Following its “Unlock the Software Age” global forum earlier this evening, Hyundai Motor Group has outlined a detailed roadmap to transform its entire lineup of vehicles (gas and electric) across all brands into Software Defined Vehicles (SDVs) by 2025. This new era of vehicle technology will allow HMG to constantly evolve along with its vehicles, which will be able to stay up-to-date via over-the-air updates. To support this new era, the Group has already committed to spending 18 trillion won (~$12.5 billion) to establish a new Global Software Center and accelerate SDV development.
By now you’re likely well aware of Hyundai Motor Group and its three current automotive marques – Hyundai, Kia, and Genesis. The IONIQ brand of EVs still currently exists under the Hyundai marque as well as the larger HMG banner.
There’s a lot to unfold here following the group’s recent livestream from South Korea, so we will skip the history lesson for today and hop right into the future. As EVs especially develop toward a new era that’s much more dependent on semiconductors and software than moving parts, a new era of mobility is beginning to emerge.
Hyundai Motor Group states that it recognized this years ago and has been working behind the scenes to ensure its current and future lineup of vehicles across all brands remain not just functional, but technologically relevant. Over-the-air (OTA) updates are already common among most automakers these days, but most of those capabilities are quite limited. For instance, many automakers can only push through simple updates to infotainment systems like the latest maps in navigation.
Only a few current automakers, such as Tesla and NIO for instance, are able to offer software and firmware updates over-the-air, allowing for added performance through an internet connection.
The nucleus of Hyundai’s presentation today was this focus on connectivity and transitioning to Software Defined Vehicles that can not only be remotely upgraded, but exist as part of a cutting-edge world of automotive telecommunication that provides owners with personalized services, safety, and even software subscriptions.
Hyundai can then use that connected car data for future mobility applications, such as Purpose Built Vehicles, Advanced Air Mobility, robotaxis, and even robots.
By 2025, Hyundai Motor Group looks to transform each and every one of its vehicles to fit into this new category of Software Defined Vehicles.
Source: Hyundai Motor Group
HMG expects 20 million Software Defined Vehicles by 2025
According to the release, all new vehicles from Hyundai Motor Group from 2023 onward will be equipped with OTA capabilities. This will include all HMG vehicles, not just EVs. By 2025, Hyundai states that it expects 20 million to be registered to its Connected Car Services (CCS) around the globe.
In addition to being able to upgrade the performance and functionality of a given vehicle anywhere at any time, Hyundai drivers will also be able to take advantage of Feature On-Demand (FoD) services next year as well. This will allow customers to pick and choose certain features or functions on their vehicle to further customize it to meet their specific needs. HMG plans to gather data generated by the 20 million connected vehicles and use it to further develop personalization services.
To roll out this ambitious arsenal of Software Defined Vehicles, Hyundai Group outlines five floors of the “software house” (seen above) that is the foundation of the new era in mobility.
Vehicle Platform
Electrical/Electronics Architecture
Software Platform
Data Platform
Future of Mobililty
Hyundai’s roadmap starts on the ground floor and works its way up. Beginning in 2025, HMG will introduce two new EV platforms – eM and eS – built upon its Integrated Modular Architecture (IMA). eM is currently being developed to support EVs across all segments, and Hyundai says it will deliver 50% more range on a single charge compared to current EVs. It is also being built with Level 3 and higher autonomous driving in mind. So when that technology does become more mainstream, new Hyundai vehicles can already holster it. Same goes for OTA updates.
The eS platform is more of a traditional “skateboard” design exclusively for Purpose Built Vehicles, offering modular, tailor-made solutions to businesses in segments like logistics, rideshare, and last-mile deliveries.
Hyundai shared that its IMA technology will deliver a new level of standardization and modularity to the design and assembly of its EVs. By standardizing components like batteries and motors that currently vary by model, HMG says it can streamline its production processes and expand its lineup.
The same thought process applies to the vehicle controller, which previously required a vehicle’s software system to be upgraded separately for each one. By integrating the controller, future EVs will be more efficient in that the lower-level components can be managed by higher-level controllers, thus reducing the overall number required.
Another huge factor will be the group’s Connected Car Operating Systems (ccOS), which will be applied to all controllers within the vehicle to maximize hardware performance by way of top-tier computing power. Hyundai shared that it is currently collaborating with NVIDIA to load an optimized ccOS onto an NVIDIA DRIVE semiconductor.
Lastly, NVIDIA may or may not end up collaborating on Hyundai’s third-generation integrated controller, but when it does arrive, the company states it will become the basis for expansion into mass-producing Level 3 autonomous EVs and eventually commercializing Level 4 and Level 5 autonomous driving capabilities… “in due course.”
As one would surmise, a future with Software Defined Vehicles includes a lot of data, so a platform that can combine and process it throughout a vehicle’s life cycle will be vital. That’s why it’s the fourth floor of Hyundai Group’s “Software House.” Eunsook Jin, executive vice president and head of the ICT innovation division at HMG, explained:
Hyundai Motor Group’s data platform will not only be simply for driving. It will also play an important role in enhancing the convenience and diversity of the customer’s mobility experience by engaging throughout the vehicle’s entire life cycle. Going forward, we’ll also help create a new mobility ecosystem, connecting cars with other mobility devices, based on data connectivity and scalability.
The achieve all these goals to truly bring an entire lineup of Software Defined Vehicles to life, Hyundai will erect a Global Software Center where much of the $12.5 billion will be spent by 2030. The funds will also go toward other vital sectors like its R&D headquarters. While the Group appears confident in its current role in the automotive industry, it appears to just be getting started. Per the release:
As the Group embarks on a new challenge to transform mobility and meet the needs of customers in the future, it will also continue to develop its award-winning models to meet the needs of customers today. The appeal of the Group’s customer offerings has been consistently affirmed, as demonstrated recently by the range of awards bestowed on EV models from the Hyundai, Kia and Genesis brands by critics and media across the globe. Already today, the Group’s cutting-edge SDV technologies, such as Infotainment, Connectivity and ADAS are proving highly popular with customers, and as the technology rapidly develops further, a whole new world of possibilities will open up. This will pace the Group at the forefront of providing entirely new mobility solutions as society changes, transportation means evolve, and software-defined vehicles become commonplace.
There’s a lot more to unfold surrounding Hyundai’s future of Software Defined Vehicles, so we recommend checking out the company’s full release.
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Beginning with TEC Equipment in Fontana as the company’s only certified EV dealer in July 2021, Volvo Trucks’ BEV sales network has expanded quickly to 83 certified locations across 33 US states and four Canadian provinces, with four new dealer groups recently joining the program and another 13 rooftops currently in the certification pipeline. Those dealers have helped Volvo Trucks gain a leading position globally and maintain more than 30% market share in the North American electric truck segment over the past five years.
“Reaching this milestone is a testament to our customers’ commitment to sustainable transportation and our dealer network’s dedication to supporting them every step of the way,” explains Peter Voorhoeve, president, Volvo Trucks North America. “The path to zero emissions is shaped by market conditions, which are moving slowly. We remain committed to our vision to create a world we want to live in by using zero emissions solutions in combination with fuel efficient combustion engines with reduced climate impact. Solutions that will work for our clients where sustainability meets affordability.”
So far, those dealers have deployed over 700 battery electric semi trucks (out of 5,700 globally) that have logged more than 20 million zero-emission miles and eliminated an estimated 34,000 metric tons of CO2 – the equivalent of over 7,000 passenger cars.
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Electrek’s Take
Via Volvo Trucks.
I’m struggling to reconcile Volvo’s true net zero rhetoric and seemingly dedicated push towards progressive and sustainable business practices with the US branch’s recent attempts to weasel out of their deal with California and, more specifically, CARB. Volvo is a leader in this space, and they should also lead by example where it matters.
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ALSO, the electric bike spin-off from EV-maker Rivian, just dropped some welcome news: a more affordable version of the bike is coming. Officially called the TM-B, the new model will launch at $3,500, coming in a full $1,000 under the previously announced $4,500 TM-B Performance we saw last month.
While the Performance model leaned heavily into premium components and higher output, the new TM-B appears designed to bring the platform’s eye-catching design to a wider audience.
The TM-B includes much of the same design and basic feature set as the TM-B Performance, though the $1,000 lower price tag does come from the company filet-ing a few corners. The bike drops from the 10x assist of the Performance edition to just 5x assist (presumably meaning half the power, but it’s hard to say since e-bike companies generally don’t list power as a multiple of rider input). It also has a smaller battery, more basic coil spring shock instead of the nicer and lighter air shock, fewer ride modes, and doesn’t come with the same premium styling options.
The bike does retain ALSO’s interesting drive-by-wire solution though, which means that there isn’t a physical connection between the pedals and the bike. Instead, riders turn pedal cranks connected to a generator that converts pedaling energy into electrical energy to feed the rear wheel through a Gates carbon belt drive.
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Hydraulic disc brakes along with ABS-braking come standard on both models, and the cockpit includes a compact color display with app connectivity, offering basic ride metrics and configurable assist modes.
ALSO hasn’t committed to an exact delivery date, but reservations are now open.
Electrek’s Take
A $3,500 entry point is undeniably better news for fans of ALSO’s design language who weren’t ready to shell out $4,500. However, I still seem to be one of the few in the industry who are hesitant to believe there is a path to profitability here. Americans don’t buy $4,500 e-bikes, at least not in high volume, and they don’t really buy $3,500 e-bikes, either.
It’s not that the bike isn’t worth it – ALSO’s engineers should be commended for stuffing a crazy amount of tech and innovation into this bike. But it simply won’t matter when the bike doesn’t sell very many units and ALSO has to keep making payroll on its huge workforce comprised of many expensive engineers and other tech roles. It’s very close to the same playbook that we watched sink other tech-forward e-bike companies like VanMoof, which went bankrupt after it couldn’t keep up with servicing its expensive and proprietary e-bike tech while trying to float a massive workforce.
Frankly, I’m a bit confused. Most basic e-bike media seems to be going nuts over the thing, and I’m the only one pointing out that the king appears to be walking around naked.
Also, the timing here is… odd.
Good news usually gets announced on a Tuesday morning, not sent to us at 4:56 PM on a Friday, right as everyone logs off and heads into the weekend. The classic “Friday news dump” is where companies hide things they don’t want attention on – not where they brag about slicing $1,000 off the entry price of a new model. A head scratcher all around.
Either way, a lower-priced TM-B is objectively good news. The problem is, it might just be shouting into the wind.
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Founded in 1689, Husqvarna was a musket maker for the king of Sweden – but now, the company best known for quirky motorcycles and commercial riding mowers is becoming an innovator in the field of robotics, and its latest fleet of electric autonomous mowers are eager to get grazing.
Husqvarna’s autonomous lawnmowers made history earlier this year at the AIG Women’s Open, when they became the first autonomous groundskeeping solution to see duty during a UK Major golf week.
“At the AIG Women’s Open, the Husqvarna portfolio is helping us deliver this goal through improved resource management, regular lightweight mowing and reduced carbon usage,” explains Royal Porthcawl’s Course Manager, Ian Kinley, who has championed the use of robotic technology at the course. “With the AIG Women’s Open set to be the largest-ever women’s sporting event in Wales, we know there’s tremendous pressure to produce playing surfaces that are worthy of such a high-profile event.”
Events like the AIG Women’s Open are proving that the little robot Huskies can get the job done quietly, sustainably, and with significantly less operator input. As such, you’d think everyone at Husqvarna would be excited about them.
You’d be wrong. The company’s franchise dealers have been hesitant to push them forward, effectively putting the parent company in the position of going B2C, or going home.
“Dealers live and breathe the previous technology,” said Yvette Henshall-Bell, Husqvarna’s President of its Forest and Garden division for Europe, in that same Forbes piece. “They want to protect that servicing, that aftermarket revenue. Whereas if they really thought about what the customer’s problems are and the job to be done, they would be looking at a completely different solution.”
A solution, frankly, that looks a lot like a little robot mower.
The bigger CEORA can handle up to 18 acres of ground twice each week, while the Automower, with its 80V battery and pinpoint precision EPOS (Exact Positioning Operating System) software, can handle another 2.5 acres. Both are fully electric, and can guide themselves back to their pens to recharge as needed.
Prices aren’t public, but the Husqvarna CEORA and Automowers are available as part of a custom lease package through Husqvarna Finance that will include access to the company’s customizable back end and ongoing support. Check with your local dealer for more.
Electrek’s Take
As a typically pro-union, pro-labor type of guy, I am hesitant to heap praise upon a robot taking away anyone’s job. That said, it does seem to be difficult for landscapers and construction crews to keep and find good labor at rates they can afford (and, let’s face it – the current Trump Administration isn’t going to be making that any easier). As such, if companies like Husqvarna and John Deere and Einride and others can build a demonstrably better mousetrap at a compelling price point … good for them. (?)
Let us know what you think in the comments.
SOURCES: Forbes, Golf Monthly; images by Husqvarna.
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