Former Google ads boss launches ‘Web3’ search startup with backing from Coinbase, top VCs
Google’s senior vice president of advertising and commerce Sridhar Ramaswamy
Krisztian Bocsi | Bloomberg | Getty Images
A top former Google executive wants to make searching the blockchain easier with his new startup.
Sridhar Ramaswamy, who led the internet giant’s ad business from 2013 to 2018, has started a new company called nxyz. The venture is officially launching Wednesday after attracting investment from several top investors, he told CNBC exclusively.
Armed with a rolodex of eminent Silicon Valley connections, Ramaswamy secured $40 million in funding in May to establish nxyz as a separate entity to Neeva, a privacy-focused search engine he also owns. The round was led by Paradigm, a prolific crypto and “Web3” dealmaker, while Coinbase, Sequoia and Greylock — where Ramaswamy is a partner — also invested. Ramaswamy will remain as Neeva’s CEO while he also leads nxyz.
Nxyz was conceived earlier this year by a team of engineers at Neeva, a search engine that doesn’t include any ads and blocks online tracking tools. Ramaswamy built Neeva in 2019 after leaving his role as senior vice president of Google’s $150 billion ad business a year earlier, which he says was over disillusionment with its relentless focus on maintaining growth at the expense of users.
In a March blogpost on Neeva’s website, nxyz is described as “an experiment bringing the same user-first ethos of Neeva search to web3.” Web3 loosely refers the idea of a more decentralized version of the internet powered by cryptocurrencies, nonfungible tokens and other technologies. It encourages placing ownership of data in the hands of users instead of Big Tech platforms, which use people’s personal information to target them with ads.
“To me, the big advancement with a blockchain is that it introduces this idea of decentralized computation, where you’re uploading a piece of code to a blockchain and the code is running there,” Ramaswamy said in a CNBC interview. “No one is in charge. It is decentralized storage that is owned by a collective. Plus, they also have utility in the form of a native token currency that has been designed to give incentive for the system.”
Nxyz trawls blockchains and associated applications for sought-after data on things like how much someone holds in their crypto wallet, or what NFTs they’re buying. It then streams this data to developers in real-time using tools called APIs. The platform currently supports the Ethereum, Polygon and Binance networks, and Ramaswamy says it’s looking to include more over time.
Unlike Neeva and Google — the “Web2” behemoth Neeva wants to disrupt — nxyz’s Web3 search software isn’t targeted at consumers. Rather, it wants to offer clean blockchain data to large crypto firms, kind of like how Bloomberg sells Wall Street institutions access to financial data and news with its terminals business. Ramaswamy named crypto custody firm BitGo as an early client it has partnered with.
Parsing data from the blockchain is a messy process, he explained. Smart contracts — programs that power crypto applications — can be assigned designated tasks. But once they’re out in the wild, knowing what functions they carry out in practice can be difficult. As an example, bugs in key smart contracts known as blockchain bridges have opened the industry up to mega hacks, with bridges from Binance and Axie Infinity maker Sky Mavis suffering nine-figure breaches. More insight into the performance of those tools could improve security.
“It’s one thing to write smart contracts that can do things. But you need to have a record of, what did they do? And how do I surface that?” Ramaswamy said. “It’s everything from, ‘What does your wallet contain?’ to, ‘If you’ve swapped a USDC token with ethereum, what was the exchange and when did that happen?'”
Nxyz’s launch comes as crypto investors reel from a deep pullback in token prices, with bitcoin, the world’s largest digital currency, down 70% from its all-time high. Among the main factors driving the current so-called “crypto winter” are higher interest rates from the Federal Reserve and an industry-wide liquidity crunch.
That has led to a tougher environment for crypto and blockchain-focused startups seeking to attract capital, with Pitchbook data showing VC investment in such firms dropped 37% to $4.4 billion in the third quarter from $7.6 billion the quarter prior. Of those that have successfully raised, several are seeing their valuations remain flat or fall. Nxyz declined to disclose its valuation.
Ramaswamy said the firm was lucky to raise funding when it did. Talks with investors began in mid-April and concluded by mid-May, around the same time so-called stablecoin terraUSD and its sister token luna started crashing. Asked about souring investor sentiment toward crypto, the entrepreneur said his firm was “well-funded to sit out the crypto winter,” adding it only needs around 20 employees. “I think it’ll be a very different trajectory” to Web3 and crypto companies that have run into financial troubles, he said. “We want to be very mindful of the current climate, build carefully, and make sure that we are also bringing in revenue early on.”
Nxyz’s team is currently split across Mountain View, Austin and New York.
While stock prices of crypto trading platforms like Coinbase have come down quite a bit, the infrastructure that powers “Web3” remains a hot target. Firms like ConsenSys, MoonPay and Ramp have raised sizable amounts of cash this year. “Web3 developers today lack fast, flexible, and reliable infrastructure to support their applications, which holds the industry back from widespread adoption,” said Matt Huang, co-founder and managing partner at Paradigm. “Nxyz has a truly superlative team that has built the best data indexing infrastructure for Web3, and we at Paradigm are thrilled to support them.”
Still, Web3 has been a punching bag for some leaders in Silicon Valley, like Twitter co-founder Jack Dorsey and Tesla CEO Elon Musk. A “general uneasiness” people have when it comes to Web3 is there’s no “common term and definition,” according to John Lee, blockchain lead at e-commerce firm Shopify.
“Every time somebody in the general public has a conversation with somebody in the industry, they get a different definition, they get a different explanation,” Lee said. “It’s confusing to people.”
Meanwhile, the space is rife with scams, including infamous “rug pulls” where fraudsters flee a bogus token project once they’ve pocketed enough cash. Ramaswamy concedes “there have been a lot of scams” in Web3. But he hopes more practical use cases like video games, concert tickets and remittances will eventually catch on.
As for whether Web3 can crack the dominance of digital giants like Google and Meta, Ramaswamy said “the dice is loaded against” upstarts like his. However, staff at Big Tech firms are increasingly quitting to join roles at crypto businesses. That includes Ramaswamy’s eldest son who, according to his father, recently joined a Web3 company.
Asked for a take on his former employer, Ramaswamy said he thinks the company became a victim of its own success. “I think Google is an incredibly successful company,” he said. “But its growth mindset, combined with a monopoly position, produces a bad outcome.”
“Let’s say there was only one toothpaste manufacturer for all of the U.K. They’d be like, yeah £1 is not enough. We’re going to chalk it up to £1.20,” he added. “Google’s sort of like that, where it goes, ‘Everybody uses us for searching, you can keep jacking up the price and it’s fine.’ I don’t think it’s people being evil” — a reference to “Don’t be evil,” Google’s corporate code of conduct — “I think it’s a system that demands growth at all costs.”
Google was not immediately available for comment by the time of publication. The company previously told The Telegraph newspaper that its ads “help business of all sizes grow and connect with new customers.”
JoeBen Bevirt, founder and CEO of Joby Aviation, stands near an electric air taxi by Joby Aviation at the Downtown Manhattan Heliport in Manhattan, New York City, U.S., November 12, 2023.
Roselle Chen | Reuters
Joby Aviation is ramping up its manufacturing capabilities in the U.S. as it races to roll out air taxi service in 2026.
The electric vertical takeoff and landing (eVTOL) maker said Tuesday that it’s launching production at its remodeled components facility in Dayton, Ohio, and plans to double capacity at its Marina, California, manufacturing hub.
“Reimagining urban mobility takes speed, scale, and precision manufacturing. Our expanded manufacturing footprint in both California and Ohio is preparing us to do just that,” said product chief Eric Allison in a release.
Shares jumped more than 7%, building on a 16% year-to-date gain.
Joby Aviation and competitors such as Archer Aviation and Eve Air Mobility are aiming to roll out eVTOLs worldwide that can ease traffic congestion in crowded city centers, but they are awaiting regulatory approval.
The company is currently in the process of gaining Federal Aviation Administration approval for its vehicles.
Last month, Joby Aviation shares popped on news that it delivered its first eVTOL to the United Arab Emirates, with plans to launch service in the region next year. The company agreed to an exclusive six-year deal to roll out air taxi service in Dubai last February.
Joby said the new facilities will create hundreds of new full-time jobs and underscore its commitment to fostering American innovation. At full capacity, the 435,500-square-foot California factory will manufacture as many as 24 aircraft annually.
The electric air transport company also said the opening coincided with the flight of its sixth aircraft.
Engineers from Toyota will help ramp up aircraft production to 500 annually at the Ohio facility. The companies inked a $500 million deal last year.
Shares of Joby and its competitors have ballooned in value this year as interest in the technology gains steam.
In June, President Donald Trump signed an executive order that included the creation of an air taxi testing program.
WATCH: Joby Aviation CEO on UAE delivery: This is a huge milestone for us
Howard Lutnick, U.S. Secretary of Commerce speaks during the Pennsylvania Energy And Innovation Summit 2025 at Carnegie Mellon University in Pittsburgh on July 15, 2025.
David A. Grogan | CNBC
Commerce Secretary Howard Lutnick on Tuesday said the Trump administration reversed course on allowing Nvidia to sell its AI chips to China because the U.S. company will not be giving over its best technology.
Lutnick made the remark speaking with CNBC’s Brian Sullivan, saying that Nvidia wants to sell China its “4th best” chip, which is slower than the fastest chips that U.S. companies use.
“We don’t sell them our best stuff, not our second best stuff, not even our third best,” Lutnick said.
Nvidia said Monday night that it would soon resume sales of the H20 chip to China after the Trump administration signaled that it would grant the chipmaker necessary export licenses.
Lutnick said that the administration said that the renewed sale of H20 chips to China was linked to a rare-earths magnet deal. Lutnick said it was in U.S. interests to have Chinese companies using American technology so they continue to use an American “tech stack.”
“The fourth one down, we want to keep China using it,” Lutnick said. “We want to keep having the Chinese use the American technology stack, because they still rely upon it.”
Similarly, Nvidia CEO Jensen Huang has said in recent weeks that the U.S. should continue selling his chips to China so Chinese companies don’t invest in homegrown infrastructure. Huang on Sunday also said that the Chinese military wouldn’t use Nvidia chips anyway, and previously signaled that China’s Huawei is a legitimate competitor.
“The idea is the Chinese are more than capable of building their own,” Lutnick said. “You want to keep one step ahead of what they can build, so they keep buying our chips.”
The reversal is a major win for Nvidia. Huang had previously said that the Trump administration’s decision to require a license for the H20 chip in April “effectively closed” the China market. Nvidia said that it could have sold $8 billion in H20 chips in the current quarter before sales were stopped.
The administration reversed its decision after President Donald Trump met with Huang in Washington last week.
“You want to sell the Chinese enough that their developers get addicted to the American technology stack,” Lutnick said. “That’s the thinking.”
The H20 chip was introduced in 2022 in response to Biden administration export controls. It’s based on the same underlying technology as Nvidia’s Hopper-generation chips, which are sold in the U.S. as finished systems using H100 or H200 chips.
The U.S. chipmaker took some features out of the H20 in order to sell it to China, including fewer graphics processing unit cores and lower bandwidth connecting separate parts of the chip. But the success of the DeepSeek R1 model suggested that there were many Chinese companies that were just fine with the slowed-down chips. The China-specific H20 is behind Nvidia’s Blackwell chips, the H100 and the H200, Lutnick said.
Nvidia says that it releases new artificial intelligence chips every year and that serious AI developers should always try to get the latest and greatest versions because the technology is improving so quickly.
The best AI chips broadly available from clouds and system makers today are called Blackwell, and come as a GB200 chip with a paired central processing unit as well as B100 and B200 versions. Nvidia also makes a range of Blackwell-based chips for gaming and graphics that can be used for AI, but they’re generally weaker than the biggest chips designed for data centers.
A successor, called Blackwell Ultra, is only now starting to be installed in data centers, and it’s expected to ramp in volume over the next year. In 2027, Nvidia will release “Vera Rubin” chips.
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