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Andrew Bosworth AKA Boz, an advertising expert for Facebook, gives a talk at the Online Marketing Rockstars marketing trade show in Hamburg, Germany, 03 March 2017. Photo: Christian Charisius/dpa | usage worldwide (Photo by Christian Charisius/picture alliance via Getty Images)
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Facebook CEO Mark Zuckerberg is turning to an old friend and former Harvard teaching assistant, Andrew “Boz” Bosworth, in a time of trouble for the company.

Last week, a damaging series of reports in The Wall Street Journal showed major problems in the company’s ecosystem, including a lack of content moderators for markets outside the U.S., an avalanche of anti-vaccine misinformation in user comments, and Facebook-owned Instagram’s negative effect on teens’ mental health.

Some of the reports said Facebook employees and execs knew of these problems but could not or would not fix them. Lawmakers have already pledged to question execs from Facebook and other Big Tech companies over social media’s effects on teens.

On Wednesday, Facebook shuffled its leadership. Mike Schroepfer, its CTO of more than eight years, will resign next year and will be replaced by Bosworth.

It’s not clear why Schroepfer is leaving, or whether it has anything to do with the Journal reports. In his note announcing his resignation, he said he hoped to dedicate more time to family and philanthropy while still helping out with recruiting and with artificial intelligence technologies as the company’s first senior fellow.

With Bosworth, Zuckerberg is once again turning to one of his most trusted deputies.

Since joining in 2006, Bosworth has gained a reputation as Zuckerberg’s go-to-fix-it guy. He has developed key products and turned around crucial divisions, including hardware and Facebook’s bread and butter: advertising. He has a reputation for being direct with his peers and subordinates. He also frequently posts his thoughts on technology, leadership and personal growth — internally and on his public blog.

Some of these thoughts are unusually blunt for a corporate exec. For instance, in a leaked memo from January 2020, Bosworth said Facebook was more like sugar than a toxin.

“While Facebook may not be nicotine I think it is probably like sugar,” he wrote. “Sugar is delicious and for most of us there is a special place for it in our lives. But like all things it benefits from moderation.”

In a 2016 memo that leaked, he wrote about an attitude among some Facebook employees that connecting people is “de facto good” even if it sometimes leads to bad outcomes, like bullying or a “terrorist attack coordinated on our tools.” After the leak, Bosworth and Zuckerberg explained that the memo was meant to criticize this mindset among Facebook employees rather than defend it.

Bosworth is also one of Facebook’s most accessible executives, posting frequently on Twitter or holding Q&A sessions on Instagram. Most recently, he launched a podcast called “Boz To The Future” where he and guests discuss the latest in technology.

He is a polarizing figure within the company as well. One former employee who spoke on condition of anonymity so as to not break is non-disclosure agreement with Facebook told CNBC that Bosworth thinks he’s a genius, but probably just got lucky in his career. However, a former company executive who worked directly with Bosworth for several years told CNBC that Bosworth is a passionate leader to work for who demands greatness out of his employees.

Facebook declined to comment.

News Feed, ads and hardware

Bosworth met Zuckerberg at Harvard as a teaching assistant in an artificial intelligence class. After Zuckerberg founded Facebook in 2004, Bosworth joined the company in January 2006 as one of the company’s earliest software engineers.

Within months, Bosworth had left his mark. He was one of the few software engineers who built what is now the most significant Facebook feature, News Feed. Prior to News Feed’s launch in September 2006, Facebook was a bunch of profiles users could jump between, leaving posts on each other’s “walls” as desired. News Feed brought all of these posts together in a single, never-ending screen, where the content just kept coming. Bosworth is regarded as the godfather of News Feed, a former executive told CNBC.

Some Facebook users were initially upset that their messages to one another were now easily visible for all their friends to see. But the feature eventually became a hit.

As Facebook transitioned from being primarily web-focused to mobile-first in 2012, Zuckerberg tapped Bosworth to lead the development of the company’s advertising products. In that role, Bosworth took a dysfunctional hodge-podge of products in a division that had been struggling, the former Facebook executive told CNBC, and he turned it into a a nearly $27 billion money-maker by the end of 2016.

In August 2017, Facebook announced that Bosworth would manage consumer hardware, including the company’s struggling skunkworks division of Building 8.

Even though Bosworth had no experience working on hardware, Zuckerberg turned to him to fix the teams, which included the virtual reality division Oculus acquired in 2014 for $2.3 billion. Oculus had barely released its first consumer headset, the Rift, a year earlier with little consumer success, and Building 8 was struggling to deliver products at the overzealous pace Facebook was expecting.

Over the past four years, Bosworth has reorganized and refocused Facebook’s hardware unit, which is now called Facebook Reality Labs.

Now, the company finally has a broad stable of hardware gadgets available for purchase. These include the Oculus Quest headset, the Portal, Portal Go, Portal+ and Portal TV video-calling devices, and smart glasses built in conjunction with Luxottica called Ray-Ban Stories. Earlier this year, Facebook also announced a new team within Reality Labs that will focus on the metaverse — a future space in virtual reality where people can meet.

Facebook has yet to break out specific sales figures for its hardware devices, but the company’s other revenue category, which includes Facebook’s Workplace enterprise software division, has grown to nearly $1.8 billion in 2020, up nearly 118% from $825 million in 2018.

Now, with a key spot needing to be filled, Zuck is turning to Bosworth again.

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Week in review: The Nasdaq’s worst week since April, three trades, and earnings

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Week in review: The Nasdaq's worst week since April, three trades, and earnings

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Too early to bet against AI trade, State Street suggests 

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Too early to bet against AI trade, State Street suggests 

Momentum and private assets: The trends driving ETFs to record inflows

State Street is reiterating its bullish stance on the artificial intelligence trade despite the Nasdaq’s worst week since April.

Chief Business Officer Anna Paglia said momentum stocks still have legs because investors are reluctant to step away from the growth story that’s driven gains all year.

“How would you not want to participate in the growth of AI technology? Everybody has been waiting for the cycle to change from growth to value. I don’t think it’s happening just yet because of the momentum,” Paglia told CNBC’s “ETF Edge” earlier this week. “I don’t think the rebalancing trade is going to happen until we see a signal from the market indicating a slowdown in these big trends.”

Paglia, who has spent 25 years in the exchange-traded funds industry, sees a higher likelihood that the space will cool off early next year.

“There will be much more focus about the diversification,” she said.

Her firm manages several ETFs with exposure to the technology sector, including the SPDR NYSE Technology ETF, which has gained 38% so far this year as of Friday’s close.

The fund, however, pulled back more than 4% over the past week as investors took profits in AI-linked names. The fund’s second top holding as of Friday’s close is Palantir Technologies, according to State Street’s website. Its stock tumbled more than 11% this week after the company’s earnings report on Monday.

Despite the decline, Paglia reaffirmed her bullish tech view in a statement to CNBC later in the week.

Meanwhile, Todd Rosenbluth suggests a rotation is already starting to grip the market. He points to a renewed appetite for health-care stocks.

“The Health Care Select Sector SPDR Fund… which has been out of favor for much of the year, started a return to favor in October,” the firm’s head of research said in the same interview. “Health care tends to be a more defensive sector, so we’re watching to see if people continue to gravitate towards that as a way of diversifying away from some of those sectors like technology.”

The Health Care Select Sector SPDR Fund, which has been underperforming technology sector this year, is up 5% since Oct. 1. It was also the second-best performing S&P 500 group this week.

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation booming in 2025, people with conditions like ADHD, autism, dyslexia and more report a more level playing field in the workplace thanks to generative AI.

A recent study from the UK’s Department for Business and Trade found that neurodiverse workers were 25% more satisfied with AI assistants and were more likely to recommend the tool than neurotypical respondents.

“Standing up and walking around during a meeting means that I’m not taking notes, but now AI can come in and synthesize the entire meeting into a transcript and pick out the top-level themes,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega. DeZao, who was diagnosed with ADHD as an adult, has combination-type ADHD, which includes both inattentive symptoms (time management and executive function issues) and hyperactive symptoms (increased movement).

“I’ve white-knuckled my way through the business world,” DeZao said. “But these tools help so much.”

AI tools in the workplace run the gamut and can have hyper-specific use cases, but solutions like note takers, schedule assistants and in-house communication support are common. Generative AI happens to be particularly adept at skills like communication, time management and executive functioning, creating a built-in benefit for neurodiverse workers who’ve previously had to find ways to fit in among a work culture not built with them in mind.

Because of the skills that neurodiverse individuals can bring to the workplace — hyperfocus, creativity, empathy and niche expertise, just to name a few — some research suggests that organizations prioritizing inclusivity in this space generate nearly one-fifth higher revenue.

AI ethics and neurodiverse workers

“Investing in ethical guardrails, like those that protect and aid neurodivergent workers, is not just the right thing to do,” said Kristi Boyd, an AI specialist with the SAS data ethics practice. “It’s a smart way to make good on your organization’s AI investments.”

Boyd referred to an SAS study which found that companies investing the most in AI governance and guardrails were 1.6 times more likely to see at least double ROI on their AI investments. But Boyd highlighted three risks that companies should be aware of when implementing AI tools with neurodiverse and other individuals in mind: competing needs, unconscious bias and inappropriate disclosure.

“Different neurodiverse conditions may have conflicting needs,” Boyd said. For example, while people with dyslexia may benefit from document readers, people with bipolar disorder or other mental health neurodivergences may benefit from AI-supported scheduling to make the most of productive periods. “By acknowledging these tensions upfront, organizations can create layered accommodations or offer choice-based frameworks that balance competing needs while promoting equity and inclusion,” she explained.

Regarding AI’s unconscious biases, algorithms can (and have been) unintentionally taught to associate neurodivergence with danger, disease or negativity, as outlined in Duke University research. And even today, neurodiversity can still be met with workplace discrimination, making it important for companies to provide safe ways to use these tools without having to unwillingly publicize any individual worker diagnosis.

‘Like somebody turned on the light’

As businesses take accountability for the impact of AI tools in the workplace, Boyd says it’s important to remember to include diverse voices at all stages, implement regular audits and establish safe ways for employees to anonymously report issues.

The work to make AI deployment more equitable, including for neurodivergent people, is just getting started. The nonprofit Humane Intelligence, which focuses on deploying AI for social good, released in early October its Bias Bounty Challenge, where participants can identify biases with the goal of building “more inclusive communication platforms — especially for users with cognitive differences, sensory sensitivities or alternative communication styles.”

For example, emotion AI (when AI identifies human emotions) can help people with difficulty identifying emotions make sense of their meeting partners on video conferencing platforms like Zoom. Still, this technology requires careful attention to bias by ensuring AI agents recognize diverse communication patterns fairly and accurately, rather than embedding harmful assumptions.

DeZao said her ADHD diagnosis felt like “somebody turned on the light in a very, very dark room.”

“One of the most difficult pieces of our hyper-connected, fast world is that we’re all expected to multitask. With my form of ADHD, it’s almost impossible to multitask,” she said.

DeZao says one of AI’s most helpful features is its ability to receive instructions and do its work while the human employee can remain focused on the task at hand. “If I’m working on something and then a new request comes in over Slack or Teams, it just completely knocks me off my thought process,” she said. “Being able to take that request and then outsource it real quick and have it worked on while I continue to work [on my original task] has been a godsend.”

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