inspect and replace the charging unit and its fuse if necessary, NHTSA said. Free of charge, of course.

Importantly, no crashes, injuries, fatalities, or fires due to this issue have been reported in the US, Hyundai reported.


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