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If you have used Instagram in the last few days you can’t fail to have noticed that every user and their dog, cat, llama or fish have joined in a new trend aimed at planting trees.

“We’ll plant 1 tree for every pet picture,” says the Add Yours sticker which people are adding to their photos in Stories.

The sticker has been used over four million times in Stories since it was created on 8 November.

But who is the “we” behind the trend which has now gone viral and will any trees actually go into the ground?

Modern Family actress Sarah Hyland posted 10 Stories with the sticker
Image:
Modern Family actress Sarah Hyland posted 10 Stories with the sticker

The source of the trend has not been verified but one account called @plantatreeco, which has one million followers, has taken responsibility.

In the most recent post on their Grid the company says it created the Add Yours story as a “fun tree planting campaign”.

However, as the sticker started to be used more widely across the platform they said: “We immediately realized the post would grow too big and that we didn’t have the resources to plant that many trees, so we deleted it 10 minutes later.”

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They said their credit for the post was “removed” because of what they think was an “Instagram bug”.

“Even though we deleted it, the stories continued to spread out of our control. Our credit for the post was also removed, because of what seems like an @instagram bug.

“We want to use this awareness for lasting impact, so we created this fundraiser. Please share this post and the fundraiser on your story, and tag all your friends, celebrities, and @instagram so they can see this and so we can ACTUALLY plant 4 million trees.”

Love Island star Georgia Townend used the sticker in her Story: Pic: @georgiatownend_
Image:
Love Island star Georgia Townend used the sticker in her Story. Pic: @georgiatownend_

The account profile says they have planted 6,500 trees but it does not say where or when.

Modern Family star Sarah Hyland posted 10 Stories with the sticker showing her and her dogs.

Other celebrities who jumped onto the trend include Love Island star Georgia Townend and American social media star Addison Rae who has over 40 million followers on Instagram.

The Add Yours sticker was only added as an Instagram Story function on 1 November.

It allows you to choose a theme such as Christmas and then invite other people to participate in your Story by adding their photos which match the theme.

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Entertainment

‘Music is back’ as Taylor Swift helps drive record UK sales

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'Music is back' as Taylor Swift helps drive record UK sales

UK music sales hit a 20-year high of £2.4bn in 2024, helped by pop megastar Taylor Swift’s latest album, and driven by streaming and the vinyl revival, figures show.

Revenues from recorded music reached an all-time high, more even than at the peak of the CD era, according to annual figures from the digital entertainment and retail association ERA.

Total consumer spending on recorded music – both subscriptions and purchases – topped the previous record of £2.2bn in 2001, ERA said.

Noah Kahan performs during Soundside Music Festival on Saturday, Sept. 28, 2024, in Bridgeport, Conn. (Photo by Scott Roth/Invision/AP)
Image:
Noah Kahan performing during the Soundside Music Festival in September. Pic: AP

Takings from streaming services including Spotify, YouTube Music, and Amazon rose by 7.8% to a little over £2bn.

Almost £200m was spent on vinyl albums, an annual uplift of 10.5%, while CD album revenues were flat at just over £126m.

Swift’s The Tortured Poets Department was the biggest-selling album of the year, aided by her record-smashing worldwide Eras tour.

More than 783,000 copies were bought, nearly 112,000 of them on vinyl – making it 2024’s biggest-selling vinyl album.

More on Taylor Swift

The biggest single of the year was Noah Kahan’s Stick Season, generating the equivalent of 1.99 million sales.

ERA chief executive Kim Bayley said 2024 was “a banner year for music, with streaming and vinyl taking the sector to all-time-high records in both value and volume.

Ms Bayley called it the “stunning culmination of music’s comeback which has seen sales more than double since their low point in 2013. We can now say definitively – music is back.”

Despite the increasingly strong performance by the British music industry, artists are said to be receiving less money.

Experts have said the musicians make less than people would think because of the role of streaming – platforms do not normally pay artists directly and divide any owed payments among the rights holders of songs.

Music revenues grew by 7.4% in 2024, while video rose by 6.9%, and games fell by 4.4%, according to preliminary figures.

Subscriptions to Netflix, Amazon Prime Video and Apple TV grew by 8.3% to £4.5bn – almost 90% of the sector’s revenues.

Deadpool & Wolverine was the biggest-selling title of the year, with sales of 561,917 – more than 80% of them sold digitally.

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Despite the games sector’s 4.4% decline last year, it remains nearly twice as large as the recorded music business.

Full game sales saw a drop-off with PC download-to-own down 5%, digital console games down 15% and boxed physical games down 35%, in favour of subscription models which grew by 12%.

EA Sports FC 25 – formerly known as Fifa was once again the biggest-selling game of the year, generating 2.9 million unit sales, 80% of them as digital formats.

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Entertainment

Kieran Culkin on receiving notes from Jesse Eisenberg on A Real Pain: ‘I’d automatically get defensive’

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Kieran Culkin on receiving notes from Jesse Eisenberg on A Real Pain: 'I'd automatically get defensive'

Kieran Culkin says he doesn’t care if his projects get badly reviewed as long as he enjoyed himself doing them.

The 42-year-old recently won best supporting actor in a motion picture at the Golden Globes for his performance in A Real Pain.

He tells Sky News he isn’t dependent on positive feedback, but it is “cool” when people find a connection to his work.

“I’m doing this [acting] around 36 years. I’ve been sort of trained or whatever, conditioned, to just not care what an audience response is to something,” he says.

“I’ve been in plays that I think ‘this is bad, but I’m enjoying it’. I don’t really care or if it gets poorly reviewed, I don’t really care. So I still sort of have that mentality but it’s actually quite nice that people are connecting with [A Real Pain]. To hear people that have seen it say, I know a guy like Benji or talk about him, it’s like that’s what this feeling is”.

The Succession actor stars alongside Jesse Eisenberg in the film about cousins who take a trip to Poland to see the country their grandmother left.

Culkin says taking notes from a co-star, who also wrote and directed the film, was a new and challenging experience.

“That’s tough; it just is,” he says.

“[Jesse] would give me a note, my chest would puff up and I would automatically get really defensive, like, I’m gonna hit this guy.”

Kieran Culkin and Jesse Eisenberg in A Real Pain. Pic: Courtesy of Searchlight Pictures 2024
Image:
Culkin and Eisenberg. Pic: Searchlight Pictures

‘The biggest taboo on a movie’

Eisenberg says playing the role and being the filmmaker made him “nervous” because he sees actors giving notes to be the “biggest taboo on a movie”.

“You don’t give an actor notes – never do that. You can commit arson on a movie set before you can give an actor notes,” he says.

Will Sharpe and Jesse Eisenberg in A Real Pain. Pic: Courtesy of Searchlight Pictures 2024
Image:
Will Sharpe and Eisenberg. Pic: Searchlight Pictures

A Real Pain is set in Poland and is inspired by a real-life trip Eisenberg took with his now wife Anna Strout more than 20 years ago to retrace his family’s roots.

“Had the war not happened, this is where I would be living,” he says – and so looking at Poland and its history became a huge inspiration to him.

The Now You See Me actor first wrote a play, The Revisionist, which debuted off-Broadway in 2013, and spent the decade redeveloping it to become the “buddy road trip” A Real Pain.

(From L-R): Kieran Culkin, Jennifer Gray, Jesse Eisenberg, Kurt Egyiawan, David Oreskes and Will Sharpe in A Real Pain. Pic: Courtesy of Searchlight Pictures 2024
Image:
Kieran Culkin, Jennifer Grey, Jesse Eisenberg, Kurt Egyiawan, Daniel Oreskes and Will Sharpe (L-R). Pic: Searchlight Pictures

‘It’s this beautiful, warm, welcoming country’

The film weaves through the story of cousins reconnecting on their journey to visit, for the first time, their grandmother’s home before she was displaced during the Holocaust.

Eisenberg is currently in the process of gaining Polish citizenship and says his relationship with the country has changed over the years.

He says: “With Polish heritage, you grow up hearing that it was the site of the murder of all of your family and you hear that it’s bleak and especially if you’re a kid of the 80s and 90s like I am, you hear about bread lines from the Soviet era. And so going there was just unbelievably the polar opposite of what I had heard growing up.

“It’s this beautiful, warm, welcoming country and not only beautiful, warm and welcoming, but like what they did for me and allowed me to do, to tell my family’s story, to be able to shoot at a concentration camp, to be able to shoot on this very hallowed grounds of the various locations we were on was just amazing. I’m in such debt to them.”

Read more:
‘Music is back’ as Taylor Swift helps drive record UK sales
Zendaya and Tom Holland engagement rumours swirl

‘I grew up knowing performance was normal’

A Real Pain looks at how a person’s family history can shape who they become.

Eisenberg says growing up with a mother who worked as a birthday party clown helped him see acting as an attainable career.

He says: “Every morning I saw this woman get dressed up in a ridiculous outfit and put on crazy face makeup and tune her guitar to the piano. So, I grew up knowing that performance was normal.

“I didn’t grow up thinking that people who perform are weird and actors are weird and why do they? You know, I grew up thinking to behave in this silly way can be a professional job.

“So it just stayed in me. And now what we do is kind of ridiculous, but we take it seriously.”

A Real Pain is in cinemas now.

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Entertainment

‘Music is back’ as Taylor Swift helps drive record UK sales

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By

'Music is back' as Taylor Swift helps drive record UK sales

UK music sales hit a 20-year high of £2.4bn in 2024, helped by pop megastar Taylor Swift’s latest album, and driven by streaming and the vinyl revival, figures show.

Revenues from recorded music reached an all-time high, more even than at the peak of the CD era, according to annual figures from the digital entertainment and retail association ERA.

Total consumer spending on recorded music – both subscriptions and purchases – topped the previous record of £2.2bn in 2001, ERA said.

Noah Kahan performs during Soundside Music Festival on Saturday, Sept. 28, 2024, in Bridgeport, Conn. (Photo by Scott Roth/Invision/AP)
Image:
Noah Kahan performing during the Soundside Music Festival in September. Pic: AP

Takings from streaming services including Spotify, YouTube Music, and Amazon rose by 7.8% to a little over £2bn.

Almost £200m was spent on vinyl albums, an annual uplift of 10.5%, while CD album revenues were flat at just over £126m.

Swift’s The Tortured Poets Department was the biggest-selling album of the year, aided by her record-smashing worldwide Eras tour.

More than 783,000 copies were bought, nearly 112,000 of them on vinyl – making it 2024’s biggest-selling vinyl album.

More on Taylor Swift

The biggest single of the year was Noah Kahan’s Stick Season, generating the equivalent of 1.99 million sales.

ERA chief executive Kim Bayley said 2024 was “a banner year for music, with streaming and vinyl taking the sector to all-time-high records in both value and volume.

Ms Bayley called it the “stunning culmination of music’s comeback which has seen sales more than double since their low point in 2013. We can now say definitively – music is back.”

Music revenues grew by 7.4% in 2024, while video rose by 6.9%, and games fell by 4.4%, according to preliminary figures.

Subscriptions to Netflix, Amazon Prime Video and Apple TV grew by 8.3% to £4.5bn – almost 90% of the sector’s revenues.

Deadpool & Wolverine was the biggest-selling title of the year, with sales of 561,917 – more than 80% of them sold digitally.

Read more:
Zendaya and Tom Holland engagement rumours swirl
J-Lo and Ben Affleck divorce settled
Aubrey Plaza on death of filmmaker husband
‘Nepo babies have never faced so much hate’

Despite the games sector’s 4.4% decline last year, it remains nearly twice as large as the recorded music business.

Full game sales saw a drop-off with PC download-to-own down 5%, digital console games down 15% and boxed physical games down 35%, in favour of subscription models which grew by 12%.

EA Sports FC 25 – formerly known as Fifa was once again the biggest-selling game of the year, generating 2.9 million unit sales, 80% of them as digital formats.

Continue Reading

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