
Key storylines for Ohio State-Penn State and the rest of Week 9’s biggest games
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Week 9 of the college football season has begun, and multiple teams with an inside track to the playoff have big tests.
Tennessee survived its biggest challenge so far, outlasting Alabama 52-49 in Knoxville. The Volunteers will now host a Kentucky team coming off a bye that already has shown a propensity to knock off ranked opponents.
Sticking with the SEC East, Georgia and Florida will travel to Jacksonville to partake in an annual rivalry game that is still in search of its own name. Unfortunately for the Gators, they enter the matchup as more than three-touchdown underdogs, but anything is possible in Jacksonville.
Farther north, Michigan will host bitter rival Michigan State in a contest that always seems to bring fireworks, while Ohio State will travel to Penn State for the Buckeyes’ most important game to date. Ohio State has won five straight against the Nittany Lions and rolls into Happy Valley 7-0.
Oklahoma State looks to build off the momentum of a comeback win at home against Texas with an away game versus Kansas State, and out west, Oregon travels to Cal after a statement victory against UCLA in Eugene.
College football’s last weekend in October is here, and these are the biggest storylines this week.
No. 19 Kentucky at No. 3 Tennessee (Saturday, 7 p.m. ET, ESPN/ESPN app)
A few things have changed for Tennessee (actually a lot) since the Vols last faced Kentucky. Their 45-42 win over the No. 18-ranked Wildcats last season in Lexington snapped an 11-game losing streak against nationally ranked foes. Before that contest, which featured 1,073 yards of total offense, Tennessee’s last such victory came back in 2018 with a 24-7 win over No. 11 Kentucky.
That’s the way it’s been for the Wildcats in this series. They’ve lost 34 of the past 37 meetings, although Mark Stoops has two of those three wins in the past five years.
Stoops has built Kentucky’s program from the ground up with a pair of 10-win seasons in the past four years. Josh Heupel, in just his second season at Tennessee, has orchestrated an even more stunning turnaround. The Vols (7-0) are ranked No. 3 in the AP poll. They beat Alabama for the first time in 16 years. Tennessee leads the country in scoring offense (50.1 points per game) and is looking for its fifth win of the season over a ranked opponent.
For the first time in two decades, Tennessee is legitimately in the national championship conversation at a point in the season when the leaves are changing. A fifth win over a ranked team would match the number of coaches the Vols have had since Phillip Fulmer was fired in 2008.
These are dizzying times on Rocky Top indeed. But Heupel said his team is not about to get ahead of itself with a rested, healthier Kentucky team coming into Neyland Stadium on Saturday night.
“We’re still in the beginning stages of this journey, really the halfway point,” Heupel said. “For us, the preparation, being real with each other, competing every day is going to be critical. … So far, these guys have handled it the right way.”
In other words, any mention of the trip to No. 1 Georgia in two weeks is off-limits.
Kentucky (5-2) was off last week, which should ensure that quarterback Will Levis will be as healthy as he has been since suffering a turf toe injury against Ole Miss on Oct. 1 and missing the next game against South Carolina. Levis threw for 372 yards and three touchdowns last season against Tennessee. One of Kentucky’s chief problems this season has been protecting the quarterback. The Wildcats have allowed 26 sacks in seven games.
Levis will need to hit some big plays down the field against a Tennessee defense that is ranked 130th out of 131 teams in pass defense (329.7 yards per game). But the Vols have been stout against the run. They’re giving up just 90.8 yards per game on the ground, tied for eighth nationally. That’s where Chris Rodriguez Jr. comes in for Kentucky. He is a tough runner between the tackles, excellent after contact and can help shorten the game for the Wildcats if he is able to get it going against Tennessee’s D.
In Kentucky’s 27-17 win over Mississippi State two weeks ago, the 224-pound Rodriguez ran the ball 31 times for 197 yards and two touchdowns. — Chris Low
No. 2 Ohio State at No. 13 Penn State (Saturday, noon ET, Fox)
Before the season, an Ohio State schedule featuring Notre Dame, Wisconsin, Michigan State and Iowa — all before Nov. 1 — projected as one that could hold up against that of any national title contender. The way it turned out, the Buckeyes are still trying to peel off the ain’t-played-nobody label, despite their flat-out dominance.
Ohio State has won every game by double figures and the past six by an average of 38.7 points. Another convincing win at Beaver Stadium should enhance Ohio State’s profile heading into the first College Football Playoff rankings reveal, although thumping Penn State likely doesn’t carry the same value after what Michigan did to the Nittany Lions on Oct. 15.
“We know that we have to bring it every week,” Buckeyes coach Ryan Day said. “This is part of that competitive excellence, that competitive stamina. Going on the road and winning a game like this is going to be huge.”
Following the Michigan loss, Penn State responded well last week against Minnesota, and the Lions might match up better against the Buckeyes than the Wolverines, especially because of a talented secondary led by safety Ji’Ayir Brown and cornerback Joey Porter Jr. Michigan used Penn State’s aggressiveness on defense against the Lions, to the tune of 418 rushing yards, but Penn State D-coordinator Manny Diaz likely will keep the pressure on Ohio State’s C.J. Stroud if he can.
The Lions are looking for more sacks, collecting 15 through the first seven games.
“Obviously, we are challenging routes more in terms of the balls that are getting broken up, hopefully forcing the quarterback to hold onto the ball longer,” Penn State coach James Franklin said. “So in theory, we should be able to be more disruptive on the quarterback with sacks and pressures and things like that.”
Franklin has steadfastly supported his quarterback, senior Sean Clifford, who overcame an early interception against Minnesota to pass for 295 yards and four touchdowns, winning Big Ten offensive player of the week honors. Clifford played well in last year’s loss at Ohio State but received little help from Penn State’s offensive line and run game. The hope is that with improvement in both areas, combined with home-field advantage, Penn State can beat the Buckeyes for just the second time in State College since 2005.
Ohio State star wide receiver Jaxon Smith-Njigba (hamstring) is expected to play for a second straight game, but he could once again have a plays limit. Smith-Njigba has been limited to five receptions in three games, although teammates Emeka Egbuka and Marvin Harrison Jr. have filled his production void with 1,333 receiving yards and 17 touchdowns.
The Buckeyes will look for more in the run game after Iowa limited them to 2.2 yards per carry with a long of 13 yards. — Adam Rittenberg
No. 9 Oklahoma State at No. 22 Kansas State (Saturday, 3:30 p.m. ET, Fox)
The Cowboys will visit K-State for one of the biggest matchups of the Big 12 season thus far and what could shape up as an elimination game for a spot in the conference title game.
Both teams have already played the conference leader, TCU, and lost. According to ESPN Analytics, Oklahoma State has an 82% chance to reach the Big 12 title game with a win while Kansas State would have a 36% chance with a victory.
Kansas State coach Chris Klieman is 0-3 against Mike Gundy and the Cowboys since arriving in Manhattan, but Klieman is emphasizing to his team that it gets to play at home for the first time since Oct. 1 and still has a chance in the title race.
“Everything is still in front of us, but it’s all about our preparation, and this is the next opportunity,” Klieman said this week. “Now we’ve got five one-week seasons left.”
Klieman will likely be going into the game with starting quarterback Adrian Martinez as a game-time decision after an undisclosed injury in the first series sidelined him in a loss to TCU last week.
“I hope Adrian is available, but I don’t know if he’ll be available. And there’s other kids like that,” Klieman said. “We tried to manage our way through Deuce Vaughn being banged up, and he carried the ball not as many times as he typically does. We hope Deuce is healthier this week, but we’ll see.”
The Wildcats got a full dose of Cowboys quarterback Spencer Sanders last year when he threw for 344 yards and two touchdowns and ran for another score in a 31-20 Oklahoma State win. But the Cowboys know they will have to stop the run against a tough K-State team that averages 232.1 rushing yards and hopes to keep Sanders — and an Oklahoma State offense that averages 44.7 points per game — off the field.
The Cowboys struggled early to stop the ground game last week against visiting Texas, allowing 161 rushing yards in the first half; but they tightened up in the second half, yielding just 43 yards while rallying for a 41-34 win.
“You know, unless you’re playing Mike Leach, you’ve got to stop the run, you got to run the ball effectively,” Gundy said. — Dave Wilson
Michigan State at No. 4 Michigan (Saturday, 7:30 p.m. ET, ABC/ESPN app)
Michigan State handed Michigan its only regular-season loss last season in a 37-33 decision over the Wolverines. It didn’t prevent Michigan from making it to the conference championship game or the playoffs, but that loss has stuck with the Wolverines.
The teams are set to play Saturday night at Michigan Stadium in their annual rivalry game.
“Nobody’s watched the highlights of that game or the film of that game more than we have,” Wolverines coach Jim Harbaugh said on the Inside Michigan Football radio show. “And also, this year’s tape. But you really want to just know them, you want to master what they’re doing so you can use it against them. And I’m sure they’re doing the same thing up the road, no question about it.”
Michigan State running back Kenneth Walker had five rushing touchdowns in last year’s victory, and the Spartans held Michigan without a rushing score. Walker is now in the NFL, and Michigan State has been trying to get its run game going, rushing for 106.1 yards per game, which is No. 116 of all FBS teams.
Michigan, on the other hand, is ranked No. 7 in rushing yards per game, and running back Blake Corum has had 666 yards on the ground in the past four games, which is the most for a Michigan running back since Mike Hart in 2004. Corum’s 13 rushing touchdowns are also the most through the team’s first seven games in program history.
That is going to make for a challenge for Michigan State to stop the Wolverines’ ground attack. Harbaugh said he expects it will be a physical game, as the team with the most rushing yards typically comes out on top, and it’s been marked on the calendar for both teams.
“We all know what this week is. It’s not just another game for us,” Michigan State coach Mel Tucker said. “Our players and staff and fans understand that.”
Tucker and the Spartans used their bye week to try to get healthy and get some players back. He noted that it’s going to take a concerted effort, whether it’s called circling the wagons, bunker mentality or “Us against the world,” to beat Michigan this weekend.
Tucker hasn’t lost to Harbaugh and Michigan over the past two seasons. And Harbaugh said that despite the Spartans having a 3-4 record, Michigan State will give the Wolverines its best.
“Old cliché, throw out the records, is very true,” Harbaugh said. “It doesn’t matter. Both sides just want it that much.” — Tom VanHaaren
Florida vs. No. 1 Georgia at TIAA Bank Stadium, Jacksonville, Florida (Saturday, 3:30 p.m. ET, CBS)
Georgia and Florida are both coming off a bye week, but the Gators arguably needed the time to regroup a little more ahead of Saturday’s matchup.
It was one thing to lose at home to LSU on Oct. 15. But it was another thing to give up 45 points and 528 yards of offense in the process.
Florida coach Billy Napier doesn’t want to get technical or give away specifics of what’s driving his team’s defensive struggles. But he said, “I think we understand what the issues are.”
Chief among them, Napier explained, is a lack of consistency.
Defensive lineman Tyreak Sapp said the Gators are “just a few plays away.” And while that’s frustrating to be so close and yet so far away, Sapp acknowledged there’s hope in that sentiment, as well.
But digging deeper, you find a defense that desperately needs more from its front seven.
Florida is giving up the most yards per rush in the SEC East (4.47). And it is struggling to affect the quarterback with the conference’s lowest number of disrupted dropbacks at 31, a figure that includes sacks, interceptions, batted passes, passes defended and tipped passes.
Then there are the missed tackles. Florida has 67 of them. Georgia, meanwhile, has only 39.
To have any chance of pulling off the upset in Jacksonville, the Gators will need their defense to improve in a hurry, and Florida will need a big-time performance from quarterback Anthony Richardson.
Richardson has flashed first-round talent, but he also has battled consistency issues in the passing game, with six touchdowns and seven interceptions.
But Napier said he sees growth in Richardson’s understanding of the offensive system and diagnosing what the defense is doing.
“I think he’s still working hard on mastering what that process looks like Sunday to Saturday — the unwavering commitment to what’s required to play and win,” Napier said. “So that’s where he’s at. Seven games in and continues to get better.” — Alex Scarborough
Southern at Jackson State (Saturday, 2 p.m. ET, ESPN app)
For all of the headlines Deion Sanders has created with his recruiting, he has done just as well on the field itself.
His Tigers will welcome “College GameDay” to town with an unbeaten status and a No. 5 FCS ranking by their name. They have won 14 straight SWAC games, and after rolling to an 11-2 record powered mostly by defense last season, they’ve been racking up major offensive numbers this time around. Quarterback Shedeur Sanders, the coach’s son, has taken his development up a few notches, completing 73% of his passes with a 23-to-5 touchdown-to-interception ratio. And Jackson State is outscoring opponents by an average of 41-10. The Tigers did most of that without blue-chip freshman Travis Hunter too. He was injured in the first game of the season and didn’t return to action until last week.
If Southern maintains its recent form, however, this could be an intriguing game. The Jaguars fell to 1-2 after a shutout loss to Texas Southern on Sept. 17, but they have outscored their past four opponents by an average of 44-10. Sophomore dual-threat Besean McCray has completed 74% of his passes in that span and has rushed for over 70 yards four times this season. First-year coach Eric Dooley needed a few weeks, but he has the blue and gold rolling. Will that be enough against a superpowered Jackson State? We’ll see. — Bill Connelly
No. 8 Oregon at California (Saturday, 3:30 p.m. ET, FS1)
For a team that lost by 45 points to open the season, it’s a long road back to playoff relevance. That the Ducks are now ranked No. 8 in the AP poll — just past the halfway point of the regular season — represents a remarkable rise. Under first-year coach Dan Lanning, Oregon is the only team that is undefeated in Pac-12 play and heads to Berkeley, where things have started to fall apart for the Golden Bears under Justin Wilcox. The matchup provides a fascinating what-if storyline considering Oregon first pursued Wilcox before it was rebuffed, leading to Lanning.
It’s a strong year for quarterback play in the Pac-12, but Oregon’s Bo Nix is right there among the best. He ranks second in the conference in QBR, first in yards per dropback (8.7) and fourth in touchdown passes (17), and he has been sacked just once all season (the fewest among qualifying QBs in the country). Since the Georgia loss, Oregon has scored at least 41 points in each game and hasn’t been overly reliant on any of the playmakers around Nix. Despite its struggles, Cal’s defense has been good, having allowed no more than 28 points in any of the Bears’ four losses.
If Oregon really is going to make a push to be part of the playoff conversation, two key things must happen:
1. Georgia needs to keep rolling. If the Bulldogs are the clear No. 1 team in the country, it’s easier to forgive Oregon’s loss.
2. Style points. The Ducks can’t leave any doubt about how much they’ve improved, and close games against teams like Cal won’t make the necessary impression. They need to be dominant.
On the flip side, Cal’s paltry offensive production makes it fair to question how long coordinator Bill Musgrave will be for the job. The Bears have averaged just 14.3 points over the past three games, which just won’t get it done. — Kyle Bonagura
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FSU freshman shot, in critical but stable condition
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September 1, 2025By
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Andrea AdelsonSep 1, 2025, 10:08 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.
According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.
In its statement, Florida State said Pritchard was visiting family at the time he was shot.
“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.
Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.
The Associated Press contributed to this report.
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Army player rescues man from burning vehicle
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September 1, 2025By
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Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.
Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.
The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.
Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.
The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.
Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”
Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.
“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”
Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.
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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick
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September 1, 2025By
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David Hale
CloseDavid Hale
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- College football reporter.
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Andrea Adelson
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ESPN Senior Writer
- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Aug 31, 2025, 07:00 PM ET
CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.
This is the new normal for North Carolina.
“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”
The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.
One reporter asked what it was like sitting in living rooms with recruits during the spring.
“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”
For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.
“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”
It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.
When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.
“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”
That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.
Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.
“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”
IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.
In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.
“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”
Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.
“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”
Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.
One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.
“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”
In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”
“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”
Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.
“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”
By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.
Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.
“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”
To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.
“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”
While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.
“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”
After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.
Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.
Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.
“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”
Both brothers committed in June.
Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.
“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”
What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.
“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”
Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.
Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?
“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”
VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.
Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.
To his surprise, the event was friendly.
“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”
A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.
“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”
If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.
Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.
“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”
By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.
Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.
Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”
UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.
Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.
A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”
Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.
“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”
A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.
In the Belichick era, there are insiders and there are outsiders.
North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.
Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.
On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.
“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”
𝐌𝐢𝐜’𝐝 𝐔𝐩 🎙️🎙️🎙️@Belichick_B pic.twitter.com/cf2axVs1D6
— Carolina Football (@UNCFootball) August 15, 2025
This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.
Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.
“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”
Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.
“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”
Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.
“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”
Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.
In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”
Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.
“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”
If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.
Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.
“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”
Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.
Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.
“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”
UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.
“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.
Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”
Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.
“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.
Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”
“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”
Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.
“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”
In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.
In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.
“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”
North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.
“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”
For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.
“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”
What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.
The new era of North Carolina football is here.
Michael Rothstein and Eli Lederman contributed to this story.
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