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Tim Cook, chief executive officer of Apple Inc., smiles while speaking about Apple TV+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019.
David Paul Morris | Bloomberg | Getty Images

Apple claimed its TV+ service had less than 20 million subscribers in the U.S. and Canada as of July, allowing it to pay behind-the-scenes production crew lower rates than streamers with more subscriptions, according to the International Alliance of Theatrical Stage Employees, a union that represents TV and movie workers who perform jobs like operating cameras and building sets.

Apple has never revealed subscriber numbers for its Apple TV+ streaming service, which launched in the fall of 2019. Analysts are reluctant to offer estimates, but many say that its scale pales in comparison to services like Netflix, which claimed 209 million subscribers as of Q2, and Disney+, which claimed 116 million.

The fact that Apple can pay a discounted rate despite being the most valuable publicly traded company in the world highlights some of the issues facing Hollywood workers as streaming supplants linear TV and movies, and is raising ire among union members who are deciding whether to strike for better pay and working conditions.

Under the current contract, high-budget productions intended for streaming can offer lower rates to workers if the streaming service has less than 20 million subscribers in the U.S. and Canada, which is determined on July 1 every year. Apple told IATSE that it had less than 20 million subscribers, a union spokesman said.

The union is currently in negotiations with the Alliance of Motion Picture and Television Producers over a new contract. Apple is a member of the alliance, but the alliance negotiates for all of its members, and doesn’t create carve-outs for specific companies, according to a spokesperson for the industry group.

An Apple spokesperson declined to comment on subscriber numbers but said the company pays rates in line with leading streaming services.

Under the current contract, productions made for streaming services are governed under less strict labor terms than traditional TV shows or movies because streaming profitability is “presently uncertain” and productions needed greater flexibility, according to a copy of the contract reviewed by CNBC.

But union leaders argue that streaming is no longer a particularly new form of media, and companies that bankroll streaming productions should pay rates closer to traditional media productions.

“Workers on certain ‘new media’ streaming projects get paid less, even on productions with budgets that rival or exceed those of traditionally released blockbusters,” an IATSE press release said this week, noting that negotiations had stalled.

IATSE is gearing up for a strike, its spokesman said, and ballots allowing the union’s 150,000 members to authorize a strike will be sent out on October 1.

While new media pay rates are one of the issues currently under negotiation, the most pressing issue is working conditions on set, including long working hours, which have gotten worse during the Covid-19 pandemic, the union spokesperson said. Celebrities and actors have started to post messages on social media supporting the IATSE union and potential strike.

Apple has reportedly spent up to $15 million per episode of shows like “The Morning Show” to try and bulk up its service with premium content. Apple also bundled free trials with the purchase of new phones or tablets, and those trials started expiring in July, forcing many users to decide whether it was worth $4.99 per month. Apple sold an estimated 206 million iPhones globally in 2020, which would amount to a lot of free trials.

NBCUniversal’s Peacock and ViacomCBS’ Paramount+ also have under 20 million subscribers, allowing them to ask for discounts on labor, the union spokesman said.

A ViacomCBS spokesperson said the company doesn’t break out Paramount+ streaming numbers. NBCUniversal didn’t have a comment by publication time.

Disclosure: NBCUniversal, which owns and operates Peacock, is also the parent company of CNBC.

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CNBC Daily Open: AI still under pressure — but some analysts see a year-end rally

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CNBC Daily Open: AI still under pressure — but some analysts see a year-end rally

People pose for pictures at the Wall Street Bull in New York’s Financial District on June 24, 2024 in New York City. 

Spencer Platt | Getty Images

The Nasdaq Composite dropped 0.84% Monday stateside as technology stocks were under pressure, with Apple, Meta and Oracle retreating more than 1% each.

Artificial intelligence lynchpin Nvidia performed worse, losing almost 2%. CEO Jensen Huang in October said the chipmaker had “half a trillion dollars” of business on the books for 2025 and 2026. When Nvidia reports its third-quarter earnings Wednesday stateside, investors will be combing through Huang’s comments for signs of strong 2026 growth, as suggested by that data point.

The problem with promises or expectations, especially for a company that is one of the two around which the artificial intelligence universe orbits (OpenAI being the other), is that any disappointment will be disproportionately painful.

“If they offer any even slightly muted guidance or forecast for demand for their chips, the market would take that poorly,” Baird investment strategist Ross Mayfield said.

Despite the recent sell-off in tech over concerns about high valuations and capital expenditure, some analysts think we could still end the year with a rally.

 “We continue to see a balance of bullish and bearish signals heading into year-end, but our stance remains that a year-end rally is likely,” Michael Graham, analyst at Canaccord Genuity, wrote in a Monday note.

Likewise, HSBC’s chief multi-asset strategist Max Kettner on Monday said the bank thinks “the probability of a melt-up into year-end – particularly in equities – is much greater” than a potential AI bubble popping.

If their predictions prove true, investors will have much to celebrate during the festive season — and we can worry about AI in the new year.

What you need to know today

Major U.S. indexes fall Monday stateside. Investors sold off technology names, furthering their downward trajectory. Alphabet shares, however, bucked the trend on news that Berkshire Hathaway has taken a stake in it. The pan-European Stoxx 600 lost 0.54%.

‘Half a trillion dollars’ of business for Nvidia. CEO Jensen Huang said in October that the chipmaker has $500 billion in orders for 2025 and 2026 combined. Analysts think Huang is signaling a strong forecast for 2026 sales.

Divided outlook on a December rate cut. In prepared remarks on Monday, Fed Governor Christopher Waller said he is focused on the labor market “after months of weakening.” But Vice Chair Philip Jefferson said there is a “need to proceed slowly.”

India announces energy deal with the U.S. Nearly 10% of New Delhi’s liquified petroleum gas will be imported from the U.S., said Hardeep Singh Puri, Indian union minister of petroleum and natural gas, on Monday. It’s a move to shore up ties with the White House.

[PRO] Bitcoin’s downward trend could portend trouble. The price of the cryptocurrency, which has been under pressure, is a “leading indicator” for U.S. stocks, an analyst told CNBC. But others think bitcoin still has tailwinds behind it even in the near term.

And finally…

A Swiss national flag on a ferry on Lake Geneva in Geneva, Switzerland, on Tuesday, Aug. 5, 2025. The Swiss president dashed to the US capital Tuesday in a last-minute attempt to prevent her American counterpart from imposing the highest tariff of any developed nation on Switzerland.  Photographer: Andrew Kravchenko/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

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Arm custom chips get a boost with Nvidia partnership

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Arm custom chips get a boost with Nvidia partnership

Jensen Huang, CEO of Nvidia, reacts during the 2025 Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju, South Korea, October 31, 2025.

Kim Soo-hyeon | Reuters

Arm on Monday said that central processing units based on its technology will be able to integrate with AI chips using Nvidia’s NVLink Fusion technology.

The move will make it easier for customers of both companies who prefer a custom approach to their infrastructure — namely hyperscalers —to pair Arm-based Neoverse CPUs with Nvidia’s dominant graphics processing units.

It’s the latest example of Nvidia using dealmaking to partner with nearly every major technology company as it finds itself at the center of the AI industry. The announcement signals that Nvidia is opening up its NVLink platform to integrate with a wide variety of custom chips, instead of forcing customers to use its CPUs.

Nvidia currently sells an AI product called Grace Blackwell that pairs multiple GPUs with an Nvidia-branded Arm-based CPU. Other configurations include servers that use CPus from Intel or Advanced Micro Devices.

But Microsoft, Amazon and Google are all developing or deploying Arm-based CPUs in their clouds to give them more control over the set ups and reduce their costs.

Arm doesn’t make CPUs but it licenses its instruction set technology that those chips need. The company also sells designs that allow partners to more quickly build Arm-based chips.

As part of Monday’s announcement, Arm said that custom Neoverse chips will include a new protocol that’ll allow them to move data seamlessly with GPUs.

The CPU has historically been the most important part in a server. But generative AI infrastructure is based around the AI accelerator chip, which in most cases is an Nvidia GPU. As many as eight GPUs can be paird with a CPU in an AI server.

In September, Nvidia said it would invest $5 billion into Intel, the leading CPU maker. A key part of the deal was to enable Intel CPUs to integrate into AI servers using Nvidia’s NVLink technology.

Nvidia reached an agreement to buy Arm for $40 billion in 2020, but the deal failed in 2022 because of regulatory issues in the U.S. and U.K. Nvidia had a small stake in Arm, which is majority-owned by Softbank, as of February.

Meanwhile, Softbank liquidated its entire stake in Nvidia earlier this month and Softbank is backing the OpenAI Stargate project, which plans to use Arm technology in addition to chips from Nvidia and AMD.

WATCH: Nvidia’s options pricing can swing 6-7% in either direction, says Susquehanna’s Murphy

Nvidia's options pricing can swing 6-7% in either direction, says Susquehanna's Murphy

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Govini founder Eric Gillespie’s lawyer calls child sex chat ‘internet fantasy,’ not a crime

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Govini founder Eric Gillespie's lawyer calls child sex chat 'internet fantasy,' not a crime

Govini founder Eric Gillespie urged a person who he believed to be a dad offering his 10-year-old daughter to be sexually abused to use encrypted chat platforms, a Pennsylvania criminal complaint alleges.

“Signal is safer for er small talk,” Gillespie wrote to the purported father, who was actually an undercover law-enforcement agent, according to a transcript of a chat included in the criminal complaint obtained by CNBC.

Gillespie then wrote that Session, another commonly used end-to-end encrypted platform, is “fine but less secure” than Signal, the filing says.

While chatting in Session, he sent the agent multiple photos of a “recent playmate” wearing a diaper and made repeated graphic references to sex acts with children, court documents state.

Gillespie also wrote that he preferred young children: “best when they can’t talk.”

The charging documents note that users can delete media and messages sent in Session, and because of that, the agent could not get screenshots of media files sent by Gillespie.

The Pennsylvania Office of Attorney General said that the chat with the agent began in an online forum often used by people attempting to arrange meetings with children.

The men then moved their discussion to Session, according to the AG’s office, which last week said it had arrested and charged Gillespie with four felony counts, including unlawful sexual contact with a minor.

He is being held without bond.

His arrest came at a pivotal time for Govini, a defense contractor that is a key player in the U.S. military’s push to modernize.

Gillespie’s lawyer, David Shrager of Shrager Defense Attorneys, told CNBC that he “vigorously denies these charges.”

“In this case, two adults were lying to each other in an internet fantasy chat, where at least one of the participants was using AI,” Shrager said.

The criminal complaint notes that at one point in the conversation, the agent sent “A photo media file of an undercover female Agent age regressed with AI technology to appear approximately 10 years of age.”

That is the only mention of the use of artificial intelligence in the complaint.

“It’s easy to understand why people rush to judgment when they hear about these types of charges,” Shrager told CNBC.

The attorney said that he believes Gillespie will be exonerated.

Gillespie is scheduled to appear at a preliminary hearing on Thursday before Magisterial District Judge John Ditzler in Lebanon County, Pennsylvania.

Govini last week called Gillespie a “depraved individual” in a statement announcing his termination as executive chairman of the company’s board of directors.

Govini said that Gillespie “has no role with the company and is not a majority shareholder.”

“Since being terminated, he will not receive a paycheck,” the company said.

The company did not disclose the current level of Gillespie’s stake in Govini.

Earlier this year, Govini landed a nearly $1 billion contract with the Department of Defense and joined the U.S. Army’s Next Generation Command Control program.

In October, Govini announced a $150 million investment from Bain Capital.

Bain declined to comment on Gillespie’s arrest.

Gillespie was quoted prominently in a news release about Bain’s investment.

“I founded Govini to create an entirely new category of software built to transform how the U.S. government uses AI and data to make decisions,” Gillespie said at the time. “After methodically developing our proprietary technology, that vision is now a reality.”

Accel and Salesforce Ventures are also major investors in Govini. Neither company has responded to requests for comment.

Multiple people familiar with Govini, and who had personal contact with Gillespie, said that he had an active role at the company. Documents and text messages reviewed by CNBC support that claim.

One person, who asked not to be named in order to discuss internal communication, described Gillespie as the point man for key financial dealings.

In a statement responding to questions about his day-to-day involvement at the company, Govini said, “Mr. Gillespie had opinions and ideas and did not hesitate to share them.”

“In his capacity as Executive Chairman, he was aware of and consulted on the operations of the leadership team,” the company said.

Pentagon officials last week said that they are looking into Gillespie’s arrest and possible security issues.

CNBC asked the department if it is looking at possible actions related to the company’s status as a government contractor.

“While the Department cannot comment on individual security clearances in accordance with the Privacy Act, we take these allegations very seriously,” a senior Pentagon official said in a statement.

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