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2020 MacBook Air with M1 chip
Todd Haselton | CNBC

Apple is holding a launch event on Monday to announce new products, like a redesigned MacBook Pro.

Apple has a chance to drive continued momentum to its Macs ahead of the holiday shopping season, especially since it’s expected to announce more computers that run on its own chips instead of Intel’s processors.

Recent computers that run on the company’s powerful M1 processor have “fueled” Mac growth, Apple CEO Tim Cook said in June. In the most recent three quarters ending in June 2021, Apple sold $26 billion in Macs, up nearly 33% from the $19.59 billion it sold in the same period last year. “In fact, the last three quarters for Mac have been its three best quarters ever,” Cook said in June.

Before the pandemic, which drove new computer sales, many customers and analysts worried Apple was neglecting the Mac in favor of newer, faster-growing businesses like its Apple Watch and iPhones. But Mac computers remain essential for Apple. It’s only possible to develop iPhone apps on a Mac through Apple’s Xcode software, for example, and Mac remains a larger business than iPad.

Last month, Apple announced and subsequently released new iPhones, iPads, and Apple Watches, leaving Apple’s line of Macs as the remaining major product line that hasn’t been updated this fall. The larger 16-inch MacBook Pro, Apple’s highest-end laptop, hasn’t been updated since 2019 and currently uses Intel processors instead of newer Apple chips.

Here’s what to expect on Monday.

A completed transition

If Apple announces new MacBook laptops on Monday, it will be the culmination of a two-year transition to completely revamp the entire Mac lineup.

Since 2019, Apple has been replacing Intel processors inside Macs with its own processors, called M1, which provide longer battery life and allow Apple to more tightly integrate its hardware and software. Apple’s chips also enable new features while still providing enough power to run demanding applications.

So far, Apple has released four different Macs using its new chips: The MacBook Air, the Mac Mini, the 13-inch MacBook Pro and the redesigned 24-inch iMac.

Apple is likely to emphasize the advantages of its own chip, as it has done during the past several Mac launch events. Expect a new name for the M1 chip if Apple makes significant performance improvements. It could call it the M1X or M2, depending on how Apple wants to market the processor improvements.

Apple has reportedly been prepping a redesign for its high-end MacBook Pros with its own chips and new ports, including space for an HDMI cable to connect the laptop to monitors, and a magnetic charger, according to Bloomberg. Also in the works is an iMac with a bigger screen and a Mac Mini desktop with more power, according to the report.

On Monday, Apple is also likely to provide a release date for macOS Monterey, the latest version of the Mac software, which was announced in June but has not yet been officially released.

More ports

Touch bar on the 2020 13-inch MacBook Pro
Todd Haselton | CNBC

Apple’s Mac growth has also been driven by changes the company has made to address some longstanding consumer issues with some products.

Between late 2017 and the second fiscal quarter of 2020, Apple reported eight out of 10 quarters of flat or negative annual growth in its Mac business. Growth started taking off in 2020.

In 2015, Apple introduced a thinner keyboard design for its laptops, often called “butterfly keyboard.” In the coming years, the thinner keyboard became standard in Apple’s line of laptops.

But the keyboard was plagued by reports that it was unreliable, and that crumbs or dust could make certain keys “sticky” and fail to register or type certain letters twice. Apple has an ongoing service program to fix malfunctioning butterfly keyboards manufactured from 2015 through 2019 for free. It’s also facing a class-action lawsuit over whether it knew that the keyboards were defective.

During this period, the biggest new feature addition to Apple’s laptops was the Touch Bar, a strip of touchscreen that replaced the function keys. However, many users found it frustrating and less useful than regular keys. Software developers never flocked to create software for the touchscreen, and Apple’s recent M1 MacBook Air doesn’t have it.

Simultaneously, Apple significantly reduced the number of ports on its laptops, streamlining them into a few USB-C connectors. Users complained that they needed adapters, often called dongles, to attach things like mice and external monitors to the laptops, which sometimes used older USB-A connections. The dongles that Apple made were expensive, often costing more than $20 per adapter. The company temporarily slashed prices on adapters in 2016 after users complained.

That could change on Monday. Apple’s new MacBook Pro design could include an HDMI port for connecting the laptop to external monitors or TVs, an SD card port for photographers, and a new version of its MagSafe magnetic charger, addressing many complaints from professional users, according to Bloomberg. Apple’s 2017 MacBook Air was the last laptop to feature MagSafe charging, even though customers liked it.

Apple has started to reverse some of the Mac design decisions it made over the past decade. The M1 MacBook Air and 13-inch MacBook Pro now have a more traditional keyboard with deeper keys. Both computers have received positive reviews. The laptops still use USB-C ports for charging, but Apple’s new iMac desktop, the first redesign since 2015, has a new kind of magnetic power adapter.

A surge in PC sales

Apple iMac M1 2021
Todd Haselton | CNBC

Apple’s Mac business has been boosted by a global surge in PC sales during the Covid-19 pandemic as schools, businesses, and individuals bought new laptops and desktops to go to school or work from home.

Earlier this year, at its peak, PC sales (including Windows) had their highest year-over-year growth in 20 years, according to research firm Gartner. Research firm IDC said PC sales jumped 55% year-over-year in the first quarter. Analysts covering the PC industry and component makers said at the time that they were optimistic that there had been a permanent shift in PC sales trends.

But the pandemic-related PC surge may be coming to a close. In the third quarter, typically a boom time because of back-to-school sales, the U.S. PC market shrunk for the first time since the first quarter of the pandemic, according to market researcher IDC.

Apple’s computer shipments grew 10% during the third quarter, according to IDC, but the pandemic trends that lifted all manufacturers seem to have slowed significantly. Before the pandemic, PCs were one of the slowest-growing tech markets, with several years of flat growth in the past decade.

Apple hopes shiny new Macs can buck that trend.

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Google hit with second antitrust blow, adding to concerns about future of ads business

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Google hit with second antitrust blow, adding to concerns about future of ads business

Google CEO Sundar Pichai testifies before the House Judiciary Committee at the Rayburn House Office Building on December 11, 2018 in Washington, DC.

Alex Wong | Getty Images

Google’s antitrust woes are continuing to mount, just as the company tries to brace for a future dominated by artificial intelligence.

On Thursday, a federal judge ruled that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.

The ruling, which followed a September trial in Alexandria, Virginia, represents a second major antitrust blow for Google in under a year. In August, a judge determined the company has held a monopoly in its core market of internet search, the most-significant antitrust ruling in the tech industry since the case against Microsoft more than 20 years ago. 

Google is in a particularly precarious spot as it tries to simultaneously defend its primary business in court while fending off an onslaught of new competition due to the emergence of generative AI, most notably OpenAI’s ChatGPT, which offers users alternative ways to search for information. Revenue growth has cooled in recent years, and Google also now faces the added potential of a slowdown in ad spending due to economic concerns from President Donald Trump’s sweeping new tariffs.

Parent company Alphabet reports first-quarter results next week. Alphabet’s stock price dipped more than 1% on Thursday and is now down 20% this year.

Why Google's antitrust woes endangers its AI momentum

In Thursday’s ruling, U.S. District Judge Leonie Brinkema said Google’s anticompetitive practices “substantially harmed” publishers and users on the web. The trial featured 39 live witnesses, depositions from an additional 20 witnesses and hundreds of exhibits.

Judge Brinkema ruled that Google unlawfully controls two of the three parts of the advertising technology market: the publisher ad server market and ad exchange market. Brinkema dismissed the third part of the case, determining that tools used for general display advertising can’t clearly be defined as Google’s own market. In particular, the judge cited the purchases of DoubleClick and Admeld and said the government failed to show those “acquisitions were anticompetitive.”

“We won half of this case and we will appeal the other half,” Lee-Anne Mulholland, Google’s vice president or regulatory affairs, said in an emailed statement. “We disagree with the Court’s decision regarding our publisher tools. Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective.”

Attorney General Pam Bondi said in a press release from the DOJ that the ruling represents a “landmark victory in the ongoing fight to stop Google from monopolizing the digital public square.”

Potential ad disruption

If regulators force the company to divest parts of the ad-tech business, as the Justice Department has requested, it could open up opportunities for smaller players and other competitors to fill the void and snap up valuable market share. Amazon has been growing its ad business in recent years.

Meanwhile, Google is still defending itself against claims that its search has acted as a monopoly by creating strong barriers to entry and a feedback loop that sustained its dominance. Google said in August, immediately after the search case ruling, that it would appeal, meaning the matter can play out in court for years even after the remedies are determined.

The remedies trial, which will lay out the consequences, begins next week. The Justice Department is aiming for a break up of Google’s Chrome browser and eliminating exclusive agreements, like its deal with Apple for search on iPhones. The judge is expected to make the ruling by August.

Google CEO Sundar Pichai (L) and Apple CEO Tim Cook (R) listen as U.S. President Joe Biden speaks during a roundtable with American and Indian business leaders in the East Room of the White House on June 23, 2023 in Washington, DC.

Anna Moneymaker | Getty Images

After the ad market ruling on Thursday, Gartner’s Andrew Frank said Google’s “conflicts of interest” are apparent by how the market runs.

“The structure has been decades in the making,” Frank said, adding that “untangling that would be a significant challenge, particularly since lawyers don’t tend to be system architects.”

However, the uncertainty that comes with a potentially years-long appeals process means many publishers and advertisers will be waiting to see how things shake out before making any big decisions given how much they rely on Google’s technology.

“Google will have incentives to encourage more competition possibly by loosening certain restrictions on certain media it controls, YouTube being one of them,” Frank said. “Those kind of incentives may create opportunities for other publishers or ad tech players.”

A date for the remedies trial hasn’t been set.

Damian Rollison, senior director of market insights for marketing platform Soci, said the revenue hit from the ad market case could be more dramatic than the impact from the search case.

“The company stands to lose a lot more in material terms if its ad business, long its main source of revenue, is broken up,” Rollison said in an email. “Whereas divisions like Chrome are more strategically important.”

WATCH: U.S. judge finds Google holds illegal online ad-tech monopolies

U.S. judge finds Google holds illegal online ad tech monopolies

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Discord sued by New Jersey over child safety features

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Discord sued by New Jersey over child safety features

Jason Citron, CEO of Discord in Washington, DC, on January 31, 2024.

Andrew Caballero-Reynolds | AFP | Getty Images

The New Jersey attorney general sued Discord on Thursday, alleging that the company misled consumers about child safety features on the gaming-centric social messaging app.

The lawsuit, filed in the New Jersey Superior Court by Attorney General Matthew Platkin and the state’s division of consumer affairs, alleges that Discord violated the state’s consumer fraud laws.

Discord did so, the complaint said, by allegedly “misleading children and parents from New Jersey” about safety features, “obscuring” the risks children face on the platform and failing to enforce its minimum age requirement.

“Discord’s strategy of employing difficult to navigate and ambiguous safety settings to lull parents and children into a false sense of safety, when Discord knew well that children on the Application were being targeted and exploited, are unconscionable and/or abusive commercial acts or practices,” lawyers wrote in the legal filing.

They alleged that Discord’s acts and practices were “offensive to public policy.”

A Discord spokesperson said in a statement that the company disputes the allegations and that it is “proud of our continuous efforts and investments in features and tools that help make Discord safer.”

“Given our engagement with the Attorney General’s office, we are surprised by the announcement that New Jersey has filed an action against Discord today,” the spokesperson said.

One of the lawsuit’s allegations centers around Discord’s age-verification process, which the plaintiffs believe is flawed, writing that children under thirteen can easily lie about their age to bypass the app’s minimum age requirement.

The lawsuit also alleges that Discord misled parents to believe that its so-called Safe Direct Messaging feature “was designed to automatically scan and delete all private messages containing explicit media content.” The lawyers claim that Discord misrepresented the efficacy of that safety tool.

“By default, direct messages between ‘friends’ were not scanned at all,” the complaint stated. “But even when Safe Direct Messaging filters were enabled, children were still exposed to child sexual abuse material, videos depicting violence or terror, and other harmful content.”

The New Jersey attorney general is seeking unspecified civil penalties against Discord, according to the complaint.

The filing marks the latest lawsuit brought by various state attorneys general around the country against social media companies.

In 2023, a bipartisan coalition of over 40 state attorneys general sued Meta over allegations that the company knowingly implemented addictive features across apps like Facebook and Instagram that harm the mental well being of children and young adults.

The New Mexico attorney general sued Snap in Sep. 2024 over allegations that Snapchat’s design features have made it easy for predators to easily target children through sextortion schemes.

The following month, a bipartisan group of over a dozen state attorneys general filed lawsuits against TikTok over allegations that the app misleads consumers that its safe for children. In one particular lawsuit filed by the District of Columbia’s attorney general, lawyers allege that the ByteDance-owned app maintains a virtual currency that “substantially harms children” and a  livestreaming feature that “exploits them financially.”

In January 2024, executives from Meta, TikTok, Snap, Discord and X were grilled by lawmakers during a senate hearing over allegations that the companies failed to protect children on their respective social media platforms.

WATCH: The FTC has an uphill battle in its antitrust case against Meta.

The FTC has an uphill battle in its antitrust case against Meta: Former Facebook general counsel

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23andMe bankruptcy under congressional investigation for customer data

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23andMe bankruptcy under congressional investigation for customer data

Signage at 23andMe headquarters in Sunnyvale, California, U.S., on Wednesday, Jan. 27, 2021.

David Paul Morris | Bloomberg | Getty Images

The House Committee on Energy and Commerce is investigating 23andMe‘s decision to file for Chapter 11 bankruptcy protection and has expressed concern that its sensitive genetic data is “at risk of being compromised,” CNBC has learned.

Rep. Brett Guthrie, R-Ky., Rep. Gus Bilirakis, R-Fla., and Rep. Gary Palmer, R.-Ala., sent a letter to 23andMe’s interim CEO Joe Selsavage on Thursday requesting answers to a series of questions about its data and privacy practices by May 1.

The congressmen are the latest government officials to raise concerns about 23andMe’s commitment to data security, as the House Committee on Oversight and Government Reform and the Federal Trade Commission have sent the company similar letters in recent weeks.

23andMe exploded into the mainstream with its at-home DNA testing kits that gave customers insight into their family histories and genetic profiles. The company was once valued at a peak of $6 billion, but has since struggled to generate recurring revenue and establish a lucrative research and therapeutics businesses.

After filing for bankruptcy in in Missouri federal court in March, 23andMe’s assets, including its vast genetic database, are up for sale.

“With the lack of a federal comprehensive data privacy and security law, we write to express our great concern about the safety of Americans’ most sensitive personal information,” Guthrie, Bilirakis and Palmer wrote in the letter.

23andMe did not immediately respond to CNBC’s request for comment.

More CNBC health coverage

23andMe has been inundated with privacy concerns in recent years after hackers accessed the information of nearly 7 million customers in 2023. 

DNA data is particularly sensitive because each person’s sequence is unique, meaning it can never be fully anonymized, according to the National Human Genome Research Institute. If genetic data falls into the hands of bad actors, it could be used to facilitate identity theft, insurance fraud and other crimes.

The House Committee on Energy and Commerce has jurisdiction over issues involving data privacy. Guthrie serves as the chairman of the committee, Palmer serves as the chairman of the Subcommittee on Oversight and Investigations and Bilirakis serves as the chairman of the Subcommittee on Commerce, Manufacturing and Trade.

The congressmen said that while Americans’ health information is protected under legislation like the Health Insurance Portability and Accountability Act, or HIPAA, direct-to-consumer companies like 23andMe are typically not covered under that law. They said they feel “great concern” about the safety of the company’s customer data, especially given the uncertainty around the sale process.

23andMe has repeatedly said it will not change how it manages or protects consumer data throughout the transaction. Similarly, in a March release, the company said all potential buyers must agree to comply with its privacy policy and applicable law. 

“To constitute a qualified bid, potential buyers must, among other requirements, agree to comply with 23andMe’s consumer privacy policy and all applicable laws with respect to the treatment of customer data,” 23andMe said in the release.

23andMe customers can still delete their account and accompanying data through the company’s website. But Guthrie, Bilirakis and Palmer said there are reports that some users have had trouble doing so.

“Regardless of whether the company changes ownership, we want to ensure that customer access and deletion requests are being honored by 23andMe,” the congressmen wrote.

WATCH: The rise and fall of 23andMe

The rise and fall of 23andMe

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