If you have used Instagram in the last few days you can’t fail to have noticed that every user and their dog, cat, llama or fish have joined in a new trend aimed at planting trees.
“We’ll plant 1 tree for every pet picture,” says the Add Yours sticker which people are adding to their photos in Stories.
The sticker has been used over four million times in Stories since it was created on 8 November.
But who is the “we” behind the trend which has now gone viral and will any trees actually go into the ground?
Image: Modern Family actress Sarah Hyland posted 10 Stories with the sticker
The source of the trend has not been verified but one account called @plantatreeco, which has one million followers, has taken responsibility.
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In the most recent post on their Grid the company says it created the Add Yours story as a “fun tree planting campaign”.
However, as the sticker started to be used more widely across the platform they said: “We immediately realized the post would grow too big and that we didn’t have the resources to plant that many trees, so we deleted it 10 minutes later.”
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They said their credit for the post was “removed” because of what they think was an “Instagram bug”.
“Even though we deleted it, the stories continued to spread out of our control. Our credit for the post was also removed, because of what seems like an @instagram bug.
“We want to use this awareness for lasting impact, so we created this fundraiser. Please share this post and the fundraiser on your story, and tag all your friends, celebrities, and @instagram so they can see this and so we can ACTUALLY plant 4 million trees.”
Image: Love Island star Georgia Townend used the sticker in her Story. Pic: @georgiatownend_
The account profile says they have planted 6,500 trees but it does not say where or when.
Modern Family star Sarah Hyland posted 10 Stories with the sticker showing her and her dogs.
Other celebrities who jumped onto the trend include Love Island star Georgia Townend and American social media star Addison Rae who has over 40 million followers on Instagram.
After testing in Japan and Indonesia, we just launched the Add Yours sticker globally – a new sticker that creates a public thread in Stories.
Have already seen some really fun prompts out there that are bringing people together. 🙏🏼 pic.twitter.com/nz9QH9HlBx
The Add Yours sticker was only added as an Instagram Story function on 1 November.
It allows you to choose a theme such as Christmas and then invite other people to participate in your Story by adding their photos which match the theme.
Model Penny Lancaster has said she “felt ashamed and belittled” by how former MasterChef host Gregg Wallace treated her on the TV show.
Lancaster, who is also a TV personality and the wife of rock singer Rod Stewart, told Sky News’ The UK Tonight with Sarah-Jane Mee programme that she also felt let down by MasterChef’s production company Banijay UK.
“I didn’t feel like I was supported in that moment, I felt ashamed and belittled by the way Greg Wallace had treated me but equally I felt disappointed that the production company hadn’t come to my rescue,” Lancaster, 54 and a MasterChef contestant in 2021, said.
“There is a long way to go, but just by people coming forward and being honest about their experiences I think will help in the long term.”
At the end of July, Wallace, 60, apologised after a report commissioned by Banijay UK, and carried out by law firm Lewis Silkin, found 45 out of 83 allegations against him were substantiated.
Sir Rod Stewart criticised Wallace on Instagram in November 2024 and claimed he “humiliated” his wife when she was on the show.
He wrote: “Good riddance Wallace… You humiliated my wife when she was on the show, but you had that bit cut out didn’t you?
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“You’re a tubby, bald-headed, ill-mannered bully.”
He has previously apologised to people he has hurt, saying in July that he knows he has said things that have offended people. He has denied a specific allegation of unwanted touching.
The BBC referred Sky News to their statement from July, in which the corporation said: “Although the full extent of these issues were not known at the relevant time, opportunities were missed to address this behaviour – both by the production companies running MasterChef and the BBC. We accept more could and should have been done sooner.
“We want to thank all those who took part in the investigation, including those who first raised concerns directly with the BBC in November last year. We apologise to everyone who has been impacted by Mr Wallace’s behaviour.”
Image: Penny Lancaster speaks to Sarah-Jane Mee
Banijay UK, the producers of MasterChef, told Sky News: “We are extremely sorry to anyone who has been impacted by any inappropriate behaviour by Gregg Wallace whilst working on our shows and felt unable to speak up at the time or that their complaint was not adequately addressed.
“Ways of reporting concerns whilst working on our productions, protocols around behaviour and training for both cast and crew, have improved exponentially in recent years and we constantly review welfare procedures across our productions to ensure that they are as robust as they can be.”
Combs, 55, was one of the most influential hip-hop producers of the 1990s and 2000s, the founder of Bad Boy Records and a Grammy-winning artist in his own right.
Now, he faces up to 20 years in jail – although his defence team is arguing for much less.
Here is everything you need to know ahead of his sentencing.
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How the Diddy trial unfolded
What is transportation to engage in prostitution?
During the trial, the court heard details of sexual encounters called “freak offs” by Combs – also referred to as “hotel nights” – which involved his girlfriends and male sex workers.
The rapper would “orchestrate” these encounters between the women and the sex workers, while he watched. Sometimes, these sessions would take place in different states across the US, as well as abroad, and Combs would pay for the sex workers and the women to travel.
He was found guilty of two charges – one relating to sex workers he paid for while in a relationship with singer and model Cassie Ventura, and another relating to sex workers who took part in sessions with Jane*, a woman he was later in a relationship with who was not identified during the trial.
The charges fall under America’s Mann Act, which prohibits interstate commerce related to prostitution.
What about the other charges?
Image: Combs fell to his knees when the verdict was delivered. Pic: Reuters/ Jane Rosenberg
Combs was found not guilty of two counts of sex-trafficking, relating to both Cassie and Jane, and one count of racketeering conspiracy.
This means while jurors believed Combs broke the law over using sex workers, they did not find the sexual encounters involving the women were non-consensual, which is what prosecutors had argued.
Both Cassie and Jane gave evidence, telling the court they felt manipulated and coerced, and sometimes blackmailed, into taking part in the freak offs during their relationships with the rapper. However, defence lawyers argued these were consensual encounters and part of a “swingers lifestyle”.
“The men chose to travel and engage in the activity voluntarily,” defence lawyers said in legal submissions after the verdict. “The verdict confirms the women were not vulnerable or exploited or trafficked or sexually assaulted during the freak offs or hotel nights.”
Image: Brian Steel is among the lawyers on Combs’s defence team. Pic: Reuters
What is racketeering?
Racketeering broadly means engaging in an illegal scheme or enterprise, and the charge falls under the Racketeering Influenced and Corrupt Organisations Act (RICO) in the US. According to the US justice department’s definition of RICO statute, it is also illegal to “conspire to violate” the laws.
Prosecutors alleged Combs led a racketeering conspiracy “that engaged in sex trafficking, forced labour, kidnapping, arson, bribery, and obstruction of justice, among other crimes”. However, jurors also cleared him of this charge.
Had he been found guilty of the more serious charges, he could have faced life in prison.
Image: Cassie Ventura gave evidence during the trial. Pic: Reuters/ Jane Rosenberg
Will Combs be jailed for 20 years?
Each charge of transportation to engage in prostitution carries a maximum sentence of 10 years, so in theory he could be sentenced to up to 20 years in prison.
However, it is thought his sentence will be less than this. Following the verdict, prosecutors said he should be sentenced to at least four to five years.
The music mogul has been denied bail several times since his arrest and again since the trial.
Image: Combs and Cassie at the 2017 Met Gala. Pic: zz/XPX/STAR MAX/IPx 2017/AP
What do his lawyers say?
Following the trial verdict, both prosecutors and the defence team have made arguments to the judge about sentencing.
Before this, they called for Combs to be acquitted or for a retrial on the prostitution-related charges. The US government “painted him as a monster”, they said, but argued his two-month trial showed the allegations were “not supported by credible evidence”.
The rapper’s lawyers have argued that, to their knowledge, he is “the only person” ever convicted of the Mann Act charges for the conduct he was accused of in court.
What has the judge said?
Image: US District Judge Arun Subramanian heard the trial and will sentence Combs. Pic: Reuters/ Jane Rosenberg
Judge Arun Subramanian, who presided over the trial, will decide Combs’s fate.
He has previously decided several times not to grant bail, saying the hip-hop mogul’s team have failed to show sufficient evidence he is not a flight risk and also citing admissions of previous violence made during the trial.
During her opening statement, Teny Geragos, who is on Combs’s defence team, described him as “a complicated man” and conceded he could be violent. However, she argued, this was not the charge against him.
Will Combs try to revive his career after ‘unspeakable shame’?
Image: Diddy performing at the MTV Video Music Awards in September 2023. Pic: Charles Sykes/Invision/AP
Despite being convicted of the prostitution-related charges, his lawyers hailed the verdict a “victory”, given he was cleared of the more serious allegations. In interviews since, they have said he is planning a return to music with a New York gig.
However, in legal submissions, they have also said the trial brought Combs “unspeakable shame and monumental adverse consequences” and that his “legacy has been destroyed”.
After allegations against him were made public, Combs was removed from the boards at three charter schools he created in Harlem, the Bronx and Connecticut and was also stripped of an honorary doctorate degree from Howard University, which plans to return his prior donations, they said.
He was also forced to return the key to the city of New York that was previously presented to him by the mayor, and his career has “collapsed”.
As well as this case, he is also still facing several civil lawsuits – and has “mounting legal bills” from defending these and the criminal charges, his lawyers have said.
Jimmy Kimmel’s late-night talk show will return to ABC affiliates belonging to Sinclair and Nexstar after the two major network operators took his programme off-air over his comments in the wake of Charlie Kirk’s assassination.
Kimmel was accused of being “offensive and insensitive” after using his programme, Jimmy Kimmel Live, to accuse Donald Trump and his allies of capitalising on the killing.
Disney-owned ABC suspended the show last week following threats of potential repercussions from the Trump-appointed head of the Federal Communications Commission.
Sinclair, which controls 38 ABC affiliates from Seattle to Washington DC, called on Kimmel to apologise to Mr Kirk’s family over the comments and asked him to “make a meaningful personal donation” to Turning Point USA, the nonprofit that the conservative activist founded.
Image: Actor Gregg Donovan holds a sign that says “Welcome Back Jimmy”. Pic: AP
On Tuesday, Disney announced the return of the programme after backlash to its suspension, but both Sinclair and Nexstar, which own more than 20% of ABC affiliates, initially said they would not resume airing the show.
Kimmel criticised the ABC affiliates who preempted his show during his TV return, saying: “That’s not legal. That’s not American. It’s un-American.”
Three days later, the two major network operators announced that Jimmy Kimmel Live would return to their TV stations after the week-long boycott.
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The move came after Sinclair received “thoughtful feedback from viewers, advertisers and community leaders”.
In its statement, the company pointed to its “responsibility as local broadcasters to provide programming that serves the interests of our communities, while also honouring our obligations to air national network programming.”
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Protests held outside company buildings in support of Kimmel
Nexstar, which controls 28 ABC affiliates from Kansas to New Orleans, said in a similar statement that it was airing content that is “in the best interest of the communities we serve”.
Both companies said their decisions were not affected by influence from the Trump administration or anyone else.
The president had criticised the programme’s return on Tuesday, writing on Truth Social that he “can’t believe” ABC gave Kimmel his show back and hinted at further action.
“Why would they want someone back who does so poorly, who’s not funny, and who puts the Network in jeopardy by playing 99% positive Democrat GARBAGE,” Mr Trump wrote.
“He is yet another arm of the DNC (Democratic National Committee) and, to the best of my knowledge, that would be a major illegal Campaign Contribution. I think we’re going to test ABC out on this.”
Image: Donald Trump criticised the return of Kimmel’s show. Pic: Reuters
During Kimmel’s first show since being taken off-air, the presenter said it was “never my intention to make light of” Mr Kirk’s death.
“I don’t think there’s anything funny about it,” he said as he choked up.
“Nor was it my intention to blame any specific group for the actions of what was obviously a deeply disturbed individual. That was really the opposite of the point I was trying to make”.
Speaking on Tuesday night’s show, Kimmel said he understood why the remarks “felt either ill-timed or unclear, or maybe both”.
New episodes of Jimmy Kimmel Live air Monday to Thursday, and Friday night’s rerun will be of Tuesday’s show, meaning viewers of Sinclair stations will be able to watch Kimmel’s emotional return to the air.