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Joseph “Joe” Montana, co-founder of iMFL and retired National Football League (NFL) quarterback, speaks during an interview in San Francisco, California, U.S. on Tuesday, April 30, 2013.
David Paul Morris | Bloomberg | Getty Images

Joe Montana won his first Super Bowl as an NFL quarterback in 1982. Almost four decades later, he’s about to get his first IPO as a venture capitalist.

Montana, who led the San Francisco 49ers to four Super Bowl victories and was inducted into the National Football League Hall of Fame in 2000, has spent the past six years investing in start-ups through his firm, Liquid 2 Ventures. He started with a $28 million fund, and is now closing his third fund that’s almost three times bigger.

One of Liquid 2’s first investments was announced in July 2015, when a code repository called GitLab raised a $1.5 million seed round after going through the Y Combinator incubator program. GitLab’s valuation at the time was around $12 million, and other participants in the financing included Khosla Ventures and Ashton Kutcher.

On Thursday, GitLab is set to debut on the Nasdaq with a market cap of almost $10 billion, based on a $69 share price, the high end of its range. Montana’s initial $100,000 investment, along with some follow-on funding, is worth about $42 million at that price.

“We’re all pretty pumped,” Montana, 65, said in an interview this week, while vacationing in Italy. “This is going to be a monster for us.”

Joe Montana #16 of the San Francisco 49ers celebrates after they scored against the Cincinnati Bengals during Super Bowl XVI on January 24, 1982 at the Silverdome in Pontiac, Michigan. The Niners won the Super Bowl 26 -21.
Focus On Sport | Getty Images Sport | Getty Images

While famous athletes dabbling in start-ups has become a trend in Silicon Valley — from NBA stars Stephen Curry and Andre Iguodala to tennis legend Serena Williams — Montana jumped into the game much earlier. Prior to Liquid 2, Montana was involved with a firm called HRJ, which was founded by ex-49ers stars Harris Barton and Ronnie Lott.

HRJ, which invested in other funds rather than directly into companies, collapsed in 2009 and was sued for allegedly failing to meet its financial commitments.

But rather than return to the sport that brought him fame in an executive role or as a broadcaster, like so many fellow all-star quarterbacks, Montana stuck with investing. This time he took much a different route.

Convinced by Ron Conway

Ron Conway, the Silicon Valley super angel known for lucrative bets on Google, Facebook and Airbnb, started showing Montana around the world of early-stage investing, primarily through Y Combinator. Montana, along with a growing crop of seed investors and celebrities, would attended Y Combinator Demo Days, where entrepreneurs show slides of their companies with growth that’s always up and to the right.

“We were trying to see what their secret sauce was and who they looked at and what they were really looking for in early-stage companies,” Montana said referring to Conway and his team. “He started taking us there, and we started doing a handful of investments here and there, and then he talked me into starting a fund.”

In 2015, Conway was speaking to the latest group of founders in the Y Combinator program, and he invited Montana to attend the event. That’s where Montana met GitLab CEO Sid Sijbrandij, a Dutch entrepreneur who had turned an open-source project for helping developers collaborate on code into a company that was packaging the software and selling it to businesses.

“We got together, and said, ‘hey this is a special guy,'” Montana said. “We committed that night.”

GitLab had just come out of Y Combinator. In his presentation at Demo Day that March, Sijbrandij told the audience that his company had 10 employees along with 800 contributors working on the open-source project. GitLab was on pace for annual sales of $1 million, he said, and paying customers included Apple, Cisco, Disney and Microsoft.

GitLab CEO Sid Sijbrandij at company event in London
GitLab

GitLab now employs over 1,350 people in more than 65 countries, according to its prospectus. As it prepares to hit the public market on Thursday, GitLab’s annualized revenue is over $230 million. Sales in the second quarter jumped 69% to $58.1 million

However, because GitLab spends the equivalent of three-quarters of its revenue on sales and marketing, the company recorded a net loss of $40.2 million in the latest quarter. Much of the marketing budget is focused on expanding its DevOps (the combination of software development and IT operations) user base.

“To drive new customer growth, we intend to continue investing in sales and marketing, with a focus on replacing DIY DevOps within larger organizations,” the company said in the prospectus.

‘Still listening to pitches’

For Montana, GitLab marks his firm’s first IPO, though he said “we have 12 or 13 more unicorns in the portfolio,” referring to start-ups valued at $1 billion or more. They include Anduril, the defense technology company led by by Oculus co-founder Palmer Luckey, and autonomous vehicle testing start-up Applied Intuition.

Montana has three other partners in the firm: Mike Miller, who co-founded Cloudant and sold it to IBM; Michael Ma, who sold a start-up to Google and became a product manager there; and Nate Montana, Joe’s son, who previously worked at Twitter.

Montana said he’s involved in the fund on a day-to-day basis and attends the partner meetings every Tuesday. He said his partners, who are more experienced in technology, handle much of the technical diligence and sourcing of deals, while he focuses on helping portfolios with connections in his network.

“Until the pandemic, I was still speaking around the country,” Montana said, adding that he didn’t start taking a salary until the third fund. “I was out speaking to companies like SAP, Amex, Visa and a lot of large corporations, like large insurance firms down to Burger King.”

Specific to GitLab, Montana said he connected Sijbrandij early on with a senior executive at Visa, when the company was looking to do a deal with the payment processor.

“I’m still listening to pitches, I go to pitches and do all that,” Montana said. “But my time is better spent now helping with connecting these companies as they mature.”

WATCH: GitLab co-founder and CEO on the future of work during and after the pandemic

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Musk’s xAI raises $15 billion in latest funding round

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Musk's xAI raises  billion in latest funding round

Elon Musk announced his new company xAI, which he says has the goal to understand the true nature of the universe.

Jaap Arriens | Nurphoto | Getty Images

Elon Musk‘s artificial intelligence company xAI has raised $15 billion from investors, sources familiar with the matter told CNBC’s David Faber.

The funding adds another $5 billion to the $10 billion round CNBC reported on in September that valued the startup at $200 billion. Sources told CNBC that a lot of the money will fund graphic processing units that underpin large language models.

Artificial intelligence startups have reached sky high valuations in recent months as they raise massive amounts of capital to power seemingly endless demand for foundational models.

In September, AI startup Anthropic closed a $13 billion funding round that roughly tripled its valuation from March. Sam Altman’s OpenAI in October closed a $6.6 billion share sale at a $500 billion valuation.

Last last week, Tesla shareholders voted to approve Musk’s massive pay package worth nearly $1 trillion, and voted on a proposal for the company to invest in xAI.

Brandon Ehrhart, general counsel at Tesla, said there were more votes for than against, but noted the abstentions and said the company is considering next steps on the issue.

This is breaking news. Please refresh for updates.

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Government shutdown ends, Disney earnings, Anthropic’s $50 billion AI investment and more in Morning Squawk

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Government shutdown ends, Disney earnings, Anthropic's  billion AI investment and more in Morning Squawk

U.S. President Donald Trump signs the funding bill to end the U.S. government shutdown, at the White House in Washington, D.C., U.S., Nov. 12, 2025.

Kevin Lamarque | Reuters

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. Opening time

President Donald Trump ended the longest government shutdown in U.S. history last night, signing into law a short-term funding bill passed by the House of Representatives earlier in the evening that funds the government through January.

Here’s what to know:

  • While the deal does not include the extension of enhanced Obamacare tax credits that Democrats wanted, it does include a guarantee from Republicans that the Senate will vote on a health care bill of Democrats’ choosing next month.
  • The agreement also ensures funding for food stamps, the reversal of shutdown-related layoffs and backpay for government employees.
  • As he signed the legislation ending the 43-day shutdown, Trump said “people were hurt so badly” and that “we can never let this happen again.” He blamed Democrats for the closure, saying “Republicans never wanted a shutdown.”
  • Earlier on Wednesday, White House Press Secretary Karoline Leavitt said key inflation and labor data for October may never be released because of the shutdown. Without these reports, Leavitt said Federal Reserve policymakers will be “flying blind at a critical period.”
  • The Department of Transportation also halted the flight cuts it imposed last week as disruptions to air travel eased. The cancellations would have risen from 6% to 10% on Friday.
  • The Dow Jones Industrial Average rallied to its first-ever close above 48,000 yesterday as Wall Street hoped that the shutdown’s end was imminent.
  • Follow live markets updates here.

2. Testing the magic

A shot of Cinderella Castle in the Magic Kingdom at Walt Disney World Resort in Orlando, Florida.

RandomEye Photography | Twenty20

Mickey Mouse may be joining Pluto in the dog house. Disney missed Wall Street’s revenue estimates for the fiscal fourth quarter this morning, sending shares down more than 4% in premarket trading.

While the company’s Disney+ streaming service grew, the entertainment giant was hampered by its linear TV business and its its theatrical film slate. But Disney’s quarterly earnings came in higher than analysts anticipated.

“Overall we’re leaving the year with a lot of momentum,” Disney CFO Hugh Johnston told CNBC’s “Squawk Box” this morning, referring to the company’s streaming and experience businesses.

3. Personnel matters

U.S. President Donald Trump and Lisa Cook, governor of the U.S. Federal Reserve

Annabelle Gordon | Reuters | Al Drago | Bloomberg | Getty Images

Mark your calendar: The Supreme Court said it will hear arguments on Trump’s attempt to fire Federal Reserve Governor Lisa Cook on Jan. 21. The court in October allowed Cook to keep her job while the case plays out.

Meanwhile, Atlanta Fed President Raphael Bostic announced yesterday that he will leave his position when his term expires in February. Bostic, the first Black and openly gay regional Fed president, said in a statement that he was proud of efforts “to turn the lofty goal of an economy that works for everyone into more of a reality.”

4. Inside the AFP business

Jgi/jamie Grill | Tetra Images | Getty Images

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5. Electric slide

Samuel Boivin | Nurphoto | Getty Images

Anthropic announced yesterday that it plans to spend $50 billion to build out infrastructure tied to artificial intelligence. As CNBC’s MacKenzie Sigalos notes, the move makes the technology company a major U.S. player in physical AI infrastructure. The project will start with custom data centers in Texas and New York and is expected to create 800 permanent jobs and more than 2,000 construction positions.

But there’s growing political backlash to the AI industry’s data centers, with voters angry over rising electricity prices. Abigail Spanberger, who won last week’s governor race in Virginia, promised to make the industry pay “their fair share” of higher costs.

The Daily Dividend

The House Oversight and Government Reform Committee released more than 20,000 documents obtained from sex offender Jeffrey Epstein’s estate yesterday, among which were emails referencing Trump. The president has denied knowing about Epstein’s sexual abuse of underage girls and young women and has never been charged with wrongdoing in connection with Epstein.

House Speaker Mike Johnson said the House would vote next week on releasing files related to Epstein.

I know how dirty donald is

Jeffrey Epstein in a 2018 email thread

CNBC’s Dan Mangan, Jeff Cox, Emily Wilkins, Sean Conlon, Lillian Rizzo, Scott Zamost, Paige Tortorelli, Melissa Lee, MacKenzie Sigalos and Spencer Kimball contributed to this report. Josephine Rozzelle edited this edition.

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Uber will start taking skiers to the slopes at over 40 resorts across U.S. and Europe

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Uber will start taking skiers to the slopes at over 40 resorts across U.S. and Europe

Omar Marques | Lightrocket | Getty Images

With ski season approaching, Uber wants to take you to the slopes.

The ride-hailing company on Thursday announced Uber Ski, which will allow users to book a ride to and from nearly 40 mountains in the U.S., Canada, Switzerland, and France, according to a release. The services is available through March.

Uber is partnering with Vail Resorts to let riders book an Uber Reserve directly to the mountain resort company’s various destinations. Users can buy an Epic Pass, which grants access to over 90 ski and snowboarding resorts, directly on the app.

Riders can reserve an UberXL or UberXXL up to 90 days in advance, with the larger vehicles offering more trunk space to fit extra gear.

Uber Ski landing page.

Courtesy: Uber

The launch is a part of a series of updates Uber is offering ahead of the holiday season.

Pradeep Parameswaran, Uber’s global head of mobility, said that new features will help “people spend less time stressing about logistics and more time enjoying the moments that matter” during the festive months.

The company is also rolling out Uber Share at three airports as flight delays and cancellations continue to pile up across the country from the government shutdown. President Donald Trump late Wednesday signed into law a funding bill to end the longest shutdown of the federal in U.S. history.

At John F. Kennedy International Airport, LaGuardia Airport, and Orlando International Airport, riders can use Uber Share to save up to 25% by pairing up with another traveler headed in the same direction.

Additionally, Uber released a new “Send a Ride” in-app feature that lets users cover the expense of someone else’s ride by sending a voucher link that will be automatically applied to the person’s next trip. The company already has a gifting option for its Uber Eats platform.

When using the “Send a Gift” feature, customers will be able to include a video that could be personalized or picked from a selection of celebrities, including Megan Thee Stallion, the Jonas Brothers, and Tracee Ellis Ross.

WATCH: Cramer on Uber’s quarter

I thought Uber's quarter looked good, but Wall Street disagreed, says Jim Cramer

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