Former Google ads boss launches ‘Web3’ search startup with backing from Coinbase, top VCs
Google’s senior vice president of advertising and commerce Sridhar Ramaswamy
Krisztian Bocsi | Bloomberg | Getty Images
A top former Google executive wants to make searching the blockchain easier with his new startup.
Sridhar Ramaswamy, who led the internet giant’s ad business from 2013 to 2018, has started a new company called nxyz. The venture is officially launching Wednesday after attracting investment from several top investors, he told CNBC exclusively.
Armed with a rolodex of eminent Silicon Valley connections, Ramaswamy secured $40 million in funding in May to establish nxyz as a separate entity to Neeva, a privacy-focused search engine he also owns. The round was led by Paradigm, a prolific crypto and “Web3” dealmaker, while Coinbase, Sequoia and Greylock — where Ramaswamy is a partner — also invested. Ramaswamy will remain as Neeva’s CEO while he also leads nxyz.
Nxyz was conceived earlier this year by a team of engineers at Neeva, a search engine that doesn’t include any ads and blocks online tracking tools. Ramaswamy built Neeva in 2019 after leaving his role as senior vice president of Google’s $150 billion ad business a year earlier, which he says was over disillusionment with its relentless focus on maintaining growth at the expense of users.
In a March blogpost on Neeva’s website, nxyz is described as “an experiment bringing the same user-first ethos of Neeva search to web3.” Web3 loosely refers the idea of a more decentralized version of the internet powered by cryptocurrencies, nonfungible tokens and other technologies. It encourages placing ownership of data in the hands of users instead of Big Tech platforms, which use people’s personal information to target them with ads.
“To me, the big advancement with a blockchain is that it introduces this idea of decentralized computation, where you’re uploading a piece of code to a blockchain and the code is running there,” Ramaswamy said in a CNBC interview. “No one is in charge. It is decentralized storage that is owned by a collective. Plus, they also have utility in the form of a native token currency that has been designed to give incentive for the system.”
Nxyz trawls blockchains and associated applications for sought-after data on things like how much someone holds in their crypto wallet, or what NFTs they’re buying. It then streams this data to developers in real-time using tools called APIs. The platform currently supports the Ethereum, Polygon and Binance networks, and Ramaswamy says it’s looking to include more over time.
Unlike Neeva and Google — the “Web2” behemoth Neeva wants to disrupt — nxyz’s Web3 search software isn’t targeted at consumers. Rather, it wants to offer clean blockchain data to large crypto firms, kind of like how Bloomberg sells Wall Street institutions access to financial data and news with its terminals business. Ramaswamy named crypto custody firm BitGo as an early client it has partnered with.
Parsing data from the blockchain is a messy process, he explained. Smart contracts — programs that power crypto applications — can be assigned designated tasks. But once they’re out in the wild, knowing what functions they carry out in practice can be difficult. As an example, bugs in key smart contracts known as blockchain bridges have opened the industry up to mega hacks, with bridges from Binance and Axie Infinity maker Sky Mavis suffering nine-figure breaches. More insight into the performance of those tools could improve security.
“It’s one thing to write smart contracts that can do things. But you need to have a record of, what did they do? And how do I surface that?” Ramaswamy said. “It’s everything from, ‘What does your wallet contain?’ to, ‘If you’ve swapped a USDC token with ethereum, what was the exchange and when did that happen?'”
Nxyz’s launch comes as crypto investors reel from a deep pullback in token prices, with bitcoin, the world’s largest digital currency, down 70% from its all-time high. Among the main factors driving the current so-called “crypto winter” are higher interest rates from the Federal Reserve and an industry-wide liquidity crunch.
That has led to a tougher environment for crypto and blockchain-focused startups seeking to attract capital, with Pitchbook data showing VC investment in such firms dropped 37% to $4.4 billion in the third quarter from $7.6 billion the quarter prior. Of those that have successfully raised, several are seeing their valuations remain flat or fall. Nxyz declined to disclose its valuation.
Ramaswamy said the firm was lucky to raise funding when it did. Talks with investors began in mid-April and concluded by mid-May, around the same time so-called stablecoin terraUSD and its sister token luna started crashing. Asked about souring investor sentiment toward crypto, the entrepreneur said his firm was “well-funded to sit out the crypto winter,” adding it only needs around 20 employees. “I think it’ll be a very different trajectory” to Web3 and crypto companies that have run into financial troubles, he said. “We want to be very mindful of the current climate, build carefully, and make sure that we are also bringing in revenue early on.”
Nxyz’s team is currently split across Mountain View, Austin and New York.
While stock prices of crypto trading platforms like Coinbase have come down quite a bit, the infrastructure that powers “Web3” remains a hot target. Firms like ConsenSys, MoonPay and Ramp have raised sizable amounts of cash this year. “Web3 developers today lack fast, flexible, and reliable infrastructure to support their applications, which holds the industry back from widespread adoption,” said Matt Huang, co-founder and managing partner at Paradigm. “Nxyz has a truly superlative team that has built the best data indexing infrastructure for Web3, and we at Paradigm are thrilled to support them.”
Still, Web3 has been a punching bag for some leaders in Silicon Valley, like Twitter co-founder Jack Dorsey and Tesla CEO Elon Musk. A “general uneasiness” people have when it comes to Web3 is there’s no “common term and definition,” according to John Lee, blockchain lead at e-commerce firm Shopify.
“Every time somebody in the general public has a conversation with somebody in the industry, they get a different definition, they get a different explanation,” Lee said. “It’s confusing to people.”
Meanwhile, the space is rife with scams, including infamous “rug pulls” where fraudsters flee a bogus token project once they’ve pocketed enough cash. Ramaswamy concedes “there have been a lot of scams” in Web3. But he hopes more practical use cases like video games, concert tickets and remittances will eventually catch on.
As for whether Web3 can crack the dominance of digital giants like Google and Meta, Ramaswamy said “the dice is loaded against” upstarts like his. However, staff at Big Tech firms are increasingly quitting to join roles at crypto businesses. That includes Ramaswamy’s eldest son who, according to his father, recently joined a Web3 company.
Asked for a take on his former employer, Ramaswamy said he thinks the company became a victim of its own success. “I think Google is an incredibly successful company,” he said. “But its growth mindset, combined with a monopoly position, produces a bad outcome.”
“Let’s say there was only one toothpaste manufacturer for all of the U.K. They’d be like, yeah £1 is not enough. We’re going to chalk it up to £1.20,” he added. “Google’s sort of like that, where it goes, ‘Everybody uses us for searching, you can keep jacking up the price and it’s fine.’ I don’t think it’s people being evil” — a reference to “Don’t be evil,” Google’s corporate code of conduct — “I think it’s a system that demands growth at all costs.”
Google was not immediately available for comment by the time of publication. The company previously told The Telegraph newspaper that its ads “help business of all sizes grow and connect with new customers.”
Technology
Blip, dip, pullback or the beginning of the end? Global investors weigh in on stock sell-off
Global investor sentiment for artificial intelligence remains buoyant, despite on the ongoing stock sell-off.
European and Asia markets have seen days of consecutive losses, tracking their U.S. counterparts lower as pressures mount on AI-related stocks and their valuations. The pan-European Stoxx 600 on Tuesday notched its lowest level in a month, with major bourses opening mixed on Wednesday, while Asia-Pacific markets fell.
Stateside, stock futures were little changed overnight after major U.S. indexes extended their losses. AI-related stocks such as Nvidia, Palantir, and Microsoft are among those feeling the pressure.
“We do think this is an AI specific pullback. We don’t think this is the beginning of the bear market,” Emma Wall, head of investment analysis at Hargreaves Lansdown, told CNBC’s “Squawk Box Europe.”
When considering whether this is the “beginning of the end” or a moment marking “the big pullback,” Wall argued that while we are overdue a “major global market correction,” the current downturn is yet to bring this shift.
Many markets outside of the U.S. — particularly in Europe and the U.K. — already reflect much of the negative news, she said, adding that she sees the pressure as sector specific.
It is, however, an opportunity to rebalance portfolios, as “even taking into consideration this week, most people have had a really good run, even in AI stocks,” Wall said.
Mike Wilson, chief U.S. equity strategist and chief investment officer at Morgan Stanley, echoed this sentiment. He said markets have been in a correction for the past six weeks but “it’s not the end of the AI cycle.”
All eyes are on Nvidia, considered the bellwether of AI, as it’s due to post third-quarter earnings after the closing bell on Wednesday.
“Whatever happens tonight is, if it is a blip, is a pullback, it’s probably a dip to be bought. But I think we are in the midst of somewhat of a correction right now,” Wilson told CNBC’s “Inside India,” adding that he thinks it’s the middle-inning.
“The credit part of this spending is just beginning, meaning we’re just starting to raise money in the credit markets. It’s not like that money is going to sit there and they’re not going to spend it, which means there’s probably time on the clock with these intermittent kind of pullbacks,” he added.
Companies and investors are engaged in a delicate dance.
On one side, AI labs and their partners are making big promises and aggressive plays, according to Jason Thomas, head of global research and investment strategy at Carlyle. “But it’s not incumbent upon investors to believe them,” he told CNBC’s Julianna Tatelbaum, from the firm’s annual conference.
“Investors, of course, have to ensure that they are getting compensated for the risk that things don’t work out quite as planned, and I think that there’s a sense that perhaps there’s been some assets in the space that have been priced to best case scenarios. So I think that that’s the reassessment that’s going on right now,” he said.
Hyperscalers’ rising capex
The sell-off comes as the pace of debt dealmaking picks up, fueling speculation that it may have unsettled investors, many of whom have remained bullish on AI as long as companies post sound earnings. Google-owner Alphabet and Meta have issued bonds, for example.
“It’s not a problem, as long as the funding markets are there, meaning they’re raising the debt,” Wilson added. “I mean, there’s investors lined up,” he said.
It does however, become a problem when this is no longer the case, but “we haven’t seen that yet,” he said.
AI has fundamentally changed the strategy for many Big Tech firms, particularly when it comes to U.S. hyperscalers, which have morphed into capex-heavy companies from once asset-light businesses. Global investors are now assessing this new dynamic. Bank of America‘s latest Global Fund Managers Survey found that, for the first time in two decades, fund managers are concerned about hyperscalers “overinvesting.“
“[Hyperscalers] traded at very high price-to-book ratios, which made a lot of sense. You don’t value a money-printing machine based on the cost of the paper or based on the cost of the printing press. And that’s essentially what they were, these massive money printing machines where most of their assets were intangible, proprietary technology, the digital platforms,” said Carlyle’s Thomas.
“Now they’ve actually started to invest so much that 70% of their cash flow is being consumed by capital spending and, if you look at their book value now, 70% actually consists of property, plant and equipment, largely data centers. That’s a four-fold increase from a decade ago,” he added.
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