SunPower Increasing Clean Energy Access To Historically Marginalized Communities
SunPower has launched a new program, SunPower 25X25, which is aimed at increasing clean, renewable energy access in historically marginalized communities. Notably, whether inspired by it or just coincidental (I’d guess the former), this lines up perfectly with a new initiative from the Biden administration — the Justice40 Initiative.
Aside from bringing cheap and clean electricity to communities that have typically been ignored and forgotten, and the jobs that come with this distributed energy solution, it’s worth noting that this also expands SunPower’s market, bringing in new buyers.
The company writes that “its new justice, diversity, equity and inclusion (JDE&I) commitments designed to ensure the resiliency and economic benefits of distributed solar and battery storage serve American families, job-seekers and businesses that have been historically marginalized. The commitments include ambitious targets with initiatives to achieve them by 2025 — spanning workforce diversity, solar access expansion and dealer diversity programs.”
So, getting past the fluffy, happy talk, what are those targets? This is what SunPower wants to achieve by 2025:
- 40% of its workforce represented by women; 25% of its workforce represented by Black and Hispanic/Latinx people
- Emphasis will be placed on workforce development programs for the company’s growing residential installation teams across the country.
- 25% of its U.S. residential customers made up by people who live in historically marginalized communities
- Includes the development of a new program to provide low-income customers with no interest loans.
- 25% of the dealers and subcontractors it works with owned by women and people of color
- Includes establishment of a new dealer diversity program and creation of new partnerships with minority-owned business organizations.
As noted above, this lines up with Biden’s Justice40 Initiative. The Justice40 Initiative came out of an executive order signed by Biden in January 2021. “The order creates a government-wide Justice40 Initiative with the goal of delivering 40 percent of the overall benefits of relevant federal investments to disadvantaged communities and tracks performance toward that goal through the establishment of an Environmental Justice Scorecard,” the White House wrote at the time.
“The order initiates the development of a Climate and Environmental Justice Screening Tool, building off EPA’s EJSCREEN, to identify disadvantaged communities, support the Justice40 Initiative, and inform equitable decision making across the federal government”
Later on, in July, the Biden administration’s Shalanda Young, Brenda Mallory, and Gina McCarthy wrote:
“Today, we are taking a key step toward achieving the President’s ambitious goal and issuing interim guidance that will help Federal agencies deliver on the Justice40 Initiative.
“The interim guidance issued today by the Office of Management and Budget, the Council on Environmental Quality, and the White House Office of Domestic Climate Policy introduces measures to guide agencies on their path to implementing Justice40, launches the Justice40 Pilot Program, and includes accountability and transparency tools to ensure agencies are working to reach the Justice40 goal.
“The pilot identifies 21 priority programs to immediately begin enhancing benefits for disadvantaged communities. These priority programs will provide a blueprint for other agencies to help inform their work to implement the Justice40 Initiative across government.”
Note that part of that July announcement — one of the 21 priority programs — was the Rural Energy for America Program, “which provides guaranteed loan financing and grant funding to agricultural producers and rural small businesses for renewable energy systems or to make energy efficiency improvements.” So, expect to see more solar in rural America when you’re there, in addition to growing clean energy access in marginalized urban communities.
SunPower notes that its new SunPower 25X25 program also helps the company to work toward its broader “diversity pledge.” SunPower “will report progress annually in its Environmental, Social and Governance report.”
“Black professionals working in solar services have roots, relationships and experience in all communities, particularly those disproportionately impacted by climate change. If the solar industry is going to provide renewable energy access and equitable job opportunities, actively engaging black owned businesses is vital,” said Walter McLeod, founding board member of Black Owners of Solar Services. “We commend SunPower for committing to creating an intentionally diverse dealer and subcontractor network and raising the bar for others in the industry to do the same.”
“Distributed solar and battery storage offer tremendous benefit to our environment, are vital in building a resilient energy infrastructure, can provide lower-cost electricity, and create good, well-paying jobs,” Peter Faricy, CEO of SunPower, added. “We must use this moment-in-time to ensure the rapid deployment of this critical technology benefits all Americans.”
If you’re used to seen Tom Werner make such statements and confused about where Peter Faricy came from, note that in March Werner stepped down from the CEO role after 18 years and passed on the duties to Faricy, who was formerly CEO of Global Direct-to-Consumer for Discovery, Inc., and spent 13 years at Amazon, including as VP of the Amazon Marketplace. “Under Faricy’s leadership, Amazon disrupted the digital sales channel, helping millions of small businesses sell their products directly to Amazon customers,” SunPower wrote in an announcement.
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Dado Ruvic | Reuters
Perplexity is extending its bet on chat-powered shopping, aiming to stand out in the crowded generative artificial intelligence market against OpenAI, Anthropic, and Google.
The company said on Wednesday that it’s partnering with PayPal to let users make purchases directly in chat. U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform.
Payments will be completed in the chat with PayPal or Venmo, and PayPal will handle processing, shipping, tracking, and invoicing. Purchases will be completed with one click, with the help of the payment company’s passkey checkout.
“Perplexity wants to be wherever users are asking questions and making decisions,” said Ryan Foutty, Perplexity’s vice president of business. “Our vision for assistive AI is that everything just gets better and easier for people — wherever they are and however they prefer to make decisions.”
Perplexity jumped into e-commerce last year, adding a shopping feature for paid U.S. users and integrating with sellers using services like Shopify. Now Perplexity is allowing users to complete transactions within a chat, a feature that OpenAI’s ChatGPT has yet to roll out.
PayPal is competing for AI deals against companies including Stripe, Visa, and Mastercard.
PayPal technology chief Srini Venkatesan said PayPal’s system can directly connect to the merchants, handling payments, shipping, and billing information without requiring users to re-enter details. The company also manages support.
“The next generation of commerce is happening on the agentic side. People are starting to research and shop online through agents,” Venkatesan said, referring to AI-driven systems that can complete tasks without human intervention. “Agentic commerce is not only the searching but making it all the way to the purchase — paying for it and then buying it from that merchant. So that’s what PayPal has been leading, and we’ve been trying to get the agentic commerce piece right.”
Venkatesan said PayPal’s edge in this space comes from its ability to securely verify both buyers and sellers. PayPal authenticates users through their wallet and automatically fills in billing and shipping information, aiming to reduce friction.
“We provide the trust that the business is legitimate on one side, and then the customer is legitimate on the other side,” he said.
The partnership comes as Perplexity is finalizing a $500 million funding round at a $14 billion valuation, down from an initial target of $18 billion.
The use of AI-driven chat services for buying decisions has jumped 42% in the past year, according to Salesforce data, based on 1.6 trillion page views on its platform. Global sales influenced by AI climbed to $229 billion between November and December, up from $199 billion during the same period a year earlier.
ChatGPT, Anthropic’s Claude and Google’s AI Overviews have climbed ahead in search, building powerful real-time results and AI-enhanced answers. OpenAI launched its ChatGPT search feature last year, positioning it to compete directly with Perplexity, while Google’s AI Overviews brought real-time insights to search.
WATCH: Perplexity CEO on AI race
More than 1 in 4 cars sold around the world in 2025 are expected to be EVs, according to a new report from the International Energy Agency (IEA). And if EVs stay on track, they could make up over 40% of global car sales by 2030.
The IEA’s Global EV Outlook 2025 report, released today, shows the electric car market is still charging ahead, even with some bumps in the road. Despite economic pressures on the auto sector, EV sales hit a record 17 million in 2024, pushing their global market share past 20% for the first time. That momentum carried into early 2025, with EV sales jumping 35% in Q1 year-over-year. All major markets saw record-breaking Q1 numbers.
China continues to lead the EV race by a wide margin. Nearly half the cars sold there in 2024 were electric. That’s over 11 million EVs – more than the entire world sold just two years earlier. EV adoption is also booming in emerging markets across Asia and Latin America, where sales shot up by more than 60% last year.
In the US, EV sales grew about 10% year over year, with electric vehicles now making up over 10% of all new car sales. Meanwhile, Europe’s EV sales hit a plateau. As government incentives started to taper off, the continent’s market share held steady at around 20%.
“Our data shows that, despite significant uncertainties, electric cars remain on a strong growth trajectory globally,” said IEA executive director Fatih Birol. “Sales continue to set new records, with major implications for the international auto industry.”
One of the main drivers is lower prices. The average cost of a battery electric car dropped in 2024, thanks to increased competition and falling battery prices. In China, two-thirds of EVs sold last year were cheaper than their gas-powered counterparts, and that’s without subsidies. But in markets like the US and Germany, EVs are still pricier up front: around 30% more in the US, and 20% more in Germany.
Still, EVs win when it comes to operating costs. Even if oil drops to $40 per barrel, it’s still about half as expensive to charge and run an EV at home in Europe than to drive a gas car.
The report also notes the growing role of Chinese EV exports. About 20% of all EVs sold globally last year were imported. China, which produces over 70% of the world’s EVs, exported 1.25 million of them in 2024. These exports have helped push down prices in emerging markets.
And it’s not just electric cars that are on the rise. Electric truck sales jumped 80% globally last year, now making up nearly 2% of the truck market. Most of that growth came from China, where some heavy-duty electric trucks are already cheaper to run than diesel, even if the upfront cost is higher.
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Global research firm Rho Motion has shared its monthly global EV sales report for April, which details continued long-term growth. While global EV sales are down compared to March 2025, the year-over-year tally remains strong, despite uncertainty amid the threat of tariffs and trade wars.
Since merging with Benchmark Mineral Intelligence last June, Rho Motion has become one of the go-to platforms for data surrounding critical mineral and energy transition supply chains. Its monthly updates on market intelligence, including prices and sales data, are must-see research every time they’re published.
This month’s report is no different.
In March 2025, we reported that EV sales worldwide had surged to 1.7 million units, bringing the total to 4.1 million units for Q1. March marked a 40% increase compared to February 2025, and a 29% increase year-over-year.
For April 2025, Global EV sales stumbled slightly compared to the prior month, but held steady in YoY growth.
April global EV sales fall MoM but rise YoY
According to Rho Motion’s latest report, global EV sales for April 2025 were 1.5 million units, bringing the year-to-date tally to 5.6 million NEVs (BEVs, PHEVs, and LDVs). April sales fell 12% compared to March 2025, but matched the previous month’s year-over-year growth at 29%.
Here’s how those 2025 global EV sales breakdown by region, compared to January to April 2024:
- Global: 5.6 million, +29%
- China: 3.3 million, +35%
- Europe: 1.2 million, +25%
- North America: 0.6 million, +5%
- Rest of World: 0.5 million, +37%
As has been the case with every Rho Motion report we cover, China continues to lead the world in EV adoption despite sales dropping 9% month-over-month. Having recently visited the Shanghai Auto Show alongside some OEM visits in Hangzhou, I can see why adoption is moving more quickly. The number of available makes and models at affordable prices is incredible, and the technology you get for your money is downright staggering.
Even amongst ongoing talks of tariffs between global superpowers, including EV powerhouse China, EV sales continue to grow. Per Rho Motion data manager, Charles Lester:
Ongoing tariff negotiations are dominating talk in the electric vehicle industry but quietly, domestic manufacturers in China and the EU continue to perform well and grow market share. The EU is certainly the success story for EV sales in 2025 so far, with emissions targets lighting a fire under the industry to accelerate the switch to electric, they have grown the market by a quarter in the first third of the year. In China, that year on year sales increase is even greater at 35%, spurred on by the vehicle trade in scheme.
Europe, whose adoption numbers stumbled in 2024, has seen steady growth in EV adoption in 2025, landing second to China in sales growth last month (a 25% increase). This increase has been fueled by the increasing number of BEV and PHEV imports to the region from China from brands like BYD, ZEEKR, NIO, and XPeng.
North American sales have only grown by 5% in 2025, with Mexico leading the pack. The rest of the global EV market saw a 37% increase in sales, but those numbers only accounted for about half a million units.
Next time anyone tells you EV adoption is slowing down, you can just send them this data, because it is quite the contrary. Global EV sales continued to grow in April, and that trend should continue through 2025 and beyond.
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