Following its “Unlock the Software Age” global forum earlier this evening, Hyundai Motor Group has outlined a detailed roadmap to transform its entire lineup of vehicles (gas and electric) across all brands into Software Defined Vehicles (SDVs) by 2025. This new era of vehicle technology will allow HMG to constantly evolve along with its vehicles, which will be able to stay up-to-date via over-the-air updates. To support this new era, the Group has already committed to spending 18 trillion won (~$12.5 billion) to establish a new Global Software Center and accelerate SDV development.
By now you’re likely well aware of Hyundai Motor Group and its three current automotive marques – Hyundai, Kia, and Genesis. The IONIQ brand of EVs still currently exists under the Hyundai marque as well as the larger HMG banner.
There’s a lot to unfold here following the group’s recent livestream from South Korea, so we will skip the history lesson for today and hop right into the future. As EVs especially develop toward a new era that’s much more dependent on semiconductors and software than moving parts, a new era of mobility is beginning to emerge.
Hyundai Motor Group states that it recognized this years ago and has been working behind the scenes to ensure its current and future lineup of vehicles across all brands remain not just functional, but technologically relevant. Over-the-air (OTA) updates are already common among most automakers these days, but most of those capabilities are quite limited. For instance, many automakers can only push through simple updates to infotainment systems like the latest maps in navigation.
Only a few current automakers, such as Tesla and NIO for instance, are able to offer software and firmware updates over-the-air, allowing for added performance through an internet connection.
The nucleus of Hyundai’s presentation today was this focus on connectivity and transitioning to Software Defined Vehicles that can not only be remotely upgraded, but exist as part of a cutting-edge world of automotive telecommunication that provides owners with personalized services, safety, and even software subscriptions.
Hyundai can then use that connected car data for future mobility applications, such as Purpose Built Vehicles, Advanced Air Mobility, robotaxis, and even robots.
By 2025, Hyundai Motor Group looks to transform each and every one of its vehicles to fit into this new category of Software Defined Vehicles.
Source: Hyundai Motor Group
HMG expects 20 million Software Defined Vehicles by 2025
According to the release, all new vehicles from Hyundai Motor Group from 2023 onward will be equipped with OTA capabilities. This will include all HMG vehicles, not just EVs. By 2025, Hyundai states that it expects 20 million to be registered to its Connected Car Services (CCS) around the globe.
In addition to being able to upgrade the performance and functionality of a given vehicle anywhere at any time, Hyundai drivers will also be able to take advantage of Feature On-Demand (FoD) services next year as well. This will allow customers to pick and choose certain features or functions on their vehicle to further customize it to meet their specific needs. HMG plans to gather data generated by the 20 million connected vehicles and use it to further develop personalization services.
To roll out this ambitious arsenal of Software Defined Vehicles, Hyundai Group outlines five floors of the “software house” (seen above) that is the foundation of the new era in mobility.
Vehicle Platform
Electrical/Electronics Architecture
Software Platform
Data Platform
Future of Mobililty
Hyundai’s roadmap starts on the ground floor and works its way up. Beginning in 2025, HMG will introduce two new EV platforms – eM and eS – built upon its Integrated Modular Architecture (IMA). eM is currently being developed to support EVs across all segments, and Hyundai says it will deliver 50% more range on a single charge compared to current EVs. It is also being built with Level 3 and higher autonomous driving in mind. So when that technology does become more mainstream, new Hyundai vehicles can already holster it. Same goes for OTA updates.
The eS platform is more of a traditional “skateboard” design exclusively for Purpose Built Vehicles, offering modular, tailor-made solutions to businesses in segments like logistics, rideshare, and last-mile deliveries.
Hyundai shared that its IMA technology will deliver a new level of standardization and modularity to the design and assembly of its EVs. By standardizing components like batteries and motors that currently vary by model, HMG says it can streamline its production processes and expand its lineup.
The same thought process applies to the vehicle controller, which previously required a vehicle’s software system to be upgraded separately for each one. By integrating the controller, future EVs will be more efficient in that the lower-level components can be managed by higher-level controllers, thus reducing the overall number required.
Another huge factor will be the group’s Connected Car Operating Systems (ccOS), which will be applied to all controllers within the vehicle to maximize hardware performance by way of top-tier computing power. Hyundai shared that it is currently collaborating with NVIDIA to load an optimized ccOS onto an NVIDIA DRIVE semiconductor.
Lastly, NVIDIA may or may not end up collaborating on Hyundai’s third-generation integrated controller, but when it does arrive, the company states it will become the basis for expansion into mass-producing Level 3 autonomous EVs and eventually commercializing Level 4 and Level 5 autonomous driving capabilities… “in due course.”
As one would surmise, a future with Software Defined Vehicles includes a lot of data, so a platform that can combine and process it throughout a vehicle’s life cycle will be vital. That’s why it’s the fourth floor of Hyundai Group’s “Software House.” Eunsook Jin, executive vice president and head of the ICT innovation division at HMG, explained:
Hyundai Motor Group’s data platform will not only be simply for driving. It will also play an important role in enhancing the convenience and diversity of the customer’s mobility experience by engaging throughout the vehicle’s entire life cycle. Going forward, we’ll also help create a new mobility ecosystem, connecting cars with other mobility devices, based on data connectivity and scalability.
The achieve all these goals to truly bring an entire lineup of Software Defined Vehicles to life, Hyundai will erect a Global Software Center where much of the $12.5 billion will be spent by 2030. The funds will also go toward other vital sectors like its R&D headquarters. While the Group appears confident in its current role in the automotive industry, it appears to just be getting started. Per the release:
As the Group embarks on a new challenge to transform mobility and meet the needs of customers in the future, it will also continue to develop its award-winning models to meet the needs of customers today. The appeal of the Group’s customer offerings has been consistently affirmed, as demonstrated recently by the range of awards bestowed on EV models from the Hyundai, Kia and Genesis brands by critics and media across the globe. Already today, the Group’s cutting-edge SDV technologies, such as Infotainment, Connectivity and ADAS are proving highly popular with customers, and as the technology rapidly develops further, a whole new world of possibilities will open up. This will pace the Group at the forefront of providing entirely new mobility solutions as society changes, transportation means evolve, and software-defined vehicles become commonplace.
There’s a lot more to unfold surrounding Hyundai’s future of Software Defined Vehicles, so we recommend checking out the company’s full release.
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After a sluggish stretch, US wind is heading into a pivotal moment, with a near-term rebound colliding with rising power demand, tariffs, and stubborn permitting bottlenecks.
US wind power: the next five years
The US is expected to add more than 7 gigawatts (GW) of new wind capacity in 2025, a 36% increase from this year, according to the latest US Wind Energy Monitor report from Wood Mackenzie and the American Clean Power Association (ACP).
That matters now because the US power grid is under mounting pressure, just as new generation has become harder to build. Electricity demand is rising for the first time in years, mainly driven by data centers and other large loads, while wind developers are navigating higher turbine costs, tariff uncertainty, and permitting delays. How quickly projects can move from the pipeline to completion over the next few years will shape whether wind can help keep the lights on and power prices in check.
Over the longer term, the outlook is steady but increasingly back‑loaded. The report still sees 46 GW of new wind capacity coming online between 2025 and 2029. What has changed is timing. More projects are now expected to reach completion in the middle of the decade, with 2026 and 2027 shaping up to be especially busy years at 10.7 GW and 12.7 GW, respectively, as projects move through the development pipeline.
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That shift helps explain why installations lagged earlier this year. Wind additions in Q3 came in at 932 megawatts (MW), about 23% below forecasts. But activity is picking up fast. Developers have about 3.8 GW queued for Q4 2025 alone, which would account for 52% of the year’s total expected capacity. That kind of late-year rush is typical for wind projects, which tend to reach completion toward the end of the calendar year.
There are also signs of life on the manufacturing side. US turbine order intake rebounded in Q3 to pre–Trump’s big bill act levels, with more than 2 GW of firm commitments, the strongest quarter in the past nine months, and a 79% jump from the previous quarter. But you wouldn’t know it, because turbine makers are increasingly keeping project details close to their chests, and much of the qualifying “start-of-construction” activity is happening off-site through component manufacturing.
Looking further out, the report flags a noticeable slowdown toward the end of the decade. Capacity additions in 2029 are expected to drop sharply following project cancellations and inactive designations, largely due to permitting challenges and broader development constraints.
Power demand takes off
At the same time, the need for new power is growing fast.
After a decade of mostly flat electricity demand, US power demand is now expected to grow by around 3% per year through 2029, compared to just 0.7% over the previous decade. Data centers alone are expected to drive about 59 GW of the roughly 90 GW increase in peak demand. That kind of round-the-clock load makes more wind power a necessity.
“The US power market is facing mounting strain after a decade of flat demand, with utilities committing to 160 GW of large-load additions,” said Leila Garcia da Fonseca, Wood Mackenzie’s director of research. “This represents a significant opportunity for wind energy, which benefits from strengthened economic fundamentals and a compelling business case driven by its competitively low LCOE.”
But she also warned that higher turbine costs and policy uncertainty could slow down progress in the middle of the decade.
Onshore wind: Western states lead
Onshore wind continues to do the heavy lifting. The five-year onshore outlook remains unchanged at 39.8 GW of new capacity, and the 2025–2027 pipeline already has turbine orders in place for every project. More than 60% of that three-year capacity has either been commissioned or is already under construction.
Western states are leading the charge. Wyoming, New Mexico, and neighboring states are expected to account for about 34% of onshore activity over that period. Big projects are driving the numbers, including Pattern Energy’s 3.5 GW SunZia project in New Mexico, which is set to make the company the top wind installer in 2026, and Invenergy’s 998 MW Towner Energy Center in Colorado, the single largest project expected to come online in 2027.
Wind is also spreading into new territory. Arkansas recently brought its first utility-scale onshore wind farm online with Cordelio’s Crossover Wind (pictured).
Repowering older wind farms remains another bright spot. Wood Mackenzie expects 18 repowering projects to add about 2.5 GW of capacity over the next three years.
Offshore wind: progress, but pressure
Offshore wind is a different story. Wood Mackenzie expects offshore installations to slow in Q4 2025 due to harsh winter weather, pushing some capacity into 2026. Still, projects already under construction are making progress. Vineyard Wind connected 15 turbines in Q3 and delivered 200 gigawatt-hours (GWh) of electricity over the first nine months of the year.
“US offshore wind shows diverging momentum,” Garcia da Fonseca said. “Projects under construction with commercial operation dates in 2026 continue to hit key milestones, but post-2027 developments face potential delays amid constrained wind turbine installation vessel capacity, driving delays and contract terminations.”
The offshore sector is also under growing financial strain – and let’s not forget political attack from the Trump administration – with delays and contract terminations weighing on late-decade projects.
Tariffs are making turbines more expensive
Tariffs remain one of the biggest wild cards for the US wind industry. Wood Mackenzie expects tariffs to push turbine costs higher in 2026 before easing in later years. Overall, US onshore wind capital spending is projected to rise by about 5% through 2029.
“US wind turbine pricing is experiencing unprecedented uncertainty as conflicting market and regulatory forces interact,” said Garcia da Fonseca. While domestic manufacturing capacity could eventually bring prices down, tariffs on raw materials and key components are expected to keep costs elevated in the near term.
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After Lucid Group’s (LCID) stock price reached a new all-time low this week, the company’s communication boss is out to set the record straight.
Lucid stock hits a new low as investors wait
Lucid is facing new headwinds in the US at a critical time as the EV maker looks to enter its next growth phase. It’s ramping up output of its first electric SUV, the Gravity, and is set to launch its midsize platform in late 2026.
Like all automakers, the company is facing new headwinds in the US under the Trump administration, but that isn’t stopping Lucid from continuing on its mission of “changing the world through innovation and efficiency.”
Lucid’s head of communications, Nick Twork, reassured investors on Thursday that while others are pulling back, the company is still plowing ahead.
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“We know it’s been a challenging period for our long-term holders,” Twork said, adding, “We are focused on execution and being transparent.” Twork reaffirmed investors that Lucid has “a strong liquidity runway,” including a $2 billion PIF credit facility, and another $2 billion in refinanced convertible notes that now mature in 2030/31.
$LCID investors: we know it’s been a challenging period for our long-term holders. We are focused on execution and being transparent. As our CFO Taoufiq has said, we have a strong liquidity runway, including an undrawn $2B PIF credit facility, and we refinanced $2B of converts… pic.twitter.com/4gvzFqmpLj
While other automakers are scaling back EV plans, including Ford most recently, “we’re building through it and ramping,” Lucid’s communications boss said.
After a magnet shortage and other supply chain constraints hampered Gravity production early on, Lucid now expects the electric SUV to make up the majority of production and deliveries in the fourth quarter.
Speaking at the 53rd Annual Nasdaq Investor Conference last week, Lucid’s interim CEO, Marc Winterhoff, said the company “is on track” to hit its guidance of producing 18,000 vehicles this year. That’s at the lower end of its initial 20,000 to 18,000 target, but Winterhoff said output is picking up and Lucid now has “weeks where we are producing 1,000 vehicles” in a single week.”
Lucid Q3 2025 production and deliveries (Source: Lucid Group)
Hitting that 18,000 target won’t be easy. Through the third quarter, Lucid produced 9,966 EVs, meaning it will need to build over 8,000 more in Q4. That’s more than double the 3,891 it made in the third quarter.
Lucid had about $4.2 billion in liquidity at the end of Q3, but after agreeing with PIF to increase the delayed draw term loan credit facility (DDTL), the company said total liquidity would have been around $5.5 billion.
Lucid Q3 2025 earnings (Source: Lucid Group)
The capital is enough to fund it through the first half of 2027, Lucid said. Later next year, Lucid will begin production of its midsize platform, which will underpin at least three new vehicles priced around $50,000.
Lucid’s first midsize model will be an electric crossover SUV, followed by a more rugged version inspired by the Gravity X concept. The third is rumoured to be a midsize sedan that will compete with the Tesla Model 3.
During a fireside chat at the UBS Global Industrials and Transportation Conference earlier this month, Lucid’s CFO, Taoufiq Boussaid, said the midsize EVs will be positioned in “the heart of the market,” starting at around $50,000.
Lucid (LCID) stock price in 2025 compared to Rivian (RIVN) and Tesla (TSLA) Source: TradingView
While Rivian (RIVN) and Tesla (TSLA) shares are trading up by over 50% and 27%, respectively, since the beginning of 2025, Lucid’s stock price has fallen by over 60%. Earlier this week, Lucid’s stock touched an all-time low of $11.09 per share.
Twork said Lucid will share more information about its growth plans during its Capital Market Day in the first quarter.
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Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S was supposed to be sporty, luxurious, and appeal to a whole new Jeep buyer. Despite being a decent vehicle, it never really found its place — but now that Jeep is offering nearly $17,000 off select models, it might be time to give the go-fast Wagoneer S a second look.
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, there have been no shortage of corporate outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” wrote CDG’s Marcus Amick, back in June. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
To get its prices back in line with the market’s expectations, Jeep is slashing prices with lots of cash on the hood. That includes a hefty $15,250 incentive on select Wagoneer S trims listed as a “2025 National EV Credit Select Inventory Retail Bonus Cash” offer by Greenville Chrysler in Greenville, Texas — which seems like it would be stackable with $1,500 in National Stellantis Loyalty Retail Bonus Cash as well, for a total of $16,750 in incentives before any additional dealer discounts come into play.
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All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
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